Let's Get Physical: Scaling UX Strategy for Digital Interactions with Physical Space
Leading groundbreaking large-scale UX strategy to envision, define and create scalable business processes and data automation applied not to ui but to physical spaces – buildings – includes lots of challenges. Learn how we created efficient methods and tools to gather disparate sources of property information, organize it and turn it into useful well-structured spatial data that brings to life interactive experiences with physical space… on a huge scale – for more than 4,000 Hilton hotels across 11 brands in 80-plus countries in… a very short time.
UX STRAT Europe 2017: Nico Weckerle, "Shifting the Deutsche Telekom Mindset t...UX STRAT
UX STRAT Europe 2017 presentation by Nico Weckerle, Vice President Experience Strategy, Deutsche Telekom:
"Shifting the Deutsche Telekom Mindset to Ecosystem Design Thinking"
UX STRAT USA, Mike Hubler and Tim Klauda, "Changing the Culture of Consumer a...UX STRAT
Presentation at UX STRAT 2015 by Tim Klauda, Vice President of Global Digital Creative, Walt Disney Parks & Resorts; and Mike Hubler, User Experience Program Manager, Northrop Grumman Corporation
UX STRAT Europe 2017: Nico Weckerle, "Shifting the Deutsche Telekom Mindset t...UX STRAT
UX STRAT Europe 2017 presentation by Nico Weckerle, Vice President Experience Strategy, Deutsche Telekom:
"Shifting the Deutsche Telekom Mindset to Ecosystem Design Thinking"
UX STRAT USA, Mike Hubler and Tim Klauda, "Changing the Culture of Consumer a...UX STRAT
Presentation at UX STRAT 2015 by Tim Klauda, Vice President of Global Digital Creative, Walt Disney Parks & Resorts; and Mike Hubler, User Experience Program Manager, Northrop Grumman Corporation
UX STRAT 2014: Tim Loo's Workshop - Experience Visioning & RoadmappingTim Loo
This presentation is a shareable version of my workshop presentation from UX STRAT 2014, Boulder, Colorado.
In this workshop, we discussed the purpose of vision and roadmap in the experience strategy and the importance of working together with both business stakeholders and customers in the planning process. We covered practical definitions, skills and techniques:
- What is an experience vision?
- What are the ingredients for a great experience visions?
- Running visioning workshops with stakeholders
- Communicating experience vision through storytelling
- What is an experience roadmap?
- Creating a delivery roadmap
This presentation was given at SDC 2013. It is a summary of figures for ROI of UX , but most of all an explanation why ROI is totally out of scope when disussing "why UX".
Customer Experience & User Experience - is the union greater than the sum of ...UXPA International
This presentation will bring to focus CX & UX disciplines and the synergies in their approach to solving customer problems. We will talk about a model where CX & UX disciplines will need to work together through shared processes and deliverables. The cooperation and coexistence of the groups allows for unifying experiences for customers across multiple channels and devices. There are internet retailers that carry your cart status across multiple devices, now imagine it’s a retailer with a brick and mortar along with a digital presence that can carry your cart across all of those channels. The union of CX & UX teams organizationally or from a process and deliverables standpoint can be beneficial for the two groups and the business. We will present the story of UX and CX groups coming together within our company to create organizational change to be focused on customers.
Lean Product Management: The Art of Known UnknownsNatalie Hollier
(This presentation was given at the Lean Strategy + Design Salon meetup in New York: http://www.meetup.com/LeanStrategyPlusDesign/events/200913392/)
"Innovate or die” is the mantra of successful companies. So how can we build innovation into our product development process? By combining design thinking, lean startup and agile we get a recipe for repeatable innovation: lean UX. Lean UX and lean startup methods are being used today by many startups and innovation labs to take a learning approach to discovering and building the best product for customers.
But what does repeatable innovation look like scaled across an enterprise? This talk will share how to apply lean product practices as a continuous process across multiple products and agile development teams in an organization. With real examples and artifacts you will learn how to manage - and thrive - in uncertainty to create awesome products.
UX STRAT 2014: Brian Gillespie, "How to Avoid Losing Design Strategy to Busin...UX STRAT
A few years back, I posed my peers the question ""Will designers lose design strategy to business strategists learning design thinking". Some said "Yes!" blaming complacency of design firms and contemporary design education. Others said "No", believing that our discipline is so unique that it can never be usurped. The answer probably lies somewhere in between. One way we can ensure the answer is "No!" is to develop strategic design techniques that provide value to business and bridge the often-wide communication gap between business and design professionals. I will share several that have been successful in my experience over the past few years at Isobar and Continuum.
EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
Based on her 5 years as a UX leader at Citrix, Julie explains how to drive better product design through cultural transformation. See how she helped build design culture for designers and non-designers across different continents.
