With more than 2 billion monthly active users, Facebook is undeniably the most popular social network in the world. But how much do you know about the other platforms making their way to the top?
Disrupting the world's social landscape, these companies are rivaling the top players with new features, often uniquely tending to the needs of niche markets.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
http://ow.ly/hsc9k, Each year, we check in with some of the top community managers in the industry and ask them about emerging trends, and business value to their company. Thanks to all the professionals that participated. Let’s start with an overview:
Did you miss Facebook’s F8 this year? Worry not. In our webinar, we explore and discuss the latest trends emerging from the annual gathering bringing together developers, digital marketers and tech aficionados.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
In recent years we have seen explosive growth in disposable content – from users and brands alike. And today, 1/3 of most viewed Instagram Stories are now created by businesses.
This webinar looks at the rise of Stories – and explores the psychology behind disposable content, how brands are using it creatively and how paid media can be used for amplification and targeting.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
http://ow.ly/hsc9k, Each year, we check in with some of the top community managers in the industry and ask them about emerging trends, and business value to their company. Thanks to all the professionals that participated. Let’s start with an overview:
Did you miss Facebook’s F8 this year? Worry not. In our webinar, we explore and discuss the latest trends emerging from the annual gathering bringing together developers, digital marketers and tech aficionados.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
In recent years we have seen explosive growth in disposable content – from users and brands alike. And today, 1/3 of most viewed Instagram Stories are now created by businesses.
This webinar looks at the rise of Stories – and explores the psychology behind disposable content, how brands are using it creatively and how paid media can be used for amplification and targeting.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
We hear 'mobile first' the whole time. But what does that actually mean? What are the opportunities for brands to be on mobile? How can they master eCommerce? Or excel at delivering great customer experiences?
Find the answers and more hot topics on mobile in our webinar this week.
We will look at:
- Consumer behavior shift
- The current app landscape
- Insights and analytics on global mobile usage
- Apps vs. Chatbots
Curious about Facebook’s new cryptocurrency Libra? Confused about the rise of video game partnerships through the likes of Fortnite? Or do you just want to know more about the latest influencer crackdown?
This edition of the State of Social explores these new trends, along with the latest stats and key format updates from all the major social platforms.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
The combination of a U.S. Presidential election and Summer Olympics are bound to make 2016 a singular and bounteous year for marketers and media. But it won’t be without its challenges—from ad blockers and hackers to health nuts and political zanies.
What else can marketers expect? CMO.com checks with industry insiders and other experts who uncovered 10 trends to look forward to in the year to come.
Cloudy with a Chance of AI is back! This week we examine the adoption of artificial intelligence and machine learning in marketing, and how consumers are responding to these initiatives.
Join Andrew Van Aken, Senior Consultant at Ogilvy, for the latest on voice, chatbots and automated ad buying to uncover what the successes and disappointments are for each technology.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
Is your marketing strategy ready for 2020? Stay ahead of the curve by learning about the biggest social media trends that will change the way marketers think about life beyond likes, authenticity, and online reputation management next year.
During the webinar, you’ll learn about:
- The social media trends to watch throughout 2020
- The changes to expect from major social networks
- The way brands are already winning with these trends
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
A webinar I hosted on Thursday 26th October talking about the future of social media and dark data. As more customers switch to private messaging apps, brands are no longer in control.
This creates all kinds of ethical and moral challenges, not to mention the creative ones. Essentially, brands now need to provide more value than they capture. They need to give something useful BEFORE they ask for your personal details.
(85% of B2C consumer conversations in some areas are now on private messaging apps and not visible on public social networks)_.
K Cube Ventures is an early-stage venture capital firm, founded in April 2012, with the vision of harnessing the power of startups to change our world. As an investment arm of Kakao Corporation, K Cube Ventures has focused on investing in promising ICT/SW startups, primarily in mobile, tech, and game categories, between $100,000 and $2 million per startup. K Cube Ventures believes that early-stage startups not only need financial support, but they also need experienced mentors. With this in mind, K Cube Ventures assists startups in the areas of business development, networking, team building, strategy consulting, investment and financial affairs, HR and PR, and management. K Cube Ventures will continue to contribute to the creation of the virtuous circulation of venture ecology by permanently supporting various resource projects as well as financial support to portfolio companies. For more information, visit http://kcubeventures.co.kr/en.
We hear 'mobile first' the whole time. But what does that actually mean? What are the opportunities for brands to be on mobile? How can they master eCommerce? Or excel at delivering great customer experiences?
