Make customers appreciate your best price by explaining them the financial benefits of your product or service. #RightProduct #RightPrice #RightPerson #SalesTraining #Nagpur #SalesKiPathshala #StrategicConcepts #Sell #Sales

1. SALES KI PATHSHALA
www.consult4sales.com
The Right Price to
Sell

2. Today's Discussion
What are you selling?
What is the value that you are selling?
What is the financial benefit to the customer?
What is your Price?

3. The Price to sell is right
only if you are selling
the right product to the
right person.
SANJAY SINGH
WWW.CONSULT4SALES.COM

4. The Right
Product
The 5 Cake
Theory
WWW.CONSULT4SALES.COM

5. The Right
Person
Customer,
Consumer,
Financer,
Consultant,
Purchaser.
WWW.CONSULT4SALES.COM

6. The Right
Value
X - Y
YOUR PROPOSED COST OF
SOLUTION (Y)
Pl do not confuse cost of product with
cost of solution.
THE EXISTING COST OF
SOLUTION (X)
This is not be confused with cost of
product.
THE PROBLEM THAT YOU
SOLVE
If you are not solving any problem of
the customer, you have no right to sell
www.consult4sales.com

8. You need not discount
the value that you
have created for
customer.
SANJAY SINGH

9. What can you
discount?
MORE PRODUCT PER
PRODUCT
You always discount the price of
extra product or service that you
offer to the customer in addition
to the core product or service.

10. Core product
72.5%
Up Sell1
10.9%
Referral 1
10.9%
Cross Sell1
5.8%
Profitability
THE BREAKUP OF YOUR
PROFIT OUT OF 100

11. The Right
Price?
THE RIGHT VALUE + MPPP
- DISCOUNT
You never discount the value
created for the customer.

12. Sales Ki
Pathshala
WEDNESDAY
9 - 10 AM
FEES
Rs 590/session
Bulk packages available
SPECIAL OFFER
Fees include free consultancy on the
subject of last SKP within one week.
www.consult4sales.com