UX STRAT Online 2021 Presentation by Carolyn Chang and Christine Liao of Link...UX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Human-Centered AI Experiences at LinkedIn"
Carolyn Chang
LinkedIn: Principal User Experience Researcher
Christine Liao
LinkedIn: Product Design Lead
UX STRAT Europe 2018: Dr. Giulia Calabretta, Delft University of TechnologyUX STRAT
UX STRAT Europe 2018 presentation slides by Dr. Giulia Calabretta of the Delft University of Technology, "Strategic Design Practices for Enterprise Innovation"
For Insights to Impact: Demonstrating the ROI of UX Research - Beth Lingard a...UXPA International
A great challenge facing businesses today is the overabundance of data and how to use it to take action. UX researchers must have a level of business savvy to craft actionable recommendations that transcend design and impact key business goals.
Understanding business needs starts with your first conversation, where it becomes the foundation for your study and develops throughout every communication and phase, right up until you deliver your findings, recommendations, and next steps. Without tying business goals to research, your research becomes unusable, and could jeopardize its perceived value.
During this talk, you will gain a framework for approaching the study, tips, and best practices developed from hundreds of studies with Fortune 500 clients. Our advice will ensure your insights are usable, actionable, and demonstrate the ROI of your research.
UX STRAT 2014: Tim Loo's Workshop - Experience Visioning & RoadmappingTim Loo
This presentation is a shareable version of my workshop presentation from UX STRAT 2014, Boulder, Colorado.
In this workshop, we discussed the purpose of vision and roadmap in the experience strategy and the importance of working together with both business stakeholders and customers in the planning process. We covered practical definitions, skills and techniques:
- What is an experience vision?
- What are the ingredients for a great experience visions?
- Running visioning workshops with stakeholders
- Communicating experience vision through storytelling
- What is an experience roadmap?
- Creating a delivery roadmap
This presentation was given at SDC 2013. It is a summary of figures for ROI of UX , but most of all an explanation why ROI is totally out of scope when disussing "why UX".
Customer Experience & User Experience - is the union greater than the sum of ...UXPA International
This presentation will bring to focus CX & UX disciplines and the synergies in their approach to solving customer problems. We will talk about a model where CX & UX disciplines will need to work together through shared processes and deliverables. The cooperation and coexistence of the groups allows for unifying experiences for customers across multiple channels and devices. There are internet retailers that carry your cart status across multiple devices, now imagine it’s a retailer with a brick and mortar along with a digital presence that can carry your cart across all of those channels. The union of CX & UX teams organizationally or from a process and deliverables standpoint can be beneficial for the two groups and the business. We will present the story of UX and CX groups coming together within our company to create organizational change to be focused on customers.
Lean Product Management: The Art of Known UnknownsNatalie Hollier
(This presentation was given at the Lean Strategy + Design Salon meetup in New York: http://www.meetup.com/LeanStrategyPlusDesign/events/200913392/)
"Innovate or die” is the mantra of successful companies. So how can we build innovation into our product development process? By combining design thinking, lean startup and agile we get a recipe for repeatable innovation: lean UX. Lean UX and lean startup methods are being used today by many startups and innovation labs to take a learning approach to discovering and building the best product for customers.
But what does repeatable innovation look like scaled across an enterprise? This talk will share how to apply lean product practices as a continuous process across multiple products and agile development teams in an organization. With real examples and artifacts you will learn how to manage - and thrive - in uncertainty to create awesome products.
UX STRAT 2014: Brian Gillespie, "How to Avoid Losing Design Strategy to Busin...UX STRAT
A few years back, I posed my peers the question ""Will designers lose design strategy to business strategists learning design thinking". Some said "Yes!" blaming complacency of design firms and contemporary design education. Others said "No", believing that our discipline is so unique that it can never be usurped. The answer probably lies somewhere in between. One way we can ensure the answer is "No!" is to develop strategic design techniques that provide value to business and bridge the often-wide communication gap between business and design professionals. I will share several that have been successful in my experience over the past few years at Isobar and Continuum.
EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description:
Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research
Based on her 5 years as a UX leader at Citrix, Julie explains how to drive better product design through cultural transformation. See how she helped build design culture for designers and non-designers across different continents.
UX STRAT Online 2021 Presentation by Carolyn Chang and Christine Liao of Link...UX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Human-Centered AI Experiences at LinkedIn"
Carolyn Chang
LinkedIn: Principal User Experience Researcher
Christine Liao
LinkedIn: Product Design Lead
UX STRAT Europe 2018: Dr. Giulia Calabretta, Delft University of TechnologyUX STRAT
UX STRAT Europe 2018 presentation slides by Dr. Giulia Calabretta of the Delft University of Technology, "Strategic Design Practices for Enterprise Innovation"
For Insights to Impact: Demonstrating the ROI of UX Research - Beth Lingard a...UXPA International
A great challenge facing businesses today is the overabundance of data and how to use it to take action. UX researchers must have a level of business savvy to craft actionable recommendations that transcend design and impact key business goals.
