Arguably one of the most concise books written on negotiation is “Getting to Yes” by Roger Fisher and William Ury. Some years ago I had the privilege to participate in a Harvard Negotiation Project led by Roger Fisher. Amazon describes this book as “One of the primary business texts of the modern era”. John Kenneth Galbraith said: "This is by far the best thing I've ever read about negotiation. It is equally relevant for the individual who would like to keep his friends, property, and income and the statesman who would like to keep the peace." Inspired by this course and for personal use I created a whimsical illustration using cartoon icons of the seven core principles: Interests, Options, Alternatives, Standards, Dialogue, Relationships and Commitment.

1. 7 NEGOTIATION PRINCIPLES – BASED ON “GETTING TO YES”
John D. Hipsley