2. Preamble
An Olympic championship is a
sporting event that is staged every
four years and brings together all
major sporting activities in the
world
3. Kenya
Kenya first participated in 1956 and has over time become a house hold
name, having the national anthem sung a record 23 times to date.
Graduating from long distance track to boxing and swimming. In the
London summer we anticipate a place in the once elusive and now record
breaking middle distance track.
With the disciplines increasing the issue of funding is advently brought to
the foe. More often than not the National Olympic Committee-Kenya is left
with no option but to rally the government and a few corporates for
financial support which seldom happens .
8. Mr Snapper
Mr. Snapper Advertising is a media company incorporated in Kenya and has
been in operation for four years now. We started as a washroom media
based in our top pubs and restaurants in major cities and towns
countrywide, opportunities and innovation have made us diversify into
other areas. We are often tasked with the responsibility of taking brands to
their right audience through the various unique and ambient media we are
currently running.
They call us “niche”
We have partnered with various corporates to assist in positioning or
repositioning their brands to their target audience.
13. The Pledge
National Olympic Committee- Kenya is an organization tasked with the
responsibility of fundraising and generally seeing through the
championship. Together with Mr. Snapper Advertising Kenyans Can
now claim ownership of the games.
14. Our Pride
We have a great history and we draw pride in our champions.
yes, how can we engage each other?
the longest journey begins with the first step.
16. “ Kenyans Winning Together”
The umbrella slogan to rally Kenyans
from all walks of life behind the London
2012 bid.
When a Kenyan wins we all win.
You don’t have to be on the track to win.
Describes the final desired outcome –
victory !
Why The Slogan?
17. The Concept
A WIN WIN loyalty card program
whereby the card holders will
access discounts across various
supporting establishments
countrywide revolving around
their spend habits
19. How it will works
structured marketing efforts
that reward and encourages
loyal buying Behavior.
20. Benefits To Supporters
Discounts on items and services
in supporting partner outlets
country wide
The pride of having a chance to
be part of the Olympics
fundraising campaign
21.
22.
23.
24.
25.
26. Benefits to corporate supporters
Their brands association with
the largest sports extravaganza
An opportunity to reward their
loyal customers and drive
footfall towards their brand
Customer attraction and
retention.
27. The Kimbia Card Philosophy consists of combining the Art of servicing
with the Science of marketing to stimulate higher consumer spending.
Retention
Plans
Acquisition
Plans
Cross
Selling
Plans
Building
Customer
Experience
Meet & Exceed Customer
Expectations.
It Costs 5 to 10 times more to
acquire a new customer than to
keep one!
The Art of getting more desirable
customers who will be more
Profitable.
Correlation between Products and
Multi-Channel sales & Cross-silos
integration.
Increase Spending!
A combination of Rational &
Emotional Dimensions.
Satisfaction drivers that lead to
ultimate Customer Experience!
The Kimbia Card Approach
28. Benefits to NOCK
Funds to take the
Olympics team to the
championship and have a
successful outing
29. The middle class in Kenya accounts for
about1.8 million people residing in our
major cities and towns, we are
targeting 1/5 of this population which
is about 300,000 people. (Source: Facts
and figures 2007 published by the
Kenya National Bureau of Statistics)
Reason To Believe We Can
30. The Mechanics
The Kimbia Card retailing at a
reasonable cost of Kshs 1, 000
with the bulk of the funds
raised going into the London
2012 campaign kitty and
allowing the holder to access
the benefits from supporting
partners.
Heavily supported by a strong
above the line & below the line
activities .
40. The NOCK body is targeting to raise 270
million. This Campaign is to help them
achieve part of this target, while at the same
time engage Kenyans to own the sport. We
therefore request everyone in this meeting to
make the bold step and support team Kenya
Targets
41. Conclusion
Each of us has much more hidden inside us than we have had a chance
to explore. Unless we create an environment that enables us to
discover the limits of our potential, we will never know what we have
inside of us.
Economist, Philanthropist and Nobel Prize winner
