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BrightonSEO Slides April 2023
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We must have equality by now? Why unconscious bias in the agency world is holding you back. We still live in a world where your boss is more likely to be called Steve, than to be a woman. In the US, 48% of African American women report being mistaken for administrative or custodial staff, whilst in meetings women are interrupted 33 percent more often than men. Have you ever felt that your opinions and expertise are valued less that your colleagues, that you’re being talked over in meetings, or not invited to give your opinion? Sexism and discrimination has changed from being something blatant and obvious, to more of an undertone of challenge that makes life that little bit harder for certain sectors of the population. Men get more airtime in the boardroom, and women are more likely to get interrupted. It’s not always the unpleasant chauvinist who is being sexist, it can come from other women, or the man that you actually like and respect. This sort of unconscious bias leaves us experiencing self-doubt which negatively affects our performance, our confidence and chances of promotion. Yet often we can’t put our fingers on why we feel this way, because of its very nature being more discreet. Cheryl Luzet became fascinated about unconscious bias having experienced it herself running a marketing agency. From people assuming that her male staff member must be the boss, to having her opinions questioned and challenged by male clients – challenges that mysteriously disappear when a man backs them up. With real examples from agency life, Cheryl highlights the challenges that exist for anyone working in an agency, who doesn’t fit the white, male mould. This talk isn’t just for women, if you’re a man you absolutely need to attend to find out how unconscious bias has perpetuated society that we assume is now ‘equal’. Find out how you can help to support your female colleagues get an equal opportunity.
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BrightonSEO Slides April 2023
- We must have equality by now? Why unconscious bias in the agency world is holding you back Cheryl Luzet WAGADA DIGITAL
- WE ALL WE ALL WE ALL PREFER PREFER PREFER MEN MEN MEN #BrightonSEO
- #BrightonSEO
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- The hardest week of my career The easiest week of my working life #BrightonSEO
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- Middle aged white man says, 'unconscious bias is crap' #BrightonSEO
- Why should I give you the job over any of the other blonde bimbos?* * Actual words spoken to a candidate in an agency job interview, circa 2012
- Munich Security Conference 2022
- CAN YOU GO AND GET THE SANDWICHES? ....PLEASE?
- An anachronistic product of social conditioning and outdated stereotypes. #BrightonSEO
- Mary Ann Sieghart #BrightonSEO
- https://implicit.harvard.edu/implicit/takeatest.html #BrightonSEO
- Imagine a nurse.
- Imagine a secretary.
- Imagine a firefighter.
- Imagine a CEO
- Imagine someone crying in the office. https://cpblondon.com/new-ad-campaign-tackles-everyday-gender-bias/
- Pregnancy bias #BrightonSEO
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- Men interupt women in meetings 33% more than men interupt other men #BrightonSEO
- Trust in female leadership is actually going down #BrightonSEO
- In 2022, only 47% were “‘very comfortable” having a woman as CEO of a major company, down from 54% a year earlier. https://www.bbc.com/worklife/article/20221129-the-trust-crisis-facing-women-leaders?utm_source=linkedin&utm_medium=newsletter&utm_id=worklife
- https://www.bbc.com/worklife/article/20221129-the-trust-crisis-facing-women-leaders?utm_source=linkedin&utm_medium=newsletter&utm_id=worklife One in 10 men said that they would explicitly not be comfortable with a female CEO.
- https://www.bbc.com/worklife/article/20221129-the-trust-crisis-facing-women-leaders?utm_source=linkedin&utm_medium=newsletter&utm_id=worklife 45% of those questioned said they were “very comfortable” with a woman at the head of their government, down from 52% in 2021.
- Women Men Entry Senior 100% 75% 50% 25% 0% 48% of entry level jobs go to women 26% of senior level jobs go to women
- AT TIMES, WOMEN HAVE TO WORK HARDER TO GET THE SAME LEVEL OF TRUST THAT IS ALLOCATED TO MEN WITHOUT QUESTION. James Bavington, StrategiQ
- #BrightonSEO
- perception bias #BrightonSEO
- affinity bias #BrightonSEO
- Munich Security Conference 2022
- halo effect #BrightonSEO
- Facts and evidence Our beliefs What we see Confirmation Bias #BrightonSEO
- Only 37% of those who appear in ads are women Only 26% of ads feature women in lead roles Men speak 7 times more than women in adverts Only 3% of ads displayed women as creative or funny
- BECHDEL TEST TWO WOMEN TALK ABOUT ANYTHING BUT MEN #BrightonSEO
- DEGGAN'S RULE
- SMURFETTE SMURFETTE PRINCIPLE PRINCIPLE #BrightonSEO
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- Deal with it right away. #BrightonSEO
- "Is there any reason why you've HANDED me your coat?" #BrightonSEO
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- When you did this... You made me feel.... #BrightonSEO
- Would you be willing to listen and let me finish? #BrightonSEO
- Don't be a victim #BrightonSEO
- Control the narrative "I'll get the sandwiches again."
- Back your team! #BrightonSEO
- companies where at least one third of their senior managers are women have net profits ten times greater than companies with no women in these roles https://www.independent.co.uk/news/uk/home-news/female-bosses-companies-profit-ftse-350-a9639766.html
- YOUR BOSS IS MORE LIKELY TO BE CALLED JOHN, THAN TO BE A WOMAN
- #BrightonSEO https://www.theguardian.com/business/2015/mar/06/johns-davids-and-ians-outnumber-female-chief-executives-in-ftse-100
- thanks to all these people... Kirsty Hulse Bethan Vincent Zoe Dean Vikki Young James Bavington Anna Peck Michelle Stacey Fiona O’Donoghue Patricia Seabright Stephen Kenright Becky Simms Louise Towler Ian Miller Jaye Cowle