Understanding business needs starts with your first conversation, where it becomes the foundation for your study and develops throughout every communication and phase, right up until you deliver your findings, recommendations, and next steps. Without tying business goals to research, your research becomes unusable, and could jeopardize its perceived value.
During this talk, you will gain a framework for approaching the study, tips, and best practices developed from hundreds of studies with Fortune 500 clients. Our advice will ensure your insights are usable, actionable, and demonstrate the ROI of your research.
Facilitators: Lawrence Neeley (Olin College) and Leticia Britos Cavagnaro (Stanford University)
Design Thinking is a method for the practical and creative resolution of problems through design with a comprehensive understanding of stakeholders, users, or customers. There has been significant coverage in the literature on this method, much in connection to Stanford’s d.school. This widely adopted method has direct application in engineering. Through this breakout, participants will learn some of the core concepts of design thinking and available resources. Participants will discuss how to leverage the overlap of design thinking and entrepreneurial mindset.
Design has slowly shifted from outcome oriented process to a thinking oriented process that does problem solving.
We made a presentation at Lounge 47, which is a upcoming startup incubation center.
Webinar : How to Apply Design Thinking to Enable Innovation in Your WorkplaceProductinnovationacademy
Product Innovation Academy take great pleasure in inviting you to the monthly webinar series. Our theme for this webinar will be about
"How to apply Design Thinking to enable Innovation in your workplace"
Use the linkedin thread http://goo.gl/uF6XlV to post your questions which can be answered by the speaker offline as well
Speaker:
Manisha Phadke an alumnus of IDC, IIT Mumbai, has a two-decade experience in disciplines like Information Design, UI / UX, Design Strategy and Business Development in varied domains such as Publishing, Education & E-Learning and Jewelry.
Widely travelled has a global experience in translating customer insights into viable product strategy.
A passionate Educator and Trainer has converged her professional practice and knowledge base into imparting the use of Design thinking as a creative problem solving methodology. Be it for students, faculty or corporates, she has customized programs to facilitate need based learning outcomes.
Mentoring Startups with the same philosophy, has also take to exploring online education platform as an individual learning tool rather than a broadcasting teaching tool.
With enthusiasm that cannot be corked in, she believes that one is always a student, learning from unexpected stimuli!
Join 3 Day workshop on product management | user experience | design thinking
know more : http://www.prodinnov.co/
Buttons on forms and surveys: a look at some research 2012Caroline Jarrett
Does 'Submit' or 'Send' or 'OK' go to the left or right of 'Cancel'? Does 'Next' go to the left or right of 'Previous'? This talk at the Information Design Conference 2012 discusses three research studies on forms and surveys.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
B2B Ecommerce: Design Principles and Best Practices to Boost SalesAlex Schmelkin
Smart B2B Design: Strategy and User Experience Principles that Boost Sales. Presented at the Internet Retailer Conference and Exhibition (IRCE) 2014 by Alex Schmelkin, CEO of Alexander Interactive, and Girisha Chandraraj, Head of Digital of United Stationers.
A workshop on Value Proposition Design by Sam Rye from Lifehack & Enspiral.
This workshop takes you through the Value Proposition Canvas, helps you pitch your vision, and lays out a short exercise to make a 2D or 3D prototype of your solution for feedback.
It draws heavily on the content, language and concepts from this book, which we highly recommend you buy if you're serious about (social) entepreneurship or intrapreneurship : https://strategyzer.com/value-proposition-design
This presentation provides a framework for product managers and C-level executives to discuss and prioritise their product investments. Maintaining a practical focus, it condenses highlights from McKinsey's three horizons model and more recent successors developed by academics at Wharton and MIT.
By Board of Innovation (www.boardofinnovation.com)
Full program & tools available. A step by step approach to create an innovation platform in your company.
After a great trip to Melbourne for Future Assembly, I thought it'd be great to present our thoughts on Design Ethics for Artificial Intelligence.
It's a thought-provoking and engaging presentation and will have you pondering our flawed and highly subjective value systems.
What's the relationship between digital disruption and digital transformation? How can organisations manage their digital transformations better and achieve their business transformations faster? What role does digital culture play and how do you develop a digital culture?
New Zealand businesses and government agencies are all facing the effects of digital technology and responding to the changing nature of market expectations.
In this presentation, delivered at Solnet's CXO Digital Transformation seminars, Phil Coop, (Digital Transformation Director, Solnet) discusses the roles of focus, innovation, team structure, culture, data, and UX as ingredients to a successful digital transformation.
