The document discusses the issues faced by Coca-Cola in launching its new green packaged product. It notes that consumers have become more health conscious and aware of the negative health impacts of sugary drinks like Coca-Cola. As a result, the new green packaged product failed to gain traction as consumers did not find it truly healthy. Additionally, Coca-Cola faced difficulties marketing in schools in the US and overcoming ineffective promotion of the new product's advantages. High costs of production, advertising, and employees for the new launch also contributed to the failures. The document provides recommendations for Coca-Cola such as improving marketing, reducing sugar content, and recycling programs.
The document discusses the evolution and branding strategies of Coca-Cola over the years. It provides details on Coca-Cola's advertising approaches since its founding in 1886, including its use of calendars, signs, and celebrity endorsements. The document also describes changes to Coca-Cola's packaging over time, from its initial fountain drinks to various bottle and can sizes. Coca-Cola's iconic logo is discussed, created in 1886 and tweaked over the decades. The document advocates for Coca-Cola to continue evolving its product and marketing to meet changing consumer needs and preferences.
This document provides an overview of PepsiCo's operations in India and some of the ethical issues it has faced there regarding water quality, plastic waste, farmer complaints, and health concerns. It discusses allegations that PepsiCo's products in India contained unsafe levels of pesticides in water and how the company has denied these claims. The document also outlines solutions PepsiCo has pursued such as developing healthier product options and increasing transparency around its sourcing and processing of ingredients.
The document discusses Coca-Cola's use of social networking services like Facebook and Twitter. It analyzes Coca-Cola's social media strategies and tactics, including sharing content and interacting with consumers. The document also examines how social media has affected consumer behavior in Vietnam and both the positive and negative impacts social networking can have for brands like Coca-Cola.
This document provides an overview and marketing plan for Coca Cola presented by students at Baluchistan University of Information Technology and Management Sciences. It includes an introduction to Coca Cola as the world's largest beverage company with over 500 brands. The marketing plan examines Coca Cola's situation, industry analysis, SWOT analysis, objectives, and strategies. It aims to create strong brand awareness for Coca Cola and expand its global market share of nonalcoholic drinks.
This document provides a marketing plan for a new chocolate-flavored Diet Coke product called Chocolate Diet Coke. It outlines the target demographic as teenagers aged 13-19 who enjoy both Coke and chocolate flavors. The objective is to create brand awareness for this new product and appeal to younger consumers by highlighting the combination of tastes. A variety of advertising strategies are proposed, including print, digital and social media campaigns, as well as a promotional event. Competition from other soda brands is also addressed. The overarching message is that this new product will appeal to both current and new Coke drinkers by allowing them to indulge their taste for chocolate while choosing a lower calorie option.
Coca-Cola undertook various global water sustainability initiatives beginning in 2002 in response to criticism about depleting water resources. As one of the largest beverage companies, water is essential to Coca-Cola's operations. The initiatives focused on reducing water usage, recycling water, and replenishing water supplies. However, Coca-Cola continued to face criticism from environmental groups for its practices in India regarding groundwater depletion and waste disposal. Coca-Cola launched various projects to improve access to water and restore groundwater levels. It aimed to return all water used in operations back to the environment by 2010.
The document provides an overview of Coca-Cola Company. It discusses Coca-Cola's history in India, including re-entering the Indian market in 1993 after withdrawing in 1977. It also summarizes Coca-Cola's market share and acquisitions in India, leadership, vision, products, financials, marketing strategies, and human resources practices. The document presents information on Coca-Cola through text and images in a presentation format.
The document discusses the evolution and branding strategies of Coca-Cola over the years. It provides details on Coca-Cola's advertising approaches since its founding in 1886, including its use of calendars, signs, and celebrity endorsements. The document also describes changes to Coca-Cola's packaging over time, from its initial fountain drinks to various bottle and can sizes. Coca-Cola's iconic logo is discussed, created in 1886 and tweaked over the decades. The document advocates for Coca-Cola to continue evolving its product and marketing to meet changing consumer needs and preferences.
This document provides an overview of PepsiCo's operations in India and some of the ethical issues it has faced there regarding water quality, plastic waste, farmer complaints, and health concerns. It discusses allegations that PepsiCo's products in India contained unsafe levels of pesticides in water and how the company has denied these claims. The document also outlines solutions PepsiCo has pursued such as developing healthier product options and increasing transparency around its sourcing and processing of ingredients.
The document discusses Coca-Cola's use of social networking services like Facebook and Twitter. It analyzes Coca-Cola's social media strategies and tactics, including sharing content and interacting with consumers. The document also examines how social media has affected consumer behavior in Vietnam and both the positive and negative impacts social networking can have for brands like Coca-Cola.
This document provides an overview and marketing plan for Coca Cola presented by students at Baluchistan University of Information Technology and Management Sciences. It includes an introduction to Coca Cola as the world's largest beverage company with over 500 brands. The marketing plan examines Coca Cola's situation, industry analysis, SWOT analysis, objectives, and strategies. It aims to create strong brand awareness for Coca Cola and expand its global market share of nonalcoholic drinks.
