Key India Takeaways from the Capgemini Digital Shoppers Report 2014 that you should know:

1. helping create
brands for the future
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2. DIGITAL SHOPPER RELEVANCY
Key India Takeaways from the Capgemini Digital
Shoppers Report 2014

3. DIGITAL IS IMPACTING YOUR
RETAIL BUSINESS

4. INDIA IS ON TOP ON ALL
PARAMETERS
Not only on awareness, but at all stages of product
purchase journey

5. THE DIGITAL MIX HAS GONE
BEYOND SOCIAL MEDIA
The need for native mobile apps and owned digital
assets is evermore.

6. INSIGHTS YOU SHOULD KNOW

7. INDIAN SHOPPERS PLACE HIGH
IMPORTANCE ON SOCIAL MEDIA
India places much higher importance on social media for
product information, doing price-comparisons and
purchasing products,
(3.93 on a scale of 1 to 5)

8. ONLINE SHOPPING IS SOON TO
TAKE OVER IN-STORE SHOPPING
• 51% agree that they will spend more money online
than in the store
• 48% agree they will use stores increasingly as
showrooms rather than purchase destinations

9. FASHION SHOWING THE WAY,
ELECTRONICS 2ND
61% have bought a ‘Fashion’ product online in the last 6
months, up 9% from 52% in 2012.
56% have bought Electronics products in the same duration,
up 4% from 54% in 2012.

10. FASHION AND ELECTRONICS SHOWING THE WAY

11. INDIA HAS HIGHTEST PERCENTAGE
OF DIGITALLY-SAVVY SHOPPERS
84% of the Indian shoppers are regular online shoppers,
highest amongst the digital shopper profiles, in high-
growth markets.

12. INDIA HAS HIGHTEST PERCENTAGE OF DIGITALLY-SAVVY
SHOPPERS

13. INDIA IS THE MOST INTERESTED
COUNTRY TO RECEIVE PERSONALISED
OFFERS
46% of Indian shoppers rated receiving personalized
offers and recommendations as ‘extremely important’ at
awareness stage

14. INDIA IS THE MOST INTERESTED COUNTRY TO RECEIVE
PERSONALISED OFFERS

15. SHOPPERS DON’T PREFER MIDDLE
MEN
53% anticipate an increase in ordering direct from a
manufacturer via an app/ website.

16. PAY LESS ONLINE
Across all markets, 70% of respondents agree or strongly
agree that they expect online prices to be lower than
those in physical store and catalogs

17. INDIANS RATE INTERNET SITE TO
HAVE A HIGHER IMPORTANCE
Indian respondents rated Internet site to have a higher
importance in the purchase and payment of a product,
followed by traditional store experience or in-store
technology.

18. DIGITALLY-SAVVY HIGH-GROWTH MARKETS

19. THANK YOU
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