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BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation and Management

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Levi Williams-Clucas

The document discusses review generation and management. It begins by defining review generation as creating a strategy to gather reviews from customers, and review management as the process of responding to, promoting, and analyzing reviews. It then provides reasons why review generation is important, such as improving reputation and search engine rankings. The bulk of the document outlines a six step process for review generation and management: 1) Audit current reviews, 2) Generate new reviews, 3) Monitor and analyze reviews, 4) Manage reviews, 5) Share reviews widely, and 6) Repeat the process. Specific tactics are provided for each step. The document closes by showcasing results from one company that increased its reviews and ends with resource links.

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Review Generation & Management Slideshare.Net/username @Femkepants Levi Williams-Clucas StrategiQ
@Femkepants #BrightonSEO strategiq.co Review Generation and Management: @Femkepants #BrightonSEO strategiq.co
@Femkepants #BrightonSEO strategiq.co How to do it and why it’s important Review Generation and Management:
@Femkepants #BrightonSEO strategiq.co By the end of this talk you will be:
@Femkepants #BrightonSEO strategiq.co By the end of this talk you will be: A lean, mean, review generating machine!
@Femkepants #BrightonSEO strategiq.co Talk Contents 1. Definitions 2. Why to do it 3. How to do it 4. Some results 5. Shoutouts & Resources
@Femkepants #BrightonSEO strategiq.co Review generation Creating a strategy for gathering reviews from customers or those who have had experience with your business
@Femkepants #BrightonSEO strategiq.co
@Femkepants #BrightonSEO strategiq.co Review Management The process of replying to, promoting, reporting on and analysing reviews gathered from customers.
@Femkepants #BrightonSEO strategiq.co
@Femkepants #BrightonSEO strategiq.co Why should i do it?
@Femkepants #BrightonSEO strategiq.co
@Femkepants #BrightonSEO strategiq.co Why should i do it? The Reputation Benefit:
@Femkepants #BrightonSEO strategiq.co Why should i do it? Customers can see that your business is worth engaging with. The Reputation Benefit:
@Femkepants #BrightonSEO strategiq.co The Reputation Benefit: Why should i do it? 77% of consumers ‘always’ or ‘regularly’ read online reviews when browsing for local businesses. (Brightlocal)
@Femkepants #BrightonSEO strategiq.co The Reputation Benefit: Why should i do it? 83% of consumers trust what reviews say. Good or bad! (Brightlocal)
@Femkepants #BrightonSEO strategiq.co Why should i do it? The Search Benefit:
@Femkepants #BrightonSEO strategiq.co The Search Benefit: Why should i do it? Reviews are the second biggest local ranking factor (Moz,CXL Institute)
@Femkepants #BrightonSEO strategiq.co Why should i do it? The Conversion Benefit:
@Femkepants #BrightonSEO strategiq.co Why should i do it? The Conversion Benefit: Reviews have been seen to increase CTR by up to 35%. (Moz,CXL Institute)
@Femkepants #BrightonSEO strategiq.co
@Femkepants #BrightonSEO strategiq.co
@Femkepants #BrightonSEO strategiq.co
@Femkepants #BrightonSEO strategiq.co How do I do it?
@Femkepants #BrightonSEO strategiq.co 6 Simple Steps
@Femkepants #BrightonSEO strategiq.co How do I do it? - 6 Simple Steps 1. Audit where you are
@Femkepants #BrightonSEO strategiq.co Brand name + ‘reviews’ search Audit where you are
@Femkepants #BrightonSEO strategiq.co Use a Reputation Manager Tool Audit where you are
@Femkepants #BrightonSEO strategiq.co Audit where you are
@Femkepants #BrightonSEO strategiq.co Audit where you are I need:
@Femkepants #BrightonSEO strategiq.co Audit where you are I need: ● Variety of platforms
@Femkepants #BrightonSEO strategiq.co Audit where you are I need: ● Variety of platforms ● More reviews in general
@Femkepants #BrightonSEO strategiq.co Audit where you are I need: ● Variety of platforms ● More reviews in general ● More positive reviews
@Femkepants #BrightonSEO strategiq.co Audit where you are I need: ● Variety of platforms ● More reviews in general ● More positive reviews ● More reviews on a specific platform
@Femkepants #BrightonSEO strategiq.co I need: ● Variety of platforms ● More reviews in general ● More positive reviews ● More reviews on a specific platform ● More niche/detailed reviews Audit where you are
