In this presentation you'll learn:
• Actionable insights for how to rank in “Position V” (voice search)
• How Google indexes/ranks app content for voice assistants, and how to leverage it for brands
• How the landscape on mobile and with home assistants is evolving
• Why doing local listing management is key for brick and mortar voice search success
• How brands can create an effective and affordable voice presence for their customers
SearchLove Boston 2019 - Ross Simmonds - How To Identify Content Opportunitie...Distilled
Whether you're trying to generate leads, links, shares or more traffic - identifying great content opportunities is an important part of any content marketing effort. In this talk, Ross will share tried & tested techniques along with some clear examples of how these efforts can help any marketer in any industry uncover opportunities worth chasing.
7 Tactics to Boost Your Digital Marketing Conversion RatesAnne Marie Dono
Increasing digital conversions rates is the top priority for any marketer this year, according to a recent ExactTarget survey. In this webinar we introduced 7 tactics you can use immediately to increase sales, leads, or the metric that you define as a conversion via your website or mobile apps.
This was the first time we introduced the concept of Growth Rate Optimization (GRO), a term I coined to describe a more holistic approach to optimization that is laser-focused on growing revenue by finding the perfect balance between user needs and business goals. Under this umbrella concept, we cover 7 tactics or concepts that help you optimize across various digital marketing channels from media buying to websites and mobile apps.
Hopefully you'll leave with some ideas on how to jumpstart or kick-start your optimization program. If not, email me!
Stay tuned for more webinars regarding Growth Rate Optimization.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
nvesting in voice search optimization will, without a doubt, offer a progressive and safe investment for your ad campaign and marketing strategy or business.
A recent study found that choice search in eCommerce results in $1.8 billion in Amazon revenue. And researchers predict that this number will increase by up to $40 billion by 2022.
SearchLove Boston 2019 - Ross Simmonds - How To Identify Content Opportunitie...Distilled
Whether you're trying to generate leads, links, shares or more traffic - identifying great content opportunities is an important part of any content marketing effort. In this talk, Ross will share tried & tested techniques along with some clear examples of how these efforts can help any marketer in any industry uncover opportunities worth chasing.
7 Tactics to Boost Your Digital Marketing Conversion RatesAnne Marie Dono
Increasing digital conversions rates is the top priority for any marketer this year, according to a recent ExactTarget survey. In this webinar we introduced 7 tactics you can use immediately to increase sales, leads, or the metric that you define as a conversion via your website or mobile apps.
This was the first time we introduced the concept of Growth Rate Optimization (GRO), a term I coined to describe a more holistic approach to optimization that is laser-focused on growing revenue by finding the perfect balance between user needs and business goals. Under this umbrella concept, we cover 7 tactics or concepts that help you optimize across various digital marketing channels from media buying to websites and mobile apps.
Hopefully you'll leave with some ideas on how to jumpstart or kick-start your optimization program. If not, email me!
Stay tuned for more webinars regarding Growth Rate Optimization.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
nvesting in voice search optimization will, without a doubt, offer a progressive and safe investment for your ad campaign and marketing strategy or business.
A recent study found that choice search in eCommerce results in $1.8 billion in Amazon revenue. And researchers predict that this number will increase by up to $40 billion by 2022.
Think Like Google; How Brand Drives SEO: UnGagged 2015 Las VegasJonah Stein
Do your eyes glaze over when you hear Google tell us to “Make great content”? Think your content is better than Stuff Placed Above Me (SPAM)? Want to know what really drives sustainable SEO positioning? Jonah will show you how to think like Google, what Brand really is and what makes something great content.
100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...Gus Wilson
HubSpot's newest collection of 100 Awesome Marketing Stats, Charts & Graphs, based on original research and data from a variety of sources, including analysis of our 4,500 customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more.
SearchLove San Diego 2017 | Joel Klettke | Don't Buy Your Customer a Beer: Ho...Distilled
Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
Voice technology is growing rapidly, and consumers are becoming more dependent on the convenience of it. This presentation was delivered in October 2018 @ the ClickZ Transformation of Search Summit in NYC and covers practical tips on how marketers can start laying the groundwork for their strategy in this space.
If you want to boost your web presence and achieve online success, combining your SEO and content marketing strategies is a must.
Join ScribbleLive’s Christopher Hart and Christoph Trappe as they talk about how you can break down organizational silos and align SEO and content teams to ensure maximum impact.
