The document discusses how text messaging can be an effective tool for non-profits and churches to engage with supporters and raise donations. It notes that 90% of Americans use text messaging and messages have a 95% open rate within 5 minutes. It provides examples of how organizations can build databases of supporters through texted keywords and then send them reminders, links, videos and donation requests to inspire giving from anywhere. Setting up a text messaging campaign through mobile sites allows donors to easily make recurring gifts with stored payment details.