2. The background image is located within the center of the poster which allows for the audience to
clearly see the image as it clearly stands out from from the dark background. The image itself is of
a very iconic trap from the saw film series however at the time of the posters relapse this would of
not been the case as no saw movies had come out at the time. The characters facial expression is
emphasized by the light which shows a lot of her face, this allows for the audience to clearly
identify a possible character of the film as well as instantly recognize the genre of the film.
The dark background helps to
emphasize the dark atmosphere that
the poster is trying to create. The
background also allows the audience
to recognize that the film is going to
be a horror as the color black has
mainly negative connotations such as
death, evil and mystery . The film
poster does not contain many colors
and the image of the character in the
center of the poster is also greyed out
to add to the dark atmosphere of the
poster.
The character in the center of the
posters eyes are used to convey her
emotions to who is viewing the
poster as her mouth is covered by the
trap, they make her look extremely
shocked and distraught. The trap over
the charters head is partly hidden to
make the viewer interested in what it
actually is and potentially go and see
the film.
The title of the film is located in the
bottom right of the film poster and
the red color allows for the viewer to
clearly identify the movie that this
poster is advertising for. The font of
the poster very plain and simple and
allows the film poster to have a very
clean look and not seem over
crowded, below the title is the
production name, company name and
logo as well as the distributors and
above the title is the name of the
main actors which feature within the
film, these are both not very
important features of a film poster,
however they do allow the viewer of
the poster to make their own opinion
of the film based on the distributors,
production company's and actors
reputation within the film industry.
The subtext is located at the top of the
poster, this makes clearly visible and it
will most likely be what the viewers of
the poster are going to read first. The
subtext clearly informs the audience of
what genre the film poster is promoting
and what type of horror the film will be,
in this case a horror based around gore.
It is also a rhetorical question, which
will keep the audience thinking about
the question its self and hopefully make
them remember the poster and
potentially go to see the film.
3.
4. The main colour within this poster is
black, which carries various connotations
associated with the genre of horror such
as death, evil, fear and mystery. Black
also carries connotations of the
‘unknown’ this can be utilised as a
technique to attract attention toward the
film as viewers of the poster may be
curious to find out about what happens
within the film and will ultimately go and
see the film. The black background also
helps to create a clear contrast between
the text on the poster as well as the main
image, allowing the view to be able to
clearly identify each feature of the poster
quickly.
The main image of this poster which
will be one of the first features which
the viewer will identify is the iconic
mask worn by the antagonist from
the ‘Scream’ horror films. The image
is located within the centre of the
poster and clearly stands out due to
the greyish white colour contrasting
against the black background which is
further emphasised by the light
emitting of the mask on the left side,
to further this the image takes up a
large portion of the poster, both of
these in turn make the poster catch
individuals eyes as the image is very
clear and will be able to be noticed
from long distances away. The mask
also gradually merges into the shape
of a knife, this helps viewers of the
poster easily identify the genre of the
poster and also connotes to them
what the film is going to most likely
be about which is a serial killer,
however it still leaves a lot of mystery
surrounding the film in order to
attract audiences.
The subtext of the film poster is all in red, which again
carries connotations associated with the genre of
horror such as blood, evil and war. The ‘New decade.
New rules’ text gives insight as to what the film is
going to be about, ‘New rules’ suggests that the
antagonist may toy with characters in the movie and
treat their lives as a game.
The colour pallet of this poster only
contains a few colours (red, white
and black), which gives the poster a
very clean and simple look, this is
good as many only look at film
posters for a few seconds and that is
all it takes to take in everything on
this film poster.
The films titles is clearly displayed by the
use of much larger, spacious, bold text
when compared to other text on the
poster. The films title itself gives the view
insight as to what genre the film is as
horror films are associated with making
audiences ‘scream’. The creators have
also replaced the ‘A’ in the tile with a ‘4’
in red as opposed to white, most likely so
that the viewer can identify that this is
the film series 4th instalment while
keeping the posters very simple and
clean look. The ‘M’ has a long pointed
bottom, representing a knife, this ties
into to the knife merged with the mask
and conveys that the film is going to be in
the sub genre of slasher horrors.
