The 2012 election demonstrated several best practices for brands. First, leverage data by integrating diverse data sources to tailor messages and test strategies. Second, cultivate your audience by recognizing different levels of engagement and empowering advocates. Third, capitalize on moments by owning real-time conversations with rapid response plans tied to core messages. Looking ahead, key trends include identifying metrics, focusing on message over tactics, integrating paid, owned and earned media, and having a clear value proposition.
Darlene Rondeau, VP, Best Practices Online Merchandising, presented this at the Eye For Travel Conference in Las Vegas this week exploring the allure of online visual merchandising.
Seduction Of The Swarm: Understanding patterns of online participationKevin Lim
I was invited to give an online guest lecture on emerging web technology. I chose to build on the collective intelligence series I've been working on, so I'll be presenting this LIVE via Google Docs and Skype. This invitation came from an Information Systems instructor at the Robert H. Smith School of Business, University of Maryland College Park.
See full blog post about this presentation at http://theory.isthereason.com/?p=1982
The Future Of Social Media And Its Implications For BrandsAdam Graham
A look at some of the emerging trends in social media and some predictions about where this may be going.
Plus, the implications for Brands
This talk was given at the Facebook Garage and a couple of weeks later, at the World Social Media Forum
Darlene Rondeau, VP, Best Practices Online Merchandising, presented this at the Eye For Travel Conference in Las Vegas this week exploring the allure of online visual merchandising.
Seduction Of The Swarm: Understanding patterns of online participationKevin Lim
I was invited to give an online guest lecture on emerging web technology. I chose to build on the collective intelligence series I've been working on, so I'll be presenting this LIVE via Google Docs and Skype. This invitation came from an Information Systems instructor at the Robert H. Smith School of Business, University of Maryland College Park.
See full blog post about this presentation at http://theory.isthereason.com/?p=1982
The Future Of Social Media And Its Implications For BrandsAdam Graham
A look at some of the emerging trends in social media and some predictions about where this may be going.
Plus, the implications for Brands
This talk was given at the Facebook Garage and a couple of weeks later, at the World Social Media Forum
The Social CEO - Getting Your Executives Online. Presentation to Pacific Con...Walter Jennings
Consumers are online and companies are following - but are CEOs? This presentation covers the business case for high profile management to engage in social media, then has a few case studies. Finally are "baby steps" anyone can take to get online. Feel free to ping questions!
Creating Award Winning Integrated Marketing CampaignsJanette Toral
Presentation made by Janette Toral at the Innovation Summit 2012 event of Norde International Distributors at Ang Bahay ng Alumni, University of the Philippines, Diliman, Quezon City last February 8, 2012.
This presentation describes the radical changes taking place in today's large corporation. A special emphasis is given toward the role HR can play in driving leadership and organizational change. Case study material is also presented.
We Need Data: Philippine Information Society Data Alliance Project Janette Toral
A discussant paper presented by Janette Toral at the National Statistical Coordination Board Meeting last January 18, 2012 in response to the "Formulation of the Philippine Society Development Program 2011-2017 - Chapter on Information Society Statistics".
Energizing the Rural Policy Voice: Building Collaborative Capacity for Policy...ruralxchange
RPLI 2013 - Dallas, TX
Keynote address - Energizing the Rural Policy Voice: Building Collaborative Capacity for Policy Change
Scott Hutcheson, Center for Regional Development, Purdue University
Future Forward: four trends that will change the online world (Béla E. Papp -...SEMPL
We are all digital story painters, but what will be tomorrow’s canvas? How will devices change? How will consumers have fun? And where, when and how is it best for our brands to speak to them? What does Microsoft have to offer to advertisers with its digital assets, will be presented by Béla E. Papp, director of Advertising & Online for CEE at Microsoft. He will especially underline the Microsoft's vision of advertising and online media future.
Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
This is my first try, so please be tolerant. I am very sorry to not include all the great resources used in the presentation (especially TED.com) as I did not plan to publish the material when it was done many months ago.
At SXSW there was no one key trend - as Bruce Springsteen said there was instead a set of "key notes". This presentation has a look at the five key macro trends and 10 key sub-trends that lay under these.
The Social CEO - Getting Your Executives Online. Presentation to Pacific Con...Walter Jennings
Consumers are online and companies are following - but are CEOs? This presentation covers the business case for high profile management to engage in social media, then has a few case studies. Finally are "baby steps" anyone can take to get online. Feel free to ping questions!
Creating Award Winning Integrated Marketing CampaignsJanette Toral
Presentation made by Janette Toral at the Innovation Summit 2012 event of Norde International Distributors at Ang Bahay ng Alumni, University of the Philippines, Diliman, Quezon City last February 8, 2012.
This presentation describes the radical changes taking place in today's large corporation. A special emphasis is given toward the role HR can play in driving leadership and organizational change. Case study material is also presented.
We Need Data: Philippine Information Society Data Alliance Project Janette Toral
A discussant paper presented by Janette Toral at the National Statistical Coordination Board Meeting last January 18, 2012 in response to the "Formulation of the Philippine Society Development Program 2011-2017 - Chapter on Information Society Statistics".
