This presentation was given at SDC 2013. It is a summary of figures for ROI of UX , but most of all an explanation why ROI is totally out of scope when disussing "why UX".
This webinar discusses how to measure the return on investment (ROI) of user experience (UX) work. It provides examples of calculating ROI by estimating costs saved from reducing errors, development time, and lost opportunities versus the cost of UX design. The webinar advocates designing the UX from the beginning using user research and testing to prevent problems and save developer time. It also discusses how remote tools can help benchmark assumptions and provide fast, low-cost user data for ROI calculations.
The ROI of UX Research - Featuring Susan Weinshenk of The Team WUserZoom
In this webinar on-demand Dr. Susan Weinschenk will share not only the basic methods of discussing and calculating ROI, but also some new techniques based on behavioral economics.
You will learn:
- How to determine the best way to talk about ROI depending on who you are talking to
- Typical and powerful ROI indices
- Basic and not so basic calculations of ROI you can apply to your project
The document discusses the return on investment (ROI) of user experience (UX) design. It defines UX as shaping a user's experience with a product or service to make it intuitive, effective, efficient, positive and meaningful. The document provides examples of ROI from UX, including IBM's finding that every dollar invested in usability returns $10-$100. Non-revenue forms of ROI from UX include reduced costs from less customer and internal support, increased productivity from saving users' time, and improved brand metrics from enhanced user experiences. It also discusses how better UX can change user behaviors and expectations over time.
For Insights to Impact: Demonstrating the ROI of UX Research - Beth Lingard a...UXPA International
A great challenge facing businesses today is the overabundance of data and how to use it to take action. UX researchers must have a level of business savvy to craft actionable recommendations that transcend design and impact key business goals.
Understanding business needs starts with your first conversation, where it becomes the foundation for your study and develops throughout every communication and phase, right up until you deliver your findings, recommendations, and next steps. Without tying business goals to research, your research becomes unusable, and could jeopardize its perceived value.
During this talk, you will gain a framework for approaching the study, tips, and best practices developed from hundreds of studies with Fortune 500 clients. Our advice will ensure your insights are usable, actionable, and demonstrate the ROI of your research.
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...UX STRAT
UX STRAT Europe 2017 presentation by David Ruiz, Head of Design and CX, Orange Bank: "Developing a Multi-Channel Banking Experience for a Telecom Giant"
Mission Based UX Strategy (UX Strat USA 2015)Ben Judy
The document outlines an experience design strategy for Intuit that is centered around three key missions: save time, grow my practice, and make a difference to taxpayers. It discusses challenges around resourcing, perspective, and customer insights. It proposes methods such as applying the missions to customers, learning the missions, and commissioning mission captains. Results included experience design driving clarity and working across business units. Principles emphasize that every designer is a strategist and that missions need metrics to track progress against business strategy goals.
UX STRAT USA, Kirsten Mann, "Applying UX Strategy to Optimize the Support Exp...UX STRAT
Kirsten Mann from Aconex discusses applying user experience strategy to optimize support experiences. Some key facts are that Aconex supports over 7,000 users across 290 organizations, including projects like a 3,000 room luxury hotel and 15,000 capacity stadium. Currently 4,000 support calls are abandoned each month. The presentation covers using UX, content strategy, instructional design and other techniques to improve training and engage users to reduce abandoned calls and provide better support.
This webinar discusses how to measure the return on investment (ROI) of user experience (UX) work. It provides examples of calculating ROI by estimating costs saved from reducing errors, development time, and lost opportunities versus the cost of UX design. The webinar advocates designing the UX from the beginning using user research and testing to prevent problems and save developer time. It also discusses how remote tools can help benchmark assumptions and provide fast, low-cost user data for ROI calculations.
The ROI of UX Research - Featuring Susan Weinshenk of The Team WUserZoom
In this webinar on-demand Dr. Susan Weinschenk will share not only the basic methods of discussing and calculating ROI, but also some new techniques based on behavioral economics.
You will learn:
- How to determine the best way to talk about ROI depending on who you are talking to
- Typical and powerful ROI indices
- Basic and not so basic calculations of ROI you can apply to your project
The document discusses the return on investment (ROI) of user experience (UX) design. It defines UX as shaping a user's experience with a product or service to make it intuitive, effective, efficient, positive and meaningful. The document provides examples of ROI from UX, including IBM's finding that every dollar invested in usability returns $10-$100. Non-revenue forms of ROI from UX include reduced costs from less customer and internal support, increased productivity from saving users' time, and improved brand metrics from enhanced user experiences. It also discusses how better UX can change user behaviors and expectations over time.
For Insights to Impact: Demonstrating the ROI of UX Research - Beth Lingard a...UXPA International
A great challenge facing businesses today is the overabundance of data and how to use it to take action. UX researchers must have a level of business savvy to craft actionable recommendations that transcend design and impact key business goals.
Understanding business needs starts with your first conversation, where it becomes the foundation for your study and develops throughout every communication and phase, right up until you deliver your findings, recommendations, and next steps. Without tying business goals to research, your research becomes unusable, and could jeopardize its perceived value.
During this talk, you will gain a framework for approaching the study, tips, and best practices developed from hundreds of studies with Fortune 500 clients. Our advice will ensure your insights are usable, actionable, and demonstrate the ROI of your research.
