The document summarizes Robert Horn's methodology of Information Mapping, which has 3 components: (1) analysis, (2) organization, and (3) presentation. It outlines the 6 information types used for analysis: procedure, process, principle, concept, structure, and fact. It then describes the 6 research-based principles for organization: chunking, relevance, labeling, consistency, integrated graphics, and accessible detail. Finally, it discusses the modular information units used for presentation: blocks and maps. The overall purpose is to transform how people interact with information to make it more accessible, understandable and memorable.

1. The 3 components of Information Mapping:
(1)Analysis, (2) Organization, (3) Presentation
Based on the research of Robert Horn and
the presentation by Information Mapping
John D. Hipsley
September 17th, 2018

2. Visual language is defined as
the tight integration of words and visual elements
and as having characteristics
that distinguish it from natural languages
as a separate communication tool
as well as a distinctive subject of research.
It has been called visual language
although it might well have been called visual-verbal language.
- Robert Horn -
Definition of Visual Language

3. BASED ON THE RESEARCH OF ROBERT HORN’S
METHODOLOGY OF INFORMATION MAPPING
• Cognitive Psychology
• Learning Theory
• Instructional Design
• Usability

4. Information
• Part 1: Analysis
• Part II: Organization
• Part III: Presentation

5. 3 COMPONENTS OF THE METHODOLOGY
Part I: 6 Information Types
• Analyze your source material, identify and classify
your mission-critical content
Part II: 6 Research-Based Principles
• Organize and structure your content hierarchically so
it’s modular and user-focused
Part III: Modular Information Units
• Present your content in consistent ways that
support quick retrieval and user comprehension

6. Part I
6 Information Types

7. COMPONENTS OF THE METHOD
6 INFORMATIONAL TYPES
1) Procedure
2) Process
3) Principle
Help you analyze the subject matter and categorize it according to its purpose for the audience
4) Concept
5) Structure
6) Fact

8. 1. Procedure
HOW DO I DO (SOMETHING)?

9. How do I change
the tire?
Information Type #1: Procedure

10. 2. Process
HOW DOES (SOMETHING WORK)?
WHAT IS HAPPENING?

11. How does the
engine work?
Information Type #2: Process

12. 3. Principle
WHAT IS THE RULE OR STANDARD?

13. Should I drive on the
left or right hand
side of the road?
Information Type #3: Principle

14. 4. Concept
WHAT IS THE GENERAL IDEA?

15. What is an airbag?
Information Type #4: Concept

16. 5. Structure
WHAT DOES SOMETHING LOOK LIKE?
WHAT ARE THE PARTS?

17. What are the parts
of the dashboard?
Information Type #5: Structure

18. 6. Fact
HOW IS SOMETHING DEFINED?
HOW IS IT PROVED AS TRUE OR FALSE?

19. What is the maximum
speed of the car?
Information Type 6: Fact

20. How do I change
the tire?
What is an airbag?
Should I drive on the
left or right hand
side of the road?
How does the
engine work?
What is the maximum
speed of the car?
What are the parts
of the dashboard?
Example: 6 Information Types

21. 6 Information Types
Procedure ConceptProcess Principle FactStructure

22. Part II
6 Research Based
Principles

23. COMPONENTS OF THE METHOD
6 RESEARCH-BASED PRINCIPLES
1) Chunking
2) Relevance
3) Labeling
4) Consistency
5) Integrated Graphics
6) Accessible Detail
Allow you to organize information effectively so that it is easy to access, understand, and remember

24. 6 Research Based Principles
Chunking ConsistencyRelevance Labeling
Accessible
Detail
Integrated
Graphics

25. Part III
Modular Information
Units

26. METHOD COMPONENT NUMBER III: MODULAR INFORMATION UNITS
Separator One Main Idea
Label
Sentence(s), list,
table, graphic or
multimedia
Separator
(1) BLOCK
Manageable chunk of related information

27. METHOD COMPONENT NUMBER III: MODULAR INFORMATION UNITS
(2) MAP
Collection of related blocks and a title – with labels and tables
Title
Block
Block
Block
Labels
Tables

28. WHAT IS THE PURPOSE?
TO TRANSFORM THE WAY WE INTERACT WITH INFORMATION
SO IT IS ACCESSIBLE, UNDERSTANDABLE AND MEMORABLE FOR THE USER
Before After

29. INFORMATION MAPPING CHECKLIST ALIGNED WITH 6 QUESTIONS
TO TRANSFORM THE WAY WE INTERACT WITH INFORMATION
1) HAVE WE ASSESSED OUR LEARNER AND AUDIENCE NEEDS?: WHO & WHAT?
2) HAVE WE CATEGORIZED INFORMATION BY TYPE AND PURPOSE?: HOW?
3) IS PRESENTATION AND INFORMATION ORGANIZED FROM THE RELEVANT
PERSPECTIVE OF THE LEARNER/READER/AUDIENCE?: WHERE?
4) ARE THE LANGUAGE AND FORMATTING CONSISTENT?: HOW MUCH?
5) HAVE WE MADE THE INFORMATION ACCESSIBLE?: WHEN?
6) IS IT PRESENTED IN SMALL, EASILY REUSABLE (AND MEMORABLE) UNITS?: WHY?

30. John D. Hipsley
jhipsley@igc.org