Nevia case study analysis by Dinker VaidDinker Vaid
Nivea for Men Case Study.
Nivea exploits the potential of a full-screen takeover to create a perfect product showcase environment and encourage use of the Facebook store built for its male consumer audience.
Background
Award-winning skincare brand Nivea launched a campaign in 2011 to encourage women to buy Nivea For Men products as Christmas gifts for males through their Facebook store.
Nivea exploits the potential of a full-screen takeover to create a perfect product showcase environment and encourage use of the Facebook store built for its male consumer audience
Nivea Men - Millward Brown / Marketing InitiativesChen Yang Lim
Growing a mature brand in saturated markets isn't easy but is certainly an interesting challenge. We built a business case for Nivea Men's global growth, recommend action plans and insights based marketing strategy to tread the volatile business arena.
Created as part of a master's programme in Market Research & Consumer Behaviour
Nevia case study analysis by Dinker VaidDinker Vaid
Nivea for Men Case Study.
Nivea exploits the potential of a full-screen takeover to create a perfect product showcase environment and encourage use of the Facebook store built for its male consumer audience.
Background
Award-winning skincare brand Nivea launched a campaign in 2011 to encourage women to buy Nivea For Men products as Christmas gifts for males through their Facebook store.
Nivea exploits the potential of a full-screen takeover to create a perfect product showcase environment and encourage use of the Facebook store built for its male consumer audience
Nivea Men - Millward Brown / Marketing InitiativesChen Yang Lim
Growing a mature brand in saturated markets isn't easy but is certainly an interesting challenge. We built a business case for Nivea Men's global growth, recommend action plans and insights based marketing strategy to tread the volatile business arena.
Created as part of a master's programme in Market Research & Consumer Behaviour
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
This is a mini case study review of NIVEA uploaded as an assignment for the marketing internship under Prof.Sameer Mathur.
Do check it out and please review.
This powerpoint presentation contains a detailed case study of Nivea brand which is mentioned in chapter 13- Setting Product Strategy, Page-426-427 of Philip Kotler's book on Marketing Management.
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
This is a mini case study review of NIVEA uploaded as an assignment for the marketing internship under Prof.Sameer Mathur.
Do check it out and please review.
This powerpoint presentation contains a detailed case study of Nivea brand which is mentioned in chapter 13- Setting Product Strategy, Page-426-427 of Philip Kotler's book on Marketing Management.
This presentation takes a look at the strengths and weaknesses of Old Spice in their social media campaigns. Social media outlets include Twitter, Facebook, and Youtube.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
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A strategy that integrates an organization's marketing goals into a cohesive whole. Ideally drawn from market research, it focuses on the ideal product mix to achieve maximum profit potential. The marketing strategy is set out in a marketing plan.
TYPES OF STRATEGIES
General Marketing Strategies
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Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. ABOUT NIVEA
Nivea is a germen personal care brand.
That specializes in skin- and body-care brand that is owned by the
Hamburg based company Beiersdorf Global AG
The company was founded on March 28, 1882
Now nivea has completed its 100 years
3. • To create awareness about the brand
from Facebook app store .
• They make Designed gift wrapping incorporated with image of
recipient and sender from his Facebook account.
PROMOTION
4. • Media developed an online advertising campaign using its
own Ad Frames platform
• Full-screen takeover concepts on specific targeted sites with
the appropriate age/gender demographic.
• Men products displayed around a video of the current,
television ad, along with an invitation to visit the Facebook
store.
• The takeover concept created an engaging environment for
consumers, and provided many opportunities for interaction
with the range of products
HOW THEY PROMOTE THEMSELF
5. SEGMENTATION , TARGETING AND POSITIONING
• THEY SEGMENT THERE MARKET ACCORDING TO DEMOGRAPHIC SEGMENTATON AND PSYCOLOGICAL
SEGMENTATION.
• THEY TARGET WOMEN IN THE FESTIVAL OF CHRISTMAS.
• THEY POSITION THEMSELVES IN THE MIND OF PUBLIC AS THE BRAND THAT SATISFY YOUR ALL THE NEED AND
GIVES YOU MAXIMUM SATISFACTION AND EXPERIENCE AS THEY SHOWN IN THERE PACKAGING POLICY.
6. THE FACEBOOK PAGE AND SOME TELEVISION ADS.
FACEBOOK ADVERTISMENT
TELEVISION ADVERTISMENT
7. SWOT ANALYSIS
S
• NIVEA FOR MEN WAS THE UK MARKET LEADING
MALE FACIAL SKINCARE BRAND WHICH GAVE IT
STRONG BRAND RECOGNITION.
• THE COMPANY HAS SOUND A FINANCIAL BASE
SO IT HAD THE RESOURCE TO PUT TOGETHER
A STRONG MARKETING CAMPAIGN.
O
• NIVEA FOR MEN HAD SEEN AN INCREASE IN THE
SCALE OF MALE SKINCARE PRODUCT AND IT
WANTED A GREATER SHARE OF THIS MARKET.
• THE COMPANY WANTED TO TAKE ADVANTAGE OF
CHANGING SOCIAL ATTITUDE,MENS ARE BECOMING
MORE OPEN , OR CENTENLY LESS RESISTANCE,TO
FACIAL SKINCARE PRODUCT.
W
• WAS ITS MARKET RESERCH UP TO DATE
• WAS THE PRODUCT RANGE IS STILL RELEVANT
FOR THE TARGET AUDIENCE.
T
• CONSUMER WERE BECOMING MORE
KNOWLEDGEABLE AND PRICE CONCIOUS.
• THE COMPETITORS ENTERING IN THE MARKET.
8.
9. SITUATIONAL ANALYSIS
THE CLICK ON
THE FACEBOOK
PAGES OF NIVEA
INCREASES AS
COMPARED TO
EARLIER CLICK.
THEY INCREASE
THEIR SALE IN
ONLINE AS
COMPARED TO
OFFLINE.
10. • The key to success of this short online ad campaign was the ability
to show a gallery of all the Nivea For Men products together through
Say Media's Ad Frames browser takeover full-screen concept,
which drove up the click-to-site rate.
• The large range of options created a 'window shopping' effect
delivering plenty of choice for the targeted female consumers,
allowing them to make informed buying decisions.
RESULT
. Create awareness about the product and their specifications