"Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and completed by using mobile (Cell-phone, PDA, Smart-phone) access to mobile communication networks over different technologies” .
What Is E-Commerce ?
What Is M-Commerce ?
Why Mobile Commerce?
Evolution Of Mobile Payments
Mobile Commerce: Beyond e-commerce
Mobile Payment Gateway Integration
Key Issues in Mobile Commerce
Diagrams
What Is E-Commerce ?
What Is M-Commerce ?
Why Mobile Commerce?
Evolution Of Mobile Payments
Mobile Commerce: Beyond e-commerce
Mobile Payment Gateway Integration
Key Issues in Mobile Commerce
Diagrams
M Commerce is still not picked up in India very well, with the companies like Myntra and Tinyowl who are one of the leading companies with Mobile First strategies are changing the course of there action, it becomes very important to look at the facts and figures.
Here is my views on M Commerce.
This is the presentation on m-Commerce applications and its use in information system.
Outline of presentation:
Introduction
History
Overview
Services and Applications
CLOs(Class Learning Objective of Managing Information of Business)
Advantages
Disadvantages
M-Commerce is the ability to conduct commerce using a mobile device, such as a smartphone, a Personal Digital Assistant (PDA), or other emerging mobile equipment such as dashtop mobile devices.
The series of presentations contains the information about "Management Information System" subject of SEIT for University of Pune.
Subject Teacher: Tushar B Kute (Sandip Institute of Technology and Research Centre, Nashik)
http://www.tusharkute.com
its all about m-commerce
how m-commerece is useful and fruitful for you and everybody
nowadays we use m-commerece in our daily life for eg;marketing , bussiness etc.
ABSTRACT: The purpose of this research paper is to analyse the significant growth of Mobile commerce in India. The significant growth of M-commerce application is remarkable in India. More and more consumer is transferring to M-commerce to achieve better and fast transaction into market. M-commerce is complex in nature and includes changing procedure in market. Mcommerce is emerging level in India. The astounding rate growth in mobile penetration in India, higher mobile technology and networking is coming day by day. Now a mobile phone is not only use for text SMS or phone call but also be used for many other activities like browsing of internet chatting or other virtual activities
E-Commerce and mobile technologiesDepartment of Informat.docxsagarlesley
E-Commerce and mobile technologies
Department of Information Technology Management
Management Information Systems – BA60274 H2
Group Presentation
Uday Akkineni (544244)
Shirisha Nagula (546320)
Praveen Kodali (547076)
Under the guidance of
Dr. Sunny.O.Onyiri
Table of Contents
Introduction
Why Use of E-Commerce and Mobile Technologies
Little History on E-Commerce and Mobile Technologies
The Process of E-Commerce and Mobile Technologies
Types of E-Commerce and Types of Devices
Benefits of Mobile Technology
Pros of E-Commerce
Conclusion
References and Citations
Introduction
E-Commerce in words is a process of a purchase/selling of goods and services.
In other words, it comprises of trading entity related to economic values such as goods, information or financial items between peripheral to services.
Mobile technology is a portable technology which runs on operating system which is optimized for mobile computing.
Mobile phones are being directly used by many business/E-Commerce industries in online.
WHY USE OF E-COMMERCE
E-Commerce technology has a very good customer experience which is essential to emerging sales.
Some business units are now planning to create a revolution using the digital experiences where the delivery is more quick and simplifying the procedures.
These technologies now has a very easy access to global market because at any point of time the world encourages new inventions and discoveries that are expected from E-Commerce industry.
There are few benefits with E-Commerce which provides secure market share, low entry cost.
Why use of mobile technologies
Mobile technologies has there steady advancements in their field with more exploring areas where the thoughts were impossible previously.
With the adventure of mobile, many mobile companies had a significant growth which they turned out into some biggest companies.
Mobile technology allows targeted marketing/E-Commerce firms to track behavior of every mobile application user to drive conversion rates.
Also, mobile technologies offers many personalization features which are very convenient to the users which make the business to grow as big as they are now.
History of e-commerce
Back in 1970’s, there is a methodology called Electronic Funds Transfer which is used by the bankers to exchange the money in the secure networks.
In early 1980’s, the technology changed to Electronic Data Interchange introducing E-Commerce in the companies which is widely used by the business.
Late 1990’s, the World Wide Internet made easy technology for the daily information publishing.
After this innovation, the scale of economies was pretty good and quite cheap to do business and to diverse activities of business.
History of mobile technologies
In 1973 Motorola was the first company to introduce Hand Held Mobile.
In present days, mobile phones have been integrated as a part of human life, the firms are working pretty hard to bring new features to the users.
E-Commerce mobile ap ...
M Commerce is still not picked up in India very well, with the companies like Myntra and Tinyowl who are one of the leading companies with Mobile First strategies are changing the course of there action, it becomes very important to look at the facts and figures.
Here is my views on M Commerce.
This is the presentation on m-Commerce applications and its use in information system.