Energizing the Rural Policy Voice: Building Collaborative Capacity for Policy...ruralxchange
RPLI 2013 - Dallas, TX
Keynote address - Energizing the Rural Policy Voice: Building Collaborative Capacity for Policy Change
Scott Hutcheson, Center for Regional Development, Purdue University
Future Forward: four trends that will change the online world (Béla E. Papp -...SEMPL
We are all digital story painters, but what will be tomorrow’s canvas? How will devices change? How will consumers have fun? And where, when and how is it best for our brands to speak to them? What does Microsoft have to offer to advertisers with its digital assets, will be presented by Béla E. Papp, director of Advertising & Online for CEE at Microsoft. He will especially underline the Microsoft's vision of advertising and online media future.
Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
This is my first try, so please be tolerant. I am very sorry to not include all the great resources used in the presentation (especially TED.com) as I did not plan to publish the material when it was done many months ago.
At SXSW there was no one key trend - as Bruce Springsteen said there was instead a set of "key notes". This presentation has a look at the five key macro trends and 10 key sub-trends that lay under these.
Colombia: tres preguntas sobre la consulta previa a comunidades campesinasCrónicas del despojo
¿Por qué las comunidades campesinas tienen derecho a la consulta previa como mecanismo para expresar o denegar consentimiento previo libre e informado?
The price of cigarettes will increase by another 12.5% from 1st September 2015. Price increases on tobacco products reduce cigarette consumption, increase attempts to quit and reduce smoking prevalence.
Social Media: Any place for this in the fund industry?Andrew Walker
A presentation made at the 9th Annual Clearstream Fund Summit in Brussels. It discusses the 'Elephant in the room' of how social media doesn't yet have traction in the world of B2B services, especially the financial sector, but this will change as the generation who grew up with Facebook take
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Final presentation for the ASBDC Social Media Marketing for SBDCs presented in San Diego at national conference by the ASU Small Business and Technology Development Center
Digital fundraising is not a brave new world, it employs the same marketing and fundraising principles as traditional fundraising and advertising.
Learn the emerging digital channels that are important for you to master - Mobile, Social Media and Content Marketing.
There is also a longer version of this presentation which goes into more detail about each of the Digital Media channels. Looks for Shanelle Newton Clapham
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
Presentation to group of Local Authority Communications Officers on the Potential for Social Media in Local Government. The Wave is coming, we will be judged on how we react to it..
2010 Trends in Digital Advertising (for Miami Ad School)Marci Ikeler
This is my Industry Hero presentation that I gave to Miami Ad School on 2/1/2010. It describes what I think are the major trends in successful digital marketing for 2010. It's part of a larger presentation that I'm still polishing. Please send your feedback!
A video of my presentation (about 1/2 hour long in total) can be found here:
http://vimeo.com/9296055
http://vimeo.com/9296127
http://vimeo.com/9296429
http://vimeo.com/9297001
Note: it's broken into four parts for easy viewing.
2. 1
2012: By The Numbers
$700 Million raised online
7 Million more emails on the list since
April 4, 2011
4.5 Million Individual donors
Reddit: Most up votes all-time
Twitter: Most re-tweeted post all-time
Facebook: Most shared post all-time
3. What Was the Secret Sauce?
Three Best Practices from Politics
6. 5
Integrate Data
Getting the data is easy – it’s the ability to combine and act on it quickly that matters.
Moved from data silos
Integrated data repository
FIELD MEDIA EMAIL CALLS POLLING
FIELD
CALLS EMAIL
DATA
BASE
POLLING SOCIAL
MEDIA
7. 6
Tailor your Message to your Audience
We now have the technology to to create custom, personalized experiences
for supporters on email.
MIAMI IPHONE HEADS OF
RESIDENTS ENTHUSIASTS HOUSEHOLDS
10. 9
Precise Buying Using Offline Data
Audience attributes helped dictate the style and tone of creative. In
2010 approximately 2% of digital ads were targeted at the individual
level; this increased at least 10x in 2012.
Gender: Female
Geo: Florida
Pol Affiliation: (D)
Voting History: Voted in last 3 elections
HH Income: $87,000
12. 11
Convert, Enlist, Upsell
Expand the digital ecosystem to scale offline and online actions.
LEVEL OF BUY-IN ACTIONS
Parallel and Vertical upsell
Browsing
Aware Video views Click
content
Like on Follow on Sign up for
Conversion Facebook Twitter email
Cultivation Donate/
Share Content Enlist Friends
Volunteer
Action
Donate Volunteer Commit to Vote
13. 12
Recognize the Place for Social
Social is increasingly powerful for both messaging and activation but recognize the limitations.
14. 13
Lead With Facts
47%
Olympics
$10,000 Bet
FALL2011 SPRING2012 FALL2012
19. 18
Individual staffers built th
The media is now online own digital platfor
20. 19
Marry Plans and Rapid Response
MACRO MESSAGE
FORWARD NOT BACK
SPECIFIC HIT PRESS ROLL OUT MICROSITE
ROMNEY’S RECORD IN ANNOUNCEMENT W. ROMNEY-
MASSACHUSETTS VIDEO + MICROSITE ECONOMICS.COM
CONTENT
DISTRIBUTION
CONTENT
TV ADS FACEBOOK YOUTUBE
SHAREABLE
DIGITAL ADS TWITTER
GRAPHICS