This document provides a marketing plan for a new chocolate-flavored Diet Coke product called Chocolate Diet Coke. It outlines the target demographic as teenagers aged 13-19 who enjoy both Coke and chocolate flavors. The objective is to create brand awareness for this new product and appeal to younger consumers by highlighting the combination of tastes. A variety of advertising strategies are proposed, including print, digital and social media campaigns, as well as a promotional event. Competition from other soda brands is also addressed. The overarching message is that this new product will appeal to both current and new Coke drinkers by allowing them to indulge their taste for chocolate while choosing a lower calorie option.
Coca-Cola undertook various global water sustainability initiatives beginning in 2002 in response to criticism about depleting water resources. As one of the largest beverage companies, water is essential to Coca-Cola's operations. The initiatives focused on reducing water usage, recycling water, and replenishing water supplies. However, Coca-Cola continued to face criticism from environmental groups for its practices in India regarding groundwater depletion and waste disposal. Coca-Cola launched various projects to improve access to water and restore groundwater levels. It aimed to return all water used in operations back to the environment by 2010.
The document provides an overview of Coca-Cola Company. It discusses Coca-Cola's history in India, including re-entering the Indian market in 1993 after withdrawing in 1977. It also summarizes Coca-Cola's market share and acquisitions in India, leadership, vision, products, financials, marketing strategies, and human resources practices. The document presents information on Coca-Cola through text and images in a presentation format.
This document outlines the contents and chapters of a study on increasing sales of Coca-Cola products through effective use of promotional tools in retail outlets. The chapters will cover the objectives and scope of the study, an introduction to the soft drink industry and Coca-Cola company profile, the research methodology, findings and recommendations. The study focuses on analyzing the current status of Coca-Cola's promotional elements in outlets in the Mula Ali region of Hyderabad, India. The objectives are to understand the impact of promotional tools, ensure visibility of products, and find ways to increase sales through improved use of elements like displays, stands and racks.
In our "Public Relations" course at SFSU my group and I analyzed Coca-Cola's problems with the CSE in 2003 and came up with an alternative to handle the situation.
This document provides an overview and analysis of Coca-Cola. It discusses the company's history beginning in 1886, products, vision, mission, objectives, PEST analysis, Porter's 5 forces, SWOT analysis, corporate strategy, business strategy, life cycle, and BCG matrix. Recommendations are made to focus on product differentiation, avoid negative health effects, expand into non-carbonated drinks and snacks, pursue vertical integration, and broaden distribution channels.
This document provides information about Coca-Cola's operations and marketing strategies in Pakistan. It discusses Coca-Cola's history in Pakistan dating back to 1953. It outlines some of Coca-Cola's major brands available in Pakistan such as Coca-Cola, Fanta, and Sprite. It also discusses Coca-Cola's bottling operations through 12 bottling plants across Pakistan. Coca-Cola employs over 1,800 people in Pakistan and has invested more than $130 million. The document also summarizes some of Coca-Cola's community involvement and sponsorships in Pakistan as well as uncontrollable factors they consider for international marketing.
Coca-Cola Company: Allegations of Pesticides in Soft-Drinks in India Harshit Garg
The document discusses allegations by the Centre for Science and Environment (CSE) in India that Coca-Cola products sold in India contained pesticide levels above permissible limits. It provides background on Coca-Cola's history and operations in India. The CSE findings led some states and schools to ban Coca-Cola products. In response, Coca-Cola withdrew products from the market, appointed an independent committee to investigate, and assured customers of its commitment to product quality and safety standards.
The document discusses Coca-Cola's marketing strategies in Pakistan. It provides background on Coca-Cola's founding and introduction to Pakistan in 1953. It then discusses Coca-Cola's marketplace and customer needs in Pakistan, including market segmentation based on geographic, demographic, psychographic, and behavioral factors. The document also outlines Coca-Cola's marketing positioning, differentiation strategies, marketing mix including product, price, place, and promotion, and marketing channels and sales promotions used in Pakistan such as advertising, public relations, and cricket/music events.
Coca-Cola is a globally recognized carbonated soft drink sold in over 200 countries. Originally developed as a patent medicine in the late 19th century, Coca-Cola's marketing strategies led by Asa Griggs Candler helped it dominate the soft drink market in the 20th century. Coca-Cola produces concentrate that is sold to licensed bottlers who produce and distribute the final drink. Over the decades, Coca-Cola has established strong brand equity through extensive marketing, sponsorship of sports and events, and product line extensions like Diet Coke and Coca-Cola Zero that maintain brand relevance while expanding offerings. The company emphasizes brand loyalty and accessibility through its distribution network to remain the leading soft drink brand worldwide.
This document provides a summary of the marketing strategies of Coca-Cola based on a research project report. It discusses Coca-Cola's history and operations in India. Coca-Cola acquired several popular Indian brands in 1993 which helped rapidly introduce its international brands. The document outlines Coca-Cola's 3A strategy to increase availability, acceptability, and awareness among consumers. It also describes some of Coca-Cola's major brands like Coca-Cola, Diet Coke, Fanta, Limca, Maaza, Sprite, and Thumps Up and the company's commitments to the Indian brands. The creative advertisements of some brands focusing on their unique tastes and personalities are also highlighted.