Outline of presentation:
Introduction
History
Overview
Services and Applications
CLOs(Class Learning Objective of Managing Information of Business)
Advantages
Disadvantages
M-Commerce is the ability to conduct commerce using a mobile device, such as a smartphone, a Personal Digital Assistant (PDA), or other emerging mobile equipment such as dashtop mobile devices.
The series of presentations contains the information about "Management Information System" subject of SEIT for University of Pune.
Subject Teacher: Tushar B Kute (Sandip Institute of Technology and Research Centre, Nashik)
http://www.tusharkute.com
its all about m-commerce
how m-commerece is useful and fruitful for you and everybody
nowadays we use m-commerece in our daily life for eg;marketing , bussiness etc.
ABSTRACT: The purpose of this research paper is to analyse the significant growth of Mobile commerce in India. The significant growth of M-commerce application is remarkable in India. More and more consumer is transferring to M-commerce to achieve better and fast transaction into market. M-commerce is complex in nature and includes changing procedure in market. Mcommerce is emerging level in India. The astounding rate growth in mobile penetration in India, higher mobile technology and networking is coming day by day. Now a mobile phone is not only use for text SMS or phone call but also be used for many other activities like browsing of internet chatting or other virtual activities
E-Commerce and mobile technologiesDepartment of Informat.docxsagarlesley
E-Commerce and mobile technologies
Department of Information Technology Management
Management Information Systems – BA60274 H2
Group Presentation
Uday Akkineni (544244)
Shirisha Nagula (546320)
Praveen Kodali (547076)
Under the guidance of
Dr. Sunny.O.Onyiri
Table of Contents
Introduction
Why Use of E-Commerce and Mobile Technologies
Little History on E-Commerce and Mobile Technologies
The Process of E-Commerce and Mobile Technologies
Types of E-Commerce and Types of Devices
Benefits of Mobile Technology
Pros of E-Commerce
Conclusion
References and Citations
Introduction
E-Commerce in words is a process of a purchase/selling of goods and services.
In other words, it comprises of trading entity related to economic values such as goods, information or financial items between peripheral to services.
Mobile technology is a portable technology which runs on operating system which is optimized for mobile computing.
Mobile phones are being directly used by many business/E-Commerce industries in online.
WHY USE OF E-COMMERCE
E-Commerce technology has a very good customer experience which is essential to emerging sales.
Some business units are now planning to create a revolution using the digital experiences where the delivery is more quick and simplifying the procedures.
These technologies now has a very easy access to global market because at any point of time the world encourages new inventions and discoveries that are expected from E-Commerce industry.
There are few benefits with E-Commerce which provides secure market share, low entry cost.
Why use of mobile technologies
Mobile technologies has there steady advancements in their field with more exploring areas where the thoughts were impossible previously.
With the adventure of mobile, many mobile companies had a significant growth which they turned out into some biggest companies.
Mobile technology allows targeted marketing/E-Commerce firms to track behavior of every mobile application user to drive conversion rates.
Also, mobile technologies offers many personalization features which are very convenient to the users which make the business to grow as big as they are now.
History of e-commerce
Back in 1970’s, there is a methodology called Electronic Funds Transfer which is used by the bankers to exchange the money in the secure networks.
In early 1980’s, the technology changed to Electronic Data Interchange introducing E-Commerce in the companies which is widely used by the business.
Late 1990’s, the World Wide Internet made easy technology for the daily information publishing.
After this innovation, the scale of economies was pretty good and quite cheap to do business and to diverse activities of business.
History of mobile technologies
In 1973 Motorola was the first company to introduce Hand Held Mobile.
In present days, mobile phones have been integrated as a part of human life, the firms are working pretty hard to bring new features to the users.
E-Commerce mobile ap ...
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Left without intervention, mobile money transfers of various forms will continue to proliferate, and product innovation will continue, albeit at different rates and in different directions around the world. Global interoperability, however, would offer significant value to customers and ensure the mobile ecosystem delivers value and scale into this service.
This course will describe by placing mobile operators at the heart of remittances, Mobile Money Transfer has the potential to catalyze the whole mobile financial services market, incorporating mobile payments, mobile banking and mobile transfers.
Mobile Money Business Track: understanding the Model and Market (1 day)
=================================================
Accessing Pay Buy Mobile Model
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- Proposition
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- Pay-Buy-Mobile Business Models
- Mobile NFC Technical Guidelines
Accessing Mobile Money Transfer
- Introduction to the Remittance Market
- The Opportunity for Mobile in Money Transfer
- Mobile Money Transfer as a Mobile Financial Services Market Catalyst
- Mobile Banking Vendor Analysis
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5. So we can say everyone has a mobile phone.
Over the past 10 years mobile phones have changed the way
that we live and work (All in one).
The mobile phone seems to give us more power.
People consider mobile phones as extensions of themselves.
So Market and developing business models should to exploit
the huge profit and the potential revenue of this new market.
So Mobile commerce has become the latest topic for today.
While electronic commerce continues to phenomenal growth,
mobile commerce is still in its infancy.