Find the answers and more hot topics on mobile in our webinar this week.
We will look at:
- Consumer behavior shift
- The current app landscape
- Insights and analytics on global mobile usage
- Apps vs. Chatbots
Curious about Facebook’s new cryptocurrency Libra? Confused about the rise of video game partnerships through the likes of Fortnite? Or do you just want to know more about the latest influencer crackdown?
This edition of the State of Social explores these new trends, along with the latest stats and key format updates from all the major social platforms.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
The combination of a U.S. Presidential election and Summer Olympics are bound to make 2016 a singular and bounteous year for marketers and media. But it won’t be without its challenges—from ad blockers and hackers to health nuts and political zanies.
What else can marketers expect? CMO.com checks with industry insiders and other experts who uncovered 10 trends to look forward to in the year to come.
Cloudy with a Chance of AI is back! This week we examine the adoption of artificial intelligence and machine learning in marketing, and how consumers are responding to these initiatives.
Join Andrew Van Aken, Senior Consultant at Ogilvy, for the latest on voice, chatbots and automated ad buying to uncover what the successes and disappointments are for each technology.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
Is your marketing strategy ready for 2020? Stay ahead of the curve by learning about the biggest social media trends that will change the way marketers think about life beyond likes, authenticity, and online reputation management next year.
During the webinar, you’ll learn about:
- The social media trends to watch throughout 2020
- The changes to expect from major social networks
- The way brands are already winning with these trends
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
A webinar I hosted on Thursday 26th October talking about the future of social media and dark data. As more customers switch to private messaging apps, brands are no longer in control.
This creates all kinds of ethical and moral challenges, not to mention the creative ones. Essentially, brands now need to provide more value than they capture. They need to give something useful BEFORE they ask for your personal details.
(85% of B2C consumer conversations in some areas are now on private messaging apps and not visible on public social networks)_.
K Cube Ventures is an early-stage venture capital firm, founded in April 2012, with the vision of harnessing the power of startups to change our world. As an investment arm of Kakao Corporation, K Cube Ventures has focused on investing in promising ICT/SW startups, primarily in mobile, tech, and game categories, between $100,000 and $2 million per startup. K Cube Ventures believes that early-stage startups not only need financial support, but they also need experienced mentors. With this in mind, K Cube Ventures assists startups in the areas of business development, networking, team building, strategy consulting, investment and financial affairs, HR and PR, and management. K Cube Ventures will continue to contribute to the creation of the virtuous circulation of venture ecology by permanently supporting various resource projects as well as financial support to portfolio companies. For more information, visit http://kcubeventures.co.kr/en.
K Cube Ventures is an early-stage venture capital firm, founded in April 2012, with the vision of harnessing the power of startups to change our world. As an investment arm of Kakao Corporation, K Cube Ventures has focused on investing in promising ICT/SW startups, primarily in mobile, tech, and game categories, between $100,000 and $2 million per startup. K Cube Ventures believes that early-stage startups not only need financial support, but they also need experienced mentors. With this in mind, K Cube Ventures assists startups in the areas of business development, networking, team building, strategy consulting, investment and financial affairs, HR and PR, and management. K Cube Ventures will continue to contribute to the creation of the virtuous circulation of venture ecology by permanently supporting various resource projects as well as financial support to portfolio companies. For more information, visit http://kcubeventures.co.kr/en.
Curated from MSLGROUP Slideshare page
Did you know that mobile messenger apps such as WhatsApp & LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email in 2018? 'The Rise of Asia's Mobile Messengers' our report with Jana mobile offers insight on how to engage with the New Connected Consumer - who are accessing internet via mobile & account for over 40 per cent of the world's internet users.
Some of the key topics covered by this report
Why should CMOs care about mobile messengers?
What do you need to know about mobile messengers?
What does it mean for brands?
Key Takeaways and;
The Future of Mobile Messengers
To learn more about how your brand can stay relevant with the evolving connected consumer, connect with us @msl_group
K Cube Ventures is an early-stage venture capital firm, founded in April 2012, with the vision of harnessing the power of startups to change our world. As an investment arm of Kakao Corporation, K Cube Ventures has focused on investing in promising ICT/SW startups, primarily in mobile, tech, and game categories, between $100,000 and $2 million per startup. K Cube Ventures believes that early-stage startups not only need financial support, but they also need experienced mentors. With this in mind, K Cube Ventures assists startups in the areas of business development, networking, team building, strategy consulting, investment and financial affairs, HR and PR, and management. K Cube Ventures will continue to contribute to the creation of the virtuous circulation of venture ecology by permanently supporting various resource projects as well as financial support to portfolio companies. For more information, visit http://kcubeventures.co.kr/en.