Controlling process of coca cola companyRupa Bhowmik
Coca-Cola is a 115-year old global beverage company known for its flagship product Coca-Cola. It has a strong brand and international presence, with over 3,500 products sold worldwide and revenues of $35 billion annually. The company closely monitors performance against standards through controlling processes, with a focus on safety, quality, and environmental sustainability across its global operations. It aims to refresh the world, inspire optimism, and create value through its portfolio of beverage brands.
This document provides a marketing plan for a new tea product called "Bubble Fresh Tea" to be introduced by Coca-Cola. It includes an executive summary, product description, value proposition, target market analysis, competitive analysis, SWOT analysis, and marketing strategy sections. The plan aims to capture market share in the functional drinks industry with a ready-to-drink tea product targeting busy consumers. Key points of the analysis include identifying competitors PepsiCo and Dr Pepper Snapple, outlining Coca-Cola's strengths in brand recognition and weaknesses in North American performance.
The document provides an overview of Coca-Cola's complex global supply chain. Key points include:
- Coca-Cola produces syrup concentrate which is then sold to independent bottlers who produce the finished beverage. This allows for localized production.
- Technology is used to improve demand forecasting and reduce out-of-stocks. Real-time data is analyzed.
- Bottlers are responsible for manufacturing, packaging, distribution and sales within their exclusive territories. Distribution centers deliver products to retailers.
This document provides an executive summary and table of contents for a project report on the Coca-Cola Company and a study of customer preferences for Coca-Cola brands in India. The report was submitted by 6 students to their professor and contains 6 chapters, including an introduction to the Coca-Cola Company, industry and company profiles, research methodology, data analysis, suggestions and conclusions. The executive summary outlines the objectives of analyzing Coca-Cola's current position globally and in India, performing market and competitive analyses, understanding customer preferences, and identifying areas for potential growth.
Live positively is Coca-Cola's commitment to sustainability in how they work and live. There are two types of bottling operations in India: company-owned bottling operations (COBO) and franchise-owned bottling operations (FOBO). The document then provides details on bottling processes, consumption patterns of Coca-Cola products in different regions and segments in India, and recommendations to maximize profits and attract talent.
A detailed analysis and interpretation on Coca-Cola and Pepsi, conducted with the help of responses of questionnaires, collected from 100 consumers. Contents: 1. Introduction 2. Literature Review 3. Research Methodology 4. Analysis & Interpretation with graphs & pie-charts 5. Conclusion
Assignment details pepsi co and coke american beverage giants sodhi3
The document discusses the expansion of PepsiCo and Coca-Cola into the Indian market and their differing initial results. It asks the student to explain the socio-cultural barriers faced by the two companies in India and why Coke initially struggled while PepsiCo prospered. The student is instructed to respond in 250 words or more without citing open-source websites.
A project report on distribution channel and demand of amul beverages in hubliBabasab Patil
The document discusses the beverage industry in India, focusing on Amul beverages. It describes the structure of the beverage industry and different categories of beverages including non-alcoholic beverages like milk, juices, soft drinks and hot beverages. It then discusses Amul's role in the Indian dairy sector and ready-to-drink flavored milk market, where Amul holds a wide market share under its Amul brand. The document also notes that other companies are looking to enter milk-based beverage segments in India.
This document summarizes the competition between Coca-Cola and Pepsi, the two largest players in the global cola market. Both were founded in the late 19th century by pharmacists and originally contained caffeine. While their formulas have since changed, they remain neck and neck in market share worldwide. Blind taste tests often find their products indistinguishable to many. Both companies also compete in other beverage categories like energy drinks and juices. In recent years, Coca-Cola stock has significantly outperformed PepsiCo, though Pepsi generates more total revenue due to its broader product portfolio. Their ongoing "Cola Wars" have driven innovation in the multi-billion dollar industry for over a century.
The document provides an overview of the Coca-Cola Company including its history, products, mission statement, industry life cycle analysis, product life cycle, market map, PESTLE analysis, SWOT analysis, and Porter's Five Forces analysis. It discusses how Coca-Cola was founded in 1886 and is now a multinational beverage company headquartered in Atlanta, Georgia that produces and sells various beverage products around the world.
This document outlines the contents and chapters of a study on increasing sales of Coca-Cola products through effective use of promotional tools in retail outlets. The chapters will cover the objectives and scope of the study, an introduction to the soft drink industry and Coca-Cola company profile, the research methodology, findings and recommendations. The study focuses on analyzing the current status of Coca-Cola's promotional elements in outlets in the Mula Ali region of Hyderabad, India. The objectives are to understand the impact of promotional tools, ensure visibility of products, and find ways to increase sales through improved use of elements like displays, stands and racks.
In our "Public Relations" course at SFSU my group and I analyzed Coca-Cola's problems with the CSE in 2003 and came up with an alternative to handle the situation.
This document provides an overview and analysis of Coca-Cola. It discusses the company's history beginning in 1886, products, vision, mission, objectives, PEST analysis, Porter's 5 forces, SWOT analysis, corporate strategy, business strategy, life cycle, and BCG matrix. Recommendations are made to focus on product differentiation, avoid negative health effects, expand into non-carbonated drinks and snacks, pursue vertical integration, and broaden distribution channels.