Read our recap here for more info: http://bit.ly/2jihuar
Care about how to leverage 'Surviving Google : SEO In 2016'. You will find this deck presented by the industry expert Karanam Srikanth, Head Digital Marketing. Spectraforce Technologies, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
SearchLove Boston 2019 - Purna Virji - Even Better Together: New Ways for SEO...Distilled
We’ve heard it said many a time that SEO and PPC are better together, but what actions really matter and how should we prioritize our efforts? In this actionable, research-based session, Purna Virji will walk you through strategies and tactics you can apply today to drive revenue and customer satisfaction rates. The best part? These are all highly do-able – we’re not reinventing the wheel, we’re just taking what exists and applying it in more meaningful ways. We’ll even bust some PPC myths along the way!
Algo Updates, Volatility, & How to Roll with the Punches in SEOBotify
If there's one thing SEOs are familiar with, it's change. From BERT to the January 2020 Core Update to COVID-19, we're living in a constant state of flux. In this presentation, we discuss strategies for rolling with the punches and keeping pace in a constantly-changing environment.
During this deck, we’ll take you through some of the core technical improvements you can make to your website and external online presence to make the most of the increasing search and demand for local businesses online.
You’ll be provided with some key considerations, takeaways and actions that you can use to ensure your business performs well online for localised search.
Following the importance placed on mobile search and the trends of users, it is now more important than ever to understand the importance of search engine results pages and how users find you across the web.
This will be most useful to businesses with a local presence serving multiple locations, although it will still be beneficial for those operating online.
Discover Your Audience Insights Through Paid MediaKoozai
The Paid Media platforms give us so much data insight into our audiences and this presentation shows you what information you can obtain and how you can then use it across all the different marketing channels
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
On January 21, Scripted's Chief Revenue Officer — J.D. Peterson — and InboundWriter's CEO, Skip Besthoff, teamed up to talk about how marketers can make their articles more shareable. From discussing idea generation to debunking common content myths, the two provided actionable ways marketers can get their content ready for their readers to share today.
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
Think Like Google; How Brand Drives SEO: UnGagged 2015 Las VegasJonah Stein
Do your eyes glaze over when you hear Google tell us to “Make great content”? Think your content is better than Stuff Placed Above Me (SPAM)? Want to know what really drives sustainable SEO positioning? Jonah will show you how to think like Google, what Brand really is and what makes something great content.
100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...Gus Wilson
HubSpot's newest collection of 100 Awesome Marketing Stats, Charts & Graphs, based on original research and data from a variety of sources, including analysis of our 4,500 customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more.
SearchLove San Diego 2017 | Joel Klettke | Don't Buy Your Customer a Beer: Ho...Distilled
Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
Voice technology is growing rapidly, and consumers are becoming more dependent on the convenience of it. This presentation was delivered in October 2018 @ the ClickZ Transformation of Search Summit in NYC and covers practical tips on how marketers can start laying the groundwork for their strategy in this space.
If you want to boost your web presence and achieve online success, combining your SEO and content marketing strategies is a must.
Join ScribbleLive’s Christopher Hart and Christoph Trappe as they talk about how you can break down organizational silos and align SEO and content teams to ensure maximum impact.
Read our recap here for more info: http://bit.ly/2jihuar
Care about how to leverage 'Surviving Google : SEO In 2016'. You will find this deck presented by the industry expert Karanam Srikanth, Head Digital Marketing. Spectraforce Technologies, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
SearchLove Boston 2019 - Purna Virji - Even Better Together: New Ways for SEO...Distilled
We’ve heard it said many a time that SEO and PPC are better together, but what actions really matter and how should we prioritize our efforts? In this actionable, research-based session, Purna Virji will walk you through strategies and tactics you can apply today to drive revenue and customer satisfaction rates. The best part? These are all highly do-able – we’re not reinventing the wheel, we’re just taking what exists and applying it in more meaningful ways. We’ll even bust some PPC myths along the way!
Algo Updates, Volatility, & How to Roll with the Punches in SEOBotify
If there's one thing SEOs are familiar with, it's change. From BERT to the January 2020 Core Update to COVID-19, we're living in a constant state of flux. In this presentation, we discuss strategies for rolling with the punches and keeping pace in a constantly-changing environment.
During this deck, we’ll take you through some of the core technical improvements you can make to your website and external online presence to make the most of the increasing search and demand for local businesses online.
You’ll be provided with some key considerations, takeaways and actions that you can use to ensure your business performs well online for localised search.
Following the importance placed on mobile search and the trends of users, it is now more important than ever to understand the importance of search engine results pages and how users find you across the web.
This will be most useful to businesses with a local presence serving multiple locations, although it will still be beneficial for those operating online.
