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SOCIAL MEDIA STRATEGY for Event Agencies

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Brief Slide Deck Overview of Social Media Strategy adopted by award winning boutique event agency FACTOR168 Creative Event Company.

Social Media workshops are conducted on request - this specific presentation was made to the International Special Event Society Hong Kong Chapter late 2011.

All Rights Reserved by FACTOR168 Creative Event Company and imagery from istock.com

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SOCIAL MEDIA STRATEGY for Event Agencies

  1. 1. 1! Social media for events Fair  Use   This  document  has  been  prepared  specifically  for  your   exclusive  presenta8on.    The  document  and    contents   cannot  be  presented  to,  copied,  redistributed  without   the  express    wri<en  authority  and  commercial   compensa8on  of  FACTOR168  A.T.F.  The  Factor  168   Trust  and  is    subject  to  commercial  in  confidence   provisions  and  the  terms  and  condi8ons  of  FACTOR168   Crea8ve  Event  Company..  Your  use  of  this  document   cons8tutes  your  agreement  to  the  se  Terms  of  Service.   ©  FACTOR168  Crea8ve  Event  Company  2011  
  2. 2. 2! Modern  ‘GLOCAL’  Communica8ons     •  With  the  rise  of  the  ‘networked   individual’,  wide  spread  adop8on   of  smartphones,  and  the  burring   of  personal  and  professional   environments  –  social  media  key   to  business  communica8ons.   •  Social  Media  is  immediate,   communal,  and  conversa8on   Social Media driven  through  networked   collabora8on  and  ac8ve   par8cipa8on.  
  3. 3. 3!   •  Low  entry  barriers,  ability  to  go  beyond   boundaries  of  exis8ng  ins8tu8ons   •  ShiU  from  command  &  control  mass   produc8on  to  a  more  transparent,   customized  segmenta8on  outlook.   •  Best  prac8ces  openly  shared  with   informal  membership  &  mentorship  –   rise  of  organiza8onal  crea8vity  &   individual  innova8on.     •  Effec8ve  at  eleva8ng  personal  profile   and  contribu8ng  to  brand  value   •  Creden8als  and  Personality  based.  
  4. 4. 4! Paper.li   LinkedIn   TwiGer   Groups   LinkedIn   Facebook   4Square   Profile   Facebook   Flikr,  Last  FM,   ‘Fan’Page   Klout   Instagr.am   Hootsuite   Empire   YouTube   Avenue   Membership   Presence   Flavors. WEB   Passive   me   Blog   PAGE   Online   About. Social   Directories     me   Page  
  5. 5. 5! e so cial Th urs ome fo
  6. 6. 6! LinkedIN•  Develop  a  100%  Profile  •  Power  of  Tes8monials  Important  •  Join  &  Par8cipate  in  Linkedin  Groups  •  Create  Business  LinkedIn  profile  •  Share  Posts  across  Groups  
  7. 7. 7!•  Separate  Personal  and  Professional   facebook Space  through  Professional  ‘Fan’   Page    •  Encourage  fan  par8cipa8on,   fostering  dialogue,  polling  •  Promote  through  targeted   adver8sement  and  own  broad   based  network  linking.  •  Complement  Company  web  page  
  8. 8. 8! twitter•  Personal  &  Professional  Handles  •  Limit  to  140  characters  but  use   less  for  RT  comments  •  Employ  hashtags  for  industry   groups  such  as  #ISES  #Eventprofs  •  Employ  tools  such  as  lists,  Twit   Cleaner,  TwitPic,  Paper.Li  to   be<er  op8mise  twibeeds  