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...UX STRAT
UX STRAT Europe 2017 presentation by David Ruiz, Head of Design and CX, Orange Bank: "Developing a Multi-Channel Banking Experience for a Telecom Giant"
Mission Based UX Strategy (UX Strat USA 2015)Ben Judy
The document outlines an experience design strategy for Intuit that is centered around three key missions: save time, grow my practice, and make a difference to taxpayers. It discusses challenges around resourcing, perspective, and customer insights. It proposes methods such as applying the missions to customers, learning the missions, and commissioning mission captains. Results included experience design driving clarity and working across business units. Principles emphasize that every designer is a strategist and that missions need metrics to track progress against business strategy goals.
UX STRAT USA, Kirsten Mann, "Applying UX Strategy to Optimize the Support Exp...UX STRAT
Kirsten Mann from Aconex discusses applying user experience strategy to optimize support experiences. Some key facts are that Aconex supports over 7,000 users across 290 organizations, including projects like a 3,000 room luxury hotel and 15,000 capacity stadium. Currently 4,000 support calls are abandoned each month. The presentation covers using UX, content strategy, instructional design and other techniques to improve training and engage users to reduce abandoned calls and provide better support.
Let's Get Physical: Scaling UX Strategy for Digital Interactions with Physical Space
Leading groundbreaking large-scale UX strategy to envision, define and create scalable business processes and data automation applied not to ui but to physical spaces – buildings – includes lots of challenges. Learn how we created efficient methods and tools to gather disparate sources of property information, organize it and turn it into useful well-structured spatial data that brings to life interactive experiences with physical space… on a huge scale – for more than 4,000 Hilton hotels across 11 brands in 80-plus countries in… a very short time.
UX STRAT USA 2017: Jake Mitchell, "Using Jobs to be Done at Carmax to Guide P...UX STRAT
This document discusses how CarMax uses the "Jobs to be Done" framework to guide product innovation. It explains that most innovations fail because they don't satisfy an important job. CarMax identified jobs like wanting better digital photos of vehicles online. To address this, CarMax developed indoor photo studios and new photo processes. The document advocates understanding the functional, emotional, and social aspects of the jobs customers hire products and services to do. It also stresses the importance of direct and indirect observation of customer needs and behaviors.
UX STRAT USA 2017: Sara Conklin, "The Role of UX In Pitney Bowes’ Business Tr...UX STRAT
This document discusses how Pitney Bowes, a 96-year-old global technology company, is driving business transformation through a user experience (UX) strategy. The strategy involved collaborative discovery to understand client needs, collaborative design sprints to develop a streamlined sending workflow, and cross-functional alignment to shift from a product to an ecosystem focus. The approach led to a validated UX design, continued equipment sales growth, and positive client and internal feedback, suggesting the UX strategy is successfully helping reinvent mail and retain clients.
Workshop at Agile by Example 14 in Warszaw. Well-functioning Scrum teams have proved to be good at delivering working
software, but that does not necessarily mean that they deliver optimal, or even
expected, business value. Agile is becoming the standard way of developing
software, and the understanding of the value of User Experience (UX) is
increasing. Impact Management and Impact Mapping ensures value creation by focusing on desired values for users and busines
The document discusses the concept of lean user experience (UX) design. It is inspired by lean and agile development theories and focuses on bringing the true nature of design work to light faster with less emphasis on deliverables and more focus on the actual user experience. The key aspects of lean UX discussed include cross-functional teams, continuous discovery and design experiments, establishing assumptions and hypotheses to test, rapid prototyping, and obtaining frequent user feedback to iterate quickly. The goal is to reduce waste and cycle time through techniques like defining minimum viable products and conducting usability testing to continuously learn and improve the design.
UX STRAT Europe 2017: Nico Weckerle, "Shifting the Deutsche Telekom Mindset t...UX STRAT
UX STRAT Europe 2017 presentation by Nico Weckerle, Vice President Experience Strategy, Deutsche Telekom:
"Shifting the Deutsche Telekom Mindset to Ecosystem Design Thinking"
General Assembly - How To Get A Great UX JobPatrick Neeman
The document provides tips for getting a UX job, including preparing your LinkedIn profile and resume, building a portfolio, networking, and navigating the interview process. It notes that the typical interview process involves a phone screen with 7-10 people followed by 3-5 on-site interviews. It emphasizes that referrals are an important way to get jobs, with 45% of hires coming from agency or personal referrals compared to only a 0.41% chance from online job applications alone.
Effects driven Scrum development using Business impact mapsSara Lerén
This is the presentation for my session at Scrum gathering 2013 in Paris. It's about how you can use Business Impact Maps in Scrum to focus on what needs to satisfy to create value.
This document discusses growing a strong UX practice within an organization. It emphasizes assessing skills across teams to identify gaps and priorities for development. Teams should determine goals, needed capabilities, and skill levels. An assessment compares current skills to norms and desired levels, calculating gaps. This helps determine where to focus development efforts, which can include internal growth opportunities or external hiring. The overall aim is for teams to align their capabilities with business goals and have the breadth and depth of skills needed for success.
