Finding The Social In Fundraising: AFP Northern New England Keynote AddressDebra Askanase
Millennials are cultural and technological influencers, and their adoption of technology has fueled the social web, along with everything we do with it, including fundraising. In this keynote presentation, I look at what the development of tech platforms, coupled with the rise of social citizens, tells us about how donors, fundraisers and other stakeholders want to utilize social communication for fundraising. The presentation looks carefully at people, media, and expectations of nonprofit behavior, and how what we do today as nonprofits must be social. Lastly, I consider: what does an organization need to do now, to support social media fundraising as new communications media matures?
Presentation delivered on January 8, 2015 at the McKnight Foundation - a response and reflection upon the "Like, Link, Share" report authored by Sarah Lutman & commissioned by the Wynecote Foundation. Focus is on strategy, digital strategy, staffing, proactive planning, and the big questions that remain in the cultural heritage sector.
Finding The Social In Fundraising: AFP Northern New England Keynote AddressDebra Askanase
Millennials are cultural and technological influencers, and their adoption of technology has fueled the social web, along with everything we do with it, including fundraising. In this keynote presentation, I look at what the development of tech platforms, coupled with the rise of social citizens, tells us about how donors, fundraisers and other stakeholders want to utilize social communication for fundraising. The presentation looks carefully at people, media, and expectations of nonprofit behavior, and how what we do today as nonprofits must be social. Lastly, I consider: what does an organization need to do now, to support social media fundraising as new communications media matures?
Presentation delivered on January 8, 2015 at the McKnight Foundation - a response and reflection upon the "Like, Link, Share" report authored by Sarah Lutman & commissioned by the Wynecote Foundation. Focus is on strategy, digital strategy, staffing, proactive planning, and the big questions that remain in the cultural heritage sector.
Building Participation through Social NetworkingNetwork for Good
Your intern won’t stop telling you that your organization needs to get online. “Make a MySpace page! Create a Flickr account!” Or maybe you have started social networking, but can’t help thinking “Why am I here? What do I do now? Is this helping my organization?” Welcome to the new communications landscape and the realities of building participation – from donors to clients to advocates – in the connected age. This session will explore social networking tools (including MySpace, Facebook, blogs and YouTube) that both enhance traditional forms of connection and information exchange, and create relationship-building opportunities that feel entirely new. Attendees can expect to leave this session armed with practical strategies and tactics about how to start using social networking tools to engage in a personal relationship with users by providing something of value.
Effective advocacy not only includes working with elected officials, but also involves strategic interaction with the media and the public. This session is broken down into two sections. The first half of the training will focus on the tricks of the trade for effective media relations, including understanding the different types of media outlets, developing effective letters to the editor campaigns, and techniques for pitching local and statewide media to help gain increased coverage for your organization and its advocacy priorities. During the second half, the session presenters will talk about the use of social media and how to effectively use such mediums for advocacy with legislators, the media, and the general public.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Building Participation through Social NetworkingNetwork for Good
Your intern won’t stop telling you that your organization needs to get online. “Make a MySpace page! Create a Flickr account!” Or maybe you have started social networking, but can’t help thinking “Why am I here? What do I do now? Is this helping my organization?” Welcome to the new communications landscape and the realities of building participation – from donors to clients to advocates – in the connected age. This session will explore social networking tools (including MySpace, Facebook, blogs and YouTube) that both enhance traditional forms of connection and information exchange, and create relationship-building opportunities that feel entirely new. Attendees can expect to leave this session armed with practical strategies and tactics about how to start using social networking tools to engage in a personal relationship with users by providing something of value.
Effective advocacy not only includes working with elected officials, but also involves strategic interaction with the media and the public. This session is broken down into two sections. The first half of the training will focus on the tricks of the trade for effective media relations, including understanding the different types of media outlets, developing effective letters to the editor campaigns, and techniques for pitching local and statewide media to help gain increased coverage for your organization and its advocacy priorities. During the second half, the session presenters will talk about the use of social media and how to effectively use such mediums for advocacy with legislators, the media, and the general public.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...Julia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially. Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind? This FREE seminar will help you answer these questions, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
How to Build Relationship and Achieve Fundraising Success in a Web 2.0 WorldCAMT
Establishing your organization’s brand and presence on the Web, with opportunities for potential donors to learn, blog, question and connect, leads to community-building and, ultimately, long-term giving. Join Jono Smith, director of marketing at Network for Good, to learn how to build affinity for your organization and use your Web presence to turn Web visitors into Web donors.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
The Story Arc For Online Disaster Communication And Fundraising
1. The Story Arc for Online Disaster
Communications and Fundraising
By Roger Burks, Mercy Corps
NTEN Brownbag
May 28, 2008
2. Mercy Corps
Founded in 1979
Currently 3,500 staff that
reach nearly 16.4 million
people in more than 35
countries each year
Mercy Corps works amid
disasters, conflicts, chronic
poverty and instability to
unleash the potential of
people who can win against
nearly impossible odds.