K Cube Ventures is an early-stage venture capital firm, founded in April 2012, with the vision of harnessing the power of startups to change our world. As an investment arm of Kakao Corporation, K Cube Ventures has focused on investing in promising ICT/SW startups, primarily in mobile, tech, and game categories, between $100,000 and $2 million per startup. K Cube Ventures believes that early-stage startups not only need financial support, but they also need experienced mentors. With this in mind, K Cube Ventures assists startups in the areas of business development, networking, team building, strategy consulting, investment and financial affairs, HR and PR, and management. K Cube Ventures will continue to contribute to the creation of the virtuous circulation of venture ecology by permanently supporting various resource projects as well as financial support to portfolio companies. For more information, visit http://kcubeventures.co.kr/en.
K Cube Ventures is an early-stage venture capital firm, founded in April 2012, with the vision of harnessing the power of startups to change our world. As an investment arm of Kakao Corporation, K Cube Ventures has focused on investing in promising ICT/SW startups, primarily in mobile, tech, and game categories, between $100,000 and $2 million per startup. K Cube Ventures believes that early-stage startups not only need financial support, but they also need experienced mentors. With this in mind, K Cube Ventures assists startups in the areas of business development, networking, team building, strategy consulting, investment and financial affairs, HR and PR, and management. K Cube Ventures will continue to contribute to the creation of the virtuous circulation of venture ecology by permanently supporting various resource projects as well as financial support to portfolio companies. For more information, visit http://kcubeventures.co.kr/en.
K Cube Ventures is the leading early stage venture capital firm in South Korea. Learn more about our portfolio companies and what we do by viewing our 2014 Media Kit.
Website: http://kcubeventures.co.kr/en/
K Cube Ventures is an early-stage venture capital firm, founded in April 2012, with the vision of harnessing the power of startups to change our world. As an investment arm of Kakao Corporation, K Cube Ventures has focused on investing in promising ICT/SW startups, primarily in mobile, tech, and game categories, between $100,000 and $2 million per startup. K Cube Ventures believes that early-stage startups not only need financial support, but they also need experienced mentors. With this in mind, K Cube Ventures assists startups in the areas of business development, networking, team building, strategy consulting, investment and financial affairs, HR and PR, and management. K Cube Ventures will continue to contribute to the creation of the virtuous circulation of venture ecology by permanently supporting various resource projects as well as financial support to portfolio companies. For more information, visit http://kcubeventures.co.kr/en.
Start a conversation with 650 million people! WeChat is growing on average 12,3% per year and is one of the largest standalone messaging apps in the world.
Social Media Trends to Put Into Practice in 2019Falcon.io
Is your marketing strategy ready for 2019? Stay ahead of the curve by learning about the biggest marketing trends that will change the way marketers think about chatbots, social e-commerce and video next year. During the webinar, you'll learn about:
The social media trends to watch in 2019
The changes to expect from major social networks
The way brands are already leveraging these trends
K Cube Ventures is the leading venture capital firm in South Korea. Learn more about our portfolio companies and what we do by viewing our 2016 Media Kit.
K Cube Ventures is the leading early stage venture capital firm in South Korea. Learn more about our portfolio companies and what we do by viewing our 2014 Media Kit.
Website: http://kcubeventures.co.kr/en/
K Cube Ventures is the leading early stage venture capital firm in South Korea. Learn more about our portfolio companies and what we do by viewing our 2014 Media Kit.
Website: http://kcubeventures.co.kr/en/
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
K Cube Ventures is an early-stage venture capital firm, founded in April 2012, with the vision of harnessing the power of startups to change our world. As an investment arm of Kakao Corporation, K Cube Ventures has focused on investing in promising ICT/SW startups, primarily in mobile, tech, and game categories, between $100,000 and $2 million per startup. K Cube Ventures believes that early-stage startups not only need financial support, but they also need experienced mentors. With this in mind, K Cube Ventures assists startups in the areas of business development, networking, team building, strategy consulting, investment and financial affairs, HR and PR, and management. K Cube Ventures will continue to contribute to the creation of the virtuous circulation of venture ecology by permanently supporting various resource projects as well as financial support to portfolio companies. For more information, visit http://kcubeventures.co.kr/en.
This ppt is on mobile apps that are created as a replacement for mobile adds by the company as their communication strategy to reach to consumers and engage with them for long time.