Discover Your Audience Insights Through Paid MediaKoozai
The Paid Media platforms give us so much data insight into our audiences and this presentation shows you what information you can obtain and how you can then use it across all the different marketing channels
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
On January 21, Scripted's Chief Revenue Officer — J.D. Peterson — and InboundWriter's CEO, Skip Besthoff, teamed up to talk about how marketers can make their articles more shareable. From discussing idea generation to debunking common content myths, the two provided actionable ways marketers can get their content ready for their readers to share today.
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
Landing Page Optimization: 6 Years of Testing Distilled Into 5 Critical LessonsTaboola
On Wednesday, October 14th, Michael Aagaard (Sr. Conversion Optimizer, Unbounce) and Inbar Yagur (Sr. Content Strategist, Taboola) led a webinar discussion on landing page optimization. Topics included:psychological principles that help you design effective pages, how to conduct solid, data-driven user research, and more.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...Webspec Design
Many of us use Google every day, but do you know why it’s important to consider the impact that Google can have on your business and website? Alex Karei and Lindsey LaMair of Webspec Design discuss the basics of the search engine superpower, what you might not know about Google, and what you can do today, tomorrow and in 2016 to help optimize your position in the eyes of the largest influence of search.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
Similar to Actionable Voice Search SEO Recommendations to Optimize for Position V (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. 2@JohnMorabitoSEO |
Womensmarketing.com |
• 8+ Years in SEO and Digital Marketing, driving success
for clients including Everlane, Hain-Celestial, and
Drybar.
• Nominated for Best SEO Team 2017 by The Drum
Search Awards
• Women’s Marketing/Flying Point Digital is the leading
marketing and media services agency for high-growth
businesses. We’ve sparked growth for hundreds of
ambitious, independent brands in retail, beauty, health,
CPG, and food.
John Morabito is the SEO Director at
Women’s Marketing/Flying Point Digital. John
is a skilled and multifaceted marketer, speaker,
and writer with over 8 years of experience in
SEO, PPC, and performance marketing.
He specializes in technical and
off-site SEO, within the e-commerce vertical.
@JohnMorabitoSEO
Background
3. 3@JohnMorabitoSEO |
Womensmarketing.com |
• Google has announced that 20% of
mobile Google searches are made
using voice search
• Of all Voice Searches:
– 22% are looking for local brick &
mortar businesses
– 21% are looking for fun &
entertainment
• 60.5 million people use voice search
• Alpine.AI estimates over 1 billion
voice searches occur per month
Why Marketers Should Care about Voice Search
4. 4@JohnMorabitoSEO |
Womensmarketing.com |
• For those who say that the numbers for Voice Search are too small, think about how quick the rise of mobile
search was!
• In 2009, mobile search made up 0.7% of total web traffic. In only 9 years, this number increased to 52.2%!
Mobile local search volume surpassed desktop local search in 2015 and continues to increase every year!
Percentage of all global web pages served to mobile phones from 2009-2018
Via Statista Via Smart Insights
The Rise of Voice Search
5. 5@JohnMorabitoSEO |
Womensmarketing.com |
Macro Trend: devices featuring voice assistants increased from 2M to 450M in 2 years,
and growing rapidly
From Alpine AI
“Consumers are going beyond
asking for Spotify and timers, and
starting to ask ‘What is the best
watch for scuba diving?’ and “Where
can I buy Estée Lauder foundation?”
– Adam Marchick, Alpine.AI
7. 7@JohnMorabitoSEO |
Womensmarketing.com |
• Optimizing for voice search is a lot like this poorly drawn
ancient Greek temple.
• At the foundation, you have traditional SERP rankings,
which will be what Google will present in voice search
queries when they have no “better” result to serve.
• Featured snippets get read aloud in voice search
devices, so optimizing for this type of result can be
hugely impactful to your voice search presence.
• Local 3-packs fuel all local-focused searches.
• Structured data, like “recipe,” provides rich results in
voice search as well as through the assistant app.
• Creating a voice search app, skill or action can help
discoverability though “implicit invocations”
Traditional SERP Rankings
Create a
Voice
Search
Action /
Skill
Featured
Snippets
Local
3-Pack
Rankings
Structured
Data
SERP
Features
Position V Rankings
How to Optimize for Position V
9. 9@JohnMorabitoSEO |
Womensmarketing.com |
• Local listing optimization is critical to voice
search success for local brick and mortar
businesses.
Easy Wins:
• Utilize Yext or Moz Local to actively manage your
local listing presence
• Actively seek reviews from your happy
customers
• Build location pages for all of your locations and
link them to your Google My Business Profile
• Take advantage of new features (posts,
questions and answers, etc.)