Creating an Enterprise CSS Framework: A Salesforce UX Case Studyuxpin
You'll learn:
- Best practices based on Salesforce UX case study
- How to craft a powerful design system with CSS
- How to evaluate solutions to product problems
Impact-driven Scrum Delivery at Scrum gathering Phoenix 2015Sara Lerén
This document discusses impact-driven delivery using impact mapping and management. Impact mapping is a framework that maps out the desired impact of a product on business metrics and user needs from the "why" through solutions. It provides a solid ground for design, planning, and quality assurance. The document outlines impact mapping components and provides exercises to practice defining metrics, users, and evaluating designs based on the impact map. It also discusses how impact management can be used to continuously evaluate hypotheses and solutions to deliver desired value and impact.
Establishing HCD Culture for a 115 Year Old BankUXDXConf
Creating design teams focused on user can be hard, but building that team in a mature and established business - even harder.
In this talk, Daphne will talk through the journey of success that her and her team at Banco Pichincha as they build and establish a human centered design culture in Ecuador's oldest bank. She will talk through:
- The experimental process that incorporates cross functional teams;
- How they continue to ensure that the culture is deeply engrained through the onboarding model; and
-What changes she foresees to improve the efficiency of the teams
EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
Proposal Template To Increase Traffic To A Website PowerPoint Presentation Sl...SlideTeam
If your company needs to submit a Proposal Template To Increase Traffic To A Website PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/30H9zcm
UX research refers to practices that keep users at the center of the design process through methods like field research and usability testing. It is done for several reasons: to create truly relevant designs by understanding user needs, to make products easy and pleasurable to use, and to understand the ROI of UX design changes. Stakeholders in UX research include users, as well as those from business, engineering, and UX teams who can provide different perspectives to ensure the research is on track, considers implementation limitations, and increases engagement across teams.
UX STRAT 2013: Nathan Shedroff, What It Means to be StrategicUX STRAT
This document discusses strategy and provides definitions and frameworks for understanding strategy. It defines strategy as a high-level plan for achieving goals in uncertain conditions. Several strategy tools are presented, including SWOT analysis, which analyzes strengths, weaknesses, opportunities, and threats, and environmental analysis, which examines social, political, technological, economic, and industry factors. The document also discusses positioning, experience design, and creating total value through both qualitative and quantitative means.
This document is a preface and table of contents for the book "Effective UI" by Jonathan Anderson, John McRee, Robb Wilson, and the EffectiveUI Team. The preface discusses how as technology has advanced, software has become more integral to people's daily lives, creating tension between sophisticated software capabilities and ease of use. It notes that while expectations for good user experience (UX) are growing, achieving better UX is harder than many companies expect. The book aims to provide guidance to product managers, technologists, designers, and businesspeople on building UX competency and UX-focused products and initiatives. The table of contents provides an overview of the book's 9 chapters which cover topics like understanding UX
Overview of what should be taken into account when building out the estimate for User Experience work efforts. Along with an overview of to design estimation methods.
O documento discute a importância do design centrado no usuário (UX design) para o sucesso de produtos. Explica que UX design envolve todos os aspectos que afetam a experiência do usuário com um produto e que é uma abordagem que considera tanto as expectativas dos usuários quanto dos negócios. Também destaca que falhas relacionadas a UX, como má definição de requisitos e comunicação deficiente entre desenvolvedores e usuários, são algumas das principais causas de insucesso de produtos de software.
O documento discute a importância da usabilidade no design de sites e aplicativos. Ele fornece definições de termos como usabilidade, eficácia, eficiência e segurança. Também apresenta princípios de usabilidade como feedback, páginas de erro e formulários, e discute testes de usabilidade em laboratório e no ambiente do usuário.
Let's Get Physical: Scaling UX Strategy for Digital Interactions with Physical Space
Leading groundbreaking large-scale UX strategy to envision, define and create scalable business processes and data automation applied not to ui but to physical spaces – buildings – includes lots of challenges. Learn how we created efficient methods and tools to gather disparate sources of property information, organize it and turn it into useful well-structured spatial data that brings to life interactive experiences with physical space… on a huge scale – for more than 4,000 Hilton hotels across 11 brands in 80-plus countries in… a very short time.
UX STRAT USA 2017: Jake Mitchell, "Using Jobs to be Done at Carmax to Guide P...UX STRAT
This document discusses how CarMax uses the "Jobs to be Done" framework to guide product innovation. It explains that most innovations fail because they don't satisfy an important job. CarMax identified jobs like wanting better digital photos of vehicles online. To address this, CarMax developed indoor photo studios and new photo processes. The document advocates understanding the functional, emotional, and social aspects of the jobs customers hire products and services to do. It also stresses the importance of direct and indirect observation of customer needs and behaviors.
UX STRAT USA 2017: Sara Conklin, "The Role of UX In Pitney Bowes’ Business Tr...UX STRAT
This document discusses how Pitney Bowes, a 96-year-old global technology company, is driving business transformation through a user experience (UX) strategy. The strategy involved collaborative discovery to understand client needs, collaborative design sprints to develop a streamlined sending workflow, and cross-functional alignment to shift from a product to an ecosystem focus. The approach led to a validated UX design, continued equipment sales growth, and positive client and internal feedback, suggesting the UX strategy is successfully helping reinvent mail and retain clients.
