R.Evolución Latina is proposing a new children's musical called Amigo Duende to be performed in October 2012. The musical aims to encourage children's imagination while teaching values. Sponsorship opportunities are available starting at $2,500, with benefits including marketing exposure, tickets, and ads in the playbill. R.Evolución Latina uses arts programs to empower the Latino community and hopes the musical will inspire over 3,000 people.

1. Sponsorship Proposal
R.Evolución Latina presents
Amigo Duende, a New Children's Musical
May , 2012
R.Evolución Latina © 2012

2. We believe that in order for a child to
become a fulfilled adult, they must
learn to imagine a life for themselves,
and then learn how to walk towards
that life.

3. About R.Evolución Latina
Mission: We are an organization that utilizes the arts through educational and
collaborative programming to empower the Latino community to discover their
full potential. We are committed to making a difference through the arts.
Vision: To grow as a strong organization that empowers and unites the Latino
community with full capacity to manage and expand our programs that inspire
lives through the arts.
R.Evolución Latina Facts
● R.Evolución Latina was created 4 years ago to prove that Latinos can make a positive impact in
the arts and their communities.
● Our impact reaches Latino and underserved communities in NYC, United States, Latin
America and around the world, engaging artists, youth and children.
● RL operates under Broadway Cares/Equity Fights AIDS, one of the nation's leading industry-
based fundraising and grant-making organizations, providing more than $260,000 in support of
our mission since inception.
● With offices in the heart of Times Square, we have reached over 1,700 children in the 5
boroughs of NYC. Our mission has also reached as far as Mexico, Venezuela, Panamá, Peru,
Argentina, Spain and India. We have developed global collaborations with artists and
organizations, who are creating a change in their local communities.
● Media support from NY1, Telemundo, Univision, NBC News, Daily News, Fox News and
more.
● Supporters include:
○ Nike Inc, Deutsche Bank, Herman Goldman Foundation, Aetna, John R. and Dorothy
D. Caples Fund, The M&T Charitable Foundation, Jaime Camil and Bloomberg.

4. Overview
2012 is a year of growing and expanding R.Evolución Latina's programs that inspire lives through the arts. We
are committed to making a difference.
How? We have offered 60 scholarships to adult artists to further their performing arts careers with the
commitment of giving back to the community. These artists are helping us reach over 1,000 children and youth in
schools and community centers through our unique educational programs.
R.Evolución Latina’s educational programs are the platform to our main production of the year, Amigo Duende, a
New Children’s Musical. In collaboration with Salgado Productions, we are bringing Broadway talent as the
creators of this project. In October 2012, we will open doors to over 3,000 people, including children, parents,
teachers and general audiences to understand the power of imagination and education through a live theater
experience.
We want to expand the possibilities of business by partnering with corporations like yours in ways that will be
mutually beneficial. As a key sponsor of Amigo Duende, a New Children's Musical, you will have access to the
Latino and non-Latino community that we serve, and you will enjoy a major profile with this profitable market.
You can expand your opportunities beyond this production by reaching schools, community centers and upcoming
events in collaboration with R.Evolución Latina. Together we can develop platforms to strengthening the
relationship with our community.
The key to our success has been an active collaboration with those who are committed to make a difference in their
communities. LET'S IMAGINE TOGETHER!

5. Amigo Duende a New Children's Musical
Music and Lyrics by Tony Award nominee Joshua Henry
Direction and choreography by Luis Salgado, Latin Assistant Choreographer for the
Broadway musical In the Heights
Amigo Duende, a New Children’s Musical is a R.Evolución Latina production
in collaboration with Salgado Productions and is based on the children’s play
by Puerto Rican writer, actress, and educator, Flavia Lugo de Marichal.
In a world where childhood innocence is often in jeopardy as youth is being
encouraged to grow up faster and faster, this new children’s musical aims to
question the balance between preserving our children’s imagination and the
guidance they need to receive towards their inevitable growth and
participation in society. At the same time, this musical incorporates values
such as commitment, respect, diversity, heritage, traditions, and self-respect.
Objectives:
● To present the need between a world of education and the childhood
natural instinct of imagination.
● To educate, empower and inspire kids, parents, teachers to go beyond
in the classroom and at the root of their education.
● To challenge them to enjoy learning, life and art.
● To develop the next generation of theatre goers.
● To build a community as we collaborate and unite efforts to bring a
production that fulfills RL’s mission.
● To raise the bar of Latino theater productions while encouraging the
artistic Latino community to dare to go beyond.