Similar to What's Next: Global Social Media Landscape (20)
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse.
Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation.
Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected.
In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich.
Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
4. Do you
want this
deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
Ogilvy staff: It’s also on
The Market!
themarket.ogilvy.com
6. Ogilvy Consulting
CONTENTS
1. Global platform overview
2. APAC
3. Americas
4. EMEA
5. Conclusion
- LINE
- Kakao
- Zalo
- BeautyPlus
- Scorp
- Vero
- Xing
7. Ogilvy Consulting
GLOBALPLATFORMSRANKEDBY
ACTIVE USERSASOFAPRIL2018
Q2 2018 Global Digital Statshot, page 18
*Platforms have not published updated user figures in the past 12 months, figures may be out of date and less reliable
**These platforms do not publish MAU data, user figures from third-party reports
WORLDWIDE
MOST POPULAR
10. Ogilvy Consulting
LINE Penetration of leading social networks in Japan as of Q3 2017
Source: We Are Social Survey; GlobalWebIndex
Local chat platform LINE had
a 54% reach in Japan in Q3
2017
11. Ogilvy Consulting
LINE
LINE is a Japanese global messaging app providing free calls,
messages and texts for it’s users in one-to-one and group
messaging, as well as a host of animated character stickers used to
express a variety of feelings hard to express with words alone.
In addition to messaging, the company offers a wide range of other
services, from games, to photo-sharing and payments.
12. Ogilvy Consulting
LINEBYTHENUMBERS
LINE is the largest chat app in Japan, with 92.8% of the country’s mobile phone
messaging app users accessing the platform yearly.
With more than 217mn monthly active users
Arabic, Brazilian Portuguese, English, French, German, Indonesian, Italian, Japanese, Korean, Malay,
Portuguese, Russian, Spanish for Spain, Spanish for Latin America, Simplified Chinese, Thai, Traditional
Chinese, Turkish, Vietnamese
Supports 19 languages
Available in more than 230 countries and territories
13. Ogilvy Consulting
LINE’SMISSION:CLOSINGTHEDISTANCE
TOBRINGPEOPLE,INFORMATION
ANDSERVICESCLOSERTOGETHER
After the March 11, 2011 Earthquake that shook Japan and took
down a lot of Japan’s mobile network lines, the internet was left
mostly accessible and LINE messaging was conceived after starting
out as a photo-sharing application.
It became apparent an accessible global communication tool was
needed to connect and strengthen human relationships.
LINE messaging app went live in June, 2011, a few months after the
earthquake.
16. Ogilvy Consulting
LINEOFFICIALSTICKERS
Easily one of LINE’s most recognisable attributes are it’s stickers.
Taking a step up from the emoji, LINE’s stickers are large enough
to show an entire animated character depicting any mood the user
wants.
LINE’s variety of main characters are now ingrained into Japanese
social culture, featuring not only within the app but in billboard
adverts, TV skit episodes, and even in a shop, ‘LINE Friends’ which
opened in Tokyo in 2015 selling merchandise.
17. Ogilvy Consulting
CREATORSMARKETPLACE
LINE makes US$270MM a year from selling stickers, and in the
first year of opening up the sticker marketplace, third party
creators made US$75MM in the first 12 months
Creators Market is a platform where users can become
creators. In this participatory ecosystem, users can create
and sell their own stickers, themes and now even animated
stickers globally.
18. Ogilvy Consulting
COMMERCE
A new online store feature will be added
to LINE@ accounts with no monthly or
system usage fees and only a service
charge of 4.98% for sales made. As users
are not required to log in or create
accounts to make purchases, a higher
purchase rate than conventional e-
commerce websites can be anticipated.
Account owners can also add products
only available to LINE@ friends,
providing opportunity and incentive for
users to add their LINE@ accounts as
friends.
Available in: Japan
19. Ogilvy Consulting
REWARDCARDS
Available in: Indonesia, Japan, Taiwan, Thailand
LINE Reward Cards is a feature that replaces point
and stamp cards that take up space and tend to be left
behind at home and expire before they are filled up.
Users can collect points or stamps at their favourite
stores using the LINE app, and easily exchange them
for rewards. Today, new pages allowing users to view
a list of all their cards and find stores that issue
reward cards were released, allowing users to find
cards in their vicinity or effortlessly search for cards
by store name.
