Social Media Marketing Jan 27 2011/robinlk.com

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Social Media Marketing: A Paradigm Shift in the Way we Communicate - Jan 2011. Presentation by RobinLK.com for Winter Park Tech - Avalon Campus, Web Design Class/Instructor: David W. Pollock.

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Social Media Marketing Jan 27 2011/robinlk.com

  1. 1. Social Media Marketing Robin Le Roy-Kyle Educator/Learning Facilitator. Blogger/Writer. Social Media Enthusiast RobinLK.com @RobinLeRoyKyle “ Social Media isn’t a fad; it’s a fundamental shift in the way we communicate.” ~ Socialnomics 1/27/2011 @RobinLK.com
  2. 2. <ul><li>600 million </li></ul><ul><ul><li># of Facebook users as of Jan 2011 </li></ul></ul><ul><ul><li>Launched Feb 2004 </li></ul></ul><ul><li>200 million </li></ul><ul><ul><li># of Twitter accounts as of Dec 2010 </li></ul></ul><ul><li>110 million </li></ul><ul><ul><li># of tweets per day </li></ul></ul><ul><ul><li>Created early 2006 </li></ul></ul>1/27/2011 @RobinLK.com
  3. 3. As short as 2 years ago, someone posted these questions: Will Social Media Survive? Who will come out on top? (Posted Jan 2009) here: <ul><li>http://www.twitip.com/twitter-versus-facebook / </li></ul><ul><li>With more emphasis on SM Marketing, people are asking: </li></ul><ul><li>What is Social Media Marketing? </li></ul>Questions to Think About…. 1/27/2011 @RobinLK.com
  4. 4. Marketing, Turned Inside Out – Literally! <ul><li>Traditional Marketing : Information is pushed out to consumers, which may take days, weeks, months </li></ul><ul><li>Social Media/Web 2.0 Marketing: </li></ul><ul><ul><li>Information is pulled out by consumers who engage </li></ul></ul><ul><ul><li>with one another, and share in large numbers very fast </li></ul></ul><ul><ul><li>(seconds) </li></ul></ul>1/27/2011 @RobinLK.com
  5. 5. Evolution of Social Media via Cell Phone Technology ….. moving to ‘smart’ phones and ‘ mobile devices’ 1999 - 2006 2006 - 2008 2008 - 2009 2009 2010 circa 1970s/80s My own journey 1/27/2011 @RobinLK.com
  6. 6. <ul><li>The Internet in Graphics </li></ul><ul><li>http://mashable.com/2011/01/25/internet-size-infographic/ </li></ul>1/27/2011 @RobinLK.com
  7. 7. facebook twitter flickr picasa blogger wordpress youtube LinkedIn LinkedIn Stumble Upon google buzz 1/27/2011 @RobinLK.com
  8. 8. 1/27/2011 @RobinLK.com
  9. 9. How important is Social Media Marketing? <ul><li>Let’s take a look….. </li></ul><ul><li>Gatorade and Social Media </li></ul><ul><li>http://www.youtube.com/watch?v=InrOvEE2v38 </li></ul>1/27/2011 @RobinLK.com
  10. 10. The Twitter / Facebook Debate <ul><li>http://educationtechnews.com/facebook-v-twitter-whos-winning-the-war/ </li></ul><ul><li>500+ million users, Facebook considered THE place to be in the virtual social scene </li></ul><ul><li>2010: Twitter jumped to 106 million users, giving Facebook a run for its money </li></ul><ul><li>New research by D igital T rends </li></ul>1/27/2011 @RobinLK.com Users Facebook Twitter Log in every day 41% 27% Log in using mobile device 30% 37% Update status daily 12% 52% Purchase brands & products they ‘like’ or ‘follow’ 51% 67% Enrolled in or have graduated from college 50% 76%
  11. 11. Digital Trends 1/27/2011 @RobinLK.com
  12. 12. The Debate Continues…. <ul><li>http://www.fastcompany.com/1721054/americans-spend-twice-as-much-time-on-facebook-than-twitter </li></ul>No matter who’s in the lead, one thing is for sure…. Social Media has changed how we do business! Social Media Revolution Refreshe d ( You Tube ) 1/27/2011 @RobinLK.com
  13. 13. How do we add Social Media Marketing to what we do? <ul><li>Launching a new product or service: Marketing in the 21 st Century </li></ul><ul><li>http://mashable.com/2011/01/26/product-launch-web-strategies/ </li></ul>Other suggestions? Social Media Overload: Slow down and step in carefully http://agency323.com/2010/12/the-social-media-stretch / 1/27/2011 @RobinLK.com
  14. 14. My Current “Finds” Otherwise Known as …… “More to Explore”! <ul><li>LinkedIn InMaps </li></ul><ul><li>http://www.fastcodesign.com/1663098/infographic-of-the-day-linkedin-maps-big-shots-in-your-social-network </li></ul>1/27/2011 @RobinLK.com
  15. 15. LBM : L ocation B ased M arketing <ul><li>What is it? </li></ul><ul><ul><li>“ lo-so” (location-based social networking) </li></ul></ul><ul><li>Who’s in the game? </li></ul><ul><ul><li>FourSquare </li></ul></ul><ul><ul><li>Gowalla </li></ul></ul><ul><ul><li>Flickwalla (gowalla + flickr) </li></ul></ul><ul><li>Value? </li></ul><ul><li>Tips for Using it </li></ul><ul><li>Mashable’s Perspective ….. </li></ul>1/27/2011 @RobinLK.com
  16. 16. <ul><li>“ Don’t be that Guy!” ( YouTube ) </li></ul>Remember…… “ Social Media isn’t a fad; it’s a fundamental shift in the way we communicate.” ~ Socialnomics Final Thoughts from Chris Brogan… 1/27/2011 @RobinLK.com
  17. 17. People with Excellent Ideas! (Resources to Explore) <ul><li>Mashable </li></ul><ul><li>Chris Brogan ( chrisbrogan.com ) </li></ul><ul><li>Fast Company </li></ul><ul><li>Socialnomics </li></ul>1/27/2011 @RobinLK.com
  18. 18. More Resources <ul><li>The Open Brand, Kelly Moony </li></ul><ul><li>Tribes, Seth Godin </li></ul><ul><li>The Twitter Book, O’Reilly & Milstein </li></ul><ul><li>Publishing a Blog with Blogger, 2 nd ed., Elizabeth Castro </li></ul><ul><li>The Facebook Era, Clara Shih </li></ul><ul><li>140 Characters: A Style Guide for the Short Form, Dom Sagolla </li></ul><ul><li>Problogger: Secrets for Blogging Your Way to a Six-Figure Income, Darren Rowse and Chris Garrett </li></ul><ul><li>Clear Blogging, Bob Walsh </li></ul>1/27/2011 @RobinLK.com
  19. 19. <ul><li>Thank you for your time today! </li></ul>Robin Le Roy-Kyle RobinLK.com @RobinLeRoyKyle [email_address] Engaging learners through purpose and understanding, Because learning is lifelong and boring is not an option! 1/27/2011 @RobinLK.com

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