Set of skills
Eager to learn, inquisitive
Willing to share
Good writing skills
• Search engine marketing (SEM) is a form of
internet marketing that involves the
promotion of websites by increasing their
visibility in search engine results
pages(SERPs) through optimization (both
on-page and off-page) as well as through
advertising (paid placements, contextual
advertising, and paid inclusions).
• Search engine optimization (SEO) is the
process of improving the visibility of a
website or a web page in a search engine's
"natural" or un-paid ("organic" or
"algorithmic") search results.
• Search Advertising is a method of placing
online advertisements on Web pages that
show results from search engine queries.
Through the same search-engine
advertising services, ads can also be placed
on Web pages with other published
This is the "idea" phase.
This is the "action" phase.
You will gather all the info around your business idea :
•What's the name?
•"Reason why" you do what you do?
•What's the business model behind the idea?
•Who are you talking to?
You will focus on the execution
•Find the right team
This is your "ampliﬁcation" phase.
This is the "thank you" phase.
Your soul has to cross the line in the real world. Now your Your most tangible asset is your customers/employees base
idea is alive. Make it known to everyone:
•Spread the word
•What's your story? What's your content?
•Turn them into ambassadors.
•Are you relevant to your audience?
•Bring customers on board
✓ Get all basic brand elements (texts+images)
✓ Book all vanity URLs
✓ Draw the content ﬂow
✓ Create a central password keychain
✓ Get dedicated email aliases
✓ Set up a naming convention
✓ Build your own toolkit
✓ Social Media charter
in the end
The secret formula
• If you can understand basic human
• If you have enough empathy to relate to the
inevitably correlated behaviors
• If you feel like responding
• Then social media will be a piece of cake to
• you can
• try, try, try
• share : in + out
• know why you do what you do
• ask for more...