The Content Connection Method is used to connect topics to brands/products from a consumer/company point of view. Both from the standpoint of emotional and rational. This can be used to create content pillars and understand if the product/brand as an emotional and/or rational content weaknesses.

1. Content Connection Method
It leads to a BOOM!

2. Lets start thinking LESS like an advertiser
but MORE like a publisher

3. • People
• Objective
• Strategy
• Technology
Leiðarvísir að árangri: POST!_
3

4. Emotional
BRAND Content
ActionConnection
Consumer
Rational
Product
Display Advertising
Content
SEO
ePR
Facebook Content Pillars
Snapchat engagement
Demographically targeted display
Analytics
Display
TV Campaigns
WebTV-Campaigns
Facebook-Communications
Display Advertising
Instagram
Google Søk SEO/PPC
Facebook innhold
Content Connection Method

5. CLIENTTheEngine
Initial Meeting /
Needs Assessment
INVOLVEMENT
Less
More PHASE
Contact Planning Refine Deliver Forward
NEW PROJECT
Research
Understand
the market
Refine
Planning
Share
Advisory
Feedback
Production / Execution
Execute
PROJECT MANAGEMENT
INTERNAL MANAGEMENT (CLIENT)
Deliver Internally
Sample: Process / Time line
Concept
Explanation
Advisory
SoMe / SEM / SEO
Further Analysis
Post plans
Present findings
KPI’s &
Feedback
Next Steps
Initial
contact
Always On!

6. Questions?