This document provides information about Coca-Cola's operations and marketing strategies in Pakistan. It discusses Coca-Cola's history in Pakistan dating back to 1953. It outlines some of Coca-Cola's major brands available in Pakistan such as Coca-Cola, Fanta, and Sprite. It also discusses Coca-Cola's bottling operations through 12 bottling plants across Pakistan. Coca-Cola employs over 1,800 people in Pakistan and has invested more than $130 million. The document also summarizes some of Coca-Cola's community involvement and sponsorships in Pakistan as well as uncontrollable factors they consider for international marketing.
Coca-Cola Company: Allegations of Pesticides in Soft-Drinks in India Harshit Garg
The document discusses allegations by the Centre for Science and Environment (CSE) in India that Coca-Cola products sold in India contained pesticide levels above permissible limits. It provides background on Coca-Cola's history and operations in India. The CSE findings led some states and schools to ban Coca-Cola products. In response, Coca-Cola withdrew products from the market, appointed an independent committee to investigate, and assured customers of its commitment to product quality and safety standards.
The document discusses Coca-Cola's marketing strategies in Pakistan. It provides background on Coca-Cola's founding and introduction to Pakistan in 1953. It then discusses Coca-Cola's marketplace and customer needs in Pakistan, including market segmentation based on geographic, demographic, psychographic, and behavioral factors. The document also outlines Coca-Cola's marketing positioning, differentiation strategies, marketing mix including product, price, place, and promotion, and marketing channels and sales promotions used in Pakistan such as advertising, public relations, and cricket/music events.
Coca-Cola is a globally recognized carbonated soft drink sold in over 200 countries. Originally developed as a patent medicine in the late 19th century, Coca-Cola's marketing strategies led by Asa Griggs Candler helped it dominate the soft drink market in the 20th century. Coca-Cola produces concentrate that is sold to licensed bottlers who produce and distribute the final drink. Over the decades, Coca-Cola has established strong brand equity through extensive marketing, sponsorship of sports and events, and product line extensions like Diet Coke and Coca-Cola Zero that maintain brand relevance while expanding offerings. The company emphasizes brand loyalty and accessibility through its distribution network to remain the leading soft drink brand worldwide.
This document provides a summary of the marketing strategies of Coca-Cola based on a research project report. It discusses Coca-Cola's history and operations in India. Coca-Cola acquired several popular Indian brands in 1993 which helped rapidly introduce its international brands. The document outlines Coca-Cola's 3A strategy to increase availability, acceptability, and awareness among consumers. It also describes some of Coca-Cola's major brands like Coca-Cola, Diet Coke, Fanta, Limca, Maaza, Sprite, and Thumps Up and the company's commitments to the Indian brands. The creative advertisements of some brands focusing on their unique tastes and personalities are also highlighted.
Controlling process of coca cola companyRupa Bhowmik
Coca-Cola is a 115-year old global beverage company known for its flagship product Coca-Cola. It has a strong brand and international presence, with over 3,500 products sold worldwide and revenues of $35 billion annually. The company closely monitors performance against standards through controlling processes, with a focus on safety, quality, and environmental sustainability across its global operations. It aims to refresh the world, inspire optimism, and create value through its portfolio of beverage brands.
This document provides a marketing plan for a new tea product called "Bubble Fresh Tea" to be introduced by Coca-Cola. It includes an executive summary, product description, value proposition, target market analysis, competitive analysis, SWOT analysis, and marketing strategy sections. The plan aims to capture market share in the functional drinks industry with a ready-to-drink tea product targeting busy consumers. Key points of the analysis include identifying competitors PepsiCo and Dr Pepper Snapple, outlining Coca-Cola's strengths in brand recognition and weaknesses in North American performance.
The document provides an overview of Coca-Cola's complex global supply chain. Key points include:
- Coca-Cola produces syrup concentrate which is then sold to independent bottlers who produce the finished beverage. This allows for localized production.
- Technology is used to improve demand forecasting and reduce out-of-stocks. Real-time data is analyzed.
- Bottlers are responsible for manufacturing, packaging, distribution and sales within their exclusive territories. Distribution centers deliver products to retailers.
This document provides an executive summary and table of contents for a project report on the Coca-Cola Company and a study of customer preferences for Coca-Cola brands in India. The report was submitted by 6 students to their professor and contains 6 chapters, including an introduction to the Coca-Cola Company, industry and company profiles, research methodology, data analysis, suggestions and conclusions. The executive summary outlines the objectives of analyzing Coca-Cola's current position globally and in India, performing market and competitive analyses, understanding customer preferences, and identifying areas for potential growth.
Live positively is Coca-Cola's commitment to sustainability in how they work and live. There are two types of bottling operations in India: company-owned bottling operations (COBO) and franchise-owned bottling operations (FOBO). The document then provides details on bottling processes, consumption patterns of Coca-Cola products in different regions and segments in India, and recommendations to maximize profits and attract talent.
A detailed analysis and interpretation on Coca-Cola and Pepsi, conducted with the help of responses of questionnaires, collected from 100 consumers. Contents: 1. Introduction 2. Literature Review 3. Research Methodology 4. Analysis & Interpretation with graphs & pie-charts 5. Conclusion
Assignment details pepsi co and coke american beverage giants sodhi3
The document discusses the expansion of PepsiCo and Coca-Cola into the Indian market and their differing initial results. It asks the student to explain the socio-cultural barriers faced by the two companies in India and why Coke initially struggled while PepsiCo prospered. The student is instructed to respond in 250 words or more without citing open-source websites.
