Lauren Lumsden's presentation from DVAS in Austin, TX in November 2016

1. NOVEMBER 10, 2016
Building a Lifestyle Brand Across Platforms

2. Fish
Span
Mini Donkey
Vajacial
(and Vajazzling)
Low-Fat

3. “A Note from Your Best Friend”
Voice
Trust
Content!!

4. “A Note from Your Best Friend”
Voice
Trust
Content!!

5. “A Note from Your Best Friend”
Voice
Trust
Content!!

6. “Short and Sweet”
The importance of the lede
The TLDR world we live in
Finding out what works and doing it over and over again
Paying attention to metrics - but not TOO much
Specificity

7. “Short and Sweet”
The importance of the lede
The TLDR world we live in
Finding out what works and doing it over and over again
Paying attention to metrics - but not TOO much
Specificity

8. “Short and Sweet”
The importance of the lede
The TLDR world we live in
Finding out what works and doing it over and over again
Paying attention to metrics - but not TOO much
Specificity

9. “Short and Sweet”
The importance of the lede
The TLDR world we live in
Finding out what works and doing it over and over again
Paying attention to metrics - but not TOO much
Specificity

10. “Short and Sweet”
The importance of the lede
The TLDR world we live in
Finding out what works and doing it over and over again
Paying attention to metrics - but not TOO much
Specificity

11. IT’S WORKING!!!!!!!
Significant Facebook Views Growth in September and October
August September October
28.9
22.1
3.6
+521%
+31%

12. Thank you!