Mobile penetration
6. Growth factors of M-commerce
Technological innovations-
Faster data transmission technologies
Better mobile devices
Enhanced data storage &Cloud
Better user-interface
Other factors-
The increasing penetration of mobile phones
Accessible any time any where
M-commerce eliminates many time- consuming tasks
7. M-Commerce definition & history
"Mobile Commerce is any transaction, involving the
transfer of ownership or rights to use goods and services,
which is initiated and completed by using mobile (Cell-
phone, PDA, Smart-phone) access to mobile
communication networks over different technologies” .
Mobile Commerce Services were first delivered in 1997,
when the first two mobile-phone enabled Coca Cola
vending machines were installed in Finland.
Since the launch of the iPhone, mobile Commerce has
moved away from SMS systems and into actual
applications. (Mobile Commerce is Exploding)
8. Accessibility ( anytime on-the-go)
Localization ( anywhere)
Convenience
Easy Connectivity
Personalization ( your personal device)
Innovation :Can create new business
opportunity to reach and attract customers.
Security
M-Commerce Overtakes E-Commerce
9. • Mobile Money Transfer
• Mobile ATM
• Mobile Ticketing
• Mobile vouchers, coupons ,loyalty cards
• Mobile Banking
• Mobile brokerage
• Auctions
• Mobile Browsing
• Mobile Purchases
• Mobile marketing and advertising
• NFC
• M-wallet
• And still counting…..
Applications of M-Commerce
10. 10
location based sensitive
Local maps
Local offers
Local weather
Tracking and monitoring (Next bus project)
Time critical
Flight departure
Stock market
Auctions
Controlled by the providers
Taxonomy of M- Commerce Applications
15. 1. For Business
• Extend the reach of business
• Convert the buying impulse into a transaction
• To offer customised services to consumers
2. For Consumer
• Portability :Access a business anywhere
• Instant connectivity: Stay connected
• Localization :Access multimedia & location
services
• Personalization
Opportunities of M-Commerce
16. • Accessibility expensive
• Unresolved legal issues
• Lack of national and international
governmental regulations
• Lack of mature methodologies to measure
benefits
• Customer resistance
• Competition issues
Limitations of M-Commerce
17. • Standardization issues : Lack of universal standards
• Smaller Displays : Inconvenient to navigate
• Limited Storage Capacity: Unsuitable to carry large data
• Limited Processing Memory:Programs freeze
• Use of graphics limited
• Limited Battery Capacity
• Insufficient & limited bandwidth
• Security issues
Technical Limitations
18. • Integration difficulties
• Need for special Web servers
WAP and SMS limited to small number of characters
and text.
Potential health hazards
Fear of radiation
Unsafe to drive and use wireless phone
Cell phones may interfere with sensitive medical
devices (pacemakers)
Cont. Technical Limitations
19. Challenges
Expectations of users increase
Increased maturity of systems and processes
It’s a new channel to be explored
Many platforms, many technologies, many players
Threats
“anytime, anywhere” increases transparency
Price comparison (incl. barcode scanning) makes the
market even more transparent, reaching full
transparency (in B2C)
Oligopoly/Cartels might appear
Challenges & Threats
20. According to new analysis from Juniper Research,
consumer demand for mobile money transfer services
will see users exceed 500 million globally by 2014,
principally in developing countries.
Africa ,Middle East ,China and the Indian will be the
leading regions for national mobile money transfer
services in 2014 (Money transfer service by mobile is
launched 4-2013 at Egypt)
Sophisticated mobile financial services such as loans
and savings accounts can add to the attractiveness of
mobile money services
Therefore, the future of M- Commerce is very optimistic
Future of M-commerce
21. As m-commerce applications and wireless
devices are evolving rapidly, one will take
forward the other one towards empowering
innovation, versatility and power in them.
Once m-commerce issues and challenges have
been incorporated into the policies of a company,
more benefits could be expected.
Therefore, in the future, research needs to focus
on two aspect; the influences that determine the
success of m-commerce and the benefits
themselves.
Conclusion
22. • Trend Predictions in 140 Characters
http://www.slideshare.net/TrendsSpotting/2010-
mobile-influencers-trend-predictions-in-140-
characters-by-trendsspotting
• Mobile Trends 2020
I. http://www.slideshare.net/rudydw/mobile-
trends-2020
II. http://nobelprize.org/physics/laureates/1909/mar
coni- bio.html
Recommended web site
23. 1. Mobile Commerce: opportunities and challenges A GS1
Mobile Com White Paper February 2008 Edition
(www.gs1.org).
2. Chang-tseh Hsieh: University of Southern Mississippi (2007
Volume 7 Issue 1).
3. 2016: The Future Value Chain (Global Commerce Initiative,
Capgemini, Intel, 2006)
4. Breakthroughs in the European Mobile Payment Market
(ATOS Origin, 2007)
5. Buellingen, F., Woerter, M. (2004) “Development
perspectives, firm strategies and applications in mobile
commerce,” Journal of Business Research, December, Vol.
57 Issue 12, pp.1402-1408.
23
References