Workshop at Agile by Example 14 in Warszaw. Well-functioning Scrum teams have proved to be good at delivering working
software, but that does not necessarily mean that they deliver optimal, or even
expected, business value. Agile is becoming the standard way of developing
software, and the understanding of the value of User Experience (UX) is
increasing. Impact Management and Impact Mapping ensures value creation by focusing on desired values for users and busines
The document discusses the concept of lean user experience (UX) design. It is inspired by lean and agile development theories and focuses on bringing the true nature of design work to light faster with less emphasis on deliverables and more focus on the actual user experience. The key aspects of lean UX discussed include cross-functional teams, continuous discovery and design experiments, establishing assumptions and hypotheses to test, rapid prototyping, and obtaining frequent user feedback to iterate quickly. The goal is to reduce waste and cycle time through techniques like defining minimum viable products and conducting usability testing to continuously learn and improve the design.
UX STRAT Europe 2017: Nico Weckerle, "Shifting the Deutsche Telekom Mindset t...UX STRAT
UX STRAT Europe 2017 presentation by Nico Weckerle, Vice President Experience Strategy, Deutsche Telekom:
"Shifting the Deutsche Telekom Mindset to Ecosystem Design Thinking"
General Assembly - How To Get A Great UX JobPatrick Neeman
The document provides tips for getting a UX job, including preparing your LinkedIn profile and resume, building a portfolio, networking, and navigating the interview process. It notes that the typical interview process involves a phone screen with 7-10 people followed by 3-5 on-site interviews. It emphasizes that referrals are an important way to get jobs, with 45% of hires coming from agency or personal referrals compared to only a 0.41% chance from online job applications alone.
Effects driven Scrum development using Business impact mapsSara Lerén
This is the presentation for my session at Scrum gathering 2013 in Paris. It's about how you can use Business Impact Maps in Scrum to focus on what needs to satisfy to create value.
This document discusses growing a strong UX practice within an organization. It emphasizes assessing skills across teams to identify gaps and priorities for development. Teams should determine goals, needed capabilities, and skill levels. An assessment compares current skills to norms and desired levels, calculating gaps. This helps determine where to focus development efforts, which can include internal growth opportunities or external hiring. The overall aim is for teams to align their capabilities with business goals and have the breadth and depth of skills needed for success.
Creating an Enterprise CSS Framework: A Salesforce UX Case Studyuxpin
You'll learn:
- Best practices based on Salesforce UX case study
- How to craft a powerful design system with CSS
- How to evaluate solutions to product problems
Impact-driven Scrum Delivery at Scrum gathering Phoenix 2015Sara Lerén
This document discusses impact-driven delivery using impact mapping and management. Impact mapping is a framework that maps out the desired impact of a product on business metrics and user needs from the "why" through solutions. It provides a solid ground for design, planning, and quality assurance. The document outlines impact mapping components and provides exercises to practice defining metrics, users, and evaluating designs based on the impact map. It also discusses how impact management can be used to continuously evaluate hypotheses and solutions to deliver desired value and impact.
Establishing HCD Culture for a 115 Year Old BankUXDXConf
Creating design teams focused on user can be hard, but building that team in a mature and established business - even harder.
In this talk, Daphne will talk through the journey of success that her and her team at Banco Pichincha as they build and establish a human centered design culture in Ecuador's oldest bank. She will talk through:
- The experimental process that incorporates cross functional teams;
- How they continue to ensure that the culture is deeply engrained through the onboarding model; and
-What changes she foresees to improve the efficiency of the teams
EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
Proposal Template To Increase Traffic To A Website PowerPoint Presentation Sl...SlideTeam
If your company needs to submit a Proposal Template To Increase Traffic To A Website PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/30H9zcm
UX research refers to practices that keep users at the center of the design process through methods like field research and usability testing. It is done for several reasons: to create truly relevant designs by understanding user needs, to make products easy and pleasurable to use, and to understand the ROI of UX design changes. Stakeholders in UX research include users, as well as those from business, engineering, and UX teams who can provide different perspectives to ensure the research is on track, considers implementation limitations, and increases engagement across teams.
UX STRAT 2013: Nathan Shedroff, What It Means to be StrategicUX STRAT
This document discusses strategy and provides definitions and frameworks for understanding strategy. It defines strategy as a high-level plan for achieving goals in uncertain conditions. Several strategy tools are presented, including SWOT analysis, which analyzes strengths, weaknesses, opportunities, and threats, and environmental analysis, which examines social, political, technological, economic, and industry factors. The document also discusses positioning, experience design, and creating total value through both qualitative and quantitative means.
This document is a preface and table of contents for the book "Effective UI" by Jonathan Anderson, John McRee, Robb Wilson, and the EffectiveUI Team. The preface discusses how as technology has advanced, software has become more integral to people's daily lives, creating tension between sophisticated software capabilities and ease of use. It notes that while expectations for good user experience (UX) are growing, achieving better UX is harder than many companies expect. The book aims to provide guidance to product managers, technologists, designers, and businesspeople on building UX competency and UX-focused products and initiatives. The table of contents provides an overview of the book's 9 chapters which cover topics like understanding UX
Overview of what should be taken into account when building out the estimate for User Experience work efforts. Along with an overview of to design estimation methods.
O documento discute a importância do design centrado no usuário (UX design) para o sucesso de produtos. Explica que UX design envolve todos os aspectos que afetam a experiência do usuário com um produto e que é uma abordagem que considera tanto as expectativas dos usuários quanto dos negócios. Também destaca que falhas relacionadas a UX, como má definição de requisitos e comunicação deficiente entre desenvolvedores e usuários, são algumas das principais causas de insucesso de produtos de software.
