SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports
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Reporting is usually an inescapable part of SEO, but all-too-often a time-consuming mess. In this talk, Simon presents actionable tips on how to craft well-designed, easy-to-read reports by automating as much of the process as possible and focusing on pulling out meaningful insights for stakeholders.
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SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports
- 1. SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports Simon Lesser | Dragon Metrics SLIDESHARE.NET/SIMONLESSER @SIMONLESSER
- 2. #brightonSEO @simonlesser Simon Lesser Cofounder and CEO Dragon Metrics
- 4. #brightonSEO @simonlesser SEO Reporting is a time-sucking monster
- 5. #brightonSEO @simonlesser We’re spending far too long on reporting
- 6. #brightonSEO @simonlesser Time spent gathering data for reports is does nothing to improve a site’s performance
- 7. #brightonSEO @simonlesser It’s time to slay the reporting monster
- 8. #brightonSEO @simonlesser 332 SEO tools in 2022
- 9. #brightonSEO @simonlesser It’s 2022, and you really should be automating your SEO reporting
- 10. #brightonSEO @simonlesser We can do so much better!
- 11. #brightonSEO @simonlesser It’s time to stop screenshotting your SEO tools
- 13. #brightonSEO @simonlesser Automated reports ≠ 100% automated
- 14. #brightonSEO @simonlesser Great reports turn raw data into insights
- 15. #brightonSEO @simonlesser Contextualize the Data Great reports contextualize the data
- 16. #brightonSEO @simonlesser Great reports know their audience Great reports know their audience
- 17. #brightonSEO @simonlesser Great reports have a plan of action Great reports have an action plan
- 18. #brightonSEO @simonlesser Great reports educate stakeholders Great reports educate stakeholders
- 19. #brightonSEO @simonlesser Redirect your time and focus Redirect your time and and effort
- 20. #brightonSEO @simonlesser Let computers do what computers do best Illustration by Ekaterina Rogova from Ouch! Let computers do what computers do best
- 21. #brightonSEO @simonlesser Let computers do what computers do best Let humans do what humans do best Illustration by Ekaterina Rogova from Ouch!
- 22. #brightonSEO @simonlesser 4 Common Automation Solutions Data Visualization Apps Custom Solutions SEO platform report builders Dashboarding Apps
- 24. #brightonSEO @simonlesser Extremely flexible Expensive Slow to build Slow to changes Hard to maintain Requires expertise Server costs
- 32. #brightonSEO @simonlesser Free Tons of data sources Extremely flexible Slow loading at times Steep learning curve No support Limited white-labeling
- 37. #brightonSEO @simonlesser Easy-to-use Tons of data sources Support available White-label options Can be expensive Not as customizable as data viz apps May not have the exact data you need
- 38. #brightonSEO @simonlesser SEO platform report builders
- 44. #brightonSEO @simonlesser Detailed SEO data Easy-to-use Support available White-label options Limited data sources Quality varies widely Many apps may not be customizable enough
- 45. #brightonSEO @simonlesser Which is right for you? Data Visualization Apps Custom Solutions SEO platform report builders Dashboarding Apps
- 47. #brightonSEO @simonlesser Must-have features for any solution
- 48. #brightonSEO @simonlesser Comments + Rich Media
- 49. #brightonSEO @simonlesser Rename-able metrics and titles
- 50. #brightonSEO @simonlesser The right kind of data
- 51. #brightonSEO @simonlesser (do you really need to show keyword-level rankings?)
- 52. #brightonSEO @simonlesser Segment, segment, segment!
- 53. #brightonSEO @simonlesser Granular control of what’s shown on the report
- 55. #brightonSEO @simonlesser Live HTML Reports
- 56. #brightonSEO @simonlesser Why I ❤️ HTML Reports #1 Send now, Refine later #brightonSEO @simonlesser
- 57. #brightonSEO @simonlesser Why I ❤️ HTML Reports #2 Interactivity #brightonSEO @simonlesser
- 58. #brightonSEO @simonlesser Why I ❤️ HTML Reports #3 Responsive design #brightonSEO @simonlesser
- 59. #brightonSEO @simonlesser Why I ❤️ HTML Reports #4 Usage stats #brightonSEO @simonlesser
- 60. #brightonSEO @simonlesser Why I ❤️ HTML Reports #4 Usage stats #brightonSEO @simonlesser
- 61. #brightonSEO @simonlesser Just say “no” to PDF reports
- 62. #brightonSEO @simonlesser Slow reports? Use the “Extract Data” connector #brightonSEO @simonlesser
- 63. #brightonSEO @simonlesser Use a hybrid approach to mitigate the downsides of each solution
- 64. #brightonSEO @simonlesser Custom Solutions Problem: Too much work connecting multiple data sources
- 65. #brightonSEO @simonlesser Use a tool like Zapier to do some of the connections for you
- 68. #brightonSEO @simonlesser Data Visualization Apps Problem: Difficult to build
- 69. #brightonSEO @simonlesser Start with a shared template
- 70. #brightonSEO @simonlesser SEO platform report builders Problem: Limited data sources
- 71. #brightonSEO @simonlesser Drop in rich media!
- 72. #brightonSEO @simonlesser Embed Google Data Studio directly into your report builder
- 73. #brightonSEO @simonlesser SEO Platform data Google Data Studio embed
- 74. #brightonSEO @simonlesser Dashboarding apps Problem: Missing the data you need
- 75. #brightonSEO @simonlesser Integrate with Google Sheets
- 76. #brightonSEO @simonlesser Some SEO platforms can save scheduled reports to Google Sheets SEO platforms Google Sheets Dashboarding Apps
- 77. #brightonSEO @simonlesser Most SEO platforms can send scheduled CSV’s by email Dashboarding Apps SEO platforms Emailed CSV
- 78. #brightonSEO @simonlesser Zapier can import your emailed scheduled CSVs to Google Sheets
- 79. #brightonSEO @simonlesser Most SEO platforms can send scheduled CSV’s by email Dashboarding Apps SEO platforms Emailed CSV Google Sheets
- 80. #brightonSEO @simonlesser Some apps can pull in emailed CSVs automatically!
- 81. #brightonSEO @simonlesser Some apps can pull in emailed CSVs automatically! Dashboarding Apps SEO platforms Emailed CSV
- 82. #brightonSEO @simonlesser Get creative — limitless possibilities!