1) Ecommerce is growing globally at double-digit rates annually, especially in Asia-Pacific and Latin America at over 15% each year. The web is also influencing over half of total retail store sales. 2) There are 7 key drivers transforming commerce including the shift to mobile and social platforms, new technologies and devices, evolving consumer behaviors, the rise of mobile payments and daily deals, and a new continuous partial shopping mindset. 3) Brands can facilitate a new immediate and social purchase journey across many platforms, enabled by consumer location, preferences and behaviors to build their brand and drive sales at every touchpoint. This convergence of brand building and sales represents the future of "everywhere commerce".

1. EVERYWHERE COMMERCE KELLY MOONEY, CEO Resource Interactive

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6. EVERYWHERE COMMERCE KELLY MOONEY, CEO Resource Interactive

7. eCommerce is growing by double-digits globally 350 300 250 200 CAGR: 10% CAGR: 10% CAGR: 18% CAGR: 20% 150 100 2010 2015 2010 2015 2010 2015 2010 2015 UNITED STATES EUROPE ASIA-PACIFIC LATIN AMERICA Forrester US, Europe and Asia eCommerce Forecasts 2010-2015

8. The web is influencing half of total stores sales 3,500 3,000 CAGR: 4% 2,500 Offline Retail Sales 2,000 1,500 Web-influenced Retail Sales 1,000 500 Online Sales 2009 2010 2011 2012 2013 2014 Forrester Research Web-influenced Retail Sales Forecast, 12/09 (US)

9. 7 DRIVERS OF THE COMMERCE REVOLUTION

10. 1 SMS Affiliate Catalog STORE WEBSITE Search STORE WEBSITE Online Ads Email Social Networks DM DRIVER:Shift from the destination web…

11. …to the distributed web 1 Mobile Payment Systems Packaging Facebook Page Catalog Mobile Site SMS 3rd Party Mobile Apps Affiliate Press & Editorial Mentions Web & Mobile Apps Events + Digital Digital Signage Community Pages Display Advertising Branded App TV Blog Posts & Mentions Video Pre-roll Referrals & Testimonials QR Coded Catalog Content Syndication Interactive TV Diggs & Google +1 STORE WEBSITE Mobile Advertising Check-ins Downloads, Contest Up-loads QR Coded OOH Search Interactive Mirrors & Cams Universal Wish Lists Pop up E-retail Shares, Likes & Sends Interactive POS Social Search Results Shoppable Videos Email Direct Mail Social Networks Digital Coupons Content Sponsorships On-site Comments Tweets & Retweets Events + Digital Flickr Group Ratings & Reviews YouTube Channel Online Ads SEM Tagged Photos Kiosks

12. 2 DRIVER:All technologies continue to grow • PC •Internet • Broadband • HDTV • Laptop • Tablet (Individual) •DVR •Netbook (Individual) •eReader (Individual) Forrester Research Device Forecast as shared at Shop.org Summit 2011

14. 3 DRIVER:Evolving consumer behaviors Checking in, Snapping, GesturingDISTRIBUTED WEB Streaming, Discovering, LayeringREAL-TIME WEB Creating, Sharing, InfluencingSOCIAL WEB (Re)Searching, Shopping, Self-servicingE-COMMERCE

15. DRIVER:Social commerce 4 “Social networks fail to drive meaningful revenue for eBusiness professionals in retail,have a questionable ROI, and are generally ineffective as a customer acquisition tools.” Gavin O'Malley, “Facebook Doesn’t Click for eBusiness Retail Companies,” MediaPost News, April 7, 2011, summarizing Forrester/Shop.org’sSORO 2011: Marketing, Social Media & Mobile report, volume 14

17. DRIVER:Social commerce 4 “Facebook sourced up to $25M in sales for Amazon last October.” JP Morgan, “Nothing but Net,” January 3, 2011 in Ad Age Digital, September 13, 2011 “Over the next five years as companies race to establish stores,social commerce revenues will grow six-fold,to $30 billion globally.” Booz & Company, “Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel,” 2011

18. 5 DRIVER: Mobile payments experiencing hockey stick growth globally $984 1,000 800 600 US $ BILLIONS 400 $162 200 2010 2014 Yankee Group, “A View from the Trenches: What Consumers Think of Mobile Transactions” as cited in press release, Feb 14, 2011, www.eMarketer.com

19. In the next year,I can realistically see myself purchasing using a mobile device. Resource Interactive, Distributed Commerce Survey, August 2011

20. 5 APPAREL ELECTRONICS CONSUMER GOODS Agree/Strongly Agree Agree/Strongly Agree Agree/Strongly Agree 71% 69% 67% 34% 33% 31% EARLY ADOPTER GENERAL POPULATION(Excludes early adopters) Resource Interactive, Distributed Commerce Survey, August 2011 DRIVER: Mobile commerce is appealing, especially to early adopters