O documento discute a importância da usabilidade no design de sites e aplicativos. Ele fornece definições de termos como usabilidade, eficácia, eficiência e segurança. Também apresenta princípios de usabilidade como feedback, páginas de erro e formulários, e discute testes de usabilidade em laboratório e no ambiente do usuário.
Bandsintown Reveals What Makes Live Music Fans TickBandsintown
Bandsintown, the top free concert discovery application on Facebook and smartphones, commissioned leading research firm, Insight Strategy Group, to study the behavior of concert goers nationwide and identify trends in their discovery of live music events. Taking into account both the social and musical aspects of attending a concert, the online survey splits fans into five distinct segments, revealing how bands, managers, record labels, and marketers can effectively target each one, improve the artist’s relationship with their fans and increase ticket sales and related revenue.
Survey highlights include:
• Music/Social Segmentation: Five segments of online live music fans (Super Fans, Plugged-Indies, Soloists, Dedicated Diehards, and Tag-Alongs) broken down by age, gender, household income, average number of shows per year, average spend per show, and more.
• Push Still Popular: The most influential groups - Super Fans and Plugged-Indies - are the most engaged with social media and most likely to post about the shows they attend. However, even the most engaged fans prefer to receive “push” notifications such as Facebook posts and email alerts about upcoming shows rather than search out that information themselves on Google, artist or event websites.
• Advance Planning: The most engaged fans usually buy tickets well in advance – 83 percent of Super Fans and 69 percent of Plugged-Indies – and generally within days of hearing about a concert.
• “Specialization” vs. Convenience: These target segments are more likely to pay extra for offers that make them feel “special,” such as artist meet-and-greets and preferred seats, rather than offers that improve their convenience, such as skipping the line or complimentary food and beverages.
“So much of fan behavior is anecdotal; we thought it was high time to examine real live music fans and get to the bottom of what drives their decisions around concerts,” said Julien Mitelberg, CEO of Bandsintown. “We were surprised to find that as engaged as these people are online, they now rely on ‘push’ communications to find out about new events. Clearly, musicians and promoters need to take an active role to ensure fans know about shows in advance as well as provide premium options that these fans will pay for – and Bandsintown is set up to support all these efforts.”
About Bandsintown
Bandsintown is a top-rated concert discovery application on Facebook, the App Store and Google Play for live music fans and artists. The application generates 1 billion impressions of concert promotions and sends over 1 million users to buy tickets for artists every month. For fans, Bandsintown provides a personalized way for music fans to track their favorite artists so they never miss a live concert and to discover new touring artists, based on their musical preferences and location. For artists, Bandsintown provides a best-in-class platform that allows artists to promote their l
Palestra do Luiz Almeida, nosso UX Designer e especialista em SEO aqui na Neue Labs, sobre UX e Fontes de Tráfego, com vários insights sobre metodologia de pesquisa e o aproveitamento de recursos internos para mensuração.
Os slides fazem parte do Neue T, nosso encontro semanal de aprendizagem e socialização de conteúdos, que traz assuntos de dentro e fora das startups e que acontecem toda sexta-feira.
Você pode acompanhar o Neue T ao vivo, sempre às 17h30, pelo nosso canal no Livestream: http://bit.ly/livestreamneue
Todo material é livre para download, cópia e alteração
O documento discute como o trabalho do time de front-end pode impactar os resultados financeiros de uma empresa através da melhoria da performance, produtividade e testes A/B. Algumas otimizações como redução do tempo de carregamento das páginas e melhorias na experiência do usuário podem levar a aumentos significativos no tráfego e conversões. É importante medir os KPIs relevantes para orientar as melhorias com base em dados.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
Mensurando a Experiência do Usuário ( A Importância dos Dados Para UX ) - ...Huxley Dias
Conteúdo apresentado na trilha de UX Design do The Developers Conference - SP 2016. Huxley Dias fala sobre a importância da utilização de dados para mensurar e projetar experiência do usuário.
Ux & Why Your Business Needs It (3Leaf Consulting)Thomas Watkins
User experience (UX) design focuses on optimizing usability, enjoyment and task efficiency for customers. UX reduces development costs by catching problems early and increases revenue through higher conversion rates and customer retention. Case studies show how UX redesigns helped Walmart increase online visitors 214%, saved GE $30 million annually, and nearly doubled conversions for Bank of America's online enrollment. Implementing UX best practices from the start could have helped Airbnb avoid bankruptcy in its early stages. The document promotes 3Leaf Consulting's UX services which include research, iterative design, specifications and a style guide to streamline development.
What makes websites a strong channel for the company? Is it the visuals or what it does for its customers? As success is increasingly fought at the experience level, can design help you build websites that people truly value? And if so, how?
This presentation is about good design discovery by way of effective User Experience research. It's a set of methods you can mix and match to truly understand who you're designing for, according to what the medium is and what your business needs.
If you've ever wondered how to conduct good UX research or what's going on in that designer's mind (again), look no further.
Presented at DrupalNorth Regional Summit (August 2018)
Understand what design thinking is. Learn how to use design thinking in SAP, Oracle EBS projects to understand what your customers/users really need. Seize the business benefits and innovate.
IT Executive's Guide to Design thinking | AlgarytmPropel Apps
Understand what design thinking is. Learn how to use design thinking in SAP, Oracle EBS projects to understand what your customers/users really need. Seize the business benefits and innovate.
A non-technical design guide for development professionals.
