Rise of mCommerce and Mobile Growth
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Mobile commerce (mCommerce) accounted for 11.5% of all digital commerce in Q1 2014, totaling $7.3 billion in sales. Tablets generated 38% of mCommerce sales while smartphones accounted for 62%. MCommerce is expected to grow significantly, reaching an estimated $294 billion by 2018. In the United Kingdom, 18% of frequent online shoppers considered "super shoppers" are responsible for 70% of all online retail sales, with these consumers most likely to be between 25-44 years of age and evenly split between males and females.
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Marketing in an_age_of_social_mobility
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While the consumer’s path to purchase has been disrupted by digital technology, there is still a prominent role for traditional media.
Mobile devices have exploded onto the scene but have not yet been integrated into consumers’ path to purchase in the same manner as traditional and other digital media.
But it’s just a matter of time!
E-Commerce growing 3X faster than all consumer spending and now accounts for $1 in every $10 of consumers’ discretionary spending.
Social networks have become mainstream and offer a myriad ways for marketers to reach consumers.
Mobile devices now account for a substantial portion of the time spent on social networking sites.
Advertising on Facebook has been proven to lift consumer buying
Keep a close eye on Pinterest!
2014 Key trends
This presentation demonstrates
key trends 2014.
Report contains understanding of con
sumer, marketing, technology trends,
and Recommendations.
Getting Your Customers Found in a Crowded Marketplace by Crystal Peterson
Consumers’ local search habits are getting more sophisticated than ever. Competition is fierce, and businesses need to be prepared with the right information and experience their customers are looking for on all types of devices from smartphones, tablets to PC/laptops. Discover findings from the 8th annual Search Survey from Neustar and comScore that will showcase why:
• Mobile Usage is Increasing for Consumer Search
• Local Search Sites & Engines Are Important Consumer Tools
• 'Local' Search Results Are Preferred
Getting Your Customers Found in a Crowded Marketplace
Mobile usage and local search are growing rapidly in India as in other markets. Small and medium businesses need tools to establish an online and digital presence to engage customers. Key findings from the document show that most local searchers use search engines and prefer local search results over paid or natural results. Hours of operation are the most important business information for local searchers. As mobile usage increases, it is important for businesses to optimize their online presence for mobile to meet customer expectations and be found locally online and on maps.
Creating a Winning Digital Stategy
This document discusses creating a winning global digital strategy and provides 8 key success factors. The success factors include developing an omnichannel customer experience, applying customer insights, prioritizing measurement and optimization, integrating search and social marketing, focusing on engagement, thinking globally but acting locally, and connecting online and offline campaigns. Specific examples are provided from companies like Betfair, Autoglass, and Debenhams to illustrate how they implement these strategic factors in their digital marketing.
iLive 2013 - Dr. Dave Chaffey - Creating a winning digital marketing strategy
This document summarizes key factors for developing a successful global digital strategy. It discusses the importance of 1) developing strategies based on digital marketing principles, 2) applying customer insights to develop personas and journeys, and 3) integrating measurement and optimization into digital strategies. The document also provides examples from companies like Betfair and Debenhams to illustrate how they have created joined-up, omnichannel experiences for customers.
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