  9. 9. 9! YouTUBE •  Create  YouTube  Channel   •  Ensure  You  Have  Permissions   •  Brand  Proprietary  Videos   •  Give  Credit  and  be  Prepared  to   replace  soundtracks   •  Consider  VIMEO  as  a  ‘mirror’    
  10. 10. 10! art o f the The d igital vers ation con
  11. 11. 11! Strong content = strong presence •  Reflect  Your  Personality   •  Have  an  Opinion   •  Be  Entertaining  &  Informa8ve   •  Always  Give  Credit  &  Play  Nice   •  Imagery  IS  Everything  
  12. 12. 12! engagement•  Leverage  off  your  network’s   network  for  greater  coverage  •  Avoid  ‘me  toos’  •  Avoid  ‘spamming’  and  stalking  •  Acknowledge  ‘reach-­‐outs’,   Extend  rela8onships  and  ‘soU’   touch  regularly  •  Don’t  waste  people’s  8me  
  13. 13. 13!   Digital identity•  Be  Authen8c  –  be  consistent  with   your  brand  iden8ty,  the  culture  of   your  business  and  your  own   dis8nct  personality    •  Make  dis8nc8ons  between   business  and  individual  presence  •  Less  is  almost  always  More  
  14. 14. 14!ACTIVE  •  Contribu8ng  construc8ve  comments   on  blogs,  Facebook  and  LinkedIn   Groups    •  Employ  ‘Gravatar’  for  branding  •  Website  Blog    •  Instant  Landing  Pages  –  about.me    PASSIVE  •  Associa8on,  directory,  event   par8cipa8on  lis8ngs  –  be  astute  •  Ac8vity  broadcasted  on  services  sites   such  as  LastFM,  Kiva    
  15. 15. 15! Bringing it all together •  Employ  Social  Media  dashboards   such  as  HootSuite  to  assist  in  the   distribu8on  and  management  of   your  communica8on  flow   •  Determine  your  ‘post’  frequency   •  Determine  your  ‘final’  network   des8na8on  -­‐  which  should  be   your  company  website  or  instant   ‘landing’  page.    
  16. 16. 16! Paper.li   LinkedIn   TwiGer   Groups   LinkedIn   Facebook   4Square   Profile   Facebook   Flikr,  Last  FM,   ‘Fan’Page   Klout   Instagr.am   Hootsuite   Empire   YouTube   Avenue   Membership   Presence   Flavors. WEB   Passive   me   Blog   PAGE   Online   About. Social   Directories     me   Page  
  17. 17. 17!
  18. 18. 18! measurement•  Number  of  Followers/Likes  •  Number  of  Conversa8ons  and   ul8mately  poten8al  business  •  All  Social  Media  Plaborms  have   sta8s8cs  inbuilt    •  Klout  –  reasonable  overview  •  Empire  Avenue  –  odd  but…  
  19. 19. 19! Are you prepared to invest the time and the effort? Consistency is the key!
  20. 20. 20! Social media Event practices FOURSQUARE   -­‐  GPS  des8na8on,  crowd  sourcing,  Badges     FACEBOOK  &  LinkedIN     –  event  scheduling/promo8on   –    imagery     TWITTER     –  event  dialogue  with  #  hash  tags     IML  Polling  –  Shakespeare  -­‐  QR  Codes  
  21. 21. 21! Linkage Social  Media  Dashboard   Twi<er  Tools   h<ps://hootsuite.com/login   h<p://paper.li/  COURTESY OF ISTOCK.COM Online  Presence   h<p://thetwitcleaner.com/   h<ps://www.linkedin.com/   h<p://twitpic.com/   h<p://www.facebook.com/   Influence  Measurement   h<p://twi<er.com/   h<p://klout.com/home   h<p://www.youtube.com/   h<p://empireavenue.com/   STAFF IMAGES h<p://instagr.am/   Instant  Social  Media  Page   h<p://www.flickr.com/   h<ps://about.me/   h<p://www.last.fm/home   h<p://flavors.me/      
  22. 22. 22! Content is Mission critical
  23. 23. 23! FACTOR168 CREATIVE EVENT COMPANY www.factor168.com Sensational events through powerful experiences

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