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Web Analytics
ECS Brussels - September 2014
The Big Picture
source: http://www.theuxbookmark.com
http://blog.clicktale.com/2010/11/17/a-brief-history-of-web-analytics/
Analytics
http://www.euromonitor.com
Manage Content Gather Insight Exchange
YOU publishers bookmarks analytics communication
community image storage data strea...
Manage Content Gather Insight Exchange
Google account	

FB account	

OpenID, Linkedin
Twitter	

Flavors, CheckThis	

Prezl...
Definitions
Basics!
Uses!
http://www.kaushik.net/avinash/
http://www.kaushik.net/avinash/
toolbox
http://classroomclipart.com
Basics
http://w3techs.com/technologies/overview/traffic_analysis/all
Advanced
http://www.petercanthony.com
The 1 mio € question
http://blog.init-marketing.fr
How do you feel about
… ?
might become the next main KPI for marketer
The Big Picture
source: http://www.theuxbookmark.com
Thanks
Introduction to Web Analytics @ ECS Brussels
Introduction to Web Analytics @ ECS Brussels
Introduction to Web Analytics @ ECS Brussels
Introduction to Web Analytics @ ECS Brussels
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Introduction to Web Analytics @ ECS Brussels

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A lecture given to master in digital communication students at ECS Brussels about Web Analytics

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Introduction to Web Analytics @ ECS Brussels

  1. 1. Web Analytics ECS Brussels - September 2014
  2. 2. The Big Picture source: http://www.theuxbookmark.com
  3. 3. http://blog.clicktale.com/2010/11/17/a-brief-history-of-web-analytics/
  4. 4. Analytics http://www.euromonitor.com
  5. 5. Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media dashboard - beta version The After
  6. 6. Manage Content Gather Insight Exchange Google account FB account OpenID, Linkedin Twitter Flavors, CheckThis Prezly Delicious StumbleUpon Pinterest Google Analytics FB insights Tcounter,Woopra Skype Socialcast,Yammer Google+ FB pages/groups Linkedin Flickr, Picasa Instagr.am Prezy Evernote Dropbox Issuu RescueTime,Beebole AddThis,Bit.ly ClickTale,Seevolution BaseCamp Zoho projects Blogger,WP Posterous,Tumblr Soundcloud MySpace Slideshare Knowledge Plaza Docstoc DialogFeed Getsatisfaction, SocialBro Crowdspring ODesk, Mindmeister GhostBloggers 4square Gowalla Youtube Vimeo Dailymotion Storify Wiki Netvibes Hootsuite CoTweet,Twitspark Google Apps Zoho Docs.com, Office365 Memolane, Dipity Whoopaa Livestream uStream Qik (mobile) Klout, Ubervu, Bringshare,Attentio, Sproutsocial ContactOffice Acrobat Capital Creation Curation Control Collaboration social media dashboard - beta version The After
  7. 7. Definitions Basics! Uses!
  8. 8. http://www.kaushik.net/avinash/
  9. 9. http://www.kaushik.net/avinash/
  10. 10. toolbox http://classroomclipart.com
  11. 11. Basics http://w3techs.com/technologies/overview/traffic_analysis/all
  12. 12. Advanced
  13. 13. http://www.petercanthony.com
  14. 14. The 1 mio € question
  15. 15. http://blog.init-marketing.fr
  16. 16. How do you feel about … ? might become the next main KPI for marketer
  17. 17. The Big Picture source: http://www.theuxbookmark.com
  18. 18. Thanks

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