A project report on distribution channel and demand of amul beverages in hubliBabasab Patil
The document discusses the beverage industry in India, focusing on Amul beverages. It describes the structure of the beverage industry and different categories of beverages including non-alcoholic beverages like milk, juices, soft drinks and hot beverages. It then discusses Amul's role in the Indian dairy sector and ready-to-drink flavored milk market, where Amul holds a wide market share under its Amul brand. The document also notes that other companies are looking to enter milk-based beverage segments in India.
This document summarizes the competition between Coca-Cola and Pepsi, the two largest players in the global cola market. Both were founded in the late 19th century by pharmacists and originally contained caffeine. While their formulas have since changed, they remain neck and neck in market share worldwide. Blind taste tests often find their products indistinguishable to many. Both companies also compete in other beverage categories like energy drinks and juices. In recent years, Coca-Cola stock has significantly outperformed PepsiCo, though Pepsi generates more total revenue due to its broader product portfolio. Their ongoing "Cola Wars" have driven innovation in the multi-billion dollar industry for over a century.
The document provides an overview of the Coca-Cola Company including its history, products, mission statement, industry life cycle analysis, product life cycle, market map, PESTLE analysis, SWOT analysis, and Porter's Five Forces analysis. It discusses how Coca-Cola was founded in 1886 and is now a multinational beverage company headquartered in Atlanta, Georgia that produces and sells various beverage products around the world.
Coca Cola Presentation according to philips cottler bookHameed Niazi
Coca-Cola has been producing beverages since 1886 and has expanded globally over time. The document discusses Coca-Cola's mission, vision, product line including carbonated drinks and juices, and provides a timeline of the company from 1886 to present. It also includes sections on segmentation, SWOT analysis, pricing strategy, and promotion mix.
The document provides an overview and analysis of The Coca-Cola Company. It discusses the company's history and objectives to achieve growth through expanding its portfolio, partnerships, and management. It then performs a SWOT analysis, identifying strengths such as brand recognition, and weaknesses like a focus on carbonated drinks. Opportunities include growing demand for bottled water and healthy products, while threats include changes in consumer preferences toward healthier substitutions.
Coca-Cola has successfully expanded its product line and entered new markets through various growth strategies outlined in the Ansoff Matrix. Some examples include developing the Diet Coke brand to cater to growing health trends in the 1980s, launching new flavors like Coca-Cola Vanilla and Fanta Icy Lemon after market research and taste tests, and introducing smaller bottle sizes and children's drinks like Winnie the Pooh Roo Juice to target new demographic segments. Coca-Cola also developed the Powerade energy drink to enter the growing sports drink market after extensively researching competitors.
Coca-Cola has over a century of brand recognition and global presence as strengths. However, its classic soft drinks are high in sugar and calories, which is a weakness as health concerns rise. Coca-Cola has opportunities to introduce healthier drinks to stay relevant as consumer demand shifts. Its largest threat is failing to diversify as fitness trends grow - competitors offering nutritious drinks could overtake Coca-Cola if it does not adapt.
Coca-Cola was invented in 1886 by Dr. John Pemberton and was first sold for 5 cents. It grew significantly over the decades and became the largest beverage company in the world. In the 1980s and 1990s, Coca-Cola introduced several new products like diet drinks, Powerade, and Fruitopia to expand beyond its original cola drink. Today, Coca-Cola owns over 500 brands and has a presence in over 200 countries. It focuses on maximizing shareholder value through strong production, distribution, and marketing systems. Coca-Cola faces competition from Pepsi but has maintained a large market share through brand loyalty and differentiation.
Here is a swot analysis of Cocacola company Done on 2014, basing on Information found on the internet,, it will be usefull for people out there, especially for students who will have this kind of assignment
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. Originally created as a patent medicine in the late 19th century, Coca-Cola's marketing tactics led to its dominance in the soft drink market in the 20th century. The Coca-Cola Company produces concentrate that is sold to licensed bottlers who produce the finished product. The bottlers then sell and distribute Coca-Cola products. The Coca-Cola Company also sells fountain syrup to restaurants and food service distributors. Coca-Cola has introduced other cola drinks under its brand, like Diet Coke, and is working to remove controversial additives from some products in response to consumer preferences.
Coca-Cola has been enjoyed globally since 1886 and is the world's most recognized trademark. In Pakistan, Coca-Cola was introduced in 1953 and has since established local bottling plants. Coca-Cola offers a variety of carbonated soft drinks in Pakistan including Coca-Cola, Fanta, and Sprite. The company uses various marketing strategies like competitive pricing, promotions, and an extensive distribution network to make its products widely available across Pakistan through retailers, wholesalers, and direct selling. Coca-Cola promotes its brands through different media including television commercials, billboards, print ads, and social media.
