Ichec Certificate in Community Management - 2014

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The course given to the Community Management Certification at ICHEC

Published in: Business, Technology

Ichec Certificate in Community Management - 2014

  1. 1. Community Manager v1.5 beta
  2. 2. intro
  3. 3. hello employee consultant theafter.be entrepreneur
  4. 4. source: Google Image
  5. 5. sharing elevates.
  6. 6. people + web 2.0 = social media
  7. 7. word of mouth source: Twitip.com
  8. 8. http://www.a-g.com/Media-Planning
  9. 9. http://conversations.marketing-partners.com
  10. 10. Alexa.com
  11. 11. theconversationprism.com
  12. 12. elliance.com
  13. 13. build a social website elliance.com
  14. 14. What about you? http://blog.calgarypubliclibrary.com
  15. 15. an introduction to the community manager’s role https://www.youtube.com/watch?v=XC5-dTe3SsQ
  16. 16. Listen Learn Engage Act Adapt v1.0 v2.0 #AdaptorDie via Briansolis.com
  17. 17. markom hr support board it customers the community manager r&d ambassadors sales suppliers the world
  18. 18. Tasks list • Listening • Planning • Publishing • Connecting in/out • Crisis management • Collaborating
  19. 19. Set of skills • • • • • • Passionate Eager to learn, inquisitive Willing to share Daring Good writing skills Open minded • • • • • • Communicative Responsive Positive, Constructive Social People Manager Multi-media skills
  20. 20. basic notions
  21. 21. Search Engine Marketing = SEO + SEA
  22. 22. Definition • Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages(SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions). source: http://en.wikipedia.org/wiki/Search_engine_marketing
  23. 23. global
  24. 24. local
  25. 25. vertical
  26. 26. source: http://www.netmarketshare.com/
  27. 27. source: http://www.netmarketshare.com/
  28. 28. how does it work?
  29. 29. Organic vs. Paid Search Paid Organic Seomoz.org
  30. 30. Organic vs. Paid Search 10% of Clicks 90% of Clicks Seomoz.org
  31. 31. Click-Through Rates Seomoz.org
  32. 32. SEO
  33. 33. Definition • Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic" or "algorithmic") search results. source: http://en.wikipedia.org/wiki/Search_engine_optimization
  34. 34. Crawling & Indexing
  35. 35. Seomoz.org
  36. 36. SEO = organic search
  37. 37. Seomoz.org
  38. 38. SEO checklist
  39. 39. SEA
  40. 40. Definition • Search Advertising is a method of placing online advertisements on Web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published source: http://en.wikipedia.org/wiki/Search_advertising
  41. 41. SEO vs. SEA elliance.com
  42. 42. Resources Content & Learning ‣ ‣ ‣ ‣ ‣ http://www.seomoz.org/blog http://www.seomoz.org/seo-industry-survey http://www.marketingcharts.com http://searchenginewatch.com/ http://www.netmarketshare.com Tools & Tips ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ http://www.google.com/trends/ http://ahrefs.com/ http://www.customreportsharing.com/ https://freekeywords.wordtracker.com/ http://www.woorank.com http://www.google.com/analytics http://www.google.com/webmasters http://www.searchenginepeople.com/blog/googledocs-seo.html http://www.webconfs.com/keyword-densitychecker.php http://www.toprankblog.com/2011/01/keywordsblog-posts/ http://www.seomoz.org/blog/excel-and-googledocs-tools-for-the-ultimate-seo-dashboard http://www.thinkwithgoogle.com/insights/tools/ real-time-insights/ http://www.thinkwithgoogle.com/insights/emea/ tools/media-planning-toolkit/
  43. 43. Blogging & Content Why bother ?
  44. 44. Blogging Software Examples Posterous Blogger Wordpress Tumblr
  45. 45. RSS
  46. 46. Analytics http://www.euromonitor.com
  47. 47. on site
  48. 48. stats & insights www.facebook.com/insights/ www.google.com/trends www.google.com/insights/search/ http://cim.be/fr/media/Internet/Trafic/Résultats/Publics https://delicious.com/theafter/statistics
  49. 49. Social Networks
  50. 50. Facebook
  51. 51. Twitter
  52. 52. Youtube
  53. 53. Linkedin
  54. 54. Flickr
  55. 55. Instagram
  56. 56. Google Plus
  57. 57. Pinterest
  58. 58. Foursquare
  59. 59. Issuu Slideshare Soundcloud
  60. 60. Delicious Storify
  61. 61. MeetUp Eventbrite
  62. 62. enterprise solutions
  63. 63. a step by step guide to social media
  64. 64. step 0 - try & fail Learn to walk before running
  65. 65. step 1 - build your ID Set the roots
  66. 66. Personal Branding
  67. 67. people 2.0 http://darmano.typepad.com/
  68. 68. the new you http://darmano.typepad.com/
  69. 69. Chris Brogan
  70. 70. Scott Monty
  71. 71. step 2 - get a strategy Think
  72. 72. Information sources
  73. 73. R 3D Define Deliver This is the "idea" phase.  This is the "action" phase.  You will gather all the info around your business idea : •What's the name? •"Reason why" you do what you do? •What's the business model behind the idea? •Who are you talking to? You will focus on the execution •Find the right team •Find partnerships •Stay FOCUSED ! ! Drive This is your "amplification" phase.  ! Reward This is the "thank you" phase. ! Your soul has to cross the line in the real world. Now your Your most tangible asset is your customers/employees base idea is alive. Make it known to everyone: •Cherish them •Spread the word •Reward them •What's your story? What's your content? •Turn them into ambassadors. •Are you relevant to your audience? •Bring customers on board The After
  74. 74. step 3 - select tools Be rational
  75. 75. toolbox http://classroomclipart.com
  76. 76. theconversationprism.com
  77. 77. The After
  78. 78. Check list ✓ Get all basic brand elements (texts+images) ✓ Book all vanity URLs ✓ Draw the content flow ✓ Create a central password keychain ✓ Get dedicated email aliases ✓ Set up a naming convention ✓ Build your own toolkit ✓ Social Media charter
  79. 79. step 4 - focus & act Be consistent
  80. 80. step 5 - measure Keep it simple
  81. 81. http://crackthesocialmediacode.com
  82. 82. How to measure Word-of-Mouth’s impact ?
  83. 83. http://www.intersectionconsulting.com
  84. 84. http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
  85. 85. (Gain of Investment - Cost of Investment) ROI = Cost of Investment http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
  86. 86. People Technology Time
  87. 87. Cost reduction More revenue
  88. 88. Measure in the conversation context Social Media Pocket Guide - Spreadfast
  89. 89. http://www.mdgadvertising.com/
  90. 90. The Big Picture source: http://www.theuxbookmark.com
  91. 91. 10 cases
  92. 92. http://www.petercanthony.com
  93. 93. http://blog.init-marketing.fr
  94. 94. The 1 mio € question
  95. 95. Dragon Search Marketing - SoMe ROI Calculator
  96. 96. People Technology Time
  97. 97. step 6 - start over Challenge yourself
  98. 98. http://implementingenterprise2.com
  99. 99. conclusions
  100. 100. in the end ‣ nothing changes ‣ everything changes http://darmano.typepad.com/
  101. 101. The secret formula • If you can understand basic human psychology • If you have enough empathy to relate to the inevitably correlated behaviors • If you feel like responding • Then social media will be a piece of cake to embrace
  102. 102. • you can • try, try, try • share : in + out • know why you do what you do • ask for more...
  103. 103. thank you 2020

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