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Social Media Tools and your Scouting Unit

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A Baden-Powell Institute 2011 presentation for the Greater Cleveland Council providing an introduction to using Social Media with your Scouting Unit.

Published in: Education, Technology, Sports
  • The            setup            in            the            video            no            longer            works.           
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    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/i7K0s4
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Social Media Tools and your Scouting Unit

  1. 1. 2011 - Greater Cleveland Council Baden-Powell Institute #CPT501 #gccBPI @JeffreyGifford <ul></ul>Social Media Tools & Your Unit
  2. 2. <ul>Topics </ul><ul>What is Social Media? <li>What does the Guide to Safe Scouting say?
  3. 3. Trends
  4. 4. Social Media Platforms </li></ul><ul><ul><ul><li>Blogging: Wordpress, Blogger, etc.
  5. 5. Twitter
  6. 6. Facebook
  7. 7. Linkedin
  8. 8. YouTube & Vimeo
  9. 9. FourSquare & Gowalla
  10. 10. Flicker & Picassa </li></ul></ul></ul><ul><li>Scout-specific things to think about </li></ul>#gccBPI @JeffreyGifford <ul></ul>
  11. 11. <ul>What is Social Media? </ul><ul>“ Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” </ul>Wikipedia <ul>www.wikipedia.org </ul>#gccBPI @JeffreyGifford <ul></ul>
  12. 12. <ul>What is Social Media? </ul><ul>How I define it: <li>Any media (usually digital, frequently mobile) that enables, encourages, facilitates, utilizes, expects and thrives on two-way (or more) conversation. </li></ul>#gccBPI @JeffreyGifford <ul></ul>
  13. 13. <ul><li>The Guide to Safe Scouting: what does it say? </li></ul><ul>Unfortunately, not much about Social Media </ul><ul><ul><li>Digital Privacy http://bit.ly/hjmbxd </li></ul></ul>Mostly about “sexting” - directed to Scouts <ul><ul><li>Internet Safety http://bit.ly/eak7Md </li></ul></ul>“ Personal protection rules” - directed to Scouts <ul><li>To think about as we move on:
  14. 14. How to practice two-deep leadership in online (Social Media) situations? </li></ul>#gccBPI @JeffreyGifford <ul></ul>
  15. 15. <ul>Trends in Media (why SM matters to your Unit) </ul>Radio Television Web iPod Facebook iPhone apps Twitter 38 years 13 years 4 years 3 years 9 months 9 months 100 days The number of years it took for a medium to reach 50 million users . . . 100 million in . . . 1 billion in . . . #gccBPI @JeffreyGifford 50 million every . . .
  16. 16. <ul>Social Media Platforms </ul><ul><li>Blogging: Wordpress, Blogger, etc. </li></ul>Twitter Facebook Linkedin YouTube & Vimeo FourSquare & Gowalla Flicker & Picassa #gccBPI @JeffreyGifford <ul></ul>
  17. 17. <ul>Blogging </ul><ul>A “ we b log ” for your Unit/District/Council <ul><li>Campout reports
  18. 18. Blue & Gold, Pinewood Derby pictures
  19. 19. Event announcements
  20. 20. Outing updates </li></ul><li>Platforms </li><ul><li>WordPress.com and WordPress.org (self-hosted)
  21. 21. Blogger.com
  22. 22. Sites.Google.com </li></ul><li>Analytics (Google's is free)
  23. 23. Shameless plug for CPT601 </li><ul><li>Designing and maintaining a Unit Website </li></ul></ul>#gccBPI @JeffreyGifford <ul></ul>
  24. 24. <ul>Twitter.com </ul>#gccBPI @JeffreyGifford <ul>Twitter is a micro-blog (140 characters) <li>Who would use </li><ul><li>Scouts