3. On www.mercycorps.org, we look at our public
communication as storytelling - and those stories
form the broader narrative of who were are,
what we do and who we help.
Most of our stories focus on individuals. Why?
People relate to other people - not programs.
By making our constituents think, feel and care,
we turn otherwise anonymous people sitting
behind computer screens into supporters. They
make a commitment and connect.
4. During emergencies, this is especially urgent.
How do you quickly and effectively connect
your constituents - and those who don’t yet
know your organization - to the information
and tools they need to make the difference
they want to make?
In disasters and times of crisis, we use a
“story arc” to keep people connected and
engaged.
5. Mercy Corps began its response to Hurricane
Katrina immediately after the storm, putting
emergency teams on the ground in Louisiana
and southwestern Mississippi.
The initial response was entirely funded by
private donations, led by
www.mercycorps.org, which began an
appeal campaign on August 29, 2005. This
campaign led to more than $10 million in
contributions across the organization.
6. 1. Breaking News story
Day one, as quickly as possible.
•
Demonstrate speed and
flexibility - post the story and
donation links to your Home
page as fast as you can
Story material taken from news
•
sources such as CNN and other
international news outlets; stock
photos used, with permission,
from clearinghouses like Reuters
AlertNet
Quick check-in with relevant field
•
and headquarters staff to gather
initial details on planned or
potential response
7. 2. “What We’re Doing” story
Day two, at least: demonstrate
•
your work on the ground to
constituents, or what you will be
doing
Requires closer collaboration and
•
more vetting from field and HQ
staff
Usually still relies on stock
•
photos at this point
Donation links remain
•
prominent; always make it easy
for your constituents to take
action
8. 3. “From the Field” story
Day two or three: interview field
•
staff about what they’re doing
and seeing
Tells your constituents what’s
•
happening on the ground and
shows them why they should
give
First “on-the-scene” agency
•
photos start to trickle in - don’t
be afraid to use lower-resolution
photos, just show you’re there!
Keep on using those prominent
•
donation links.
9. 4. Updates, updates, updates
Ongoing, at least daily:
•
immediately post any news or
observations that you receive
from field staff or news sources
Join daily conference calls held
•
between headquarters and the
field to stay updated
Reflect changes in both story
•
content and Home page leads
Advantage: constituents will
•
think of your website as a source
for news during disasters,
encouraging repeat visits
10. 5. Real-time field journals
and blogs
Ongoing: place a
•
communications staff member
on site or identify a field staffer
with the capacity and time to
write for you
A way to “personalize” your
•
content so that it’s not all news
updates and stories; a unique
voice and personality
Think about syndicating this kind
•
of content in related blogs and
news sites
11. 6. Beneficiary stories
Ongoing: interview and profile
•
someone who’s been affected by
the disaster or crisis, ideally a
person your agency is helping
Nothing demonstrates the power
•
of your work more than a person
with whom your constituents can
identify
Get as complete a story as
•
possible while maintaining
sensitivity; a good photo that
clearly shows the person is vital.
Providing some other visual
context is even better.
12. 7. Community fundraising
stories
Ongoing: profile a local
•
individual or group that is
helping you raise money or
resources for the disaster or
crisis
“Gives back” to those who are
•
helping you out
Shows others how ways that
•
they can help you out
Sometimes these are media-
•
worthy stories in the
communities where they take
place
13. 8. Partnership stories
As they develop: gives back to
•
companies, organizations or
prominent individuals who are
helping you, on the ground or
otherwise, in your disaster or
crisis response
Creates a sense of consensus, of
•
a greater movement and
broader set of actions
Helps develop relationships for
•
future collaboration
14. 9. Milestone stories
Reports back on the work your
•
agency has done, is still doing
and what remains to be done
A great way of demonstrating
•
accountability to your donors
and constituents
Gives you the chance to follow
•
up on beneficiaries or staff
members you might have
profiled
Often an effective way to solicit
•
another donation
16. Existing content can lead to
successful fundraising for
subsequent disasters.
In the case of our current
fundraising campaign to help
survivors of the recent earthquake
in China, donors have commented
that stories about our ongoing
work in Sichuan Province helped
convince them to give. We
demonstrated expertise in the area
through pictures and stories.
17. Many of these donors -
most of whom have never
donated to Mercy Corps -
are from some part of the
Chinese diaspora,
including thousands of
Chinese-Americans and
several smaller U.S.-based
organizations that support
projects in China. By
already having deep
content about China on
our website, we brought
on a whole new
demographic, which has
led to…
18.
19. Wrap-up: Tips for online communications
during a disaster or crisis
• Quick, powerful initial message - get out there first!
• Use targeted emails to bring list members to your site
• Update frequently to keep content fresh and visitors
coming back - more visits have the potential for more
donations
• Feature different kinds of stories and try to use different
authors for varied voices
• Consistently give visitors the chance to take an action
• Use milestones to communicate with donors and solicit
additional donations