Designing the old way was a bloated process that could involve four months of discovery, annotating scores of wireframes with review notes and the massive budget to match. Something had to give.
Born out of the necessity to create more value for the end users without increasing hour allocations or project spend, lean UX helps condense the process delivering working software in as little as 4 weeks. Particularly good for startups or innovation accelerators, lean UX uses an iterative approach to visualize and deliver. From time to investment dollars to sanity, lean UX saves big. Learn from our design and delivery teams.
The document discusses how usability and information architecture align with business goals of saving money, saving time, and creating quality products and services. It notes that focusing on users is critical to reducing costs and failures, as well as increasing usage, adoption, quality, and competitive advantage. User centered design can help accomplish many business objectives.
Tale of two customers: Addressing the struggle between flexibility and usabil...Eileen O'Brien
The document discusses the challenges of ensuring usability for customized business-to-business software implementations. It describes how consultants often customize applications in ways that negatively impact the user experience. The authors share a case study where they conducted usability assessments of two call center customers' implementations to identify issues and provide recommendations. They provided demos, conducted field research, performed heuristic evaluations, and involved the consultants. Customers found the evaluations valuable for improving the user experience before rollout. The authors suggest strategies like adding user-centered design training to consultant certification programs and establishing design guidelines to help improve customized implementations.
Mental Models, Service Design & The Problem With ConvergenceHarry Brignull
This document discusses convergence in the context of telecommunications services and the importance of user experience (UX) design. It notes that while companies may offer converged services under a single brand, users form mental models of the services based on their individual experiences. This can lead to expectations not being met if the backend systems and organizational structure are not designed for true convergence. The document recommends three steps for organizations - 1) converging internal UX efforts, 2) converging product development, and 3) involving UX at the strategic level early in the process to align with user mental models. Proper service design is needed to connect the front-end and back-end experiences for successful converged services.
Design Thinking Dallas by Chris BernardChris Bernard
The document discusses design thinking and its importance for meaningful innovation. It defines design thinking as focusing on what is desirable to users, going beyond usability to create desirable experiences. It emphasizes that design thinking is needed for all roles and organizations to stay competitive. It outlines how organizations can develop design thinking capabilities through people, awareness/understanding, and execution of user experience principles and processes.
Precis Book Agile mgmt software engineering david j andreson summary viramdas...Vishwanath Ramdas
my personal notes on Agile management Book By David Anderson.. used as a reference for projects and programs in lean agile for software and services organizations
How we got everyone at MYOB hooked on UX, and how we're managing their addict...Megan Dell
MYOB hasn't been known for its usability and design. In the past 12 months, a UX team has been growing, and their influence on product design and development is continually growing. As User Experience designers and managers of a UX team, getting buy-in from your stakeholders and peers is awesome - especially when you're all new to the company. But what happens when you've increased the interest and buy-in so much that it turns into a monster to manage? You could double the size or your team, or you could do what we're doing - educating the rest of the company about good design and user experience and letting go of the reins a little. Scary? Yes. Learn how we're doing things at MYOB and the exponential change we are seeing in the company culture.
Lean UX and Optimisation - Userzoom : 24 jan 2012 - lean optimisationCraig Sullivan
This document discusses optimization techniques used by Craig Sullivan at Belron, including A/B testing, usability testing, analytics, surveys, and customer insights. It emphasizes designing products through rapid iteration and prototypes based on consumer feedback. The goal is to continually improve customer experiences and business outcomes using techniques from lean startup methodology, user experience design, and agile project management. Projects are managed through Pivotal Tracker to allow flexible prioritization and delivery of optimizations.
This presentation proposed implementing Microsoft Lync to address communication problems following Anheuser-Busch InBev's merger. It identified issues like rigid structures, multiple platforms, and lost informal relationships. Social network analysis was discussed to map relationships and identify solutions. Microsoft Lync was introduced as a solution to improve communication through features like instant messaging, video calling, and collaboration tools. Potential benefits included increased productivity, innovation, and cost savings. Implementation costs were estimated along with projected financial benefits over three years. Testimonials from other companies highlighted benefits like increased efficiency and faster problem resolution times.
UX is everywhere that's why the UX process is more Important!
Without a solid UX design process, you have a lower chance of creating a product with good UX. A well-defined and well-executed UX process, on the other hand, makes it possible to craft amazing experiences for users.
[Srijan Wednesday Webinars] Opportunities and Challenges in Enterprise UX DesignSrijan Technologies
Speaker: Baruch Sachs, Senior Director UX, PegaSystems
Baruch dives into the intricacies of Enterprise UX design. We will get a good look at the opportunities that exist and the unique challenges that accompany enterprise UX today, with specific focus on how to solve these challenges in project implementation.
Baruch shares some key pointers on strategic vs. tactical UX design, user story vs. job story, and also some tricks to get enterprise stakeholders to agree to a uniform and intelligent UX design.
1) The document discusses how UX and design thinking are becoming central to digital businesses and marketing. It notes that simply hiring design firms is not a sustainable approach and that integrating design is important.
2) It provides an overview of a UX-driven process for product development that emphasizes quick iterations, cross-functional collaboration, and testing to develop a shared understanding of the user experience.
3) Examples are given of how different companies have integrated UX and design thinking into their marketing and digital strategies.
