This document provides information from a video session on prospect client research. Lesson 1 discusses identifying target client demographics like gender, age, income and education. Lesson 2 discusses methods for understanding what clients want, such as surveys, polls, client chats and calls, blog comments, videos and forums, and asking others. The document ends with contact information for John D. Hipsley of Ikon Group Consulting.

1. T H R I V E
S O C I E T Y
V I D E O
PROSPECT CLIENT RESEARCH
Session 2: Lessons 1 - 2

2. Session 2: Lectures 1 & 2
H o w t o k n o w w h a t y o u r c l i e n t w a n t s

3. 3
KNOWING YOUR PROSPECT CLIENTS
SESSION 2
Lesson 1

4. 1. WHO ARE YOUR TARGET CLIENTS?
 Gender
 Habitat
 Age
 Relationship Status
 Income
 Education
 Occupation
Session 2: Lecture 1

5. Session 2: Lecture 1

6. Session 2: Lecture 1

7. 7
HOW TO KNOW YOUR PROSPECT CLIENTS
SESSION 2
Lesson 2

8.  Surveys
 Polls
 Client chats
 Client calls
Session 2: Lecture 2

9.  Blog and Facebook comments
 YouTube videos, forums
 Ask around
Session 2: Lecture 2

10. John D. Hipsley
IKON GROUP CONSULTING
jhipsley@igc.org
T H R I V E
S O C I E T Y
V I D E O