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Small Intro to Web Analytics - ICHEC
Web analytics is used to analyze website traffic and usage. It provides insights into how users interact with and consume content on a site. Basic web analytics tools track metrics like pageviews, unique visitors, and traffic sources while more advanced tools offer heat maps, session recordings, and user testing to better understand the user experience. Web analytics has evolved from simple page tags to full-featured platforms that help optimize websites and marketing campaigns.
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Small Intro to Web Analytics - ICHEC
- 1. Web Analytics ICHEC -June 2014
- 2. The Big Picture source:http://www.theuxbookmark.com
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