Amira Foods capitalized on the high viewership of the annual Union Budget announcement by airing its television commercial on major news channels like NDTV 24*7, NDTV India, and NDTV Profit throughout the budget week of July 5, 2009. This ensured the commercial received maximum exposure as people from all parts of society tuned in to follow the budget news.

1. Amira Foods campaign
The Union Budget is a much anticipated event in the annual calendar. It is aired on major TV
channels and attracts attention from all segments of society – from captains of industry to
housewives as well as the ‘aam aadmi’,
Amira Foods cashed in on the opportunity by splashing its campaign on prime news channels
including NDTV 24*7, NDTV India and NDTV Profit. The TVC was aired right through the
budget week commencing 5th July ’09, thus ensuring maximum eyeballs. It surely was a case of
news that received plenty of views.