Beyond the Crystal Ball –The Agile PMO - Heather Fleming and Justin RiservatoAtlassian
Perhaps we've set our project management officers (PMOs) up for failure. Without knowing it, we ask them to predict the future using a one-size-fits-all approach to best practices – and that just doesn't work. There is no magic crystal ball! Learn how an agile PMO can help your organization tackle the right work, at the right time, with the right teams using JIRA.
Video: https://www.youtube.com/watch?v=Lka7nsDsZk8
There’s real evidence that Agile software engineering projects work better than waterfall. In Silicon Valley, Agile is the de-facto standard for innovating new products. But an Agile project needs good product management and good UX design to succeed. Fitting UX in with product management and Agile can be uncomfortable for UX designers. Once you get it, though, you’ll never want to work any other way. We’ll look at:
- Why Agile works well for innovation and for software delivery
- What product management is and why your software product can’t succeed without it
- The different product phases: Discover, expand and exploit
- The role of UX in each phase
- Setting up hypotheses and metrics to keep Agile teams on track
Miester Display is an eminent name in the line of offshore software development companies since the year 2007 situated in Santa Clara, California. It is a distinguished web development company which provides both onshore and off shore services. It is well respected and highly praised for its prowess in website development in addition to search engine optimization, online marketing services, performance analysis, ecommerce hosting and support for mission critical applications. We like our name suggests attempt to be the best at what we do and give our clients present and future no reasons to complain.
Miester Display has a team of notable and extremely competent set of web designers, programmers, PHP programmers and .NET developers who provide brilliant software development, outsourcing services, ecommerce website solutions, multimedia solutions and Pay per Performance Search Engine Optimization (SEO) including Web Positioning services.
Our developers are also proficient in the key areas of Website designing, Yahoo Store Development, open source PHP Programming, Custom Software Development, Ecommerce Solutions, Portal Website Design and Web Applications Development and unique mobile applications. Alongside we also provide excellent custom software development services. We believe that no task is irrealizable be it a CMS website (Joomla website development, Word press website development, Magento website development, Drupal website development, ASP.NET website development), Ecommerce Website (Joomla Virtue mart development and customization, Oscommerce website development (Magento website development and even Yahoo store website development.
We would be ever so thankful if you could please ‘like’ our page and help us grow and perfect our services evermore.
Miester Display is an eminent name in the line of offshore software development companies since the year 2007 situated in Santa Clara, California. It is a distinguished web development company which provides both onshore and off shore services. It is well respected and highly praised for its prowess in website development in addition to search engine optimization, online marketing services, performance analysis, ecommerce hosting and support for mission critical applications. We like our name suggests attempt to be the best at what we do and give our clients present and future no reasons to complain.
Miester Display has a team of notable and extremely competent set of web designers, programmers, PHP programmers and .NET developers who provide brilliant software development, outsourcing services, ecommerce website solutions, multimedia solutions and Pay per Performance Search Engine Optimization (SEO) including Web Positioning services.
Our developers are also proficient in the key areas of Website designing, Yahoo Store Development, open source PHP Programming, Custom Software Development, Ecommerce Solutions, Portal Website Design and Web Applications Development and unique mobile applications. Alongside we also provide excellent custom software development services. We believe that no task is irrealizable be it a CMS website (Joomla website development, Word press website development, Magento website development, Drupal website development, ASP.NET website development), Ecommerce Website (Joomla Virtue mart development and customization, Oscommerce website development (Magento website development and even Yahoo store website development.
We would be ever so thankful if you could please ‘like’ our page and help us grow and perfect our services evermore.
Digital transformation masterclass june 2016Scopernia
How do you deal with digital transformation in your organization? These are the hand-outs of the masterclass that Jo Caudron is giving. Jo is co-author of the best-selling book on the topic http://www.digitaltransformationbook.com.
A Day in the Life of a Product Manager by Expedia Senior PMProduct School
Take aways:
-As the "CEO" you are responsible for the success of your Product despite never actually "building" anything
-As the "Coach" you are responsible for pushing the team to succeed and always remaining optimistic
-As the "Router" you are responsible for directing the overwhelming questions, feedback and other communication to the right place
-As the "Super User" no one should know your product better than you
-As the "Janitor" you do the dirty work to keep the team moving forward
AGENCY KMC
Focus on Creation, Development, Project Management and Support.
It has the maturity and adequate structure for customer care, production and all attributes demanded by our professionals in order to apply their experiences with quality, without dispersing efforts.
Know-How and structure for national and international operation
KMC FRANCHIA has as target, to be the largest Digital Agency in Brazil up to 2020.
Zack Urlocker of Duo Security talks at BoS Conference USA 2016
See all talks here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
Fundamentally, the traditional approaches to website design, development and management are broken. Imagine unwrapping your new website and feeling at ease that any needed adjustments could easily be made to fine-tune the result the way you would like it to be.
My keynote at Product Camp Hyderabad, Feb 2, 2019. In this talk I discussed the topic of how being data-driven could make product management change from "just in case" to "just in time"
How do we prioritize our product backlog in Hygger.io?Alexander Sergeev
In this presentation, I share how we prioritize our backlog while developing Hygger. The process consists of the following blocks:
1) we formulate goals
2) then choose the metrics to track the movement towards these goals
3) we collect ideas from different sources
4) organize them into a clear structure
5) prioritize ideas using Lean Prioritization (or Value/Cost or Value/Effort)
6) do features scoring
7) write tasks for the features
And that's it! The features can be taken to work as needed.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
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6. “The industry is moving
fast and we’re trying to
move fast with it…. We
believe our guests want
that sort of choice and
control.”
~ Joshua Sloser, VP of Digital
Product and Innovation
7. “Everyone will be forced to play this way
eventually…. It is just a question of how
quickly you get there.”
~ Jim Holthouser,
Executive VP of Global Brands
13. “… the hospitality industry has a history of being hyper –focused on the booking portion of the customer journey..”
~ Joshua Sloser,
VP of Digital Product
and Innovation
14.
15. Strategy • Business process mapping
• Custom workflow
• Production process
• Mapping engine
• Automation scripting
• Data specifications
31. Key TakeAways
• It’s all about the people
• Vision matters
• Automation helps
• Plan for curved walls
Editor's Notes
Hello Everybody!... So, this is my third UX Strat conference and I’m SO honored to be up here on the stage side of it this year.
I am Shiloh Barnat, VP of UX Strategy at Lokion– a spunky medium sized interactive agency based in Memphis, TN. I manage the team that includes our BA’s, IA’s, iXd’s, creative designers, graphic production folks and QA coordinators / testers.
I’ve been drawn to this UX Strategy tribe because, as a UX Unicorn orbiting the corporate hairball for some 20 years or so who has worn most of the hats – Webmistress, Sys Admin, IT consultant, web designer, UI dev, IA, BA, PM, Scrum Master – it’s become abundantly clear that success mostly emerges from hybrid approaches smartly balancing user priorities with business priorities with technology possibilities.
In the time between the first UX Strat and this one, my team back home at Lokion has been going through a shift, getting in shape if you will. It’s a shift that I suspect a lot of us are going through. Our work has been getting more physical…. Lately, we’ve found ourselves focusing less on planning user interfaces for on-screen experiences (though we still do plenty of that) and more on inventing new digital interactions with “the real world.”
We’ve been diving into the “Internet of Things” in some of our work, better understanding what it takes to design things like fans and lights that activate when you walk in the room with your phone in your pocket.
We’ve been learning about experiences that can be enabled by various sensors and beacons.
And we’ve been thinking a lot lately about geographic information or geospatial data and how it gets generated and stored and mapped and used to facilitate human interactions.
Suddenly our UX strategies are filled with stories of humans moving through physical spaces like buildings, hallways, landscapes and interacting with stuff in those spaces through the things we create….
Raise your hand if you too are at least a little bit designing strategies grounded in physical interactions like these?
As an example of this shift we’ve been going through, I’m going to share some details about the work we’ve been doing with Hilton Hotels.
At the end of 2014, Hilton became the first in the hospitality industry to offer visual maps for selecting your hotel room, which is just one out of a TON of exciting new interactions that could be made possible by mapping spatial data. I’m going to share with you the context of this work, the methods and strategies we used, some of the challenges we faced along the way and the shift in perspective it’s brought to our design thinking and UX Strategy work.
For Hilton’s “Getting Physical” strategy, it’s important to understand the business situation Hilton was facing when we got started. Their challenges probably sound pretty familiar to a lot of you as they translate to lots of other industries and contexts. Raise your hands if this sounds familiar:
Customers want more direct and visual control over their choices.
Inventive competitors pop up to fill experience gaps.
And suddenly executive management is paying attention and insisting it’s time to get with the times and do something new.
Anyone? At least a bit familiar?
One of the main backdrops to our work in the digital mapping space is that we’ve all come to expect to be able to do things visually… to select our airplane and concert seats from interactive spatial maps that show us where that decision point lives in relation to other decision factors – windows, aisles, bathrooms, friends. We’ve been picking airplane seats this way for a decade now. So, why not also our hotel rooms?
When we started this digital mapping project with Hilton, they well knew that they had some catching up to do to meet customer expectations. For example, one survey Hilton conducted with Edelman last year found that an overwhelming 84% of business travelers want the ability to select their own room visually like they do their airline seat or rental car.
