The document discusses the rise of mobile commerce (m-commerce), which involves applications and services that are accessible from internet-enabled mobile devices. M-commerce is gaining momentum as consumers use their phones to order products and companies see rising sales. A survey projects that the Indian m-commerce sector will grow significantly by 2010. M-commerce allows businesses to reach customers more frequently and personalize offers using location-based targeting and two-way communication. Popular m-commerce activities include shopping, banking, brokerages, and travel booking. Payment is often done through carriers by linking to users' phone bills.

1. The Rise of m-Commerce

3. Mobile Commerce , or m-Commerce, is about the explosion of applications and services that are becoming accessible from Internet-enabled mobile devices. It involves new technologies, services and business models. It is quite different from traditional e-Commerce. What is M-Commerce? "Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device."

5. According to Recent Survey: “ Mobile commerce is gaining momentum as consumers get comfortable with ordering all sorts of products by cell phone and companies such as Papa John's watch sales climb. Much recent m-commerce growth can be traced to eBay and Amazon.com, which last year accounted for about 70% of all mobile sales of physical goods. In September, eBay said its iPhone application alone facilitated $380 million in sales this year.” – Business Week. “ A report by the Internet and Mobile Association of India titled 'Mobile Value-Added Services in India' projects that the mobile VAS sector (of which m-commerce is a part) is expected to grow from Rs 5,780 cr (June 2008) to Rs 16,520 cr in June 2010 as a direct benefit of the growth in mobile telephony.”

6. Why M-Commerece is getting so much of attention? Consumers are changing their behavior and expectations with regard to shopping and brand loyalty. Businesses are changing the way they do business. Mobile phones are enabling these changes to happen on a global scale.

7. M-Commerce brings incremental opportunities to any small or large business. As the mobile communications industry continues to grow at an astronomical rate, retailers, e-commerce merchants, banks and utility companies need to take advantage of this opportunity to incrementally increase their revenue streams with this growing sector. This will help to: Mobilize Your Website Mobilize Your Existing Customers Close the Deal

8. Time with Customers Reach your customers 99% of the time they are not in your branch or in front of their computer.

9. Mobile Commerce: towards personalization • Permission-based: unlike the interruption model that characterizes television advertising, direct mail and other forms of mass marketing, consumers need to give their permission before being marketed to. • Targeted : by agreeing to share information about themselves and their buying habits, consumers allow businesses to improve the relevancy of the offers they send out. • “ Live”: because of the nature of mobile phones, responses can be processed to give realtime visibility of reaction to specific offers. • Two-way : using mobile devices, consumers can not only respond to offers but also request specific types of information or interest (for example, offers related to a brand or a category) as well as sharing information with their peers.

10. What's HOT in M-Commerce ?

11. How Often ?

12. Search Volume on RISE …

15. Mobile shopping : Ordering, checking availability and prices, delivery information with acknowledgment and confirmation. Mobile Banking : Statements of account, sales and payment instructions premises. Mobile brokerage : Checking and monitoring prices using watch lists, securities inquiries and orders. Mobile access to corporate intranets : Use of intranet applications such as telephone directories and news boards for mobile access. Mobile travel information and booking : Total Internet solution with WAP enhancement.

16. Commerce on Your Mobile

17. Commerce on Your Mobile

18. Checkout System on Mobile Commerce

19. Payments: How It Works Billing tethered to your phone bill The telecoms take 20%+ cut from payment vendors Billing through your cell phone bill is capped at $50 or $100, depending on the company Payment vendors are working on upping this For now, it restricts most payment vendors to small payments, social games, e-gifts, prizes

20. Text Message as ATM You can coordinate payments through text messages Text messages can include hyperlinks to the checkout page Requires a Smartphone (or that you paste the hyperlink from your non-Smartphone later on) Billing links have a 10-50% conversion depending on the business (50% for social gaming)

21. Payment Option for Indian Customer

22. Other payment options on your mobile

23. Success factors for mobile commerce Innovative Business Models Consumer adoption Technology availability Interoperable Systems

24. Target audience • Manufacturers • Retailers • Mobile Network Operators/Carriers • Service Providers • Marketing Agencies • Government Agencies • Consumer Organizations

25. Areas Of Opportunities Travel Industry Hospitality Industry Real Estate Industry Finance Industry Healthcare Industry Electronic News / Communication

26. Some of the Major Players :

27. CMS for M-Commerce Netbiscuits Zinadoo Tekora Movylo Suvvo Jogango Wirenode mobiNuke Create your mobile site and browser it Upload your media content like ringtones, videos, wallpapers, games; Create your own blog; Create your mobile newsletter; Create your real competition; Create your own mobile shop to sell your products; Create real time poll; Customize your mobile site as you like to make it unique! Watch in real time the usage statistics of your users

28. Questions? Thank You Santosh Kr. Singh