Coca-Cola is the world's leading manufacturer and distributor of non-alcoholic beverage concentrates and syrups. It sells beverage concentrates and syrups to bottling operators who then bottle and sell the finished products to retailers. The company controls over 500 beverage brands and has established a global presence in over 200 countries. In the first quarter of 2021, Coca-Cola's revenues grew 5% to $9 billion driven by a 5% growth in concentrate sales and 1% growth in price/mix. The company's financial performance is projected to continue increasing over the next few years as indicated by rising sales, net margins, operating profits, and net income.
Coco Cola jdvkjvkdvjnvnvnvnjvnvkjdkvjfjfjfJaypatel645080
Coca-Cola is a popular carbonated soft drink created in 1886 that is now sold in over 200 countries worldwide. It has a loyal customer base and uses emotional storytelling in its advertising campaigns to connect with consumers. Coca-Cola also aims to reduce its environmental footprint and supports community initiatives through sustainability efforts.
Coca Cola faced a crisis in 2003 when an environmental group accused them of selling drinks with toxic pesticide residues above global standards in India. This led the Indian government to ban Coke and Pepsi products temporarily. Coca Cola's stock price dropped as a result. The company responded by claiming the reports were invalid and conducting independent tests that found no detectable pesticide residues. However, the situation still posed a threat to Coca Cola's standing in India.
The document discusses the history, mission, vision, organizational structure, and SWOT analysis of Coca Cola Company. It provides details on Coca Cola's founding in 1886, expansion globally and into Pakistan in 1953. The company's mission is to refresh the world and inspire optimism. Its vision is to be the best anchor bottler. The company has a decentralized structure with operating groups divided by region. A SWOT analysis finds its brand equity and marketing as strengths, competition and product diversification as weaknesses, and opportunities in developing markets and packaged water.
Coca-Cola was invented in 1886 by John Pemberton, who created a popular soda fountain beverage. The company has since conducted extensive market research including taste tests of new products. Coca-Cola has a wide audience but has also attempted to target new demographics. While Pepsi is its main competitor, Coca-Cola has differentiated itself through family-focused advertising campaigns and brand promotions like "Share a Coke".
The document provides an overview of The Coca-Cola Company. It discusses the history and evolution of Coca-Cola from its invention in the late 19th century to becoming the dominant soft drink by the 20th century. It also outlines the company's portfolio of drinks, vision, mission and competitors. The key competitors identified are Pepsi, Red Bull, Dr Pepper, Nescafe, Tropicana, and Parle. The conclusion recommends strategies around health concerns and expanding Coca-Cola's product line.
Coca-Cola is the world's largest beverage company. It considers stakeholders such as shareholders, employees, customers, and communities in its business. The company focuses on the triple bottom line of financial performance, social responsibility, and environmental stewardship. Coca-Cola implements various corporate social responsibility initiatives including ethical, altruistic, and strategic CSR. Its long-term focus on stakeholders and CSR has contributed to the company's success over many decades.
The Coca-Cola Company is the world's largest beverage company, selling over 1.3 billion beverages per day in over 200 countries. It owns hundreds of beverage brands and has been operating for over 100 years. Coca-Cola aims to remain the top beverage distributor globally by continuing to develop new products, improve marketing, and foster sustainable communities.
Coca-Cola is the largest bottler of its own branded beverages globally in terms of sales volume. It has a strong brand portfolio including carbonated drinks, water, juices, energy drinks, coffee, and beer. Its mission is to refresh the world and inspire optimism. It is moving from creative to content excellence. A PESTEL analysis shows that Coca-Cola is influenced by various political, economic, social, technological, environmental, and legal factors in different countries. Porter's five forces analysis indicates threats from substitutes and powerful customers, but low threat of new entry and competitive rivalry between the major players. Coca-Cola aims to focus on customer value, implement segmentation strategies, drive innovation, and achieve operational
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The possible reason of new green packaging of coca
1. INTRODUCTION
The company is best known for its flagship product Coca-Cola, invented in 1886 by
pharmacist John Stith Pemberton in Columbus, The Coca-Cola formula and brand were
bought in 1889 by Asa Griggs Candler (December 30, 1851 – March 12, 1929), who
incorporated The Coca-Cola Company in 1892. The company has operated a franchised
distribution system since 1889, wherein The Coca-Cola Company only produces syrup
concentrate, which is then sold to various bottlers throughout the world who hold exclusive
territories. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola
Refreshments.
1. The Possible reason of new green packaging of Coca-Cola company was
launched
Become the First Company In Green Packaging. Coca-Cola became the first company to
use green packaging in their products and Coca-Cola help NGOs banning plant debris
removal such as Coca-Cola waste water pre-existing because Coca-Cola always has a lot of
waste that can pollute the environment with this green packaging can help reduce the
remnants of the exhaust and the factory air filter also reduces the release of carbon dioxide
and ensures our safe air emissions. Likewise, Coca-Cola is also a reference to competing
companies in their packaging and how to make green packaging besides That is, the
promotion of fresh, tasty new drinks is also encouraged by consumers. For example, cola-
cola is an example in green packing in the beverage sector.
The introduction of new green packaging Coca-Cola also contains renewal in terms of
Coca-Cola water flavour and sugar content also decreases from this very high sugar content
with Coca-Cola new green packaging can also attract customers who do not drink Coca-
Cola due to the high sugar content also buy back and feel the Coca-Cola changes to do to
satisfy their customers. "according to the kham lim doctor is an expert on economic analysis
published daily on 23/6/2011" Reducing sugar in Coca-Cola also has led to a major increase
in their sales because many are attracted by sugar reduction and only use stevia which feels
from the plant as a flavourful to fill consumers are now health conscious.