@Femkepants #BrightonSEO strategiq.co Audit where you are
@Femkepants #BrightonSEO strategiq.co How do I do it? - 6 Simple Steps 2. Generate those reviews
@Femkepants #BrightonSEO strategiq.co Generate Those Reviews Key Considerations ● Timing
@Femkepants #BrightonSEO strategiq.co Ask for a review when your customers are on a high Generate Those Reviews
@Femkepants #BrightonSEO strategiq.co Generate Those Reviews
@Femkepants #BrightonSEO strategiq.co Key Considerations ● Timing ● Method Generate Those Reviews
@Femkepants #BrightonSEO strategiq.co Ask using whatever method resonates best with customers Generate Those Reviews
@Femkepants #BrightonSEO strategiq.co Generate Those Reviews How to ask
@Femkepants #BrightonSEO strategiq.co Review request checklist Generate Those Reviews
@Femkepants #BrightonSEO strategiq.co Review request checklist ● Friendly Generate Those Reviews
@Femkepants #BrightonSEO strategiq.co Review request checklist Generate Those Reviews ● Friendly ● Polite
@Femkepants #BrightonSEO strategiq.co Review request checklist Generate Those Reviews ● Friendly ● Polite ● Suggest benefit
@Femkepants #BrightonSEO strategiq.co Generate Those Reviews Review request checklist ● Friendly ● Polite ● Suggest benefit ● Easy
@Femkepants #BrightonSEO strategiq.co Request platforms Generate Those Reviews
@Femkepants #BrightonSEO strategiq.co Automated Email / CRM Generate Those Reviews
@Femkepants #BrightonSEO strategiq.co SMS/Text Message Generate Those Reviews
@Femkepants #BrightonSEO strategiq.co In-person Generate Those Reviews
@Femkepants #BrightonSEO strategiq.co Print Generate Those Reviews
@Femkepants #BrightonSEO strategiq.co 3. Monitor and analyse How do I do it? - 6 Simple Steps
@Femkepants #BrightonSEO strategiq.co Monitor and Analyse Set up alerts
@Femkepants #BrightonSEO strategiq.co Create word clouds/ sheets Monitor and Analyse
@Femkepants #BrightonSEO strategiq.co 4. Manage those reviews How do I do it? - 6 Simple Steps
@Femkepants #BrightonSEO strategiq.co Manage those Reviews Respond!
@Femkepants #BrightonSEO strategiq.co Manage those Reviews
@Femkepants #BrightonSEO strategiq.co Manage those Reviews
@Femkepants #BrightonSEO strategiq.co Flag/ Report false ones Manage those Reviews
@Femkepants #BrightonSEO strategiq.co 5. Share far and wide How do I do it? - 6 Simple Steps
@Femkepants #BrightonSEO strategiq.co Share Far and wide Display on your site
@Femkepants #BrightonSEO strategiq.co Use as email and social content Share Far and wide
@Femkepants #BrightonSEO strategiq.co Use as email and social content Share Far and wide
@Femkepants #BrightonSEO strategiq.co 6. Rinse & Repeat! How do I do it? - 6 Simple Steps
@Femkepants #BrightonSEO strategiq.co Keep an eye out on the Brightlocal Academy for my upcoming training course on this topic! 👀
@Femkepants #BrightonSEO strategiq.co The results
@Femkepants #BrightonSEO strategiq.co Custom Heat -Review growth case study
@Femkepants #BrightonSEO strategiq.co
@Femkepants #BrightonSEO strategiq.co Launched here ��
@Femkepants #BrightonSEO strategiq.co ��
@Femkepants #BrightonSEO strategiq.co Launch ��
@Femkepants #BrightonSEO strategiq.co Launch �� ��
@Femkepants #BrightonSEO strategiq.co
@Femkepants #BrightonSEO strategiq.co
@Femkepants #BrightonSEO strategiq.co Shoutouts
@Femkepants #BrightonSEO strategiq.co Shoutouts Thank you to… ● The wonderful team at StrategiQ ● Kate Herbert-Smith and the brilliant Brightlocal team ● Our amazing clients
@Femkepants #BrightonSEO strategiq.co Resources
@Femkepants #BrightonSEO strategiq.co Resources/Links https://www.comparehare.co.uk/97-of-consumers-search-for-local-businesses/ - data source https://www.brightlocal.com/research/local-consumer-review-survey/#customer-review-trends-2022 - data source https://www.brightlocal.com/resources/niche-review-sites/ - some niche review sites Review Tracking Sheet Example - example review tracker https://findstack.com/online-review-statistics/- data source https://optinmonster.com/sms-marketing/- data source https://geekflare.com/review-management-software/ review management platforms https://spiegel.medill.northwestern.edu/online-reviews/ - data source https://outscraper.com/google-maps-reviews-scraper/ - free GBP review scraper tool
@Femkepants #BrightonSEO strategiq.co Thank You

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