The document discusses review generation and management. It begins by defining review generation as creating a strategy to gather reviews from customers, and review management as the process of responding to, promoting, and analyzing reviews. It then provides reasons why review generation is important, such as improving reputation and search engine rankings. The bulk of the document outlines a six step process for review generation and management: 1) Audit current reviews, 2) Generate new reviews, 3) Monitor and analyze reviews, 4) Manage reviews, 5) Share reviews widely, and 6) Repeat the process. Specific tactics are provided for each step. The document closes by showcasing results from one company that increased its reviews and ends with resource links.

1. Review Generation &
Management
Slideshare.Net/username
@Femkepants
Levi Williams-Clucas
StrategiQ

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Review Generation and Management:
@Femkepants #BrightonSEO strategiq.co

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How to do it and why
it’s important
Review Generation and Management:

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By the end of this talk you will be:

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By the end of this talk you will be:
A lean, mean, review
generating machine!

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Talk Contents
1. Definitions
2. Why to do it
3. How to do it
4. Some results
5. Shoutouts & Resources

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Review generation
Creating a strategy for gathering
reviews from customers or those who
have had experience with your business

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Review Management
The process of replying to, promoting,
reporting on and analysing reviews
gathered from customers.

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Why should i do it?

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Why should i do it?
The Reputation Benefit:

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Why should i do it?
Customers can see that your business
is worth engaging with.
The Reputation Benefit:

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The Reputation Benefit:
Why should i do it?
77% of consumers ‘always’ or
‘regularly’ read online reviews when
browsing for local businesses.
(Brightlocal)

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The Reputation Benefit:
Why should i do it?
83% of consumers trust what
reviews say. Good or bad!
(Brightlocal)

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Why should i do it?
The Search Benefit:

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The Search Benefit:
Why should i do it?
Reviews are the second biggest
local ranking factor
(Moz,CXL Institute)

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Why should i do it?
The Conversion Benefit:

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Why should i do it?
The Conversion Benefit:
Reviews have been seen to increase
CTR by up to 35%.
(Moz,CXL Institute)

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How do I do it?

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6 Simple Steps

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How do I do it? - 6 Simple Steps
1. Audit where you are

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Brand name
+
‘reviews’
search
Audit where you are

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Use a
Reputation
Manager
Tool
Audit where you are

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Audit where you are

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Audit where you are
I need:

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Audit where you are
I need:
● Variety of platforms

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Audit where you are
I need:
● Variety of platforms
● More reviews in general

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Audit where you are
I need:
● Variety of platforms
● More reviews in general
● More positive reviews

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Audit where you are
I need:
● Variety of platforms
● More reviews in general
● More positive reviews
● More reviews on a specific
platform

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I need:
● Variety of platforms
● More reviews in general
● More positive reviews
● More reviews on a specific
platform
● More niche/detailed reviews
Audit where you are

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Audit where you are

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How do I do it? - 6 Simple Steps
2. Generate those reviews

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Generate Those Reviews
Key
Considerations
● Timing

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Ask for a
review when
your
customers
are on a
high
Generate Those Reviews

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Generate Those Reviews

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Key
Considerations
● Timing
● Method
Generate Those Reviews

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Ask using
whatever
method
resonates best
with customers
Generate Those Reviews

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Generate Those Reviews
How to ask

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Review request checklist
Generate Those Reviews

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Review request checklist
● Friendly
Generate Those Reviews

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Review request checklist
Generate Those Reviews
● Friendly
● Polite

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Review request checklist
Generate Those Reviews
● Friendly
● Polite
● Suggest benefit

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Generate Those Reviews
Review request checklist
● Friendly
● Polite
● Suggest benefit
● Easy

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Request platforms
Generate Those Reviews

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Automated
Email /
CRM
Generate Those Reviews

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SMS/Text
Message
Generate Those Reviews

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In-person
Generate Those Reviews

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Print
Generate Those Reviews

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3. Monitor and analyse
How do I do it? - 6 Simple Steps

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Monitor and Analyse
Set up
alerts

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Create
word
clouds/
sheets
Monitor and Analyse

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4. Manage those reviews
How do I do it? - 6 Simple Steps

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Manage those Reviews
Respond!

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Manage those Reviews

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Manage those Reviews

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Flag/
Report
false
ones
Manage those Reviews

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5. Share far and wide
How do I do it? - 6 Simple Steps

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Share Far and wide
Display
on your
site

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Use as
email and
social
content
Share Far and wide

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Use as
email and
social
content
Share Far and wide

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6. Rinse & Repeat!
How do I do it? - 6 Simple Steps

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Keep an eye out on the Brightlocal
Academy for my upcoming training
course on this topic! 👀

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The results

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Custom Heat -Review growth case study

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Launched here
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Launch
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Launch
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Shoutouts

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Shoutouts
Thank you to…
● The wonderful team at StrategiQ
● Kate Herbert-Smith and the brilliant Brightlocal team
● Our amazing clients

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Resources

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Resources/Links
https://www.comparehare.co.uk/97-of-consumers-search-for-local-businesses/ - data source
https://www.brightlocal.com/research/local-consumer-review-survey/#customer-review-trends-2022 - data source
https://www.brightlocal.com/resources/niche-review-sites/ - some niche review sites
Review Tracking Sheet Example - example review tracker
https://findstack.com/online-review-statistics/- data source
https://optinmonster.com/sms-marketing/- data source
https://geekflare.com/review-management-software/ review management platforms
https://spiegel.medill.northwestern.edu/online-reviews/ - data source
https://outscraper.com/google-maps-reviews-scraper/ - free GBP review scraper tool

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Thank You