2. Coca-Cola can dissolve morphine addiction according to the retired colonel and confirmed
by its own pharmacist experts that this new coca drink can help those who are addicted to
morphine. Recently Coca-Cola products can also offer help to those who are addicted to
morphine because the gas in the water itself reduces the sense of morphine and new Coca-
Cola also does not contain alcohol because Coca-Cola previously contains high alcohol. For
example, those who are addicted to morphine can buy Coca-Cola to help them reduce their
addiction and save from their cost because if they go to the rehabilitation centre will need the
cost to be borne in with this new coca cola can also help the government reduce morphine
addicts as well as reduce costs State spending helps the drug addicts.
In addition, to compete with other drink companies because since then many companies
offer them a good product and the coca need to make something to give a rival to drink
Coca-Cola is not forgotten by other users with it out of the idea of a new green packaging
that has a variety the goodness of the product is in itself and in terms of the tin used it also
attracts consumers to buy. Among the examples of firms that provide firms in china have a
good product and their product is a popular choice in the super milky pulse call.
Coca-Cola re-designer because in America Coca-Cola drinks there have dropped for 10
straight years and Coca-Cola is not the same as being a golden child again in America
because there is more health-promoting. are allowed to be sold in school but now they are
not true and there is more emphasis on drinks like kale juice is more intense. Americans also
Coca-Cola get about the Pepsi fever and that's why Coca-Cola needs to produce a new kind
of better health, energy drink, staying focused and packaging.
Finally, there are more functional beverages available in Coca-Cola beverages because in
the present century, the society is more concerned with the benefits of the beverages we
buy and can provide health to the consumers or provide benefits to consumers in various
ways. Coca-Cola also comes with a new slogan "Enjoy" which gives a lot of meaning and
with a new slogan it also begins a new era for Coca-Cola with various strategies to increase
the company's profit. with the launch of the new packaging coca can also bear the slump in
sales that they received at this time in the Coca-Cola America suffered huge losses because
for 10 straight years they failed to increase sales eventually hurt the coca own company.
3. Issues and problem that contributed to the failures of new green packaged of
Coca-Cola product.
As a big company, Coca-Cola had to make to maintain their sale based on the
demand of the customer itself. Because of that the company had to launch a new
product that is coke life. But, the issue is the customer has become more health
conscious because of that they started to avoid a harmful drink which can bring a
disease that are commonly known as diabetes.
Research shown that the diabetes among adult who drink the product increase
each year. because of that, the customer are avoiding on consuming the product
because they know the only thing that natural in that product is the stevia.
In addition, the production of new Coca-Cola is also timely because it is a less-
than-economic economy and many unemployed people who are unable to buy new
Coca-Cola drinks and the production of a brand new china drink is super milky pulpy
is also one of the It causes no new sale of coca cola and the challenge of the
company that is widely loved.
There a lot of other chemical that could bring harm to their health such as
carbonated gas inside the drink and also there is a viral about the coca can be used
to clean the toilet. Because of that people will have a doubt on the product that can
bring a question “is it safe for to drink that”. The other thing is the customer realise
that the product is very harmful for their health because of that company was using
an artificial stevia that is 200 times sweeter than a regular sugar.
Furthermore, they also find out that product is containing an artificial colouring that
is caramel e150d that is the same chemical on the other Coca-Cola product. So, the
biggest issues and problem is a product is not just like it stated because the
consumer realise that the stevia is only natural but no healthy for our body.
Because of this the product failed to be sold when the consumer are have more
health conscious that make them care about the contain that they consume on their
daily life.
4. Coca-Cola also has trouble marketing its America in the US because the US
government does not allow Coca-Cola's sale at school due to the American
education ministry betsy devos owning that Coca-Cola sales do not have a good
impact on their young generation and because of that it can also affect. example,
diabetes, kidney disease and others to their younger generation who will continue
their legacies for that reason also cause Coca-Cola not allowed to be sold at school.
The failure of the new Coca-Cola product launches new green packaged also
involves the marketing of Coca-Cola itself ineffective on their promotion to introduce
new green packaged and they need to explain the advantages of their new beverage
launches to change the community's views on new green packaged new ones that
they previously used were packaged in red.
Lastly, Coca-Cola also faces problems in the cost of producing materials,
advertising costs and employee costs. With the launch of a new product they need to
spend a lot on introducing their new product in order to get a response as an
example, Coca-Cola should advertise their new drinks on televisions, sample, and
newspaper and in the world of the internet so that customers get fixed info in new
green packaging. In addition, the cost of workers and the cost of materials also
increases as they require those who specialize in the manufacture of new Coca-Cola
derived from stevia which are so expensive for some of the usual Coca-Cola
ingredients as well as for their product at this time with the cost of a large, something
new product launches. .