Optimize Local Listings
10. 10@JohnMorabitoSEO |
Womensmarketing.com |
Local 3 Pack Optimization Tips:
• Ensure accuracy and consistency of data everywhere your
business NAPW is listed.
• Select appropriate categories for your business.
– Pro Tip: Categories evolve, so be sure to check back
frequently if you do not find a category that you feel
succinctly represents your business offering!
• Build local focused links. For example, your local chamber of
commerce, or local charities.
• Fill out every aspect of your profile on Google My Business, and
make sure to fill out all the fields and sections on local listing sites
you publish your listing to.
https://business.google.com
Optimize Local Listings
12. 12@JohnMorabitoSEO |
Womensmarketing.com |
• Featured snippets are a relatively new type of
search result, where Google displays an answer to
the user’s query as the most prominent search result.
• While Quick Answers are not technically Knowledge
Graph results, they are part of the larger trend on
Google SERPs: additional information ranging from
stock quotes, to weather forecasts, to box scores, to
recipes, and more.
• Quick Answers can be seen as either a blessing or a
curse to sites trying to rank higher in organic search
– it all depends on how you choose to approach
them!
• Knowing how to influence these results is crucial to
success in today’s organic search landscape.
What Are Google Featured Snippets?
13. 13@JohnMorabitoSEO |
Womensmarketing.com |
• Over the last 3 years featured snippets have seen an
approximately 60% increase
• Results with a rich answer of any kind, including
sidebars, have also risen about 60%
• This rise in direct answers strongly correlates to
increases in usage of voice and conversational
search.
Source: stonetemple.com
All results shown are based on 1.4M queries.
The Rise of Featured Snippets
14. 14@JohnMorabitoSEO |
Womensmarketing.com |
• Step 1: Generate a list of 1000 or more industry
related questions. Use tools like
answerthepublic.com or other Google suggest
API tools.
• Step 2: Head to Ahrefs or Moz keyword explorer
tool and import your list of questions,
comparisons and prepositions. The overview will
tell you how many featured snippet keywords you
have in your list.
• Step 3: Download your keyword list. Set up filters
and then sort by “Featured Snippet”
• Step 4: Select the most relevant topics that have
multiple variants, decent volume and low enough
competition.
• Step 5: Develop a content strategy on a topic-by-
topic basis. You do NOT need a page for every
question. Think about building topic hubs.
How to Find Featured Snippet Opportunities
15. 15@JohnMorabitoSEO |
Womensmarketing.com |
● Take a look at the result to the right and ask…does
this answer the query as best as it can possibly be
answered?
● If the answer is “no,” then that should be an easy
win!
● It is often not complicated to go after a quick
answer, our page just needs to have the most
clear and helpful answer to the query
“I know what you meant…or did I?” - Google
How To Spot An Easy Win
16. 16@JohnMorabitoSEO |
Womensmarketing.com |
● Content for featured snippets doesn't need to
be long. Be concise and to the point in
answering the intent of the query.
● Use bullet lists, numbered lists, and tables.
● Use headings that feature the question in a
H1 or H2 tag.
● Using the example framework to the right is
a proven method of getting featured
snippets.
Writing For Featured Snippets
18. 18@JohnMorabitoSEO |
Womensmarketing.com |
• Structured data feeds many of the rich results Google provides in traditional natural SERPs.
• This same structured data is what influences content that ranks the one answer, or is provided in carousel format
by voice assistants
Optimize for Structured Data
19. 19@JohnMorabitoSEO |
Womensmarketing.com |
• Google lists 6 different enhanced SERP features
including search box, bread crumbs and
carousels.
• Google also lists 17 content types that can be
marked up to be displayed with SERP
enhancements.
• Start by reading each guide and looking at
competitor sites for markup.
• Is there a type of markup that has an
enhancement that you are not using?
https://developers.google.com/search/docs/guides/intro-structured-data
Structured Data Types
20. 20@JohnMorabitoSEO |
Womensmarketing.com |
THEY TOOK OUR
RANKINGS!
• While SERP enhancements can be your friend, at
times they can be indicative of an alarming trend.
The question is: do you evolve to meet the
landscape, or whine about it like this guy…
Just Look at What Happened to Jobs
21. 21@JohnMorabitoSEO |
Womensmarketing.com |
• Google’s Gary Illyes stated this
year that Google shifted to showing
jobs results directly in search
because they had enough
widespread usage of job listing
structured data to pull it off.
• He encouraged marketers to look at
Schema.org, and not just focus on
what has SERP enhancements
today, but what might have
enhancements tomorrow.