C:\Ihc\Bp Mlink\Presentations\Bpm Link Canberra Feb 2010BPM Link
Maria Horrigan discusses the importance of understanding users in business process design and improvement. She emphasizes that project success relies on meeting user needs rather than just focusing on the process or technology. Horrigan describes using personas and "want maps" to capture user behaviors, preferences, and needs in an agile project. She predicts that the focus on users and adoption of agile methods will continue to increase in 2010.
This document discusses user experience (UX), agile product management, and delivering software that meets user needs. It advocates for an iterative development process that incorporates UX research and testing. Product managers are advised to work closely with UX designers to validate assumptions through usability testing, measure outcomes, and prioritize addressing UX issues. An agile, lean approach that rapidly builds and learns from user feedback is presented as the best way to deliver innovative products that customers want and provide a competitive advantage.
Lean UX is based on lean development, a school of thought that originates from the startup world.
The goal of lean development is to cut any element in the product development cycle that is not strictly necessary.
http://blog.walkme.com/users-happy-lean-ux-principles/?t=20¶1=SML
Similar to The roi of good user experience SDC 2013 (20)
Margaret Gould Stewart – Elegant Tools: The 4 principles of business designinUse
Margaret Gould Stewarts presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences: www.fbtb.se
Simon Bennetts presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences.
Kjell Persson – Transforming a City: Re-designing DenverinUse
Kjell Perssons presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences.
Golden Krishna – The Best Interface is No InterfaceinUse
Golden Krishnas presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences.
Jeffrey Veens presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences.
Susan Weinschenk – Robots, VR, and AI: The Future of Human Interaction with T...inUse
Susan Weinschenks presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences.
Abby Coverts presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences.
Att bygga rätt lösning är en stor utmaning. Den som skapar värde, gör vardagen enklare och som förändrar beteenden. 5 tips till utvecklare som vill påverka!
The document discusses the importance of design and beauty in business. It argues that design can drive innovation and create exceptional customer experiences by appealing to people's senses and emotions. The perception of beauty happens instantly, within 50 milliseconds, through our sensory systems. Therefore, to design for humans and create better experiences, designers must consider the physical senses and embrace subjectivity from the user's perspective. The document advocates for collaboration across disciplines to holistically design experiences, not just surface features.
Impact-Driven Scrum Delivery at Scrum gathering Phoenix 2015inUse
This document discusses impact-driven delivery using impact mapping and management. Impact mapping is a framework that maps out the desired impact of a product on business metrics and user needs from the "why" through solutions. It provides a solid ground for design, planning, and quality assurance. The document outlines impact mapping components and provides exercises to practice defining metrics, users, and evaluating designs based on the impact map. It also discusses how impact management can be used to continuously evaluate hypotheses and solutions to deliver desired value and impact.
Greg Nudelman - One dollar prototype (From Business to Buttons 2015)inUse
This document outlines 8 lessons learned for lean mobile UX design. The lessons are: 1) Decide the essential functionality and improvise the design, 2) Ensure the prototype fidelity matches the project stage, 3) Establish the user context before defining personas, 4) Focus on building the minimum viable prototype, 5) Leverage digital tools like paper, 6) Test prototypes with objective users, 7) Ask questions to validate the business value, and 8) Design for the product, not documentation.
Kim Goodwin– Its a journey not the destination (From Business to Buttons 2015)inUse
This document discusses using journey maps for user experience (UX) and service design. It provides an example journey map for booking a flight that shows the current tasks and tools used at each step and how the user wants to accomplish goals and feel at each step. It suggests improvements like showing flight options visually and sending calendar invitations. It notes journey maps can identify problems, opportunities, and changes needed across an organization's tools, processes, pricing, skills and values to better support the user's experience.
Ethan Marcotte – The map and the territory (From Business to Buttons 2015)inUse
John Randel Jr. was commissioned in 1807 to survey Manhattan and lay out the city's streets in a grid pattern. This was done to promote order, public convenience, and most importantly public health, as the island was previously covered with private estates and unsustainably populated. Over 200 years later, responsive web design allows content to be easily accessed on a variety of devices, with the goal of creating universally usable websites. Designers are now considering how to promote the health, sustainability and performance of the web through techniques like progressive enhancement and reducing file sizes.
Cindy Alvarez - Embracing hypothesis driven design (From Business to Buttons ...inUse
The document discusses hypothesis-driven design in user experience (UX) work. It explains that UX people form hypotheses about customer problems, behaviors, and how proposed solutions might lead to improvements. They then take actions like testing the hypotheses to try and invalidate them, and share what they learn. An example is given where making search more noticeable on a collaboration tool did not change user behavior as expected, leading to forming a new hypothesis about why people do not want to search. The overall process of forming hypotheses, testing them, learning from results, and using lessons to guide further work and hypotheses is hypothesis-driven design.
Leisa Reichelt – Good design where you least expect it (From Business to Butt...inUse
- Leisa Reichelt is the Head of User Research at the Government Digital Service (GDS) in the UK.
- GDS aims to transform government services through user-centered "digital by default" design and an approach of "revolution not evolution."
- Leisa advocates for user research practices like embedding researchers in product teams for multiple days per week and getting "exposure hours" through user interviews and testing to better understand users.
Pamela Pavliscak - The science of happy designinUse
This document discusses elements of happiness and technology that can co-exist. It summarizes research from 8000 people across 300 websites rating happiness after use. Key findings include that happiness leads to better ratings, likelihood to return, and positive recommendations. Happiness is described as having elements of ease, trust, creativity, connection, and meaning. A framework of pleasure plus purpose is presented as a way to create happiness through technology design. The document advocates for positive design using the elements of happiness.
