Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
Marketing Strategies of Coca-Cola India | MBAtiousaneesh p
Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India.But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable.
Coca-Cola got the permission to enter the country with a 100 per cent unit in India. On September 22, 1993, the company bought out the Parle brands. As an entry strategy, Coca-Cola India took over Parle Foods. With a fine and detailed distribution network in place, Coke was now ready to take on archrival over a period of time, Coca-Cola India also bought certain bottling units that earlier belonged to Parle or individual distributors.
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
The Coca-Cola Company began operating in Pakistan in 1953.
Coke, Fantail and Sprite are the brands with whom Coca-Cola is operating in Pakistan.
The Coca-Cola System in Pakistan serves 70,000 customers/retail outlets.
The Coca-Cola System in Pakistan employs 1,800people working constantly for the company.
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
Marketing Strategies of Coca-Cola India | MBAtiousaneesh p
Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India.But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable.
Coca-Cola got the permission to enter the country with a 100 per cent unit in India. On September 22, 1993, the company bought out the Parle brands. As an entry strategy, Coca-Cola India took over Parle Foods. With a fine and detailed distribution network in place, Coke was now ready to take on archrival over a period of time, Coca-Cola India also bought certain bottling units that earlier belonged to Parle or individual distributors.
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
The Coca-Cola Company began operating in Pakistan in 1953.
Coke, Fantail and Sprite are the brands with whom Coca-Cola is operating in Pakistan.
The Coca-Cola System in Pakistan serves 70,000 customers/retail outlets.
The Coca-Cola System in Pakistan employs 1,800people working constantly for the company.
PepsiCo Situation Analysis
Team: C10
Table of Contents
Executive Summary…………………………………………………………………………….1
Company Description…………………………………………………………………………..2
Mission and Goals…………………………………………………………………....2-3
PepsiCo SWOT Analysis………………………………………………………………………3
PepsiCo’s Strengths……………………………………………………………………4
PepsiCo’s Weaknesses………………………………………………………………..5
PepsiCo’s Opportunities……………………………………………………………….5
PepsiCo’s Threats……………………………………………………………………...6 Coca Cola SWOT Analysis…………………………………………………………………….
Coca Cola’s Strengths…………………………………………………………………..
Coca Cola’s Weakness………………………………………………………………...
Coca Cola’s Opportunities……………………………………………………………..
Coca Cola’s Threats……………………………………………………………………. Dr Pepper Snapple GroupSWOT Analysis……………………………………………………..
Competitor’s Strengths………………………………………………………………….
Competitor’s Weakness………………………………………………………………...
Competitor’s Opportunities…………………………………………………………….
Competitor’s Threats…………………………………………………………………...
Customer Analysis………………………………………………………………………………. Market & Product Objectives…………………………………………………………………...
New Product……………………………………………………………………………..
Perceptual Map…………………………………………………………………………..
Appendix…………………………………………………………………………………………..
Works Cited……………………………………………………………………………………….
EXECUTIVE SUMMARY
Company Description
PepsiCo has been around about 85 years. The merger of two companies, Pepsi-Cola and Frito-Lay, created PepsiCo. This allowed PepsiCo to expand outside of the beverage market and into snack brands with chips like the original Frito-lays and additions like the Cheetos brand in 1948. As well, as the creation of the Doritos brand in 1966 which was estimated to become the most popular snack chip in the United States (PepsiCo, Our History 2016). In later years PepsiCo continued expanding by acquiring different chip and snack manufacturers as well as merging or partnering with other beverage companies to help expand both nationally and globally. PepsiCo is now a multi-billion dollar company listed on the stock exchange.
Mission and Goals
PepsiCo mission statement :
“As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth” (PepsiCo,Our Goals 2016).
PepsiCo has redefined their mission over the years as they expect to continue to grow and expand to different markets. They reinforce their mission statement with their goals. Their goals are to create a healthier relationship with food while conti.
Undertook a Business Research project in the second year of my undergraduate degree on the topic- Comparative Analysis between Pepsi and Coca Cola on the basis of various physical and chemical aspects.
