In this presentation we’ll take a quick look into the history of how voice search developed to the point where it is now. We’ll also provide you with few tips on how to adjust your content strategy and ad campaigns with voice search in mind.

1. Voice Search Optimization:
How to Win the Single
Answer
Speaker: George Svash
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2. ★ Over 10 years of experience in SEO and
digital marketing
★ More than 400 active users
★ Best price/quality ratio
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3. THE HISTORY OF VOICE SEARCH
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4. Evolution of Voice Search
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1950
Audrie
Could recognize
numbers 1 to 9
Shoebox
Could perform simple
arithmetics
1962
Harpy
Was able to understand
1,011 words
1976
Plain Talk
Could carry out simple
commands
1993
GOOG-411
Telephone-based voice
search
2007
Siri
First high-grade digital
assistant
2011

5. Voice Search
Today
Voice Search impacts just about all
devices connected to the Internet
● Smartphones
● Laptops
● Tablets
● Personal assistants
● Smart TVs
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Cortana
Siri
Am
azon Echo
Google Desktop
and Mobile
GoogleHome
Voice
Search

6. 50% of all searches will be
voice searches by 2020*
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*ComScore

7. 40% of adults now use voice search once a day*
7*Location World

8. 50% of people are now using voice search
when researching products*
8*Social Media Today

9. How to optimize for voice search?
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10. 1. Optimize for local search
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11. 11
Voice search
results are
dependent on the
location

12. Optimizing for local search
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HTML
Local Links
“Near Me”
Searches
Schema Markup
Google Maps
Local
Search

13. 2. Use Schema Metadata
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14. schema.org
● Formats: JSON-LD, RDFa, Microdata
● Designed to avoid inaccuracies
● Works with any content management
system
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<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressLocality": "CITY",
"addressRegion": "REGION",
"postalCode":"POSTAL CODE",
"streetAddress": "ADDRESS LINE 1"
},
"description": "your business description",
"name": "COMPANY NAME",
"telephone": "PHONE NUMBER",
"openingHours": "Mo,Tu,We,Th,Fr 09:00-17:00",
"geo": {
"@type": "GeoCoordinates",
"latitude": "LATITUDE",
"longitude": "LONGITUDE"
},
"sameAs" : [
"http://www.facebook.com/your-profile",
"http://www.twitter.com/your-profile",
"http://plus.google.com/your-profile"]
}
</script>

15. 3. Target long-tail and voice-friendly
keywords
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16. Long tail keywords
16*Moz Blog

17. Question Words
➔ 20% of voice searches are
triggered by only 25 question
words
17*SEOClarity

18. Example
● Type of business: pizza restaurant
● Location: Brighton, UK
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19. Tools to obtain voice-friendly keywords
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20. StoryBase
➔ Query: “pizza near me”
➔ Results: 4 questions, 157
phrases
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21. Answer the Public
➔ Query: “pizza near me”
➔ Results: 31 questions, 81
prepositions,36 comparisons, 20
related phrases
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22. Answer the Public
Questions:
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23. Answer the Public
Comparisons:
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24. Answer the Public
Prepositions:
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25. Answer the Public
Related:
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26. Rank Tracker
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27. 4. Latent Semantic Indexing
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28. Latent Semantic
Indexing
“Latent Semantic Indexing (LSI) is a
mathematical method used to determine
the relationship between terms and
concepts in content.”*
28*https://www.searchenginejournal.com/what-is-latent-semantic-indexing-seo-defined/

29. Voice Search in Google =
Answer Boxes + Local Search
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30. The Future of Voice Search
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31. The Future of Voice Search
- Conversational queries will take over search
- CTR rates will sink
- More personalization than ever before
- Google is likely to dominate in voice search
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32. Feel free to send your
feedbacks
info@rankactive.com
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33. Q&A
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