20. Ogilvy Consulting
COUPONBOOK
Coupon Book allows users to manage
coupons issued by various companies and
stores within the LINE app. Besides coupons
distributed by accounts they have friended,
nearby and popular coupons, as well as
personalised recommendations are also
displayed. Coupons expiring sooner are
displayed first, making the information more
timely and attractive. Users can also save
coupons in their favourites, making it easier
to find them when they want to use them. The
Coupon Book official account also sends
users expiration reminders for favourites
coupons.
Available: Globally
22. Ogilvy Consulting
YOUCANEVENBOOK
TAXIS
LINE Taxi is accessible through the main LINE
messaging app, and payment is carried out via a
credit card registered to LINE pay.
Much the same experience as UBER, but LINE
Taxi offers a seamless integration with the main
application.
23. Ogilvy Consulting
INTRODUCING…LINETRAVEL
LINE Travel will allow users to search, compare prices and book domestic and international hotels, tour packages and
airfare from 250 companies including JTB, Japan’s largest travel agency.
LINE Travel is now part of the platform’s “Commerce Gateway” that is intended to allow users to manage all of their
purchasing needs in the app. In addition to the newly added Travel, the Commerce section includes retail shopping and
food-delivery services.
The app is launching with the ability to search and compare prices of
accommodations in Japan and overseas. Flight comparison will be
available starting in October 2018, and domestic and international
package tours will be added in December.
24. Ogilvy Consulting
ADVERTSONLINE
Unlike Facebook, however, advertisers can use the platform only if
they pay. There is a fixed-rate card, and the number of messages is
strictly controlled.
Brands can use messages to link to content or offer coupons,
presents and prizes. There are additional charges if brands want
to create sponsored stamps, a form of emoticons that are hugely
popular in Manga-obsessed Japan.
And marketers have major incentives to remain on Line for the
long haul, as a decision to stop paying means a brand's account is
deleted and it loses not just followers but the content that was
created.
None of this tight control has put off potential advertisers, which
now include Coca-Cola, Lawson convenience stores and the
Sukiya fast-food chain.
26. Ogilvy Consulting
LINEANDHEALTHCARE
At the moment, LINE has not moved into the healthcare sector. However, as
we’ve seen with it’s competitor WeChat, where the user can book Drs
appointments in app, or AliHealth whom has broken into the pharmaceutical
and healthcare market, it’s only natural LINE in Japan will follow in China’s
footsteps.
28. Ogilvy Consulting
KAKAO
Source: KAKAO IR REPORT 2016 June
Kakao is a mobile lifestyle platform based in South
Korea, providing services that make everyday
connections boundless and better.
Their mission is to “Connect Everything”. Connecting
users, businesses and more together on their platform in
a way that touches every aspect of a users life.
31. Ogilvy Consulting
KAKAOTALK
In 2016, 30.3 million South Korean mobile phone
users accessed the messaging app to communicate.
This figure is projected to grow to 34.1 million users in
2021.
73 percent of internet users in South Korea accessed
KakaoTalk on a daily basis
IN KOREAN, TEXT ME < KATALK ME
32. Ogilvy Consulting
FREECHATS
Free chats that are more reliable than
text messages and available anytime,
anywhere, twenty-four seven, with as
many people you want.
33. Ogilvy Consulting
VOICE&VIDEOCALL
Make voice calls and video calls to
your friends for free.
Make your conversation more fun
with Talking Tom and Talking Ben
voice filters and unique video filters..
34. Ogilvy Consulting
OPENGROUPCHATS
ANDCHATROOMS
KakaoTalk group chats have
numerous features including pinned
announcements - a headline message
that stays at the top of the chat, useful
for organising events!
You can also add colourful, unique
themes to your chat pages (free and
purchasable)
35. Ogilvy Consulting
SHAKEFEATURE
It’s easy to connect with friends, the
“Shake” feature links you with nearby
friends in your address book, instead
of having to scan a QR code.
36. Ogilvy Consulting
STICKERS&KAKAO
FRIENDS
Have more fun with KakaoTalk with
cute Kakao Friends stickers,
animated emoticons and pretty
themes. Decorate KakaoTalk
backgrounds, which you see dozens
of times a day, with your favorite
images!
37. Ogilvy Consulting
#SEARCH
Search while chatting on KakaoTalk
with Sharp (#) Search!
What should I eat today? Will it rain
tomorrow? Search during chat and
share.
38. Ogilvy Consulting
TALKBOARDS
Easily manage meetings with
KakaoTalk Boards!
Meeting management is easy
with alerts, schedules and
voting features. Upload and
save precious memories on the
board.