21. 5 21% of their “mobile” traffic comes from tabletswith several companies anecdotally reporting figures north of 50%. SucharitaMulpuru and Sarah Rotman Epps, Forrester, “Why Tablet Commerce May Soon Trump Mobile Commerce,” July 25, 2011 DRIVER: Rise of the tablet for shopping

22. DRIVER: Daily deals disruptive retail format 6

23. DRIVER: Daily deals market growth 6 Projected consumer spending on deal-a-day offers $3,934 4,500 CAGR: 35% 4,000 $3,076 3,500 $2,339 3,000 2,500 $1,730 US $ MILLIONS $1,246 2,000 $873 1,500 1,000 500 2010 2015 2011 2012 2013 2014 BIA/Kelsey press release, March 3, 2011

24. 7 “Continuous partial attention.” Linda Stone, Industry Thought Leader DRIVER:Shift in mindset

25. 7 “Continuous partial shopping.” Dr. Nita Rollins, Resource Interactive DRIVER:Shift in shopping mindset

26. Rise of new “Shopportunities”Brands can open and close the sale Mobile Payment Systems $ Packaging Facebook Page Catalog $ $ $ Mobile Site $ SMS 3rd Party Mobile Apps $ $ Affiliate Press & Editorial Mentions Web & Mobile Apps $ $ $ Events + Digital Digital Signage Community Pages $ $ $ Display Advertising Branded App TV $ $ Blog Posts & Mentions $ Video Pre-roll Referrals & Testimonials QR Coded Catalog $ $ $ Content Syndication Interactive TV $ $ Diggs & Google +1 $ STORE WEBSITE Mobile Advertising Check-ins Downloads, Contest Up-loads QR Coded OOH $ $ $ $ Search Interactive Mirrors & Cams $ $ Universal Wish Lists $ Pop up E-retail $ Shares, Likes & Sends Interactive POS $ $ Social Search Results $ Shoppable Videos Email Direct Mail $ $ $ Social Networks $ Digital Coupons $ Content Sponsorships On-site Comments Tweets & Retweets Events + Digital $ $ $ $ Flickr Group $ Ratings & Reviews $ YouTube Channel $ Online Ads SEM $ $ Tagged Photos $ Kiosks $

28. CREATE OPPORTUNITY FROM COMPLEXITY

29. NEW JOURNEY OLD JOURNEY Context-smart Location-dumb Cyclical and Social Linear and Isolated Compressed and Immediate Purchase Progressive and Delayed Purchase Linear and Isolated Progressive and Delayed Gratification Play in the post-funnel world

30. 1 MY LOCATION MY DEVICE MY PREFERENCES MY BEHAVIORS Trigger a context-smart experience

31. 2 SEARCH/ DISCOVER USE/ ADVOCATE IMMERSE/ CONFER PAY/ ACQUIRE Resource Interactive’s Consumer Purchase Cycle (CPC), 2011 Facilitate a cyclical consumer purchase journey

32. 2 LOYALTY Facilitate a cyclical and social consumer purchase journey SEARCH/ DISCOVER USE/ ADVOCATE IMMERSE/ CONFER PAY/ ACQUIRE

33. 3 Enable immediate purchase within a single touch point SEARCH/ DISCOVER FACEBOOK DISPLAYADS USE/ ADVOCATE IMMERSE/ CONFER LOYALTY LOYALTY APPS PAY/ ACQUIRE QR-CODED ADS VIDEOS

34. End of the single-purpose touch point Triple Threat Touch Point SEARCH/ DISCOVER USE/ ADVOCATE IMMERSE/ CONFER LOYALTY LOYALTY PAY/ ACQUIRE

35. THE CONVERGENCE OFBRAND BUILDING AND SALES

38. Projected “everywhere commerce” behavior APPAREL 57% DISPLAY 39% 51% FACEBOOK 26% 43% VIDEO 23% Within the next year, early adopters will continue to embrace new digital commerce formats Resource Interactive, Distributed Commerce Survey, August 2011 EARLY ADOPTER GENERAL POPULATION(Excludes early adopters)

39. Projected “everywhere commerce” behavior CONSUMER GOODS 58% DISPLAY 30% 51% FACEBOOK 23% 44% VIDEO 21% Within the next year, early adopters will continue to embrace new digital commerce formats Resource Interactive, Distributed Commerce Survey, August 2011 EARLY ADOPTER GENERAL POPULATION(Excludes early adopters)

55. CONSUMER BENEFITS Enjoys new types of convenience Expends low effort for relevant messages Receives real-time incentives Has a device-synced experience flow Acts immediately on inspiration

56. BRAND BENEFITS Build brand equity and drive revenue at every touch point

59. THANK YOU. KELLY MOONEY, CEO Resource Interactive