This is the presentation on the ROI of Social Media given during a lecture at ICHEC

1. The ROI
of Social Media
ICHEC
April 2012

2. about me
@theafter

3. context

5. http://www.a-g.com/Media-Planning

7. http://conversations.marketing-partners.com

8. Conversations
Dialogue
Monologue

10. Listen
Learn Engage
Act Adapt
v1.0 v2.0
#AdaptorDie via Briansolis.com

11. enterprise 2.0

12. elliance.com

13. elliance.com

14. benefits?

15. McKinsey, 2009

16. McKinsey, 2009

17. ROI

18. http://iampersona.wordpress.com/

19. http://www.pangaro.com

21. http://crackthesocialmediacode.com

22. How to measure
Word-of-Mouth’s
impact ?

23. http://www.intersectionconsulting.com

24. http://www.intersectionconsulting.com

25. http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi

26. (Gain of Investment - Cost of Investment)
ROI =
Cost of Investment
http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi

27. People
Technology
Time

28. Cost reduction
More revenue

29. Measure in the
conversation context
Social Media Pocket Guide - Spreadfast

30. http://www.mdgadvertising.com/

31. 10 cases

32. http://www.petercanthony.com

33. http://blog.init-marketing.fr

34. The 1 mio € question

35. toolbox
http://classroomclipart.com

36. theconversationprism.com

37. http://wiki.kenburbary.com/
extended
spectrum
Crawling
high
of
pth ions
de ct
ra
inte
limited
low
free Pricing expensive
formulas

38. Manage Content Gather Insight Exchange
YOU publishers bookmarks analytics communication
community image storage data streams projects
blog sounds knowledge communities crowdsourcing
location videos information networks infrastructure
personal data live stream reputation v-office
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After

39. Manage Content Gather Insight Exchange
Google account Twitter Google Analytics Skype
Delicious
FB account Flavors, CheckThis FB insights Socialcast,Yammer
StumbleUpon
OpenID, Linkedin Prezly Twittercounter, bit.ly Flowtown
Evernote RescueTime,Beebole BaseCamp
FB pages/groups Flickr, Picasa
Dropbox Wakoopa Zoho projects
Linkedin Prezy
Issuu AddThis, ShareThis Beebole
Slideshare Crowdspring
Blogger, WP Soundcloud DialogFeed
Knowledge Plaza ODesk, Mindmeister
Posterous MySpace Getsatisfaction
Docstoc GhostBloggers
Youtube Storify Hootsuite Google Apps
4square
Vimeo Wiki CoTweet Zoho
Gowalla
Dailymotion Netvibes Seesmic Docs.com
Livestream Klout
Memolane, Dipity ContactOffice
uStream Ubervu
Whoopaa Acrobat
Qik (mobile) Attentio
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After

40. The Social Media Engagement Hierarchy of Needs
Alinean - SoMe ROI Calculator

41. Dragon Search Marketing - SoMe ROI Calculator

42. Mitambo - Marketing Plan Builder
minottgore.com

43. Links discussed
• http://twittercounter.com/ • http://wpmu.org/
• http://www.socialbro.com/ • http://thenextweb.com/socialmedia/
2011/07/16/the-roi-of-social-media-10-case-
• http://www.netvibes.com/ studies/
• http://hootsuite.com/ • http://wiki.kenburbary.com/
• http://www.ubervu.com/ • https://www.bringshare.com/
• http://www.google.com/adplanner/ • http://klout.com
• http://planmarketing.mitambo.com/ • http://facebook.com/ads
• http://www.dragonsearchmarketing.com/ • http://www.linkedin.com/ads
social-media-roi-calculator.htm
• http://www.google.com/analytics/
• http://www.alinean.com/socialmediaroi.aspx
• http://www.woopra.com
• http://www.slideshare.net/thebrandbuilder/
olivier-blanchard-basics-of-social-media-roi

44. http://jasonchenoweth1.blogspot.com

45. thank you
@theafter