As everyone now knows, the 2012 OFA team was LITERALLY the best campaign/strategy/technology the world has ever seen in any political contest. And we were lucky enough to be invited to pitch and sit down with their tech & product team several times. This is 2.5 years old and is still cutting edge in it's approach: IIf you're selling (whether that be campaign promises or a b2b product), precise, targeted messaging across channels (email, in-app) based on social and other 3rd party data context WORKS. Then you apply similar tactics to how advocates recruit more advocates et voila! Flywheel of "smart social".