The document discusses technology readiness (TR), which refers to a person's propensity to embrace and use new technologies. TR influences perceptions of self-service technologies (SSTs) and behavioral intentions toward them. A technology readiness index (TRI) scale was developed to measure TR across four dimensions: optimism, innovativeness, discomfort, and insecurity. Higher TR is associated with more positive perceptions of SSTs and greater intentions to use them. Understanding customers' TR is important for organizations implementing SSTs to improve adoption.