39. Ogilvy Consulting
PLUSFRIEND
KakaoTalk’s version of a brand page is
called PlusFriend, which enables
brands and celebrities to have a
dedicated page in the app. Brands can
publish updates to their page or pay to
send direct messages to their followers,
including coupons, product
information, photo albums, video clips,
audio files, events, and even raffles.
40. Ogilvy Consulting
CHANNELTAB
Channel in if you want more during
chats!
KakaoTalk Channel provides
information on your latest interests, the
hottest contents and search functions.
41. Ogilvy Consulting
KAKAOBANK
Users also can make online
payments with KakaoBank, which,
according to Business Korea, allows
users to transfer money to folks on
their friend list without the need for
their bank account numbers.
43. Ogilvy Consulting
KAKAOGROWTH
As of first quarter of 2018, the mobile messenger
had over fifty million active users worldwide.
In October 2014, Kakao Corp. merged with
Daum, the South Korea's second-largest Internet
portal. Kakao is one of the most popular Asia-
based mobile messaging apps and its founder is
one of the leading social media billionaires
worldwide.
Number of global monthly active KakaoTalk users
from Q1 2013 - Q1 2018 (in millions)
46. Ogilvy Consulting
SHAREYOUR
EVERYDAYSTORIES
Users can edit and share photos under the MyStory
section and react to their friends’ posts with “mood
buttons”, including Like, Cool, Happy, Sad, and Cheer
Up. KakaoStory is heavily integrated with KakaoTalk;
users can import their contacts from KakaoTalk into
KakaoStory. And when users add a cover photo to their
KakaoStory profile it automatically appears on their
KakaoTalk profile.
48. Ogilvy Consulting
ZALOVSFACEBOOK
MESSENGER
From a study conducted in 2017 in Ha
Noi and Ho Chi Minh, it showed that
while Facebook messenger was
overwhelmingly popular, Vietnamese
tended to use Zalo primarily because of
it’s strong communications ability.
49. Ogilvy Consulting
ZALO
Zalo belongs to the Vietnamese technology company
VNG Corporation which launched the app in 2013.
Zalo’s success stems from their ability to monopolise on
the unstable Internet in Vietnam at the time, by
focussing on making the app fast and reliable.
50. Ogilvy Consulting
ZALOFEATURES
While it’s Asian competitors, WeChat, Line
and KakaoTalk have a host of additional
features, Zalo’s focus is on speed, their aim; to
connect users to each other the fastest way
possible.
51. Ogilvy Consulting
ZALOPAY
Link a payment card to make peer-to-peer payments, pay
via NFC, QR codes, as well as purchase products and
services online, mobile topups, and pay their utility bills.
Zalo Pay is integrated with Zalo and requires users to log
in using their Zalo account.
Zalo has also made the move into payments.
53. Ogilvy Consulting
BEAUTYPLUS
Parent company Meitu Inc. (meaning
“beautiful picture,” in Chinese) introduced the
flagship selfie-editing app in 2013, using Meitu’s
proprietary facial recognition and artificial
intelligence technology, featuring a suite of
selfie-specific tools to help users express
themselves in their own unique way.
54. Ogilvy Consulting
BEAUTYPLUS
The app's robust features include Augmented Reality (AR) masks,
professional photo retouch tools, auto-beautification capabilities, "Magic
Brush" and a collection of "AnimeCam" looks.
The app is extremely popular in Asian countries such as South Korea,
and is now grabbing the attention of the western Market.
55. Ogilvy Consulting
WORLDWIDEPOPULARITY
Meitu has even rolled out market specific variations of the
app to cater to specific needs. In India, the company
unveiled BeautyPlus ME, a lighter version of Beauty-Plus,
as many Indian users tend to use apps with smaller file-
size due to bandwidth issues and slow internet
connectivity.
This strategy has proved to be a success. Google Play
named BeautyPlus ME as the first trending app in India in
2016.
56. Ogilvy Consulting
RETOUCHING
BeautyPlus allows the user to re-shape and re-touch
a photo, you can remove blemishes, smooth skin,
lighten teeth and resize facial features to create the
perfect selfie.
The app’s auto-retouch is influenced by a desired
Anime standard of beauty; narrowing the chin, over-
enlarging the eyes, lightening skin tone and even
stretching images to make the user look taller.
However, BeautyPlus has location-specific features.
