The document outlines the lessons from a video marketing course focused on traffic generation and Facebook ads. It covers essential components like sales pages, opt-in pages, and various traffic sources, including Facebook and Instagram ads. Additionally, it discusses strategies for running effective ad campaigns, creating ads, and optimizing for conversions.

1. SESSION 6
LESSONS 1 - 5
VIDEO THRIVE SOCIETY
Course Created by
Cham Altatis
Next Level Video Marketing

2. MODULE 6: Lesson 1
[Lesson 23]
TRAFFIC GENERATION MACHINE

3. MAKE SURE YOU HAVE THE FOLLOWING 3 ESSENTIALS
Sales Page Two Free Offers Opt in Page
MODULE 6: Lesson 1

4. QUALITY TRAFFIC SOURCES
MODULE 6: Lesson 1
Facebook Ad
(with Instagram Ad)
YouTube Video
SEO
Affiliates
(Optional)

5. MODULE 6: Lesson 2
[Lesson 24]
HOW I RAN FB ADS FOR
VIDTASIA RELAUNCH

6. EXAMPLE: OPT-IN PAGE FOR RELAUNCH OF VIDTASIA

7. GET RESPONSE DASHBOARD

8. FACEBOOK AD FOR FIRST CAMPAIGN

9. TEST FOR BEST OUTCOME: DESKTOP & MULTI DEVICE PLATFORMS

10. VIDEO AD SCRIPT: BASIS FOR THE VIDEO AD

11. VIDEO USED IN AD : PLACE EXPERIENCE IN LOWER THIRD

12. HEADLINE: PRODUCT DESCRIPTION

13. FREE EXPERIENCE

14. CALL TO ACTION – SIGN UP

15. CREATION OF IMAGE AD WITH PHOTOSHOP

16. CANVA IS AN ALTERNATIVE IMAGE CREATION SOFTWARE

17. MODULE 6: Lesson 3
[Lesson 25]
FACEBOOK ADS FROM SCRATCH

18. CREATE A FACEBOOK PAGE
MODULE 6: Lesson 3

19. CREATE A FACEBOOK BUSINESS MANAGER ACCOUNT
MODULE 6: Lesson 3

20. FREE OFFER: OPT-IN PAGE
MODULE 6: Lesson 3

21. THANK YOU PAGE
MODULE 6: Lesson 3

22. EDIT CONTENT PAGE CREATOR: E.G. THRIVE CONTENT BUILDER
MODULE 6: Lesson 3

23. START CREATING CAMPANIAN: GO TO POWER EDITOR
MODULE 6: Lesson 3

24. SETUP FOR CONVERSIONS
MODULE 6: Lesson 3

25. SETUP FOR CONVERSIONS
MODULE 6: Lesson 3

26. SELECT AUDIENCE
MODULE 6: Lesson 3

27. SELECT AUDIENCE
MODULE 6: Lesson 3

28. FACEBOOK MINDMAP
SOURCE: Facebook
Marketing Made Easy
MODULE 6: Lesson 3

29. MODULE 6: Lesson 4
[Lesson 26]
FACEBOOK AD RETARGETING

30. MODULE 6: Lesson 4
FLOWCHART

31. MODULE 6: Lesson 5
[Lesson 27]
INSTAGRAM ADS

32. MODULE 6: Lesson 5
INSTAGRAM: IT’S POTENTIAL

33. DESIGN BY
John D. Hipsley
IKON GROUP CONSULTING
jhipsley@igc.org