The document provides information on the United States economy, trade practices, and currency. It states that the US dollar is the dominant global reserve currency and most used in international transactions. It notes that the US current account balance was $124.1 billion in the third quarter and US trade practices involve exporting machinery and importing apparel.

2. UNITED STATES OF AMERICA
CURRENCY
• US$ which is a
federal reserve
note.
• Mostly used in
International
Transactions .
• Worlds dominant
Reserve currency
also known as
defacto currency
BALANCE OF
PAYMENT
• Current Account
balance- $124.1
billion (3rd quarter)
• $111.1 billion (2nd
quarter)
• Deficit increased to
2.7% from 2.5%
• $190 billion from
$189.2 billion
TRADE PRACTICES
IN USA
• Major Exporter of
machines , engines ,
pumps , electronics ,
oils , vehicles
• Major Importer of
Apparels, Footwear,
Furniture ,
Appliances Kitchen
and Households

3.  Worlds largest chain of hamburger fast food restaurants , serving 68 million customers
daily .
 Started in 1940 by Richard and Maurice McDonald as “Speedee Service System”.
 Headquarters in Illinois, USA.
 A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation
itself. McDonald's Corporation revenues come from the rent, royalties, and fees paid
by the franchisees, as well as sales in company-operated restaurants.
 14,157 McDonald's restaurants in the United States in 2012
 In 2014, McDonald’s had a brand value exceeding US$ 85 billion.
 The second half of 2014 and early 2015 saw the company’s sales decline dramatically,
perhaps due to a Chinese food safety scandal involving the chain in 2014.
 Revenue: US$ 27.44 billion (2014)
 Employees: 30, 60, 000 (2014)
 Has it’s own Hamburger University in Illinois.
McDonald’s

4. McDonald's began divesting itself of other chains it had
acquired during the 1990s. The company owned a
majority stake in Chipotle Mexican Grill until October 2006
McDonald’s promises Quality, Service,
Cleanliness and Value in slogans like “YOU
DESERVE A BREAK TODAY” , “FEED YOUR
INNER CHILD”.
Toys for children with happy meal

5. 7.4
7.6
7.8
8
8.2
8.4
8.6
8.8
9
2008 2009 2010 2011 2012 2013 2014
Revenue (millions)
Revenue(millions)
McDonald’s Annual Revenue

6. Hamburgers
Chicken nuggets
Cheese burgers
French fries
Breakfast items
Soft drinks
Milkshakes
Desserts
Dollar menu-
low cost food
and drinks
Tier 2 suppliers –
primary food
producers.
Tier 1 suppliers
are processors
30 – 35 SKU at the
supply side,
creating a
streamlined
operation2
6th position on ―
Best Global
Brands 2011
The iconic Golden
Arches are used
in promotions
globally.
The I'm lovin‘ it
campaign
launched in 2003
McDonald‘s aim is
to create a
vibrant working
environment for
staff and
managers.
Employees
undergo rigorous
on-the-job
training in
customer service,
food handling and
preparation..
McDonald’s Marketing Mix

8.  Slow but stable growth of the
U.S. economy (opportunity)
 Stable but risky European
economies (threat)
 Slowdown of the Chinese
economy (threat)
 Widening wealth gap (opportunity)
 Increasing cultural diversity
(opportunity)
 Healthy lifestyle trend (threat &
opportunity)
Economic Factors Social/Sociocultural Factors
 Moderate R&D activity in the
industry (opportunity)
 Increasing business
automation (opportunity)
 Increasing sales through
mobile devices (opportunity)
Technological Factors

9. Political Factors Legal Factors
 Increasing international trade
agreements (opportunity)
 Pending tax reform
(opportunity)
 Evolving public health policies
(threat and opportunity)
 New legal minimum wage levels
in the U.S. (threat)
 Local health regulations in
workplaces and schools (threat)
 Animal welfare regulation
(threat & opportunity)
Ecological/Environmental Factors
 Rising interest for corporate
environmental programs
(opportunity)
 Increasing emphasis on sustainable
business strategies (opportunity)
 Climate change (threat)

10. 10 Strategies that are keeping
McDonald’s Barrelling Forward
 Focusing on heavily emerging markets
 McCafe has been a big win
 Offering a wider variety of food to attract
large segments
 Delivering food to the customers in places
they demand it
 Making it stores more attractive to get
customers in
 Increasing its offering of snacks items
 Shortening of menu cycle e.g. McRib
 Importing its successful niche product
 Expanding its dollar menu to breakfast
 Accepting Cross-cultural barriers

12. Advantages of Franchising
 Franchising requires less capital than other growth methods
 Rapid expansion
 Market Dominance
 Franchising puts a "business owner" in charge
 Great Buying Power
 Franchising puts a "business owner" in charge
 Increased name recognition
 Increasing Advertising and Marketing budget
 New revenue streams are created

13. Competitors

15. McDonald’s Ads Program
 Lets eat out! (1960–1965)
 Look for the Golden Arches! (1960–1967)
 Go for the Goodness at McDonald's (1962–
1969)
 The closest thing to home (1966–1969)
 McDonald's is your kind of place (1967 –
January 22, 1971)
 You deserve a break today (January 23, 1971
– April 23, 1975)
 30 years of good times and great
taste (1985, 30th anniversary)
 I'm lovin' it (September 29, 2003–present)
What we're made of (2008–present)
 You want it, need it, you gotta have a taste
of McDonald's burgers (December 1, 2010 –
present, The simple joy of
McDonald's (2010–2013)

17. Made by:
Priyanka Banerjee(PGDM2/1523)
Ankita sharma(PGDM2/1505)
Ankur sharma (PGCM5/1503)
Pooja Agarwal(PGDM2/1518)
Arshpreet kaur(PGDM2/1507)
Amritpal kaur (PGDM2/1503)