6. Event Details, Target Audience and Community Outreach
Dates: October 4, 5, 6 & 7, 2012
Location: Museo del Barrio
1230 Fifth Avenue New York, NY 10029
Attendees: 599 seats, over 3,000 people
Target:
Demographics Our primary demographic target is Latino & non-Latino children ages 4 -11.
The secondary demographic are families, teachers and parents.
Other markets: Youth 12+, adults, theatre goers.
Community Outreach: R.Evolución Latina is incorporating the subject of imagination in all school and community outreach
programming throughout the five boroughs of New York. One of the community organizations that is benefiting from this now is
the Mercy Center in the Bronx, which is participating in a 10 week workshop utilizing IMAGINATION as a tool for children to
use towards anti-bullying.
People Involved:
Jaime Camil, one of the most well-known actors in Latin
America, continues to validate our mission by sponsoring Amigo
Duende's development workshop now in May 2012.
Research has shown that ARTS's programming provides children with
advanced skills to creative problem-solving, innovative and critical
thinking, enhanced ability to work with others, and generally, to
becoming better adjusted and more well-rounded adults.

7. Benefits as a Sponsor
We are committed to delivering valuable benefits and a positive partnership with sponsors. We can customize
sponsorships to meet specific marketing objectives and to enhance your partnership with R.Evolución Latina.
Some available options are:
● Alignment of your company with an active organization for a period of 6 months or more.
● Access to collaborate jointly with R.Evolución Latina at schools, community center and events in the
community.
● Brand exposure to children and families in the 5 boroughs of New York City.
● Exposure at El Museo del Barrio, one of New York's leading Latino cultural institution during the
Hispanic Heritage Month celebration.
● Access to network with Broadway artists, producers, directors and RL's volunteers that can collaborate
and assist your company.
From left to right Luis Salgado, RL's Founder Director, Gabriela García RL's Co-Director,
Michael Balderrama, RL's Founder/advisor and Alejandro Ramos , president of US-Mexico
Chamber of Commerce.

8. Invest in the Arts & Become a Sponsor
These are the sponsorship level packages.
$20,000+ Dare to Go Beyond Premier Sponsor $10,000+ Grand Sponsor
● Listed as Dare to Go Beyond Premier Sponsor ● Listed as Grand Sponsor
● 20 VIP tickets to Amigo Duende’s Opening night and ● 10 VIP tickets to Amigo Duende’s Opening Night and
celebration celebration
● Logo in all promotional material and mention in press ● Logo in all promotional material and mention in press
releases releases
● Logo on website with link to your company’s website ● Logo on website
● Logo exposure in our e-blasts, YouTube channel, and ● Logo exposure in our e-blasts, YouTube channel, and
facebook/twitter social media networks facebook/twitter social media networks
● Gray-scale full page ad in show's playbill ● Gray-scale full page ad in show's playbill
● Product placement in gift bags for school performances ● Product placement in gift bags for school performances
and opening night and opening night
$5,000+ Major Sponsor $2,500+ Supporting Sponsor
● Listed as Major Sponsor ● Listed as Supporting Sponsor
● 5 VIP tickets to Amigo Duende’s Opening night ● 2 VIP tickets to Amigo Duende’s Opening night
● Company name in all promotional material ● Company name in all promotional material.
● Company name on RL's website ● Company name on RL's website
● Name exposure in our e-blasts, YouTube channel, and ● Name exposure in our e-blasts, YouTube channel, and
facebook/twitter social media networks facebook/twitter social media networks
● Gray-scale full page ad in show's playbill ● Gray-scale half page ad in show's playbill
When public and private leaders fund the arts, they not only enhance our quality of life,
but also invest in our economic well‐being.

9. Invest in the Arts & Become a Sponsor
You can also support Amigo Duende, a New Children's Musical by
including an ad in our playbill.
$500
Half Page Ad
5"wide by 3. 8" high
Gray-scale
$1,000
Full Page Ad
5"wide by 8" high
Gray-scale
Contact Information:
R.Evolución Latina
Denisse Ambert
denisse@revolucionlatina.org
165 West 46th St #1312 New York, NY 10036
Tel. 917-355-2459 / Fax: 212-840-0551

10. Sponsorship Form
PLEASE COMPLETE AND EMAIL, FAX OR MAIL TO:
R.Evolución Latina
Denisse Ambert
165 West 46th St #1312 New York, NY 10036
Tel. 917-355-2459 / Fax: 212-840-0551
Company Name:____________________________________
Contact Name:______________________________________
Telephone:______________________________ Fax:————————————————
Website:________________________________ Email:———————————————
I would like to sponsor at the level of (please circle one) $20K $10K $5k $2,500 Other ___________
Playbill: ____ Full Page Ad $1,000 / _____ Half Page Ad $500
Payment Options
Visa MC American Express
Please make check payable to R.Evolución Latina. R.Evolución Latina is a program
Card # _________________________________ of Broadway Cares/Equity Fights AIDS a 501(c)(3) charitable organization. EIN #:
133458820. Contributions are tax-deductible to the extent allowed by law.
Exp. date________ Sec. Code ______
50% of sponsorship pledge must be remitted within 20 days of signing.
Total Amount ___________________________
Balance due June 30th, 2012
Signature _______________________________

11. Contact Information
For more information contact:
Denisse Ambert
denisse@revolucionlatina.org
917-355-2459
Yaremis Felix
yaremis@revolucionlatina.org
917-701-3079 Collaboration is our
key to success!
R.EvolucionLatina.org
Are you ready to go Beyond?