This document discusses the importance of using social media, especially LinkedIn, for business, networking, and job hunting. It notes that over 900 million hours per month are spent on social networks and blogs. LinkedIn specifically is highlighted as the premier professional networking site, with over 90 million members across 140 industries. The document provides tips for using LinkedIn to maximize its potential for finding jobs, such as building a strong profile, connecting with others, participating in groups, and spending at least an hour per day actively engaged on the site.

1. Getting 'Social‘: Using Today's Media for Business,
Networking and Job Hunting

2. Everyone wants to DO IT

3. But most
DON’T
KNOW HOW

4. Why should you
DO social media?

5. Because
it’s the
way of
the
world!

6. And it’s INSANE!

7. And it’s INSANE!
906
million
hours/month
spent on social
networks and
blogs
(Source:
Nielson Net View)

8. And it’s INSANE!
906 600
million million
hours/month people on
spent on social Facebook
networks and
blogs
(Source: (Source:
Nielson Net View) AllFacebook.com)

9. And it’s INSANE!
906 600 over
million million 40
hours/month people on
spent on social Facebook million
networks and people on
blogs
Twitter
(Source: (Source:
Nielson Net View) AllFacebook.com)
(Source: ClickZ)

10. And it’s INSANE!
906 600 over 100
million million 40 million
hours/month people on videos viewed
spent on social Facebook million on YouTube
networks and people on every day
blogs
Twitter
(Source:
Nielson Net View) (Source:
(Source: AllFacebook.com)
AllFacebook.com) (Source: ClickZ)

11. 70% of the world’s population have mobile phones
57% of people talk more on-line than in real life

12. Brands
are using
social
media
to find
you.

13. 19,210,446 Followers
18,768,032 Followers
426,890 Followers
They PROMOTE, ATTRACT and ENGAGE!

14. You too can use social media to
Promote Your Personal Brand!

15. Position Yourself in the social network
Become a Thought Leader

16. How Can You Do This?

17. The mother of all networking sites

18. 90 million members in 140 industries
80% of companies
use LinkedIn as a tool to find employees

19. Maximize the power of LinkedIn
to find a job and let yourself be found!

20. Start with the basics

21. Build a
Dynamic
Profile

22. Create a strong headline
Build your network
Post updates
Get recommendations
Ask and answer questions
Join and participate in
groups
Create a custom URL

23. Focus on
The Summary
You’ve only got
30 seconds!

24. The Power of LinkedIn

25. Ten Ways to Use LinkedIn
to Find a Job
Guy Kawasaki, Co-founder of Alltop.com
1. Get the word out.
2. Find out where people with your background are working.
3. Find out where people at a company came from.
4. Find out where people at a company go next.
5. Check if a company is still hiring.
6. Get to the hiring manager.
7. Get to the right HR person.
8. Find out the secret job requirements.
9. Find startups to join.
10. Build your network now, before you need it.

26. And don’t forget,
LinkedIn has it’s own job portal

27. If you’re not
actively engaged
on LinkedIn
for at least
1 HOUR
every day, then
you’re not doing
everything you
can to find a job!

28. www.media924.com
facebook.com/media924llc
410.409.7061
Gerri Baum
gbaum@media924.com
linkedin.com/in/gerribaum
twitter.com/gerrib18
www.gerribaum.com