Global B2C ecommerce sales are predicted to hit $2 trillion in 2015, with Asia-Pacific becoming the top region for sales, surpassing North America and Western Europe. Mobile commerce sales reached $204 billion in 2013 and are predicted to reach $626 billion by 2018, accounting for 60% of total digital media time spent. However, less than half of online shoppers are happy with their mobile shopping experience. Engagement in mobile commerce varies widely by region, with over 70% of smartphone users in India engaging in mcommerce, compared to under 40% in the U.S. and Mexico.

1. GLOBAL PURCHASE BEHAVIOR INFOGRAPHIC
B2C ECOMMERCE SALES SHARE
BY REGION 2014 VS 2015
B2C ECOMMERCE SALES SHARE
BY REGION 2014 VS 2015
ECOMMERCE SALESECOMMERCE SALES
GROWTH OF GLOBAL MCOMMERCEGROWTH OF GLOBAL MCOMMERCE
Bigcommerce predicts global
sales in the B2C eCommerce market
will hit record growth in 2015,
generating revenue of around
$2,000,000,000,000
Asia-Pacific is likely to become the top region for eCommerce sales in 2015,
followed by North America and Western Europe
NORTH AMERICA
33%
32%
31%
33%
25%
25%
4%
4%
4%
4%
2%
2%
ASIA-PACIFIC
WESTERN EUROPE
LATIN AMERICA
CENTRAL &
EASTERN EUROPE
MIDDLE EAST &
AFRICA
2014 2015
In 2013 mobile sales reached
and are predicted to reach
According to Internet Retailing, less than half
are happy with their mobile shopping experence
of online shoppers
$204
BILLION
$626
BILLION
45%
Mobile platforms
account for
of total digital
media time spent
60%
% OF SMARTPHONE USERS THAT ENGAGE
IN MCOMMERCE BY REGION
% OF SMARTPHONE USERS THAT ENGAGE
IN MCOMMERCE BY REGION
39%39%
MEXICOMEXICO U.S.U.S. CHINACHINAU.K.U.K. JAPANJAPAN
BRAZILBRAZIL ARGENTINAARGENTINA S.ARABIAS.ARABIA INDIAINDIA AUSTRALIAAUSTRALIA
30%30% 25%25% 31%31% 54%54% 41%41%
46%46% 38%38% 73%73% 44%44%
Sources:
http://www.pfsweb.com/blog/global-mobile-commerce-growth-infographic/
http://www.smedio.com/20-years-of-ecommerce-5-trends-to-watch-out-for-in-2015/
http://www.smedio.com/20-years-of-ecommerce-5-trends-to-watch-out-for-in-2015/
by 2018