The rise of the experience web: How LUSH Dramatically Increased online sales
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ikosThis is a case study about Lush and how they set about to Connect with the Connected Consumer by leveraging open source.
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This document discusses transforming customer experience through digital transformation. It notes that while 84% of companies see digital transformation as important, only 3% have fully implemented it. The document then covers researching customer experience, what customer experience entails, developing a customer experience strategy in a digital world. It proposes a four step process: discover through research, ideate new experiences, create prototypes, deliver and evolve experiences. Finally, it notes that exceptional customer experiences can increase company revenues and brand loyalty while poor experiences can be costly.
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Podcast, The New Marketing Currency - Ozeal Debastos
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
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Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
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Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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The rise of the experience web: How LUSH Dramatically Increased online sales
- 1. LUSH the rise of the experience web: How LUSH Dramatically Increased online sales
- 2. choosing the platform What LUSH needed Unified platform to manage content, commerce & community Multi-lingual and global support Rich customer experience at all levels of engagement Powerful content curation and customer service experience Design not inhibited by technology
- 3. Mobile first not good enough Responds based on size Live pattern guide (no wire frames) Modular content approach Beautifully Responsive
- 4. “Our bottom line isn’t always the driving factor. We want to educate about cosmetics.” Andy Russell, Creative Director Unconventional wisdom
- 5. Product pages rich descriptions All ingredients listed with several featured & key ingredients Related sourcing stories Storytelling
- 8. Never afraid to stand up for beliefs Provides a platform and voice for campaigns LUSH believe in Campaigning
- 10. Personalised Order history Reviews and comments Order tracking Wish list & inc. public (buy me…) Customer Experience
- 11. Reviews are real and uncensored Authentic
- 12. • Live social feeds # and @ • All shop pages managed by manager • Shop’s own twitter, facebook & pinterest Localized content
- 14. Kitchen brings manufacturing to the heart of the consumer, through the power of digital, with ‘live’ prepared products available to order online. Cooking up a storm
- 15. Live Google hangout / YouTube Interactive experience during and after #saturdaykitchen #lushkitchen
- 16. All Kitchen orders get Polaroid of their products being created. Connecting experience
- 17. Customer services can, for whatever reason, give a little extra free. Random act of Kindness
- 18. Lush love
- 19. • Lush Brazil - launched Sept 14 • Lush Japan - launched Oct 14 • Lush EU - in progress - a single platform to replace 26 country website. Global Roll Out
- 20. BEHIND THE SCENES creating the site
- 22. Making the experience seamless
- 23. Content and Commerce Management • Image management • Global CDN optomisation • Payment management • Customer & Order management • Powerful content curation
- 24. DIGITALIZATION transforming from the inside
- 25. “Our customers expect to engage with us instantly through a myriad of digital and social platforms, and the expectations of the business on us have never been higher. These new technologies and new channels require us to transform not only what we do, but how we do it”. Caroline Taylor, CMO, IBM Europe
- 26. BARRIERS: SILO’S
- 27. The shift you need to be ready for Traditional Information Technology Siloed teams with different solutions delivering disjointed experiences Disciplined (slow) processes for building and deploying digital experiences Proprietary solutions whose technology evolves too slow On-premise infrastructure with rigid & costly capital expenses New Business Technology Integrated teams with a shared solution delivering unified experiences Agile (fast) process for building and deploying digital experiences Open Source solutions that evolve at the speed of the web Cloud-based infrastructure with flexible and lower cost operational expenses
- 28. THANK YOU MYLES DAVIDSON iKOS Digital myles@i-KOS.com @mylesdavidson @i_KOS