Halloween is a significant event in ecommerce, with over $6.9 billion spent by Americans in 2013 on costumes, decorations, and treats. In 2014, an estimated 41.2 million trick-or-treaters aged 5 to 14 were expected, with many planning to shop online for items like costumes and decorations. Halloween ranks fourth in holiday spending online, following Christmas, Thanksgiving, and Easter.

1. Halloween is always an exciting time in the world
of eCommerce, with over half of consumers spending
money on costumes, decorations, and treats.
As October draws to a close, Nextopia takes a
look at the numbers behind the year's
spookiest holiday.
158 Million Americans
celebrated Halloween in 2013
The U.S. Census Bureau estimates there
will be 41.2 million trick-or-treaters
ages 5 to 14 in America in 2014
in 2013 Americans spent a total of $6.9 billion on
41%
of Halloween shoppers
will buy holiday goods online
decorations
59% 44%
accessories/
make up/ wigs
costumes
71%
Popular items to buy online for Halloween
How Adults Plan on Celebrating Halloween
32.9%
of consumers will go online
to look for halloween costumes
32.9%
of consumers will go online
to look for Halloween costumes
take their kids trick or treating
38%38%
decorate their home
50%50%
carve a pumpkin
53%53%
participate in
handing out candy
79%79%
dress up
in a costume
61%61%
In regards to online holiday spending,
Halloween is 4th on the list for bringing
in the most revenue, behind Christmas,
Thanksgiving and Easter
SHOPPING TRENDS
Before October 32.8%
Beginning
of October 43.6%
End of October 23.6%
57%
of Halloween spenders will
shop for holiday décor after the holiday
49%
of online retailers will launch a
holiday campaign before Halloween
eCommerce and
HALLOWEEN
@nextopia
Sources:
http://www.statista.com/chart/1586/halloween-in-the-united-states-by-the-numbers/
http://mashable.com/2012/10/28/halloween-spending/
https://smallbusiness.yahoo.com/advisor/money-promoting-halloween-costumes-2013-022906454.html
https://smallbusiness.yahoo.com/advisor/2013-halloween-costumes-statistics-infographic-152217154.html
http://www.internetretailer.com/2013/09/20/christmas-october
http://northdallasgazette.com/wordpress/wp-content/uploads/2013/10/Halloween-infographic.jpg
http://blog.replymanager.com/2013/10/a-happy-halloween-for-online-retailers.html
http://www.retailonlineintegration.com/blog/how-halloweencostumescom-scared-up-holiday-sales-thanks-paypal#
http://www.freepik.com/free-vector/halloween-character-pack_738112.htm
https://www.vectoropenstock.com/vectors/preview/71845/15-horror-halloween-cartoon-elements
https://www.vectoropenstock.com/vectors/preview/71845/15-horror-halloween-cartoon-elements
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When shoppers begin buying Halloween items online: