1. The document discusses new media opportunities for fundraising, including online giving through websites, forms, and emails.
2. It recommends integrating new media with traditional fundraising as it can increase donations, with some donors giving major gifts online through means like legacies.
3. A case study of an online fundraising campaign by the Nierstichting Elfstadentocht organization in the Netherlands is provided as an example of a successful social network fundraising effort.
Effective Internet Strategy For Your Nonprofit4Good.org
This webinar shows how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. We’ll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO.
The document discusses digital advocacy campaigns and their ability to raise awareness and mobilize support for causes. It provides an example case study of Plan Canada's campaign to establish an International Day of the Girl through an online petition and social media efforts. Metrics showed the petition received over 15,000 signatures while Facebook and Twitter efforts potentially reached tens of thousands. The document advocates that digital advocacy is a cost-effective way to engage participants and measure campaign success.
This document discusses finding effective fundraisers, referred to as "sneezers", for charitable organizations. It notes that some individuals are particularly good at spreading information or germs, just as some are particularly effective at fundraising. It also discusses how online fundraising has grown significantly in recent years but still only accounts for a small portion of total donations. Effective fundraisers use events, teams, and personal online fundraising pages to engage more donors and increase contributions.
This study analyzed $381 million in online donations from 2003-2009 to over 66,000 nonprofits. It found that:
1) The online donation experience significantly impacts donor loyalty, retention, and donation amounts. More intimate and emotionally coherent experiences led to stronger donor-nonprofit relationships and increased giving over time.
2) Donors who gave through charity websites started with higher donations and gave more total over time compared to those using giving portals or social media. Recurring donations were also a major driver of increased long-term giving.
3) Online donations spike in December and after large-scale disasters. December donations seem driven more by existing donor relationships while disaster donations may come from new donors
The document discusses how nonprofits can engage millennials through social media and web 2.0 technologies. It provides statistics on millennials' technology use and preferences for social networking sites like Facebook and MySpace. It offers tips for nonprofits to promote causes, events, and fundraising on social networks by building networks and engaging supporters. The key message is that millennials are a critical future constituency and social media is important for nonprofits to reach this digital generation.
Une approche à 360° pour comprendre comment la stratégie onlineoptimus
Les outils, stratégies et autres techniques e-marketing peuvent aider toutes les sphères de votre stratégie de collecte : de votre campagne annuelle, à votre “capital campaign”, ou encore à votre stratégie Grands Donateurs. Cette session est destinée aux personnes responsables de la mise en place des stratégies fundraising en ligne. A la fin de la session, les participants sauront comment intégrer le don en ligne à chaque pierre de leur stratégie fundraising : des cas pratiques généraux aux pièges à éviter dans le rapport offline/online, quels sont les outils qui peuvent aider une organisation à conduire, soutenir TOUT type de fundraising en ligne ?
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...optimus
Découvrez comment une stratégie nouveaux médias (SMS, Internet) peut payer : RoI incroyables, croissance importante des bases donateurs, renforcement de votre marque... Objectifs de la session ? Mixer bonnes pratiques et cas concrets, en sortir une formule qui vous mènera jusqu’au succès ; vous proposer une vision d'ensemble des programmes de collecte par les nouveaux médias et les résultats associés. Cette session expérimentale vous donnera les moyens de créer votre plan nouveaux médias sur 3 ans.
Effective Internet Strategy For Your Nonprofit4Good.org
This webinar shows how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. We’ll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO.
The document discusses digital advocacy campaigns and their ability to raise awareness and mobilize support for causes. It provides an example case study of Plan Canada's campaign to establish an International Day of the Girl through an online petition and social media efforts. Metrics showed the petition received over 15,000 signatures while Facebook and Twitter efforts potentially reached tens of thousands. The document advocates that digital advocacy is a cost-effective way to engage participants and measure campaign success.
This document discusses finding effective fundraisers, referred to as "sneezers", for charitable organizations. It notes that some individuals are particularly good at spreading information or germs, just as some are particularly effective at fundraising. It also discusses how online fundraising has grown significantly in recent years but still only accounts for a small portion of total donations. Effective fundraisers use events, teams, and personal online fundraising pages to engage more donors and increase contributions.
This study analyzed $381 million in online donations from 2003-2009 to over 66,000 nonprofits. It found that:
1) The online donation experience significantly impacts donor loyalty, retention, and donation amounts. More intimate and emotionally coherent experiences led to stronger donor-nonprofit relationships and increased giving over time.
2) Donors who gave through charity websites started with higher donations and gave more total over time compared to those using giving portals or social media. Recurring donations were also a major driver of increased long-term giving.
3) Online donations spike in December and after large-scale disasters. December donations seem driven more by existing donor relationships while disaster donations may come from new donors
The document discusses how nonprofits can engage millennials through social media and web 2.0 technologies. It provides statistics on millennials' technology use and preferences for social networking sites like Facebook and MySpace. It offers tips for nonprofits to promote causes, events, and fundraising on social networks by building networks and engaging supporters. The key message is that millennials are a critical future constituency and social media is important for nonprofits to reach this digital generation.
Une approche à 360° pour comprendre comment la stratégie onlineoptimus
Les outils, stratégies et autres techniques e-marketing peuvent aider toutes les sphères de votre stratégie de collecte : de votre campagne annuelle, à votre “capital campaign”, ou encore à votre stratégie Grands Donateurs. Cette session est destinée aux personnes responsables de la mise en place des stratégies fundraising en ligne. A la fin de la session, les participants sauront comment intégrer le don en ligne à chaque pierre de leur stratégie fundraising : des cas pratiques généraux aux pièges à éviter dans le rapport offline/online, quels sont les outils qui peuvent aider une organisation à conduire, soutenir TOUT type de fundraising en ligne ?
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...optimus
Découvrez comment une stratégie nouveaux médias (SMS, Internet) peut payer : RoI incroyables, croissance importante des bases donateurs, renforcement de votre marque... Objectifs de la session ? Mixer bonnes pratiques et cas concrets, en sortir une formule qui vous mènera jusqu’au succès ; vous proposer une vision d'ensemble des programmes de collecte par les nouveaux médias et les résultats associés. Cette session expérimentale vous donnera les moyens de créer votre plan nouveaux médias sur 3 ans.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Hank Feinberg Community Service Presentation at APCUGhewie
This document provides information about the APCUG Community Service Campaign Kickoff. It discusses how user groups can partner with the National Cristina Foundation to start community service programs that refurbish and donate computers. User groups are encouraged to reach out to their local communities to identify needs and potential recipients of donated computers. The document provides templates, checklists and other resources to help user groups implement community service initiatives. It also shares examples of requests received by the National Cristina Foundation seeking donated computers.
This presentation discusses social media and its importance for nonprofits. Key points include:
- Social media can increase online giving and friendraising. Younger donors especially engage via social media.
- Data shows online giving increased 13% from 2010-2011, with 70% of millennials donating online.
- Successful social media involves aligning with your mission, understanding demographics, crafting engaging messages, and picking the right platforms like Facebook, Twitter, and Instagram.
- Content, imagery, and storytelling are important. Social media complements but does not replace in-person engagement. Measurement and compliance with regulations are also important.
This presentation discusses the rise of social media and online giving. Some key points include:
- Online giving has increased 13% from 2010-2011, with 70% of millennials donating online.
- Social media is best for relationship building rather than direct fundraising.
- Effective social media use requires strategy, understanding demographics, crafting the right messages, and choosing appropriate platforms like Facebook, Twitter, and LinkedIn.
- Imagery and stories are very important on social media to engage users and elicit donations.
Social Network Fundraising: Facts, Myths, and Strategies that WorkNTEN
This document discusses social network fundraising facts and strategies. It finds that while online giving is growing, less than 5% of total US giving occurs online and social networks generate even less at around 0.003%. However, nonprofits should not abandon social networks as they are effective for engagement, advocacy, and combining with other fundraising channels. Peer-to-peer fundraising that leverages social networks is a promising strategy, especially when supporters become engaged as the "message" and "hero" to recruit donors through their own networks. Nonprofits should consider an integrated peer-to-peer platform that offers reporting and is easy for supporters to use.
This was created in my time at Kelton Global as the start to a larger project on "slacktivism." The goal of this piece was to provide insight into the effects of technology on charitable giving.
Everything you wanted to know about integrated fundraising for the 21st centu...hjc
This document provides an overview of integrated fundraising strategies for different generations of donors. It discusses using multiple fundraising channels together, such as online, direct mail, phone and mobile. Survey results show most donors are engaged through mainstream media and word of mouth. Younger generations are more likely to give small amounts online and through social media, while older donors give more through mail. The presentation emphasizes using channels together and removing silos between online and offline fundraising to improve donor relationships and increase donations.
Building Participation through Social NetworkingNetwork for Good
Your intern won’t stop telling you that your organization needs to get online. “Make a MySpace page! Create a Flickr account!” Or maybe you have started social networking, but can’t help thinking “Why am I here? What do I do now? Is this helping my organization?” Welcome to the new communications landscape and the realities of building participation – from donors to clients to advocates – in the connected age. This session will explore social networking tools (including MySpace, Facebook, blogs and YouTube) that both enhance traditional forms of connection and information exchange, and create relationship-building opportunities that feel entirely new. Attendees can expect to leave this session armed with practical strategies and tactics about how to start using social networking tools to engage in a personal relationship with users by providing something of value.
This document discusses microphilanthropy, which is a model of philanthropy based on smaller, more direct interactions between donors and recipients through activities like volunteering, crowdfunding, and small donations. It provides examples of how microphilanthropy works through organizations like Modest Needs that funds emergency needs through small online donations. The document also discusses the potential benefits of microphilanthropy, such as allowing more people to participate in charitable giving through small donations that add up to make a significant impact.
The ecosystem of nonprofits is exploding, yet the problems society faces are larger than nonprofits, said Allison Fine, on the Care2 webinar The Networked Nonprofit. The solution? Networking. This was one of the key takeaways during the webinar presented by Fine, Beth Kanter, Danielle Brigida of National Wildlife Federation, and Mark Sirkin of Austim Speaks. “Nonprofits are fortresses trying to manage the message. Free agents will free you from your cage,” said Kanter. What’s a free agent? They are volunteers in your network. People who are passionate about your nonprofits issues and who want to make a difference! “Invite them in,” said Kanter. Brigida agreed. A truly "networked nonprofit" realizes that help is reciprocal and this is something the National Wildlife Federation is embracing in their constituent engagement strategy.
Sirkin said that nonprofits are too focused on ROI – Return on Investment, something many of us in the nonprofit community have been discussing as we continue to develop metrics to help measure social media’s impact. “We need to be focusing on ROE - Return on Engagement," said Sirkin
Social Fundraising for Schools (no audio)givezooks!
Social fundraising utilizes social networks and online tools to engage individuals in fundraising efforts for nonprofits. It is based on the idea that people are much more likely to donate when asked by someone they know. The document discusses how traditional online fundraising methods, like donate buttons, are limited because they treat donors as transactions rather than supporters. It then introduces a social fundraising platform called "givezooks" that aims to personalize fundraising campaigns, link donations to tangible impacts, empower supporters to fundraise through their own networks, and involve supporters through online events.
This document discusses integrating offline and online fundraising. It finds online giving is growing rapidly, especially among younger generations and in December. Most online donors are more loyal and likely to recommend causes than offline donors. Online fundraising allows building relationships through stories, consistency, and learning from mistakes. The document advocates a multi-step process including being a good fundraiser and marketer while adapting to new technologies.
This document discusses building online communities and relationship through websites and email. It begins with an agenda and survey about current online practices. It then discusses why nonprofits should build their online presence through tools like email, websites, and online donations. The document emphasizes keeping online strategies simple through basic websites, databases to track supporters, and email to communicate and fundraise. It suggests using email and the web to provide information, opportunities for supporters to get involved and give donations online.
Last Minute Holiday Fundraising Strategiesgailperry
This document provides 27 strategies for maximizing year-end fundraising through online appeals and web presence. Some key strategies include sending a 3-part email appeal with reminders, emphasizing donor benefits and impact, promoting gift options and ranges, setting a fundraising goal and deadline, and optimizing the website and donation page for conversions. The document emphasizes testing different themes, being explicit about the ask, and thanking donors for their support.
1) Social networks like Facebook are increasingly popular among older donor demographics and should not be ignored by non-profits. While not ideal for direct fundraising yet, social media can engage donors, build awareness, and start conversations that could eventually lead to donations.
2) Maintaining an effective social media presence for a non-profit requires resources like staff time to regularly update profiles, blogs, and respond to comments and messages. Non-profits should start by listening to see where supporters congregate online and engaging in low-commitment ways before deciding if a more formal presence is needed.
3) Non-profits should have a strategic plan for social media that maps out an engagement timeline, assigns responsibilities,
1) Robin Maxwell was diagnosed with multiple sclerosis after experiencing numbness during a run. She saw a news segment about Kevin Bacon's fundraising site SixDegrees.org and created a widget to fundraise for her local MS Society, raising $18,000 in two months.
2) The document discusses the emergence of "Wired Fundraisers," individuals who are highly effective at fundraising for causes through online social networks and personal outreach. These fundraisers tend to be passionate about causes related to health or disasters.
3) Three key findings are discussed: personal fundraisers are uniquely effective messengers; not all fundraisers are champions; and technology amplifies the reach of personal fundrais
Artez pacific online fundraising strategies, best practices & case studiesvjuriansz
This document provides strategies and best practices for online fundraising. It discusses the history of the internet and how technology can help charities tell compelling stories to engage donors. Specific strategies mentioned include setting up online fundraising buttons and pages, identifying highly effective fundraisers to inspire others, building on successful events, and empowering supporters through peer-to-peer and mobile fundraising. It also stresses the importance of security, testing approaches, and focusing on missions while outsourcing technical functions. Case studies demonstrate how these tactics have significantly increased donations for various organizations.
MyCharityConnects goes to British Columbia!
These are the slides from the engaging workshop on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
Internet Fundraising (International FR Festival, Prague)Igor Polakovic
The document is about an international fundraising festival in Prague in April 2013 focusing on internet and new media fundraising. It discusses online fundraising strategies like using online donation pages and petitions to engage supporters and convert them to donors. It emphasizes testing approaches, using stories and images to inspire donations, and integrating fundraising across websites, emails, social media and campaigns. The goal is to strengthen NGOs through grants, services, expertise and innovative digital fundraising techniques.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Hank Feinberg Community Service Presentation at APCUGhewie
This document provides information about the APCUG Community Service Campaign Kickoff. It discusses how user groups can partner with the National Cristina Foundation to start community service programs that refurbish and donate computers. User groups are encouraged to reach out to their local communities to identify needs and potential recipients of donated computers. The document provides templates, checklists and other resources to help user groups implement community service initiatives. It also shares examples of requests received by the National Cristina Foundation seeking donated computers.
This presentation discusses social media and its importance for nonprofits. Key points include:
- Social media can increase online giving and friendraising. Younger donors especially engage via social media.
- Data shows online giving increased 13% from 2010-2011, with 70% of millennials donating online.
- Successful social media involves aligning with your mission, understanding demographics, crafting engaging messages, and picking the right platforms like Facebook, Twitter, and Instagram.
- Content, imagery, and storytelling are important. Social media complements but does not replace in-person engagement. Measurement and compliance with regulations are also important.
This presentation discusses the rise of social media and online giving. Some key points include:
- Online giving has increased 13% from 2010-2011, with 70% of millennials donating online.
- Social media is best for relationship building rather than direct fundraising.
- Effective social media use requires strategy, understanding demographics, crafting the right messages, and choosing appropriate platforms like Facebook, Twitter, and LinkedIn.
- Imagery and stories are very important on social media to engage users and elicit donations.
Social Network Fundraising: Facts, Myths, and Strategies that WorkNTEN
This document discusses social network fundraising facts and strategies. It finds that while online giving is growing, less than 5% of total US giving occurs online and social networks generate even less at around 0.003%. However, nonprofits should not abandon social networks as they are effective for engagement, advocacy, and combining with other fundraising channels. Peer-to-peer fundraising that leverages social networks is a promising strategy, especially when supporters become engaged as the "message" and "hero" to recruit donors through their own networks. Nonprofits should consider an integrated peer-to-peer platform that offers reporting and is easy for supporters to use.
This was created in my time at Kelton Global as the start to a larger project on "slacktivism." The goal of this piece was to provide insight into the effects of technology on charitable giving.
Everything you wanted to know about integrated fundraising for the 21st centu...hjc
This document provides an overview of integrated fundraising strategies for different generations of donors. It discusses using multiple fundraising channels together, such as online, direct mail, phone and mobile. Survey results show most donors are engaged through mainstream media and word of mouth. Younger generations are more likely to give small amounts online and through social media, while older donors give more through mail. The presentation emphasizes using channels together and removing silos between online and offline fundraising to improve donor relationships and increase donations.
Building Participation through Social NetworkingNetwork for Good
Your intern won’t stop telling you that your organization needs to get online. “Make a MySpace page! Create a Flickr account!” Or maybe you have started social networking, but can’t help thinking “Why am I here? What do I do now? Is this helping my organization?” Welcome to the new communications landscape and the realities of building participation – from donors to clients to advocates – in the connected age. This session will explore social networking tools (including MySpace, Facebook, blogs and YouTube) that both enhance traditional forms of connection and information exchange, and create relationship-building opportunities that feel entirely new. Attendees can expect to leave this session armed with practical strategies and tactics about how to start using social networking tools to engage in a personal relationship with users by providing something of value.
This document discusses microphilanthropy, which is a model of philanthropy based on smaller, more direct interactions between donors and recipients through activities like volunteering, crowdfunding, and small donations. It provides examples of how microphilanthropy works through organizations like Modest Needs that funds emergency needs through small online donations. The document also discusses the potential benefits of microphilanthropy, such as allowing more people to participate in charitable giving through small donations that add up to make a significant impact.
The ecosystem of nonprofits is exploding, yet the problems society faces are larger than nonprofits, said Allison Fine, on the Care2 webinar The Networked Nonprofit. The solution? Networking. This was one of the key takeaways during the webinar presented by Fine, Beth Kanter, Danielle Brigida of National Wildlife Federation, and Mark Sirkin of Austim Speaks. “Nonprofits are fortresses trying to manage the message. Free agents will free you from your cage,” said Kanter. What’s a free agent? They are volunteers in your network. People who are passionate about your nonprofits issues and who want to make a difference! “Invite them in,” said Kanter. Brigida agreed. A truly "networked nonprofit" realizes that help is reciprocal and this is something the National Wildlife Federation is embracing in their constituent engagement strategy.
Sirkin said that nonprofits are too focused on ROI – Return on Investment, something many of us in the nonprofit community have been discussing as we continue to develop metrics to help measure social media’s impact. “We need to be focusing on ROE - Return on Engagement," said Sirkin
Social Fundraising for Schools (no audio)givezooks!
Social fundraising utilizes social networks and online tools to engage individuals in fundraising efforts for nonprofits. It is based on the idea that people are much more likely to donate when asked by someone they know. The document discusses how traditional online fundraising methods, like donate buttons, are limited because they treat donors as transactions rather than supporters. It then introduces a social fundraising platform called "givezooks" that aims to personalize fundraising campaigns, link donations to tangible impacts, empower supporters to fundraise through their own networks, and involve supporters through online events.
This document discusses integrating offline and online fundraising. It finds online giving is growing rapidly, especially among younger generations and in December. Most online donors are more loyal and likely to recommend causes than offline donors. Online fundraising allows building relationships through stories, consistency, and learning from mistakes. The document advocates a multi-step process including being a good fundraiser and marketer while adapting to new technologies.
This document discusses building online communities and relationship through websites and email. It begins with an agenda and survey about current online practices. It then discusses why nonprofits should build their online presence through tools like email, websites, and online donations. The document emphasizes keeping online strategies simple through basic websites, databases to track supporters, and email to communicate and fundraise. It suggests using email and the web to provide information, opportunities for supporters to get involved and give donations online.
Last Minute Holiday Fundraising Strategiesgailperry
This document provides 27 strategies for maximizing year-end fundraising through online appeals and web presence. Some key strategies include sending a 3-part email appeal with reminders, emphasizing donor benefits and impact, promoting gift options and ranges, setting a fundraising goal and deadline, and optimizing the website and donation page for conversions. The document emphasizes testing different themes, being explicit about the ask, and thanking donors for their support.
1) Social networks like Facebook are increasingly popular among older donor demographics and should not be ignored by non-profits. While not ideal for direct fundraising yet, social media can engage donors, build awareness, and start conversations that could eventually lead to donations.
2) Maintaining an effective social media presence for a non-profit requires resources like staff time to regularly update profiles, blogs, and respond to comments and messages. Non-profits should start by listening to see where supporters congregate online and engaging in low-commitment ways before deciding if a more formal presence is needed.
3) Non-profits should have a strategic plan for social media that maps out an engagement timeline, assigns responsibilities,
1) Robin Maxwell was diagnosed with multiple sclerosis after experiencing numbness during a run. She saw a news segment about Kevin Bacon's fundraising site SixDegrees.org and created a widget to fundraise for her local MS Society, raising $18,000 in two months.
2) The document discusses the emergence of "Wired Fundraisers," individuals who are highly effective at fundraising for causes through online social networks and personal outreach. These fundraisers tend to be passionate about causes related to health or disasters.
3) Three key findings are discussed: personal fundraisers are uniquely effective messengers; not all fundraisers are champions; and technology amplifies the reach of personal fundrais
Artez pacific online fundraising strategies, best practices & case studiesvjuriansz
This document provides strategies and best practices for online fundraising. It discusses the history of the internet and how technology can help charities tell compelling stories to engage donors. Specific strategies mentioned include setting up online fundraising buttons and pages, identifying highly effective fundraisers to inspire others, building on successful events, and empowering supporters through peer-to-peer and mobile fundraising. It also stresses the importance of security, testing approaches, and focusing on missions while outsourcing technical functions. Case studies demonstrate how these tactics have significantly increased donations for various organizations.
MyCharityConnects goes to British Columbia!
These are the slides from the engaging workshop on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
Internet Fundraising (International FR Festival, Prague)Igor Polakovic
The document is about an international fundraising festival in Prague in April 2013 focusing on internet and new media fundraising. It discusses online fundraising strategies like using online donation pages and petitions to engage supporters and convert them to donors. It emphasizes testing approaches, using stories and images to inspire donations, and integrating fundraising across websites, emails, social media and campaigns. The goal is to strengthen NGOs through grants, services, expertise and innovative digital fundraising techniques.
This is the presentation I gave on 7-Mar-13 at the National Federation of Housing's Marketing and Communications Conference - please contact me if you have any questions or comments.
This document discusses trends in fundraising and engaging donors. It notes that donors now prefer to receive information through multiple channels like email and social media, rather than a single channel. Additionally, donors may prefer different channels for receiving communication versus making donations. The document advocates using a multichannel approach to fundraising to provide the best experience for donors and maximize lifetime value. This involves coordinating asks across channels and giving donors various easy options for donating or engaging.
We Need Data: Philippine Information Society Data Alliance Project Janette Toral
A discussant paper presented by Janette Toral at the National Statistical Coordination Board Meeting last January 18, 2012 in response to the "Formulation of the Philippine Society Development Program 2011-2017 - Chapter on Information Society Statistics".
Digital "Barnet" - Place Based ApproachHelen Milner
This document discusses the importance and benefits of digital inclusion. It provides statistics showing that most people in the UK use the internet regularly but 16 million adults are not frequent or competent users, creating a digital divide. The internet can save both individuals and the government significant money. It encourages organizations to work with local online centers and volunteers to help more people gain digital skills in order to access services and opportunities online. Partnerships across sectors are needed to address barriers of motivation, skills, and access that prevent internet adoption.
Market Research - Big brothers big sisters of AbbotsfordYash Abhishek
Market Research project done by the student team of The University of the Fraser Valley under Business Research Methods course (Prof. David Dobson) for Big Brothers Big Sisters's Fraser Valley chapter.
| Slides designed by Abhishek Chaurasia
(1) Harvey McKinnon and Mike Johnston presented on integrated fundraising and monthly giving. (2) They discussed barriers to integrated monthly giving such as lack of vision, budget, and skill sets. (3) Examples were provided that showed how non-profits can improve monthly giving through strategic channels, unique benefits, and donor surveys to find larger gifts. (4) New innovations discussed included multi-step monthly conversion and using mobile and texting to engage donors.
The Next Generation of Canadian Giving AFP Manitobahjc
This document summarizes the findings of a study on generational giving trends in Canada. The study found that while baby boomers currently give the most money to non-profits annually, younger generations are emerging as an important source of donations. Generational preferences for causes, donation methods, and communication channels were identified to help non-profits adapt their fundraising strategies to different age groups. Specific recommendations are provided to better engage Generation X donors and appeal to Generation Y supporters through online giving programs.
Finalfinal blackbaud and hjc session may 31 2012 mwj (2)Ashley Donald
This document summarizes a presentation about fundraising best practices for health-related organizations in Canada. It discusses integrating different fundraising channels like online, events, peer-to-peer, and planned giving. It shows that organizations receive a higher percentage of donations offline than online currently but that online donations are expected to become more important over the next 10 years. It also discusses using tools like mobile apps and redesigning websites to engage donors through different channels.
Get Ready Get Online - digital inclusion and welfare reformHelen Milner
My talk at the NHF Conference on 14th February 2013 in London. Discussing the urgency of helping people to use the internet, particularly with a view to the new Welfare Reform. Interesting for all digital inclusion and/or housing people.
Finalfinal blackbaud and hjc session may 31 2012 mwjhjc
This document summarizes a presentation on fundraising best practices for health-related organizations in Canada. It discusses integrating online and offline fundraising strategies, maximizing recurring giving and peer-to-peer fundraising, using mobile technologies, and redesigning websites. Survey results from over 30 organizations show that most revenue still comes from traditional channels like direct mail but online is growing. The presentation provides examples of campaigns that improved results by combining online and direct mail fundraising.
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Johnston: New Media: Exciting opportunities for fundraisers
1. The outline – 1 hour and 10 minutes…
1. What’s so special about new media giving? Why
should I do it?
• What are people doing online? Who is giving online?
• Do they give in the Nederlands? Mama Cash
New Media: Exciting opportunities for • Web sites, giving forms, and emails. How do I master
the new media basics
fundraisers
2. Why should I integrate new media with traditional
fundraising?
• Because you’ll make more money
• People are doing more than just give small gifts online:
legacy; major gifts; etc
3. Social Network Fundraising online: Nierstichting
Vakdag Fondsenwerving 2007 Elfstadentocht case study
4. Trends, planning and human resources
Michael Johnston • Alternative Giving and in Tribute giving; Mobile phones;
Hyves and Facebook
• Making a 3 year plan
• Finding the right people – human resources
1 2
So… what’s so great about online donors anyway? So… what’s so great about online donors anyway?
Online Donor
Demographics vs. Direct Mail Demographics – Online Donor
2007 study Demographics vs. Direct Mail Demographics –
2007 study
Age Online Direct Mail
Education: Online Direct Mail
<35 41% 15%
35-44 26% 26% UNIVERSITY 82% 68%
45-54 19% 15%
55+ 14% 39%
3 4
So… what’s so great about online donors anyway? So… what’s so great about online donors anyway?
Online Donor
Online Donor Demographics vs. Direct Mail Demographics –
Demographics vs. Direct Mail Demographics – 2007 study
2007 study
Gender:
Family Income: Online Direct Mail Online Direct Mail
<$35,000 8% 32% (why?) MALE
$35,000 TO $50,000 42% 40%
26% 22% FEMALE
$50,000 TO $80,000 58% 60%
43% 17%
$80,000 + However, it’s important to note that with some
23% 17% charities, especially animal welfare – up to 80%
of online donors are female.
5 6
1
2. Do you have a personal page online? Personal pages for Alzheimer Society of Canada…
Would you be willing to create a personal
fundraising page to help support the nonprofit
YES 21.2% organization?
NO 78.8%
YES 20.1%
NO 79.9%
7 8
How would you like future correspondence? Who are online donors?
• Younger online than traditional direct response
fundraising, but it’s just not young people…
• More women than men in all areas of online giving
Over the Internet 74.3%
• More wealthly and better educated than traditional
Regular mail 27.3% direct response donors
Telephone 0.6% • Some have personal pages and they would raise
money through personal pages (we’ll com e back to
In person 1.3%
this)
• They want email, then m ail – and NOT the phone as
follow up, BUT more on that in a few m inutes with
integration
9 10
What are they doing in the commercial world online…
Let’s get this over at the start!
Are there successful online giving campaigns
in the Nederlands?
Who has heard of Mama Cash and the 88 day
campaign?
11 12
2
3. Campaign achievements
Media support to drive online giving
TV interviews:
* Goedemorgen Nederland
Lots of national and regional media coverage.
* Nederland Helpt
Ten thousands of people received the
* RTL Lijn 4
campaign e-zines.
People created their own online fundraising pages.
Radio interviews:
More than 1,5 million hits on the campaign website.
* BNN /Eddy Zoey
* Radio 528/ Giel Beelen
Approximately € 200.000 raised in online
* Llink/Desmet Live
donations in the Netherlands
* Skunk
13 14
Pr op riet ary an d Co nfid en tial 14
Now, how about online alternative giving?
15 16
Now… the online fundraising basics – home page, Home page – capturing emails and getting
giving form, emails, and e-newsletters gifts
17 18
3
4. Getting emails… Grow the List
38,086
690% + Annual
List Growth
3000 new online
members added
each month
6,459
4,800
Apr-01 Apr-02 Jul-02 Jan-03 Jul-03
19 20
Hijacking the home page for fundraising… Clickable
banner –
not just
Press Advertisement button…
Is your Dutch
nonprofit missing
anything on the home
blogs/
page…?
posts
podcasts
user input/
feedback
3rd party
tools
RSS feeds
21 22
Results: over 800
responses and
$19,000
Is your organization
remembering to use
passion in its email
fundraising?
Now what works with email and
Outrage
enewsletters…
…passion
email fundraising…
Problem,
solution,
solicitation
Further
narrative…
23 24
4
5. The Narrative Arc…
• This appeal made $19,000 with $16,000 to
go…
How many of you have forgotten to
• But a 7 year old child raised $165 in a garage attach something to an email – or
sale… forgotten to cc someone?
• What if a 2nd appeal went out? And what if it
outlined how we need $10,000 more – and if
a 7 year old child can give $165 then so can
Whoops I forgot to send you this… 15
you!
minutes later… high open rate!
• Remember to write an e-appeal with multiple
messages…
25 26
Subject: A better way to buy gifts this holiday season
Holiday
Eappeal
Nov ember 28,
2006
19 gifts in the
first 5 days
Reminders – multiple emails asking for
money – not just one Use images to conv ey
urgency or
convenience of
donating online
27 28
Reminder #2
Reminder #1
December 19,
December 12,
2006
2006
15 gifts within 2
25 gifts in the
days
next 5 days
Emotional
Refer to prior appeals
Convenience
What gift can accomplish
29 30
5
6. Donations Per Date
Reminder #3 25
December 21,
2006 20
20
32 gifts in the 4
Final Reminder
days before 16
Number of Donations
Christmas 15
12
First Reminder
10
8
7 7
Last Minute Gift- 6
Focus on service Initial Appeal Second
5 4 4 4 4
to donor Reminder
3 3 3 3
2 2 2 2 2 2
1 1 1 1 1 1 1
0
n
n
n
29 ov
30 ov
1- v
2- c
3c
4c
5- c
6- c
7- c
8c
9c
10 ec
11 ec
12 ec
1 ec
14 ec
15 ec
16 ec
17 ec
1 ec
1 ec
20 ec
21 ec
22 ec
23 ec
2 ec
2 ec
26 ec
27 ec
28 ec
29 ec
3 ec
31 ec
1- c
o
e
e
e
e
e
e
e
e
e
Ja
Ja
a
-N
-N
-N
D
D
-D
-D
D
D
D
-D
-D
-D
-D
-D
D
-D
-D
-D
-D
D
D
-D
-D
-D
-D
D
D
-D
-D
-D
-D
D
-D
3-J
2-
3-
8-
9-
4-
5-
0-
28
Dat e
Donations
31 32
33 34
More than just your mission in the e-
newsletter to improve open rates…
20% increase
in
clickthroughs
35 36
6
7. The Salvation Army
California – e -newsletter fundraising basics!
37 38
Upfront monthly giving choices, accomplishments…
online giving forms
39 40
Here’s a quick hint…
Offer an opt
out box
about
RENEWING
Integration is multi-faced and must be planned
their single
gift next
year…
41 42
7
8. Does your Dutch organization look at online this w ay for fundraising… not yet
Three levels of
integration:
1. channel;
2. team;
3. donor
development
43 44
Direct Mail integration (with email)
For Amnesty…
a picture
blacked out and
donor told to
Integration basics: email and the mail; web wait for dm
and the phone appeal to see
shocking
photo…
45 46
Pop Up to convert donors… Pop Ups…
In-bound
calls…or skype
calls…
Live chat…
Out-bound
Best ROI to calls…
monthly
conversion
47 48
8
9. Oxfam Canada The email
• Post tsunami: 18,000 single gift online
donors and 18,000 single gift phone donors.
• Challenge: how to convert them to monthly
committed giving. Solution: test three
streams
Stream One: Web donors get an email
Stream Two: Web donors get a phone call
Stream Three: Phone donors get a phone call
Tell us the best integration stream?
49 50
Results …
• Results:
• 13% conversion rate for web to phone vs.
• .2% for web to email and
Online Social Network Fundraising – an exciting
• 7% to phone to phone
opportunity in the Nederlands – a part of
• $11 per m onth average
integrated fundraising
• These donors are NOT on the Oxfam data base and
are new, first time donors
51 52
How do the Dutch define themselves? Rule One: focus on the passionate few
New way: electronic
Old way: physical communities typical distribution of fundraisers
communities of interest
your top fundraisers for a pledge-based special event
100%
neighborhood
raise most of
your 80%
professional
top 5% of participants
Online book clubs networks 60%
raise >50% of pledges
% of $
raised
40%
‘virtual’
church
friends
20%
How many of you?...
0%
workplace 100%
0% 20% 40% 60% 80%
% of participants
53 54
9
10. Rule Two: encourage storytelling Emotion from the supporter…
please support Maeve
in supporting charitable
causes, most people
respond to
emotion
especially when asked by
people
they know and trust
55 56
Rule Three: Create Action, Drive Results Social Network Online Fundraising – the first Dutch case study
successful fundraising is all about creating/driving action
• in every interaction you have and A pretty video…
every promotional or communication
piece you produce, as k:
– what is it telling me to do?
– is it obvious what action I am
being asked to take?
– is it directing me to your
preferred option?
57 58
What happens when you connect culture and
What happens when you connect culture and fundraising?
fundraising?
People told their own
reasons for skating and
raising money… and they
set their goals
59 60
10
11. Individuals put up
Teams were created –
personal messages with
and they set higher goals
their photos to ask for
than individuals…
others to support their
fundraising
And we leveraged
celebrity via radio to
drive traffic
…
61 62
Where is the Elfstadentocht headed? –
First year online fundraising an example of growth in online giving….
• Approximately € 100.000 was raised online through • over the last seven years, the CIBC Run
3.923 donations for the Cure has increased online
fundraising Online Dollars Raised
• 66% of online registrants raised m oney online by approximately 25 x $7,500
– The average num ber of sponsors was 5.17 $6,500
– total donations roughly
doubled over the same
– The average amount raised per fundraiser was $5,000
time period $5,000
€118.57 • online now accounts for over 50% of Ra ise d
• The average online gift was € 25.49 $0 00s $3,000
registrants and more than 35% of public
funds raised $2,500
• The top 10 fundraisers raised 36% of funds – $1,500
• on average, online gifts are twice as large
€ 36.000 $650
as gifts made by cash/check ($51.30 vs. $250
$50
$26.70) $0
• 15% of fundraising occurred in the week prior to 1999 2000 2001 2002 2003 2004 2005
• Best fundraisers are teams
the event
• Best fundraisers u se paper too
• In 2007, over 10 million was raised
online!
63
63 64
Pr op riet ary an d Co nfid en tial
What is culturally resonant for you? What actions could supporters take online to improve
their relationship with WSPA?
• Jumping in the North Sea every new
year!
• Skating!
• What else in Holland?
65 66
11
12. Show the network
Show the Network
67 68
Select your message Take a picture
69 70
The projection The Results
33 days (May 18th to June
Campaign duration
19th)
People marching 61,684
Pictures uploaded (approved) 36,669
Countries participating 152
Pictures sent by MMS 128
Unique em ails collected 27.925
Unique cyberactivists 8.285
Unique visitors to the website 221.583
(May&June)
Participation rate (visitors/pics 16.55%
approved)
Site versions 11
Site languages 5
71 72
12
13. 73 74
Kiva – LOAN/GIVE
Online trend – donors who want to choose a Oxfam Canada populates the back end
country; then an area of work; then right down people can choose country, theme, project and
to a person – and give… then give money, make a loan, make a team or
personal page…
75 76
Kiva – LOAN/GIVE
Oxfam Canada populates the back end
people can choose country, theme, project and Facebook: Hyves
then give money, make a loan, make a team or
personal page…
77 78
13
14. The online environment Anyone in Holland have personal pages?
79 80
Micro fundraising on Hyves or Facebook Micro fundraising on Hyves or Facebook
81 82
Facebook is allowing fundraising
1. Users could buy virtual gifts or icons to send to
their friends to benefit charity
2. February 07, the Facebook Gift Shop began
selling 28 icons created by Mac icon designer,
Susan Kare, for $1 each
3. 7 million gifts were bought in February with .50
cents going to Susan G. Komen for the Cure
4. That’s $3.5 million dollars to the nonprofit!
83 84
14
15. But let’s be careful
• Latest stats for Facebook for NSPCC:
1) Generating overall to the site - 0.2% of overall traffic -
2) 8% of all 'referer' traffic to site
3) Generating to the credit card confirm page - 4.6% of all
successful credit card cash donations
So… it can get micro gifts… general traffic… and general donations…
all good!
85 86
Big gifts and little gifts online Endowopb.org
First two
months: 4
• Don’t be afraid to ask for large gifts in
expectancies
emails
and one
• It could be legacies… major gifts… or in $175,000 gift
the following example, gifts of stock: of stock…
endowUNICEF.org?
87 88
Targeted Landing Page
Mount Sinai Hospital and the Toronto Stock Exchange
• Objective – To
Promote the Gift
of stoc k
Donation
program
• Time Fram e –
One Month
• $200,000 in gifts
of stock!
89 90
15
16. Tribute gifts – and tribute pages…
Two important online trends…
Interactive engagem ent tool
Offers a permanent way for
• Alternative, holiday gifts
your donors to remem ber their
• In tribute, in memory, in honour online loved ones.
Provides a continued
destination for donations in
memory of loved ones. It could
be connected to a hyves page!
91 92
Corporate support for alternative giving… Corporate support for alternative giving…
93 94
Corporate support for alternative giving…
Mobile
95 96
16
17. The basics: here’s IFAW’s web site on a mobile Here are a few examples of best practice…
browser… not good…how is yours in the Nederlands?
First Screen……..down 1 screen…….down 2 screens…..down 3 screens…down 5 screens... Greenpeace……..GP Whale Love……….WWF…..………..BBC News……Oxfam Canada?
97 98
MSF Austria – integration… MSF Austria
50% conv erted 50% conv erted
to monthly to monthly
5% of total 50% converted 282,000 Euros
giv ing givYour
ing
donations to to monthly
MSF Austria MSF Austria 60% said YES in single gifts organization?
tsunami giving
99 100
Advocacy - Greenpeace
MSF Austria
Greenpeace sent an eappeal to people from
Quebec to raise money for an ad in Le Devoir
newspaper right before the Kyoto meeting in
Montreal
50% conv erted
to monthly
1.3 text 6 -23% giv ing
Greenpeace
Dutch NGO?
petitions: conversion to
Argentina 400,000 phone monthly
numbers opted
in…
101 102
17
18. Advocacy - Amnesty One last trend
An Amnesty USA email
Online workplace giving
103 104
Productivity (Revenue per Employee) and Community Involvement
Context
220
200
180
160
Productivity 140
(In Revenue 120
100 1989
Per Employee) 80
1991
60
40
20
0
Low Medium High
Community Involvement
105 106
Internal Employee Giving – health related content
Context
107 108
18
19. Internal competition between Departments Transparency between goals and results
109 110
Everyone touches on ephilanthropy but not concentrated on it…
W hat could your ladder of engagement for online giving look like?
legacy/major gift
host a party page
team leader page
… but nobody is focused on it!
personal page
memory/tribute gift
buy an ad
alternative gift
single gift/monthly gift
Make a micro-gift
111 112
Where do they come from? What should be in their job description?
Timely reporting of
maintain online
metrics, key findings
solicitation
calendar/schedule Assist in email growth
and cleansing strategies
• the direct response fundraising world Advocate/educate
internally for new media Establish self as
(dm/telephone/face to face)
fundraising operational expert
• the commercial online marketing world Lead strategy, concept Stay current with trends
and execution of online
• the commercial direct response marketing world Work closely with other
campaigns and programs
departments – like
dressing up as Santa for
• maybe IT – but probably NOT Comms and Marketing
holiday giving in the
Manage multiple internal
office
and external relationships
ensure online fundraising
Tactical autonomy
reflects branding and
positioning Getting coffee for the
boss
work with internal and
external channel experts ongoing analysis and
measure online
113 114
effectiveness
19
20. What skills do they need?
University education 3+ years experience in
relevant areas?
Proven fundraising
experience Some knowledge of
HTM L and design
Proven commercial
concepts
online marketing
experience Ability to do web design
Planning
Proven computer Creative problem solving
programming skills
Team player
Proven direct response
Proficient in M S Office
commercial marketing
suite
experience
Preferably experience
Segementation and
with email management
measurement knowledge
systems and/or online
Excellent verbal skills fundraising tools
Proven ability to Knowledge of online
negotiate (internally and marketing tools e.g.
externally) Google Analytics
115 116
Strong written skills
Quick Wins:
1. monthly ask is default – test this
2. capture phone numbers in monthly and single gift
Quick wins for a global animal online giving form – test
welfare organization: 3. yearly renewal tick box tested, call me tick box
4. main page links for legacy, major gift and other
giving pages
5. email primer on legacies with endowment focused
web site
6. adding web address to DRTV and test in countries
where running
7. mobile IFAW home page
117 118
1. phone non-donor online activists with phone overlay
to begin with and then capture phone numbers for
online actions in future
Short term (1 year) wins 2. crisis in a can – social network tool test, also have
other crisis in a can read
3. online video testimonials of legacy givers, major
givers, etc
4. Monthly donor upgrade – strategies and cancellation
strategies
5. higher giving asks online - $125,000
119 120
20
21. 1. More developed memorial ability
2. year round alternative gift
3. social network fundraising – whale parties, etc
Longer term (2 year) wins 4. mobile phone solicitations
5. circle club online area – special area online for
larger gift donors
6. mall kiosk tied to campaigns and brand building e.g.
the Hague
7. Host party in home idea – something with minimal
effort
121 122
The conclusion
New Fundraising Cycle
Issues of loyalty,
1. What’s so special about new media giving? Why should I do it?
renewal and • All age groups are giving online… they are wealthier and more educated
and shifted y ounger
stewardship… • People giv e online in the Nederlands – Mama Cash!
Social
Legacies • Get your home page; giv ing form, emails and e-newsletters much more
network: fundraising effective
higher first
2. Why should I integrate new media with traditional fundraising?
Major Donors
point of • Because Oxfam proves phone and web go together to conv ert monthly
Virtual, alt
entry: donors
gift: first gift • Because Oregon Public Broadcasting and Mount Sinai Hospital prov e
$5,000 you get legacy and major gifts online
Middle Donors is for
raised first
someone...
time... 3. Why should I do social network fundraising online:
• Because people are defining themselves electronically on Hyves and
elsewhere and the Nierstichting Elfstadentocht shows people will raise
One off and monthly supporters
Make take money f or y ou online
action first –
4. Trends, planning and human resources
or make • People are making Alternative Giv ing and in Tribute giv ing; Mobile
Non Financial supporters :
micro gift phones need to integrate text and v oice; Hyves and Facebook should be
used more for f undraising
on line and mobile • Making a 3 y ear plan – just do it!
• Finding the right people – human resources – good luck!
Suspects and prospects 123 124
Adapted from A. Botti and M. Inniara 2007
The conclusion
Make your
own luck –
make your
own future...
125
Pr op riet ary an d Co nfid en tial
21