PepsiCo, An analysis of the strategy and parenting advantageVladimir Pushmin
Analysis and evaluationof the PepsiCo corporate strategy and assessment of whether this corporate strategy provides any parenting advantage to any of the businesses part of the corporate enterprise when compared to other buisiness models
intro of PepsiCo
Intro of CEO
Mission & Visions
History
Organization Chart
Philosophy
Policies
Current Strategies
Products Details
Competitor & its Analysis
Swot Analysis
We as a CEO
Conclusion
Pepsico Presentation
Pepsico's Analysis
2. New products produced almost daily
Factors influencing consumer consumption:
Weather
Consumer taste
Demographics
Lifestyles
Coca-Cola is the worlds largest manufacture,
distributor and marketer of non-alcoholic
beverages
Carry over 3500 different products
3. Coca Cola markets more than 3500 nonalcoholic
beverage brands worldwide:
Sparkling and still beverages
Waters
Juices and juice drinks
Read-to-drink teas and coffees
Energy and sport drinks
Beverage Concentrates
Bases
Syrups
Fountain syrups
Coke for the last 5 years (from February 2007 to
February 2012) has held a 45.84% of the nonalcoholic
beverage market size.
Full list of beverages:
http://www.thecoca-
colacompany.com/brands/brandlist.html
4. Coke’s rivals on a
national scale: Degree of product
Pepsi Co differentiation:
Nestle Low prices
Dr. Pepper Snapple Product Innovation
Groupe Danone
Brand and trademark
Kraft Foods Inc
development and
Learning and Experience protection
Curve:
In 2011 the distribution
Introduction to new
of white Christmas coke packaging
to promote cans resulted Sales promotion
in angry tweets from programs
caring consumers getting
confused with the Diet Advertising
Coke cans.
Increased efficiency
In 1985 unsuccessfully
tried to change the in production
original formula. techniques
New vending and
dispensing equipment
5. Other firms offering substitute products:
• Pepsi Co– Pepsi, Mountain Dew, Sierra •Hansen Natural- Sky Blue
• Dr. Pepper Snapple- 9 different flavors •Red Bull- Red bull and sugar free RB
• Cott Corp- Vess and Stars and Strips •Big Red- Big Red Soda
• National Beverage- RipIt, Ritz, & Crystal •Rockstars- Energy drinks
Bay
Rivalry among
competing sellers:
Suppliers: Buyers:
• NutraSweet (2011 Revenue)
Company and
Ajinomoto Co., • Eurasia &
Inc.- Aspartame Africa 7%
• Nutrinova • Europe 12.9%
Nutrition
Specialties & • Latin America
Food Ingredients 12.5%
GmbH-
Acesulfame • North America
Potassium
New Entrants: 53%
• Tate and Lyle- • Pacific 14.6%
Sucralose • NourishCo Beverages Ltd
6. Pepsi promotes healthy beverages brands such as
Gatorade, Tropicana and Tata Water Plus
How do they do this?
Pepsi is promoting a new beverage called “Tata Water Plus” which is now
available in India, one of Pepsi’s top 5 targeted markets.
Dr. Pepper is marketing a new product targeted for men,
the Dr. Pepper Ten
How do they do this:
Fashion the packaging in grey gunmetal and silver bullets.
Marketing the new product by creating a Dr. Pepper Ten Facebook page also
designed only for men.
Nestlé is expanding their beverage market by including
teas, lemonades and juices
How do they do this:
Acquiring the Sweet Leaf Tea Company, including its brands (Sweet Leaf and
Tradewinds)
7. Influences of Influences of Buyers
Suppliers Buyer Independence
Switching Cost Buyer size
Importance of Price Sensitivity
quality/cost Product Dispensability
Supplier Size Backwards integration
Player independence Undifferentiated
Player dispensability product
Oligopoly threat Tendency to switch
No substitute inputs Oligopoly threat
Differentiated input Low-cost switching
Forward integration Financial muscle
8. Weak to Normal likelihood of New Entrants
Needs of new entrants
Unique Production Method or nutritional benefits
Fairly LARGE amount of capital
Find new niche -- market research
Tata Global Beverages and PepsiCo have joint
venture under NourishCo Beverages selling a new
nutrient beverage in India as of February 9th
2012 called Tata Water Plus.
