What did I learn from the startups Medipim and Wizmo?

2. RETAILING E-COMMERCE FOR PEOPLE
for sole traders and SME’s, for family owned
or public companies, for startups and
hundred years old firms.
“

4. WIZMO
the key to your property
1 year since kickoff and
what I learnt from it
“

5. WIZMO
the key to your property
1 year since kickoff and
what I learnt from it
www.wizmo.ro
“

6. THE THING ABOUT
A PROOF OF CONCEPT
a minimum viable product
and when is it enough?
“

7. A GOOD IDEA…
Empathy
Find a need that a market faces.
Addictive
Solve the problem in a way that they will continue to use.
Famous
Find ways to make it famous.
Revenue
The features will provide users that will fuel growth
organically.
Scale
The idea will have the margins to become sustainable

8. GOOD ENOUGH…
Better
Your solution can be minimum as long as it’s better then
the competition. Or there is no competition?
Business
You should be sure about the business model before you
start. And there should be a business model.
Scale up
You can start small, as long as you can go fast in building
it up.
watch out for short cuts….

9. HARD WORK BEATS
talent
WHEN TALENT
DOESN’T WORK
hard
“

10. TALENT & HARD WORK
Laziness
Having lazy team members is good. But there has to be
discipline.
Negativity
There are + and - people, and you need both.
But balance is key.
Different kind of tasks/people
You can’t only have geniuses in your team.
You can’t only have market experienced people in your
team.

11. TAKE SMALL STEPS
but go fast
and use agile scrum
“

14. DON’T WAIT TOO LONG
to ask for feedback
FROM YOUR TARGET GROUP
“

15. ASK CLOSED QUESTIONS.
PRESENT CHOICES.
DON’T EXPECT SOLUTIONS.

16. TOO MUCH DEMOCRACY
WILL HAVE YOU END UP WITH
nothing good
“

17. A LARGE # OF PEOPLE
For names…
For color combos…
For design…
JUST MAKES IT HARD TO DECIDE

18. DO A STAGED LAUNCH
and learn from each step
“

19. STAGE 1
• Recruit / Select 10 early adopters
• Present the solutions for the problems
they are having.
• Build your Unique Value Proposition and
validate it with them.
STAGE 2
• Find next 100 customers
• Start-up the advertising campaigns
• Use the early adopters to find the next
batch of customers
• Find the data base with prospects and
convince them to work with you
• Collect testimonials / case studies and use
them in your product presentations
• Use a freemium option
STAGE 3
• Find next 1.000 customers
• Activate your marketing and sales
channels
• Use your website to sign-up prospects
• Define multiple pricing plans
STAGE 4
• Focus on your next 10000 customers
• Optimize acquisition cost
• Improve traffic building
• Start planning next developments, learn
from your customers

20. USE ONLINE TOOLS
to win time & co-work
time tracking, planning, PM …
“

21. BUT THE MOST IMPORTANT THING IS
your business model
“

22. MAARTEN DEBOO
maarten.deboo@baldwin.ro
CRISTINA SZABO
cristina.szabo@baldwin.ro