Another interesting backdrop to our spatial mapping work with Hilton was the pressure coming at them from industry disruptors. While this project was kicking off, Google and Bing launched their interior or venue maps beginning to grow the ability for users to navigate through certain indoor spaces, like malls and airports… at least the ones who could provide the spatial data to integrate with their systems.
And, as if that weren’t interesting and similar enough to what we were doing, then the Room77 startup came along aimed specifically at using spatial data for the hospitality industry. Their site gave customers rough property and building maps for context with “virtual reality style” satellite views from hotel room windows hoping to revolutionize the way people pick hotel bookings. (BTW: Google quickly acquired Room77 that same year.)
These external influences really lit a fire under the hospitality industry and set the speed to market urgency clock ticking.
Thus was born our mission… MAP THE WORLD – or at least all of the Hilton hotels in the world... in a little over a year…. NO PROBLEM!, right?
So, let me start by leveling up about our methods for gathering and analyzing data to inform the strategy.
Obviously, in an ideal world our methods would have worked from a much more direct user-centric foundation.
We would have done contextual inquiry hotel visits to find out:
how customers might use visual spatial information on their various devices before, during and after a stay
how hotel staff interact with customers around room selection, upgrades, wayfinding, etc.
and how property information gets managed as it changes over time
We would have facilitated ThinkFactory workshops with teams across the enterprise where we:
tried on personas to imagine scenarios for human spatial interactions for different kinds of users -- business travelers vs. vacationing families vs. event planners
sketched visionary storyboards compiled into a holistic customer journey map covering all of the stages of their journey before, during and after a hotel stay
mapped possibilities to their evolving business and product service strategy
created POC prototypes to test potential future use cases of spatial data with real users
We knew that would be the ideal path to a really strategic UX strategy. And we pitched it.
But did I mention the timeline?... Map every single Hilton hotel… all over the world… in great detail… ready for use by millions of users… in a little over a year.
SO… instead, since all of that just wasn’t in our scope of work, we dove straight into tactical work. We:
catalogued business and IT goals and plans
absorbed third-party hospitality industry market research
mapped business process workflows, requirements and data structures
scoped production labor based on projections of how many buildings and floors and rooms and interaction points we’d be mapping and the varying levels of complexity involved, etc.
Sometimes, as UX Strategists, we find ourselves in the role of being keepers of the vision having to think ahead from multiple perspectives even when that’s not the gig (especially in the agency world). But that compelling vision and empathetic perspective guides the story nonetheless even when we don’t get to do all of the steps we know would be smart to do.
Luckily, we did have a decent starting place with a fair concept of the work ahead because we had already created several hundred carefully designed flat graphical floor plans for the Homewood Suites and Home2 Suites web sites over the years leading up to this initiative. We already had a pretty good handle on the landscape of varied source formats that we would be working from, how to communicate with busy hotel staff, the likely coordination needed with other partners such as architects and print signage vendors, etc….
And the immediate vision was pretty clear. People want to make choices visually. So, the immediate mandate, the mission if you will, was to produce these hotel maps and floor plans for bookings so you can select your room, check-in before arrival and upgrade your room while in transit…. That’s where the budget for this initiative would be justified because that’s the focal transaction point for hotels, right? The conversion. The return on investment. Everything is measured in terms of increased bookings, “heads in beds.”
With that as our stated business goal, we began figuring out exactly what needed to be mapped. We envisioned users might want to see and interact with to make their decisions about what room to select and modeled various ways that users might navigate between buildings and floors.
And… we thought through those levels knowing full well that the external research clearly indicates that customers envision all sorts of future hotel interaction possibilities way beyond just booking rooms.
We all knew that visual room selection for booking wouldn’t be the end of the story…. So, we looked ahead and began to envision what it might look like for these maps to be smart enough to understand WHO and WHEN and WHERE you are on the map.
What happens when these maps get hooked up with interior positioning and personalization and social networks and…? Oh, boy... THAT’s when this stuff gets really fun!!!
What if you could navigate through buildings and floors in 3D? And what if, knowing the time of day and your position on the property, these maps could make it easy to see what’s open around you and get turn-by-turn directions from your room to the meeting space where you’ll be presenting soon? What about integrating with external map services to get the larger context of what’s around you?... The possibilities beyond the basics are really fun to think about… but less simple to design around.
So, we worked together and let our imaginations wander a bit to envision the spatial interaction stories that might one day be supported by the maps we were creating. Here are a couple of my favorites. Imagine if:
You’ve just landed in an unfamiliar city. You haven’t sorted out how you’re going to get to your hotel yet. But no worries ‘cause your hotel reservation knows it’s the day of your arrival and detects that you’re at the airport, so a notification pops up with recommended options for ground transportation that get you there in the shortest time with the least hassle. Of course it’s super late and you’re tired, so as you’re checking in on your phone in the entryway you zoom in to see that the hotel map knows you’re on the property and therefore clearly highlights what’s open… the bar is pretty much your only option this late which is just fine with you!