Referring to NourishCo’s “Nutrient Water,” TGB’s Vice
Chairman R. K. Krishna Kumar stated on February 9th
sales may rise 7% to 8% ending March 2012 creating a
3.5% increase from the year before; however, due to
the joint venture, the company will not see real
impact until 2014.
9. A 5 year competition pressure graph between Coke (blue), Pepsi (green), and
Dr. Pepper (orange) compared with the Dow (red).
Our company Coca Cola is leading the Economic Dow
10. Overall average strength of competitive forces in the US,
China and Europe – NEED TO CHANGE ONCE DONE
Suppliers = Moderate
Buyers= Weak to Moderate
Substitute products= Moderate
Potential new entrants = Weak to Moderate
Rivalry= Moderate
Collective Strength
By looking at the 5 Forces Model, our company is moderately
sensitive to their suppliers, buyers, substitute products, rivalry
with the other companies and potential new entrants.
Coke’s competitive environment is neither ideal nor unattractive
because
rivalry is vigorous
entry barriers are low but entry is likely
competition from competitors is on average moderate from our
sample
the suppliers and customers have considerable bargaining power
Good substitutes do exist
11. Product and Technology Innovation
PlantBottle – 100% plant based materials
Freestyle drink dispensers were introduced to the market in 2010.
New calorie-burning tea introduced in 2006
Productivity and Reinvestment Program
Cutting cost and investing in brand redevelopment and offset of increasing cost of
commodities
Globalization of Industry
The change in the price of money from other countries converting to the US dollar
Coke tries to globalize its products into China, Asia and beyond; however, global
differences affect countries’ acceptance to Coke products such as China and Iran
Societal Values
Promoting a healthier environment with the new PlantBottle that will allow Coke to
quit using materials made from fossil fuels and non-renewable resources.
Improving water efficiency and reducing carbon emissions from its operations
through its partnership with the World Wildlife Fund will reduce emissions by 27.4%
in 2015
These driving forces originate from the outer ring of the macro
environment model
12. Soft Drinks in China
Groupe Danone at…………………………20.3%
Tingyi Holding Corp at………………….15.5%
Coca-Cola Company at………………….10.7%
Others at……………………………………….53.6%
Soft Drinks in Europe
Coca Cola at………………………………….16.5%
PepsiCo, Inc at…………………………….….6.6%
Nestle S.A. at……………………………….…6.2%
Others at……………………………………….70.8%
Soft Drinks in USA
Coca Cola at………………………………...27.7%
PepsiCo, Inc at……………………………..24.4%
Nestle S.A. at………………………………...8.4%
Others at……………………………………….39.4%
13. Pepsi Co
By joining forces with Tata Global Beverages to
produce a nutritious drink for their buyers,
NourishCO will observe their revenues over the
next few years to see if joining forces was a
financially smart and competitive move in the
market
Dr. Pepper Snapple
Slimming Down Project
Last month Dr. Pepper started testing 5 of their other
products to follow Dr. Pepper Ten in hopes of
continuing promising sales
14. Powerful Brands
Taste test example
Worldwide network of bottlers and
distributors of Company products
Sophisticated Marketing capabilities
Except in Cuba, Sudan, Iran, Burma and
North Korea
Talented group of dedicated employees
Money is not the key to success; people are a
company’s assets to achieve success
15. The soft drink industry has a large growth
potential as the market moves towards
healthier new beverages.
PepsiCo and Nestlé are constantly keeping
Coke on its toes to stay ahead of the game
Coke recognizes the potential risks and
vulnerabilities that could hurt their business
(ex: obesity, changes in laws and regulations,
and unfavorable economic and political
circumstances in the international markets)
16. We believe that The Coca-Cola
Company is moderately sensitive
to the market. Based on the
competitive analysis of market
positions, the Five Forces Model
and the NYSE anything is possible
but since TCCC is a large
established and vastly located
around the world, it would be
pretty hard to knock down this
bully without a strategic plan.