Nivea for men - Case Study

1. NIVEA

2. HOW ITALL BEGAN
NIVEA
 Three minds; shared vision
 Water-in-oil emulsion
 Name derived from Latin
words Nix and Nivis
 December 1911 – NIVEA
was launched
 1970 NIVEA FOR MEN
launched.

3. 100 YEARS OF MEMORIES
NIVEA

5. OBJECTIVE
 Create perfect product showcase environment.
 High brand awareness.
 Develop desire for the product.
 Connect emotionally with consumers.
 Drive traffic to Facebook Store.
 Promote maximum sales through minimum.
 Simple buying process
 Reduce time and efforts.
 Build loyalty.
 Reduce promotional expenses.
 Engaging consumers – to improve brand stickiness.

6. SALES PROMOTION STRATEGY
 An Engaging online Ad.
 Draw attention to product quality.
 F – Commerce.
 Reach Targeted Female Demographic (aged 25- 54).
 Gift wrapping had never gone so smoothly.
 Full page takeover concept.
 Using Christmas and gifts as a combined idea.
 More knowledge about the product range.

7. 1 Million
77%57%
80%
71.2%

8. EXECUTION
 Say Media’s AdFrames platform.
 Full Screen takeover concept .
 Products displayed around current T.V Ads.
 Numerous points on interactions.
 Premium network.

9. RESULTS

10. 3,60,000+Engagements

11. 1.2%
Engagement rate

12. 11,000Click throughs to Facebook

13. 3 %Click-to-site Rate

14. 27.52Seconds
Average Time spent with the Ad

15. 29 MillionFree Impressions

16. THANK YOU