The next day, your hotel app knows there’s a gap in the action of your conference schedule and matches that to some open slots in the property amenities that you might not have even known were there and prompts you with options. So, you take advantage of the downtime to reserve a quick manicure and have lunch delivered poolside and charged to your room.
And then the conference is over but your flight doesn’t leave for several hours. So, you pull up the hotel map quickly on your watch to discover there’s a spa quite close which you book with a tap.
So many more stories and I can hardly wait for some of them to come true....
Driven by a broad future-focused vision of the business context and user experience possibilities, the mission began to come together into a cohesive strategy to smartly combine human effort, automation scripting and creative management into a well-oiled machine to turn flat visuals into fully validated well-structured geospatial data ready for the long-haul. Along the way, we worked through some interesting challenges and learned a TON about what it takes to design strategically for huge scale spatial interactions.
Of course, it would have been awesome if we actually got to go visit all of the spaces being mapped. I, for one, really really really want to go stay underwater in the Hilton Maldives. But we knew for darned sure there was no way THAT was gonna be in the budget and the timeline. So, we knew we were going to have to get our starting information about each place some other way.
One of our first tasks in this work with Hilton was all about the humans involved in gathering information about each property and keeping communication flowing along the way. We worked with stakeholders to understand the roles and personalities and motivations and communication habits in the mix. And we mapped out an efficient system of information gathering input points, file exchanges, motivational nudges and nags and escalation cycles, smart yet flexible automated status updates and customized role-based reporting that would orchestrate activities necessary to get all of the pieces gathered up that would be needed to even get started.
This need to manage human participation in spatial mapping likely translates to just about any situation or industry where we might be creating digital interactions with physical spaces on a large scale. No matter how much technology and automation your throw at it, you just can’t remove PEOPLE from the process. There are companies out there experimenting with non-human spatial mapping using little Rumba-like robots and lasers and things, which sounds really interesting but that just isn’t practical for us quite yet.
We needed a way to keep the daily communication between literally thousands of humans all over the world organized -- a sort of Basecamp for collecting details about hotels. And not finding a perfect match for that need, we customized our own proprietary workflow management application to fit the way they worked.
Since these maps needed to support not just the immediate business goal but also all sorts of potential future human-spatial interactions, the output needed to be very structured yet fluid data that can adapt to lots of disparate systems and device contexts and usage scenarios over time. So, getting further into the details, we needed to figure out exactly what data and interaction points to include in the maps and how to validate all sorts of file types gathered as source materials, exchanged while track down missing information, used as reference during production and output for review and approval processes and ultimately for absorption into their various usage contexts. And then we needed to build a mapping engine that would efficiently churn through all these of moving parts enabling the human effort while automating as much as possible.
But let’s pause here for a second because this really is one of the greatest challenges in spatial mapping -- reaching agreement on WHAT to map. How much detail needs to be present to support immediate plans AND future visions? For any industry – hotels, malls, airports, hospitals, campuses -- the list of WHAT to map could be quite different. But, this critical step of understanding what details users might want to know about and interact with on the property NEEDS to inform the spatial data specification no matter what kind of space is being mapped.
In the case of hotels, some elements are obvious. We clearly needed to map buildings and floors and rooms plus details like lobbies, elevators and stairways, and maybe niceties like restaurants and bars and swimming pools, etc…. But what about less common features like golf courses, fire pits and water slides… or, my personal favorite, the giant lawn chess board at the Waldorf Arizona Biltmore?... We carefully mapped the structural specifications for a very specific list of standard elements, features and amenities that guests might want to interact -- plus an agreeable quantity of interesting oddities like lawn chess – resulting in an architectural plan to organize what turned into LOTS AND LOTS OF PHYSICAL SPACE INTERACTION POINTS.
We also learned VERY quickly that… not all maps are created equally… some spaces are just more… “interesting” than others…. Mapping a nice square bed-in-a-box single building hotel that has sensible right-angle walls and not much variance beyond the lobby space on the first floor is a COMPLETELY different task than mapping a big fancy resort with interesting curvy walls, cabanas everywhere and delightful water features. So, in order to scale our mapping engine, our automation scripting, our staffing and schedule we needed to categorize and quantify the complexity and curveballs (or curved walls) that translate into level of effort for every single property.
For example…
The Hilton Squaw Peaks Resort was our pilot test model. So, we got quite familiar with its winding 4-acre Hole-in-the-Wall River Ranch water park surrounded by split-level Casitas. Imagine deciding WHAT TO MAP in THAT landscape!
The Makkah Hilton Towers in front of the King Fahd entrance to the world's largest mosque in Mecca was extra fun to map with it’s 35 elevators and 71 stair wells spread across it’s four guest towers with varied split level floors and separate stairs leading to many of it’s 798 rooms.