  25. 25. Leaders
  26. 26. Unit: @Troop123gcc or @P4CleHeights (example)
  27. 27. District: @GlacierRidgeGCC & @CCDistrictTweet
  28. 28. Council: (not yet) </li></ul><li>Mechanics </li></ul>@ = @JeffreyGifford people # = #gccBPI topics DM = DM JeffreyGifford Direct Message RT = RT @JeffreyGifford . . . ReTweet <ul></ul>
  29. 29. <ul>Facebook </ul>#gccBPI @JeffreyGifford <ul>Groups & Pages </ul><ul><ul><li>Greater Cleveland Council, BSA
  30. 30. Tinnerman Canoe Base
  31. 31. Beaumont Scout Reservation </li><ul><li>Cancellations, events, forms </li></ul></ul></ul><ul><ul><li>Cuyahoga Lodge 17 </li><ul><li>All Events (Ordeals, Fellowships, Meetings) </li></ul></ul></ul><ul><ul><li>Boys' Life magazine
  32. 32. etc, etc, etc. </li></ul></ul><ul><li>Events </li><ul><li>BPI
  33. 33. Eagle Courts of Honor </li></ul></ul><ul><ul><li>Greater Cleveland Council's Banquet </li></ul></ul><ul></ul>
  34. 34. <ul>Linkedin </ul>#gccBPI @JeffreyGifford <ul>Like Facebook for work <ul><li>Colleagues, coworkers, etc. rather than “friends”
  35. 35. More professional </li></ul><li>More for the Leaders </li></ul><ul></ul>
  36. 36. <ul>Video: YouTube & Vimeo </ul>#gccBPI @JeffreyGifford <ul>User-content video <li>YouTube is 2nd-largest search engine </li><ul><li>13 hours of video uploaded every minute
  37. 37. 412 years to view every YouTube video </li></ul><li>GCC on YouTube </li></ul><ul><ul><li>http://www.youtube.com/user/GCCBSA440
  38. 38. Tinnerman: http://youtu.be/eO6fgth-Km8?a
  39. 39. Glacier Ridge Daycamp: http://youtu.be/TOb20unm8gI
  40. 40. Jamboree Storm: http://youtu.be/NksaHMxXmWg </li></ul></ul><ul><li>Vimeo </li><ul><li>More polished (?) than YouTube </li></ul></ul><ul></ul>
  41. 41. <ul>Location: FourSquare & Gowalla </ul>#gccBPI @JeffreyGifford <ul>foursquare.com <ul><li>Location-specific social-media
  42. 42. Uses mobile device (phone)
  43. 43. Social “points” for checking in </li></ul><li>Places </li><ul><li>Your Charter Organization
  44. 44. Beaumont
  45. 45. GCC Service Center </li></ul><li>Mechanics </li><ul><li>Where you are, what doing and when </li></ul></ul><ul><ul><li>Tweet to world?
  46. 46. Just your 4square friends? </li></ul></ul><ul></ul>
  47. 47. <ul>Photos: Flicker & Picassa </ul>#gccBPI @JeffreyGifford <ul>Platforms <ul><li>flicker.com </li></ul></ul><ul><ul><li>picasaweb.com
  48. 48. shutterfly.com, Facebook.com, blog, etc. </li></ul></ul><ul><li>Image/Photo sharing </li><ul><li>Photo albums
  49. 49. Event records
  50. 50. Face tagging
  51. 51. Location/Geo tagging </li></ul><li>Annual Health and Medical Record </li></ul><ul><ul><li>Talent Release Agreement/Statement
  52. 52. Get one of these signed before posting photos of Scouts </li></ul></ul><ul></ul>
  53. 53. <ul><li>Scout-specific things to think about </li></ul><ul>The Guide to Safe Scouting is pretty quiet <li>My thoughts: </li></ul><ul><ul><li>Don't be too private </li></ul></ul>maintain two-deep leadership <ul><ul><li>Don't be too personal
  54. 54. Don't share too much publicly </li></ul></ul><ul><ul><ul><li>Names
  55. 55. Places
  56. 56. Dates
  57. 57. Plans </li></ul></ul></ul>#gccBPI @JeffreyGifford <ul></ul>
  58. 58. Slides will be posted to: http://www.slideshare.net/JeffreyGifford 2011 - Greater Cleveland Council Baden-Powell Institute #CPT501 #gccBPI @JeffreyGifford <ul></ul>Social Media Tools & Your Unit

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