Creating design teams focused on user can be hard, but building that team in a mature and established business - even harder. In this talk, Daphne will talk through the journey of success that her and her team at Banco Pichincha as they build and establish a human centered design culture in Ecuador's oldest bank. She will talk through: - The experimental process that incorporates cross functional teams; - How they continue to ensure that the culture is deeply engrained through the onboarding model; and -What changes she foresees to improve the efficiency of the teams