In Brazil, for example, a function can darken skin and
whiten teeth in an image
57. Ogilvy Consulting
ANIMECAMANDLIVE
AUTORETOUCH
The app also has an “AnimeCam”, where the
user can take live photos in the app, which are
enhanced using facial recognition and
Augmented Reality masks to turn themselves
into Anime characters.
With Live auto-retouch, BeautyPlus Me users
can experiment with different retouch tools
before shooting their photos in selfie-mode.
60. Ogilvy Consulting
Scorp is a Turkish video blogging app making waves in Latin
American countries, such as Mexico and Brazil, with a unique
differentiator from their conceptual rivals Snapchat and
Instagram Stories ; while the videos on Scorp are also 15 seconds
long, they do not disappear after 24hrs.
The videos stay on the user’s profile to generate engagement,
one user will post a headline topic, to which others respond
with a video statement. Structured like a traditional internet
forum with discussion threads stemming from the headline
topic - think a video Reddit, Twitter or Quora.
SCORP
61. Ogilvy Consulting
SCORP
The content is now diverse and users have taken a “Youtube
Vlogger” approach to using the app and interacting with friends.
It ranked as the most downloaded Android app in Brazil in Q3
2017, and now has 13 million users worldwide
Scorp was conceived by two Student co-founders, launching
the app in Turkish universities as a way to spark debate
between students, the platform’s reach quickly snowballed as
videos started going viral.
62. Ogilvy Consulting
SCORP
Wildly popular with the millennial generation,
Scorp also links to Facebook accounts helping
it’s popularity spread as videos are shared and
liked.
It's about the phenomena, thoughts, and point of
views not just personal lives of the vloggers.
64. Ogilvy Consulting
VERO
Created in 2015 by Lebanese billionaire Ayman Hariri,
Vero promises “True Social”, a more meaningful and
authentic experience free of advertisements by using a
subscription based model.
"Vero is a social network that lets you share the
things that you love from TV shows, to movies, to
books, to photos, stuff that you find online with
whoever you want. It’s really built to mimic real
world interactions between people," Hariri says.
65. Ogilvy Consulting
WHATSETSVEROAPART?
Like Facebook and Instagram, Vero allows you to
take and post pictures and videos.
However, Vero has a chronological newsfeed.
Listening to the demands for such after Instagram
introduced a ranked feed in 2016, following
Facebook’s algorithmic newsfeed.
Vero also lets users pinch and zoom to magnify
photos. (Instagram requires you to pinch
continuously to magnify photos.) This difference
attracted creative communities to the app, such as
makeup artists, tattoo artists and cosplayers.
66. Ogilvy Consulting
VEROKEYFEATURES
Beyond photos, Vero also lets you post a link, your
current location, or recommendations for movies,
books, and music.
There are granular controls for both sharing and
following. On the sharing side, you can control
the audience of your post on a sliding scale from
“close friend” to followers.
67. Ogilvy Consulting
VEROKEYFEATURES
You can also choose which categories of your friends’
posts you want to see; it’s possible to follow someone only
for their music recommendations, for example. The app
also includes chat and commenting features similar to
what you find on Instagram.
You can also add content to a place called “collections”
This consists of all your photos/videos, Links which you
shared, Music you like, Movies/Tv, Books you like and
places.
68. Ogilvy Consulting
SUBSCRIPTIONMODELORMARKETINGPLOY?
Vero topped iOS charts in the US in March this year
by offering free life-time usage to it’s first million
users. In a week’s time, member numbers grew from
150,000 to 3 million registered users.
Shortly after they announced they would extend the
“free for life” benefit till the foreseeable future.
Is the vision for a subscription fee social network a
premium feature, or a marketing ploy to skyrocket
downloads?
Regardless, the load servers struggled with the large
influx of traffic, so moving to a paid subscription
model could be a PR nightmare.
70. Ogilvy Consulting
XING Number of Xing users in D-A-CH region from 1st quarter 2014 to 1st quarter 2018 (in
millions)
Xing reached 13 million members in the
German, Austrian and Swiss (DACH)
region at the end of 2017.
Now, with more than 60 million site
visits per month, Xing recieves as many
as 396 million monthly page views.
71. Ogilvy Consulting
XING
Xing is a European career-oriented social
networking site for professionals. The
company claims it is used by people from
over 200 countries.
But part of Xing’s success is it’s focus on
connecting individuals from German
speaking countries.
About 76% of all page views come from
Germany, 90% from the D-A-CH area
(Germany, Austria and Switzerland).
72. Ogilvy Consulting
XINGVSLINKEDIN
Xing has dominated the DACH region for
many years, LinkedIn is only now starting to
catch up.