5. RECOMDATION
Coca-Cola should have experienced team marketing staff in managing new
marketing products that need to be introduced to their customers so they get a
welcome and have creative team marketing in order to advertise their drinks to attract
customers. Coca-Cola also needs to have a patient who is patient in handling
customer comment-comments on the product as the comment also helps Coca-Cola
continue to correct their mistakes.
In our view is a recomdation, recycling and winning also increase sales as many
consumers buy Coca-Cola drinks and will try to win prizes offered and can recycle
coca bottles to recycle back can reduce the cost of bottle-making and giving benefits
to coca Coca-Cola presents a prize of RM 2000 for anyone who can buy Coca-Cola
with a sign in the win bottle so that the sale of Coca-Cola definitely increases the high
overpowering of them. with the recycling of Coca-Cola bottles can also help reduce
the wastage of materials and increase the production of the company.
In addition, in our view, cola-cola also needs to reduce sugar content in Coca-Cola
because many do not like high sugar content in their food as well as drinks because
sugar can bring many hookers to us and can have a high impact on diabetics and
due to the high sugar content, the government of America did not allow the sale of
Coca-Cola in school according to the ministries of America education is betsy devos
because it can affect the children in the country who will continue their legacy so
Coca-Cola is not allowed in school over there. By reducing the sugar can also attract
back users who did not buy coca due to high sugar content.
We also recommend that Coca-Cola always be a sample promotion, a pack of
cola-cola is sold for RM10 and sold during promotion with RM5 to help the hard-
earned coco-cola drink because this is the first time that they cannot taste Coca-
Cola Because the prices are so expensive for those who are hard and Coca-Cola, it
is also necessary to hold the csr to bring them closer to the local community and their
beverage is always the choice of consumers as well as being the biggest in the world
in drinks.
6. Coca-Cola also has to provide customers with service that can receive complaints
from their customers to help develop Coca-Cola company itself and can improve in
terms of packaging, taste and price to become the first beverage company to
dominate in the world beverage sector. for example, establish 24 hr customer service
for customers to feel valued.
Last but not least, our suggestion is that Coca-Cola sponsors non-individual
athletes or teams to get the attention of the users as well as the Coca-Cola name
also rising in the world by being the first drink to sponsor sponsors in Malaysia such
as football teams Kelantan who are in need of sponsorship to continue their action in
the league of super Malaysia in addition to being able to promote their drinks.
7. 2. CONCLUSION
In conclusion, the Coca-Cola needs to further improve their management system in
order to compete with other companies that provide different types of drinks from
juices to savvy water drinks that are increasingly getting fired from consumers. Coca-
Cola parties also need to make more research on their diet as the community is now
more concerned with healthy drinks and drinks that have various functions in one
drink only.
Coca-Cola also needs to focus on the use of sugar in their products as many
consumers do not like much sugar in Coca-Cola's water production because for
those who drink high sugar content is bad for health and cola needs to set up a new
promotional plan so that they cannot escape Their promotion as technology expands
from day to day, Coca-Cola should always remember that they are no longer a
golden boy in the beverage industry because in the United States sales volume
decreases for 10 consecutive years. Coca-Cola parties also need to be sensitive to
changing user needs in order to meet their customers' needs and be the best drink
among the best.
9. REFERENCES
1. Horovitz, B. (2014, October 01). Green is the new red for Coke Life opening.
Retrieved November 29, 2017, from
https://www.usatoday.com/story/money/business/2014/09/30/coca-cola-coke-
coke-life-open-happiness-soft-drinks-beverages-colors-branding/16477457/
2. Jurevicius, O. (2017, July 24). Coca Cola SWOT analysis 2017. Retrieved
November 29, 2017, from https://www.strategicmanagementinsight.com/swot-
analyses/coca-cola-swot-analysis.html
3. Coca Cola and Pepsi Sustainability Report. (n.d.). Retrieved November 29,
2017, from https://www.ukessays.com/essays/business/sustainability-reports-
of-coca-cola-and-pepsi-business-essay.php
4. Smithers, R. (2014, June 10). Coca-Cola Life: Coke with fewer calories and less
sugar to tackle obesity. Retrieved November 29, 2017, from
https://www.theguardian.com/business/2014/jun/11/coca-cola-fewer-calories-
less-sugar
5. Packaging & Recycling | Sustainability. (n.d.). Retrieved November 29, 2017,
from http://www.coca-colacompany.com/learn-more-about-sustainable-
packaging
10. 1. TABLE OF CONTENT
CONTENT PAGE
1.DISCUSSION ON THE CASE STUDY
1-6
2. CONCLUSION 7
3. APPENDIX 8
4. REFERENCES 9
11. Name(s):
1. WAN MOHAMAD ALIFHAIQAL BIN WAN MOHD SAFARI
2.MOHAMMAD SYAZRILBIN MOHD ZAMRI
ID Number(s):
1. AM1709003017
2. AM1709003069
Lecturer Name:
HIDAYAHTUL KHUSNA BINTI ABDUL MALIK
Lab group / Tutorial group / Tutor (if
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Course Name and Course Code:
QUANTITATIVEMETHODS FOR BUSINESS
SubmissionDate:
07TH
DECEMBER 2017
AssignmentNo./ Title Proposal:
CASE STUDY 2
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3. If you were unable to submitthe courseworkontime due toextenuatingcircumstancesyoumaybe eligible for
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