Honestly, at some points, it felt like there were more exceptions than rules. And mapping some of those spaces felt a bit like being lost in MC Escher’s world.
But ultimately, at its core our mapping engine (both systematic and human) has to efficiently transform - regardless of complexity - flat pixel-based visual references conceptually representing physical spaces into the much more fluid structural essence of data reflecting the projected reality of what’s important for people to be able to move through and DO in those spaces… at different moments in time… through spatial interactions not yet invented….
IT GETS COMPLICATED, BUT IT’S KIND OF FUN!...
This thing bottom-left is a little snippit of code that comes out of this process ready to be absorbed and rendered in a multitude of human-spatial interaction contexts. And this thing bottom-right is a snapshot of the layers of structured interaction points added to the spatial data which stack up to crack open a all sorts of possibilities for new ways for humans to interact with the space around them – all of this adding up to the technical underpinnings of exciting new physical experience stories we can now design our strategy around.
Oh yeah, did I mention the timeline? Just a little over a year… which flies by mighty fast.
So, we had to get quite creative along the way to infuse our mapping engine, human production processes and workflow management system with as much automation as possible to pull all these pieces together in the expected timeframe. To reach economies of scale and meet this challenging deadline:
We baked in scripted replication and sequential labeling of every consistent element possible.
We rolled in machine learning quality assurance checkpoints that audited output for consistent structural logic that adapted over time as the specification shifted to accommodate each new curveball.
And we encouraged all of our production folks to share every little trick they could find for speeding up map creation tasks.
And it worked!... Our strategy to map the world by the deadline to get them first to market succeeded. And we learned SO MUCH!
By the finish line, our team digitally mapped over 1.5 MILLION spatial interaction points including 707,040 Hilton hotel rooms to be visually booked in 4,292+ hotels across 11 brands in 93 countries…. And we’re still busily mapping new hotels being built since then, so these numbers shift all the time.
And believe you me, this was NOT just a technology challenge. It was most definitely a strategic business strategy with a whole lot of human challenges.
The constant flow of communication necessary to gather up various bits of information about these hotels included
more than 17k phone calls with folks on the ground at these hotels… often late at night because of time zones and/or including multiple languages
not to mention more than 80k emails
and over 28k reference files exchanged to get the information needed to do digital map data production.
But most importantly…
Our team delivered on time so that not just visual but SMART maps and floor plans could be rendered within the HiltonHonors web experience and mobile app breaking new ground with the hospitality industry’s first visual room selection feature. And that new experience strategy has proven to be very successful.
Within four months of launching this feature, one million Honors members had used the mapping features for room selection capabilities.
The HiltonHonors mobile app with visual room selection is now used by 41 million+ HiltonHonors members.
And perhaps even more importantly, we created a centralized property data repository with an efficient change management engine and ongoing expansion of data elements and interaction points ready to serve all those other impending use cases and future yet to be dreamed of ways for people to interact with physical hotel spaces.
So… we’re plowing forward with this digital mapping for human-spatial interactions and busily applying what we learned in the Hilton project.
It’s all about the people – not just users, but information gatekeepers and business decision-makers and teams and partners who pull it all together. Efficient workflow organizing all those humans is essential to this kind of work.
It’s only by planning for the future that we even begin to see clearly what needs to be on the map.
The secret sauce to scaling this kind of mapping has at least a little bit to do with systematizing as much of the work and the validation as possible so the humans can stay focused on the bits that just can’t be automated.
Physical space just isn’t consistent. Variances from the anticipated structures are likely the norm rather than the exception. Plan for it.
And we as a team have seriously shifted our perspective. We are not just applying design thinking to architect software and create elegant on-screen interactions, though we still do quite a bit of that. We have morphed into strategic experience designers and product development pioneers experimenting all the time with proof of concept extensions that apply to lots of other industries and open up all sorts of cool new spatial interaction possibilities - things like interior wayfinding across buildings and floors, satellite views out any window, geospatial data mashups and “zero screen” interactions based on knowledge of who and where and when you are in relation to what’s around you.
It’s more fun than ever to get up and go to work these days!
We’ve entered the exciting territory of “WHAT IF LAND.”... And I expect a lot of you are also seeing your UX Strategy work open up to these new dimensions of time and physical space and non-screen smart things in the interaction visions we champion. My current moto: We’re all in this soup together. This is only the beginning. And I’m just up here to be a part of the conversation. If you’d like to talk more about scaling ux strategy for interactions with physical space, I’d love to meet you at the 3:30 breakout session.
AND… I’ve got a bonus prize for the first person at the breakout session who can tell me how many times Olivia Newton John appeared in this presentation. (12)
Thanks for listening!