But can Xing hold onto their top spot?
73. Ogilvy Consulting
XING’SPREMISE
Xing's premise is that “Only six degrees separate all the people in
the world.” This famous albeit controversial theory, is referred to as
the “small world phenomenon.” It’s principal is that the chain of
social acquaintances required to link any person to another is
generally short and requires a maximum of six degrees.
Theoretically, five ‘middlemen’ are required to link an Eskimo on
the North Pole to an Aborigine in Australia, Steven Spielberg to
Barack Obama, or even you to Beyonce.
Xing builds on this idea and shows you how you are connected to
people on the network through your own contacts by
automatically displaying the shortest route to the person you
choose to view.
74. Ogilvy Consulting
XINGFEATURES
Much like LinkedIn once you register with Xing you fill in
your details in a C.V. style format with contact details,
education and interests and then start adding contacts,
interests and explore news which is shared to your
dashboard.
Membership to the platform is free, although Xing offers a
premium membership, which comes with more features, such
as advanced “power searches”, the ability to send people
messages, and the curiosity-satisfying possibility to check
who has recently visited your page.
75. Ogilvy Consulting
XINGJOBS
Most recently, the Hamburg-based company launched XING
Jobs, which provides users in German-speaking countries with a
single platform for current job vacancies.
In contrast to conventional job boards, XING Jobs is strictly
aimed at modern knowledge workers by offering vacancies that
follow conventional career paths as well as part-time jobs and
vacancies for people in search of meaning.
Since the new XING Jobs was launched in 2016, traffic levels
there have more than doubled.
76. Ogilvy Consulting
XINGKLARTEXT
In the autumn of 2015, XING developed and launched a new
journalistic offering: XING Klartext. This is a new offering
where experts and well-known people can exclusively voice
their opinions on current and controversial issues related to
business and careers. XING members can then start up and
join a debate in a forum.
In immediate months since its launch, Klartext articles reached
over 1.2 million clicks.
77. Ogilvy Consulting
XINGVSLINKEDIN
The main differentiator is the reach they have internationally; Xing’s
users are mainly in Europe, specifically in Germany, while LinkedIn,
which is of US origin, is the leader worldwide.
However, if the goal is to get or offer a job in Germany, it will be more
productive to create a profile in Xing than LinkedIn; as of Q1 2018, Xing
totalled 14.9 million members in the DACH region.
In those same countries, LinkedIn had 10 million members through June
2017.
78. Ogilvy Consulting
XINGVSLINKEDIN
Xing’s ‘privacy’ differs to LinkedIn; when a user visits another
users profile, that person will know the data of who was
observing your account, while on LinkedIn you can only do this
with a Premium account subscription.
Also one of the free functions of LinkedIn is the creation and
management of groups, while in Xing you can only join existing
groups with a free account.
The same applies to the option of recommendations, a key aspect
for networking, credibility and personal branding to the
professional profile, with Xing you cannot recommend someone or
be recommended when you do not have a Premium account,
meanwhile LinkedIn allows this.
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Line also has a wide array of additional features and free messaging that places it on the world
stage by fulfilling it’s users needs without having to leave the app. Line has also embedded itself
into Japanese culture, it’s unique sticker characters, “Line Friends” are everywhere and are
beloved household names.
KakaoTalk allows it’s users to connect everything; to other users, businesses and more. Whether
it’s shopping online, playing games or simply calling a friend, you can do this all in app.
Zalo’s unique feature is speed and reliability, instead of focusing on a wide variety of features, they
combatted the unstable Vietnamese internet by making their product fast and reliable.
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BeautyPlus’s success stems from it’s wide array of advanced re-touching and Augmented Reality
features, and Meitu’s ability to adjust to different market’s demands; e.g. skin lightening in Asia vs
skin darkening in Latin America
Scorp offers it’s users a unique experience of video blogging in a forum thread style, this
experience is unlike anything the major players such as Youtube, Facebook or Instagram have, yet
it incorporates elements of all of them. Youtube = video blogging, Facebook = unique user profile
and page to post to, Instagram = 15 second videos
Vero offers social networking without advertisements, a premium twist on Facebook or
Instagram. It also has a chronological feed, so you can view content as it’s posted, and not how it’s
recommended like Facebook’s algorithmic feed.
Xing’s domination of the DACH region stems from it’s focus on building a robust community in
these countries. Because of this, professionals will join Xing instead of LinkedIn due to the large
number of Xing users in this region.