But They Asked For It
22. 22@JohnMorabitoSEO |
Womensmarketing.com |
http://schema.org/docs/releases.htmlSchema Markup Tips:
• Stay up on the latest releases. Anyone with a
tourist attraction just got some homework as of
8/14.
• Check out schema.org/docs/schemas.html to see
the full list of available structured data types.
• Dream Big and implement anything that you feel
might help Google better understand your content.
Schema.org
23. 23@JohnMorabitoSEO |
Womensmarketing.com |
• Structured Data Markup Helper from Google is a
free tool that helps you to build structured data
based on simply highlighting content on your
page.
• TechnicalSEO.com also offers a similar tool to
help create structured data.
• Structured Data testing tool helps you to verify
your structured data, or do competitive analysis.
• https://www.google.com/webmasters/markup
-helper/
• https://technicalseo.com/seo-tools/schema-
markup-generator/
• https://search.google.com/structured-
data/testing-tool/
Other Structured Data Resources
25. 25@JohnMorabitoSEO |
Womensmarketing.com |
• Actions and Skills are basically apps
designed specifically with voice
search assistants in mind.
• They enable these assistants to do
and know things they ordinarily
would not; similarly, Google doesn’t
“know” much without websites.
• These actions or skills result in a
more conversational experience for
users and can even be designed to
help people complete transactions
through.
https://assistant.google.com/explore/
What Are Actions and Skills
26. 26@JohnMorabitoSEO |
Womensmarketing.com |
• Google, Amazon and Bing want
you to create Skills and Actions
for their assistants.
• The payoff for helping them
develop the space is an early
mover advantage in the
landscape.
• All 3 companies offer extensive
documentation, tools and free
offerings to help developers and
even non-developers get started.
Creating Actions and Skills
27. 27@JohnMorabitoSEO |
Womensmarketing.com |
• Some apps miss the mark; others leave
entire prevalent keyword queries
unanswered, creating gaping holes in the
market.
• For example, if you search “Makeup” in the
Explore function of Google’s mobile
application, there are no skills/apps that
cater to queries about Makeup.
• For content creators and brands, NOW is
the time to start thinking about entering into
creating your own skills and apps for voice.
Search within Google Assistant App under “Explore”
The Incredibly lame “what's new on Netflix” action
Opportunity in The Landscape
28. 28@JohnMorabitoSEO |
Womensmarketing.com |
• Publishers of news, recipes, and podcasts have a
unique opportunity to have Google do the work of
creating an action for their content.
• All you need to do is be using the right type of
markup, have AMP, and verify your site through
the Actions console.
• Google may even create these actions without
you submitting your site, in which case you can
claim the action.
https://developers.google.com/actions/content-actions/
Get Started Now With Auto-Generate Actions
29. 29@JohnMorabitoSEO |
Womensmarketing.com |
• Explicit Invocation: People asking for your
action/skill by name.
• Implicit Invocation: Why marketers should care.
This is when someone asks for something they
want to learn about or do, and the assistant
provides a BRAND’S skill or action as the “answer.”
• These implicit invocations can be controlled by
stating action invocation phrases.
https://developers.google.com/actions/discovery/
Discoverability
30. 30@JohnMorabitoSEO |
Womensmarketing.com |
• If you’re not excited by voice search and home assistants yet, consider this…
Non-brand queries can lead to brand conversations.
Wouldn’t you rather talk with your audience than at it?
Discoverability Simplified
31. 31@JohnMorabitoSEO |
Womensmarketing.com |
• Create your own voice action, skill, or app for free through Dialogflow.com
• Basic FAQ, Quiz and other simple actions can be build, tested and submitted to Google and other assistants within a day.
Make Your Own Chatbot / Voice Action
32. 32@JohnMorabitoSEO |
Womensmarketing.com |
• Each “intent” contains training
phrases. These training phrases
trigger pre-programed responses,
which can either be singular or
multiple. Each answer can be pulled
up based on the phrasing of the
training phrase.
Make Your Own Chatbot / Voice Action
33. 33@JohnMorabitoSEO |
Womensmarketing.com |
Google, Amazon & Bing offer great tools to help non-developers create Actions and
Skills but if you don’t want to build them in-house, you have other options!
Don’t Want to Build an Action or Skill Yourself?
35. 35@JohnMorabitoSEO |
Womensmarketing.com |
Want to Partner With Us On Your Voice Search Optimization?
Email: jmorabito@flyingpt.com
Womensmarketing.com
Flyingpointdigital.com
Special Thanks:
Alpine.ai
Bonus: Email me and I’ll send you our voice search audit checklist!