Amira Foods uses its passion for food and understanding of customer expectations to connect people and cultures through food. As a leading rice producer, Amira Foods' "Food Connect" program leverages its position in the global rice market to actively reach out to domestic and international customers through innovative rice cookery shows and trade expositions. Amira Foods' goal is to reach millions of customers globally with its commitment to bonding people through the common language of food.

1. The Power of ‘Amira Foods Connect’
Dear friends,
The marketplace of today is customer-centric. It is also increasingly competitive. As marketers
clamour to woo customers with their offerings, consumers are faced with an expanded and often
bewildering range of choices. It’s a high pitched battle for a share of the customer’s mindspace.
It takes more than glib marketing message to reach out to customers. At Amira Foods, it is our
passion for food and food products that leads us to explore new directions and understand
customer expectations. Our relationships are the means to bond people and cultures across the
world through the common language of food. This is the power of ‘Food Connect’, which
enables us to leverage our position as a leading producer and exporter of rice, a product that’s
staple to half the world’s population.
Over the last couple of months, Amira Foods has been actively involved in reaching out to
customers, both in domestic and international markets by presenting our products in innovative
and interactive formats through an elaborate and exotic rice cookery show, and by participation
in key trade expos. This is part of our commitment, and our endeavour is to reach the homes and
hearts of millions of our customers across the globe.