This document discusses using sensors to create adaptive experiences. It describes how sensors can turn data into contextual knowledge by recognizing when a user is at home, work or in a car. It provides examples of many different types of sensors like accelerometers, cameras, microphones that can be used. The document envisions how lighting could intuitively adjust based on time of day and user behavior using integrated sensors. It promotes designing experiences that are friction-free by understanding what users want, when they need it based on their immediate context through adaptive design and sensors.
Karen Mcgrane - Content in a zombie apocalypse (From Business to Buttons 2015)inUse
The document discusses the future of content management and how content can be adapted for different platforms and devices beyond just print. It notes that the future relies on separating content from its presentation and formatting so it can be displayed across many different mediums, from websites and apps to smart TVs, watches, and digital signs. The document also stresses that the web is not like print and content needs to be created in a way that acknowledges this.
The document provides tips for fostering creativity such as being open to possibilities, stepping outside normal thinking, clearing the mind of constraints, exploring uncomfortable ideas, and sleeping on problems. It recommends books on creativity techniques and notes that the author is available to give lectures or lead creative exercises to help with concept development.
2. Hi! My name is Ingrid
• BSC Systems Engineering
• Usability evangelist 1995
• inUse agency 2002
• 2005: BIM evangelist
(Business Impact Mapping
Ingrid Domingues and Management)
ingrid.domingues@inuse.se
6. Why?
1. Weak definition of requirements
2. Poor communication
3. Stakeholders lack commitment
7. Why UX is the solution
UX is a proccess where
1. Requirements evolve from high level to
detail
2. Visual, interactive design suggetstions
are communicated
3. Evaluations, walk-trought and other
teqniquies enhances stakeholders
understanding
8. Sucessful UX activities
• Stakeholder interviews
• Observe users
• First design the most important flows
• Test in use, early and continously
• Follow patterns for detailing design
9. 3 areas for ROI of UX
1. Efficiency (task oriented) solutions
2. Commercial solutions
3. Project and Maintenance
10. ROI types – task oriented
• Increased efficiency
• Shorter time to learn
• Decreased user errors
• Decreased costs for user support
12. ROI : Decreased cost for user support
”Hidden support costs for coworkers
helping others is estimated to between
6000 to 15000 dollar each year
for every computer”
Bulkeley 1992
13. ROI types – commercial
• Increased customer satisfaction
and strengthened brand
• Increased sales
• Existing customers
buy more when visiting the site
• More and returning customers
• Decreased customer support costs
14. ROI : increased sales
“One study estimated that improving
the customer experience increases
the number of buyers by 40% and
increase order size by 10%.”
Creative Good, 2000
15. ROI : customer support costs
Clean, Cutting-Edge UI Design Cuts
McAfee's Support Calls by 90%
Software CEO, 2004
16. ROI from UX – project & maintenance
• Savings gained from making changes
earlier in the design process
• Clear and focused requirements, less
time spent on guessing
• Reduced costs for support
• Less time spent on discussing bad design
alternatives
• Reduced costs for maintenance
17. ROI: Less time spent on discussing
bad design alternatives
4700
190 Apply established
patterns for interaction eg
”the moment of seduction”
18. ROI : reduced time (cost) for maintenance
Solutions that follows a clear pattern for UI is
saving money.
The User Interface of software is:
– 47‐66% of a project’s total code
– 80% of the unforeseen fixes required (the
other 20% are bugs)
19. “The average business metrics improvement
after a usability redesign is now 83%.
This is substantially less than 6 years ago
(135%), but ROI remains high because
usability is still cheap relative to gains.”
Jacob Nielsen, 2008
21. 1 Based on a fatal misconception
Managers think that design is extra work,
therefore they need to find out if it`s worth it.
“…whether design is necessary or affordable are
quite beside the point: design is inevitable.
The alternative to good design is bad design,
not no design at all”
Douglas Martin Book Design
22. 2 Not applicable in the formal sense
ROI is a quantitative financial approach and
focus on values that are forseen an easily
measured.
UX is about finding new ways of helping people
do what they want in smarter ways, and
changing peoples behavioirs.
The UXdesign process is itself a way of
changing business.
23. 3 Managers seldom check the result
70% do not have a structured follow up on
ther IT investments
Öhrlings PWC 2007
24. This is what really matters
1. Knowing what to do
2. Producing good design
3. Managing sucess
29. Satisfaction
I find more than expected
•
•
Related content
Persona pages
I get what I want
• Suggestions based on previous
use of the service
”The focused”
TARGET FOR
I find what I want
• FIRST RELEASE
Good search functionality
= •
- Suggestive search
- Easy text input (Box)
Effective browse
- Latest content displayed on top
Hard to find/Can’t find
Not available
• The content is not in the service
Time
Use Grow
30. We’re
drowning!!
inUse helped a customer prioritize CR:s, based on a Business Impact Map.
Savings: 1/3 of all incoming CR could be neglected 1,5 year of development time
36. Business Impact Management
1. Know what to do
2. Start with the most important flows
3. Know what to test = the things
that users evaluate = the product
capaibilities that serves their needs.
4. Feed back to managers by progress
measured in fulfillment of user needs,
not only time and costs.