The document discusses the history and operations of McDonald's. It notes that McDonald's was founded in 1940 in California by the McDonald brothers and was later taken over by Ray Kroc in 1955. Currently, McDonald's operates over 36,900 stores worldwide serving over 56 million customers daily. The document also provides details on McDonald's aggressive strategies like home delivery and expanding offerings, as well as some passive weaknesses around competition and employee turnover. Overall, the document provides an overview of McDonald's business model and performance metrics.

1. Emerging Trends In Business Management
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2. INTRODUCTION
 McDonald’s was started by Richard and Maurice McDonald as a restaurant
concept in San Bernardino,California on 15th May,1940.
 Mr. Ray Kroc took over the rights from McDonald’s brothers and founded
the McDonald’s Corporations on 15th April,1995 in Des Plaines,illinois.
 The Head Quarters of The McDonalds Corporation is at Oak brook,
Illinois.
 Ronald McDonald made his debut as its ambassador in the year 1953.
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 The motto of the organization,i.e, Quality,service,cleanliness and value was
coined in the year 1957
 Currently McDonald’s serves around 56+ million people worldwide everyday.
 McDonald’s currently operates 36900+ stores worldwide in 120 countries.
 It currently employees around 3,75,000+ worldwide
INTRODUCTION

4.  There are currently a total of 5,669 company-owned locations
 31,230 franchised locations, which includes 21,559 locations franchised to
conventional franchisees, 6,300 locations licensed to developmental
licensees, and 3,371 locations licensed to foreign affiliates, primarily Japan
 Offering Of Different side Dishes ( Ice-cream ,Softy )
 Green Packaging
Franchisees Model
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5. Year End December 2016 2015 2014 2013
Inventory $58,900 $100,100 $110,000 $123,700
GoodWill $2,336,500 $2,516,300 $2,735,300 $2,872,700
Depreciation $1,516,500 $1,555,700 $1,644,500 $1,585,100
Cureent Ratio 140% 327% 152% 159%
Quick Ratio 138% 323% 148% 155%
Cash Ratio 35% 260% 76% 88%
Gross Margin 41% 39% 38% 39%
Operating Margin 31% 28% 29% 31%
Pre-Tax Margin 28% 26% 27% 29%
Profit Margin 19% 18% 17% 20%
Pre-TAX ROE 311% 92% 57% 51%
After Tax ROE 213% 64% 37% 35%
Financial Analysis
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6. AGGRESSIVE
 Home Delivery Services To Increase Their Sales .
 Started With McCafe
 Non Veg Services In India
 Low Price Model
 Attraction To Large Of Numbers
 Multi Area Services
 Large Number Of Restaurant all Over India
 Take Away Parking Meal
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7. AGGRESSIVE
 Trade Them Up :- To shift the consumer to the McDonald Core product
like Burger With cheese, Mc Chicken Burger.
 Get Them Back :- To Increase the Frequency of visit by making the
McD’s brand experience
 Aimed At 100% Customer Satisfaction
 McDonald's Also provide hostesses who would keep on circulating in
the lobby by providing napkins , soufflé coup, helping children, tissue
paper and any other help required.
 Free Coupons Meal were provided
 Happy Meals For children were provided
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8. PASSIVE
 Competition with the competitors in the fast food section, resulting in
low revenge.
 High employee turnover at the stores.
 Yet to accomplish going with the trend of organic an healthy food.
 Low shelf life of majority of product.
 Poor Home Delivery Services ( Longer Duration ).
 They don’t use print media .
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9. COMPETITORS
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